Looking to Launch an E-commerce Shop?
Six Reasons to Use Shopify
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It has never been easier to launch a retail business. Forget pricey commercial real estate and staff training, all you need to become a successful entrepreneur is a laptop and an idea.
Over the last decade, global e-commerce sales have grown from just over US$1 trillion in 2012 to an estimated US$5.7 trillion in 2022. By 2026 experts predict that e-commerce sales will represent 24% of total global retail sales, topping US$8.1 trillion. The e-commerce market is far too significant to ignore. However, more than simply being another vast market for large multinational companies to exploit, the expansion of ecommerce sales has opened opportunities for even the smallest of businesses to compete on a national or even a global scale.
One of the biggest hurdles to setting up a profitable ecommerce business is finding the right product opportunities. After that, turning your idea into an online store is a breeze, provided your using the right platform. Setting Up an Ecommerce Shop Ecommerce Platforms E-commerce sites can either be fully hosted or self-hosted; for new e-commerce businesses, there are significant benefits to choosing a fully hosted platform.
Fully hosted platforms, like Shopify, provide everything you need to design, develop, maintain, market, and process payments on your e-commerce site. Hosted platforms also take care of technical aspects of your website, like security, updates, and site speed. While building and hosting your own website offers more control and customization options, that freedom comes at the cost of taking on responsibility for the hosting, maintenance, updates, and security of your e-commerce shop. Furthermore, unlike Shopify, with its simple-to-use design tools and drag-and-drop interface, e-commerce platforms like Magento require significantly more technical and development know-how to operate.
Why Shopify is the Best Ecommerce Platform for Startups and Small Businesses
Shopify is a formidable, all-in-one e-commerce platform capable of powering e-commerce shops for massive brands like Sephora and Heinz while being intuitive enough that just about anyone can use it. While businesses of all sizes can benefit from using Shopify for e-commerce shops, here are six reasons why it is particularly well suited for small businesses.
1. No Tech-Savvy Required: The Shopify platform enables anyone to quickly set up an aesthetically pleasing, highly functional e-commerce shop without any previous coding experience or technical knowledge. What’s more, Shopify also provides a highly intuitive user interface, which is crucial to delivering a positive customer experience. 2. Loaded with Features: Shopify was designed to be a one-stop shop for all your business’s e-commerce needs. The platform comes loaded with features to help you with everything from branding and store design to inventory management, shipping, and payments. Some of Shopify’s most popular features include:
• Customizable themes: Shopify boasts a wide range of professionally designed, customizable themes. Can’t find one you love? A Shopify developer can create a custom-designed Shopify store to help better support your business and reflect your brand. • Inventory management: Know what you have on hand and when to reorder with easy-to-use, integrated tools. • Payment gateways: Shopify offers an extensive list of payment gateway providers, which makes it easy to accept most forms of payment, including credit, debit, PayPal, Apple Pay, and over-the-phone sales.
• Shipping and fulfillment: Integrated shipping and fulfillment options help get your products to customers faster and more efficiently. • Analytics: Keep an eye on how your Shopify store is performing with an extensive list of analytical tools that provide helpful insights into sales, traffic, and marketing. 3. Affordable and Flexible: New businesses need to keep a tight watch over their budgets, and Shopify makes that easy to do. With pricing plans starting at $38 per month and no long-term contacts to sign, businesses have the flexibility to adapt their plan and add-on products as their business grows.
4. Reliable Service: A key benefit to opting for a fully hosted platform like Shopify is the peace of mind that comes with knowing you can rely on them to provide safe, consistent service even during periods of heavy traffic (like Black Friday or Boxing Day). 5. Security: Shopify is a PCI-compliant platform that meets the highest security standards for online transactions. Security is paramount to online shoppers, and even a minor data breach could prove insurmountable for a small business. Shopify provides peace of mind to both e-commerce businesses and consumers.
6.
Mobile Responsiveness:
Nearly half of all e-commerce sales originate from mobile devices, and that figure jumps to over 60% for shoppers between 25–34. Designing an e-commerce shop that is just as responsive and user-friendly on mobile devices as on desktop is crucial to a successful online store. Shopify’s mobile-responsive themes ensure that the user experience in your store is smooth and consistent regardless of how consumers browse.
Wrapping Up
While it’s far from the only fully hosted e-commerce platform out there, Shopify offers a unique combination of affordability, functionality, and mobile responsiveness that makes it an asset to companies of all sizes but particularly to small or new companies looking to branch out into ecommerce sales.
There has never been a better time to make your entrepreneurial ambitions a reality, and Shopify is the platform that can help make it happen.
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