NIRJARI UPADHYAY
interior designer | strategist | researcher
“The
designer does not begin with some preconcieved idea. Rather, the idea is the result of a careful study and observation, and the design, a product of that idea.”
- Paul Rand
EXPERIENCE
NIRJARI UPADHYAY
Interior Designer
Email ID : nirjariupadhyay@gmail.com
Address : New York City, USA
Phone : +1(201) 448-6051
(open to relocation, references available upon request)
I am a passionate interior designer and researcher with a global perspective shaped by living and working in the Middle East, India, and the US. With a Bachelor’s in Interior Design and 2 years of experience at Gensler, where I collaborated with the LA o\ice, I gained extensive exposure to global design practices, codes, and regulations. Now pursuing a Master’s in Strategic Design and Management at Parsons, I am expanding my knowledge in the business side of design and strategy. Specializing in workplace and retail design, my interests lie in creating spaces that act as a catalyst for enhancing the end-user experience.
Skills
• Project management
• Research (Qualitative and quantitative)
• Workplace + retail design
• Space planning
• Material sampling
• Vendor management
• Site execution
Gensler Design JAN 2022- MAY 2024
Technical Designer - Interiors Bangalore, India
1. Pharmaceutical client workplace project: Contributed to workplace strategy, developed conceptual layouts, space planning, and oversaw site execution. Created detailed drawings, tender documents and coordinated with vendors to deliver a 180,000 sq. ft. workplace in Pune, India.
2. Client Relationship Event: Key part of the planning and execution team of the Design Forecast Local event at the office as a part of client relationships committee where past, present and anticipated clients were invited for a panel discussion and workshop.
3. Gensler Research Institute: Conducted awardwinning research with a six-member team for GRI on ‘Reactivating the In-between: Transforming the Public Realm,’ exploring the future of mixed-use urban spaces in post-covid India.
4. Cross border collaboration with LA Office:
• Detailed design and tender drawings for a confidential hospitality client in co-ordination with the Los Angeles office.
Size - 523,722 Sq ft
Location - Santa Monica, USA
Key Contributions - good for construction drawings.
• Roll-out design and execution packages for 14 sites of confidential Banking client in coordination with the Gensler Los Angeles Office.
Size - Varied
Location - Multiple sites across USA
Self Employed
MARCH 2021 - DEC 2021
Led design and coordination for multiple projects, fostering relationships with vendors, clients, and construction teams. Managed timelines, budgets, and execution, ensuring smooth communication and high-quality results.
Internship
JANUARY 2019- JUNE 2019
Kabbani Architectural Concepts
Parent CompanyIsam Khairy Kabbani (IKK)
Al Khobar, Kingdom of Saudi Arabia
Design development and detailing, construction drawings, BOQs and coordinated MEP for a 21-story office for the Ministryof Energy in Riyadh, KSA, including site office design.
EDUCATION
MS Strategic Design and Management ( STEM course)
(2024 - present)
Parsons School of Design
New York City, USA
Bachelors in Interior Design (2015 - 2020)
CEPT University, Ahmedabad,India
Research and Thesis :
Experiencescapes: Experience focused approach to interior design of retail spaces.
A case study-based research about designing retail stores through the lens of experience design.
Soft Skills
Attention to detail
Communication
Problem solving
Teamwork
Time management
Creativity
Languages
English
Hindi Gujarati
French
Softwares
Revit
AutoCAD
Sketchup
V-ray
Lumion
Enscape
Adobe Photoshop
Adobe InDesign
Adobe Premiere Pro
Microsoft Office
Figma
Notion
Technical
Digital Prototyping
( Lazer cut + CNC milling)
Workshop (Metal + Wood)
Ceramics
SKILLS
ACHIEVEMENTS
• Exhibition of Furniture Prototype (Maker’s Fest 2018)
• Exhibition of model (Vibrant Gujarat Exhibition 2017)
• Publishing of design and 3D visualized image in University semester catalogue. (2020)
• Elected President, YLP by Toastmasters International (2011)
• Won prize in preparedspeech, YLP by Toastmasters International (2011)
ANCILLIARY COURSES
• Heritage city campaign
• Clay & ceramics
• Acoustic Engineering
• Landscape in Interiors
• Design Ethnography
• Appropriate and emerging design technologies
LOCATION & STACKING
WORKPLACE INTERIORS
PHARMACEUTICAL CLIENT
Description
Workplace Interiors for a pharma
Client. The client’s IT team intended to build a campus that encourages their employees to come back to work. An office that celebrates culture.
Location: Pune, Maharashtra, India
Size: 1,80,000 sqft
Services : Workplace strategy, Interior design, Signage , Change management
Softwares used :
Autocad , Revit , Indesign , Sketchup, Photoshop, Enscape
Role in the project:
Concept design, detailing, tender drawings, site execution, sample approvals, FF&E
WorkSpace Culture
A tectonic shift in working patterns has irrevocably challenged the purpose of a workplace. Research has shown what separates the highest performing organizations from the rest is their culture. Hence organizations need a space which persuades a culture - a CultureSpace.
A baffling mixture of capitalism and culture. Great cities influence in developing great culture. Pune has gone through innumerable transitions. The architectural saga of the city has been shaped by various cultural, social and political dynamics.
“ Celebrating Togetherness”
COURTYARD
It is a culturally derived spatial arrangement in Indian architecture which is more of a way of living for people. A place where there is a central connect to bring people together for social and cultural gatherings and activities. It invokes a sense of “belonging” and community.
Taking inspiration from the courtyard the main underlying neutral architectural palette shapes the physical shell of the heart . The functionality of this space takes cue from the innate sense of community that a courtyard is symbolic of. Heart
Settlements
“ Close connect ”
THE PETH
The courtyard is surrounded by the doorways which become portal to semi private family apartments. The small group collaboration spaces like meeting rooms create clusters of settlement which is connected to the courtyard and forms its own self sustained neighborhoods .
A definite spatial hierarchy is maintained, the thresholds of which may be physical or sensory roads leading to the settlements and gardens are never straight as the growth of the settlement was organic. The meandering streets creates an exploratory experience for the user and keeps the journey interesting throughout.
“ Escape to Nature ”
KONKAN GARDENS
In India the architecture of spaces are designed in a way where there is clear segregation of indoor and outdoor spaces. Naturalism as a concept in the garden can be interpreted as an attempt to live with nature rather than dominate it. Plants were seen as a mere architecture material.
These gardens becomes a place of solitude and focus activities which is the inspiration taken for the outer layer of plan development.
The main idea behind this zoning was to keep minimal architectural elements towards the facade to provide ample sunlight for the workstations. The meeting rooms or closed spaces around the core act as a barrier between active and passive areas automatically helping in reducig noise. The heart is right at the centre providing equidistant reach to the workcafe and that space acts as a central community area for all. Collaboration spaces have been provided in between workstations to avoid long corridors filled with workstations. The workstation set-ups are also flexible in nature such that combinations and settings can be changed within the work points based on business unit requirements.
MATERIAL MOOD BOARD
The materials were chosen on a strategy that the larger the space the lesser color saturation. Thus, the small meeting rooms and focus rooms would have the highest saturated colors while training rooms and ecosystem areas would remain neutral caterin to neuro diversity and avoiding too many colors in a space. Neighbourhoods were divided to have one dominant and one supporting accent color. The pairs were of orange - teal and purple - yellow.
HEART
“Celebrating Togetherness”.
SETTLEMENTS
“ Close connect”.
SETTLEMENTS connect”.
ECOSYSTEM
“Escape to Nature”.
DESIGN DETAILING - Materials and furniture selection GFC DRAWINGS - Pantry area
RE-ACTIVATING THE IN BETWEEN
TRANSFORMING THE PUBLIC REALM : FUTURE OF MIXED-USE IN THE INDIAN URBANSCAPE
AIM :
Our aim was to understand how open public spaces in integrated townships of India can be re-activated to contribute towards the well being of the users in a post-pandemic scenario.
OBJECTIVE :
• Using existing research to import an understanding of how open public spaces affect user well being
• Assessment of key integrated townships in Tier-1 cities of India
• Understanding the current design trends and identifying gaps and opportunities.
PURPOSE :
Integrated townships are a newly developing typology for developers and the clients in India.Here,emergence of integrated townships is being observed away from CBD where large land parcels are available.These are decentralized, self-sustaining, walkable neighborhoods; making them an interesting choice for users.
The intent was to investigate further into this unique typology in the Indian context and offer insights to the industry by leveraging internal Gensler knowledge resources.
Gensler has a wing within the firm that awards research grants to offices based on their research proposals. Among almost 200 proposals, the Bangalore office won the research grant - a 6 people team and received $12,000 for the same.
RESEARCH METHODOLOGY
DETAILED ASSESSMENT
Understanding the growing relevance of integrated townships in Indian context and how they are different from the global cases
Background Reading:
1. Jan Gehl - Life Between Buildings
2. Soft City
3. Hybrid Building
4. Vertical Hybrids
5. Design Forecast
Interaction with the Wellness Practice Area team of Gensler
Understanding the significance of community and wellness in the post pandemic scenario
Studying the significance of open spaces on wellness and the relation between the two
Background Reading:
1. The Metropolis of Men-
tal Life - Causes of Urban Unhappiness
2. Maslow’s Hierarchy of Needs
3. World Happiness Report
4. Thriving Place index
5. Happiness Pulse
6. UD/MH
7. Happy Cities
Research into existing frameworks on MixedUse KPIs and GAP Analysis Methods
Study of existing Gensler research on Redefining the future of urban wellness
Analyzing the existing frameworks to pick one which best suits our context and intent of study
Background Reading:
1. Measuring the Impact of Mixed-Use Developments – Research by Boston Office
2. Redefining the future of urban wellness – Research by Shanghai Office
CASE STUDIES & ANALYSIS
Finalizing frame work and selecting case studies
Conducting live and secondary case studies in 1st tier cities in India as per the selected framework
Case study selection criteria:
1. Developer based townships
2. Diverse mix of uses- Residential, commercial, retail and cultural
3. Metropolitan Tier-1 cities in India
4. Proximity from the urban center – TOD Urban Infill projects V/S Suburban townships
In depth assessment of case studies to identify the gaps and opportunities in the Indian context
RESULT
Final findings and research document
Deriving parameters that would help to add the local context to the wellness framework.
Easy and equal access to basic goods, services and open spaces, particularly groceries, fresh food, healthcare and parks within walking distance.
Leverage design of urban spaces to promote ambient comfort and environment quality.
Provide a safe, clean, beautiful and activated public realm system
Design and resuse buildings and open spaces that can be adaptive to multifunctions, through the new technology of data centric responsive design, innovation in building structures.
Leverage smart infrastructure and digital experience to enhance built form performance and user experience, which boost physical and mental health.
CONTEXTUAL FINDINGS
Large open spaces not tightly programmed do well because they allow a variety of cultures that exist to be able to express themselves and utilize the spaces in an equitable fashion
Solutioning for dignity as experience so that there can be premium offerings while respecting all the different strata of people using the open space.
Mindfully designing in-between spaces to enhance community resilience – Providing responsible luxury through productive landscaping that will give back to the wellbeing of the users.
Evaluating the destinational attraction or user motivation to walk to a farther distance to a destination as compared to something that is more conveniently accessible.
Creating usable open spaces where communities can engage by finding the right balance between function, circulation and beautification.
RESEARCH
Research Methodology
EXPERIENCESCAPES
AN EXPERIENCE-BASED APPROACH TO THE INTERIOR DESIGN OF RETAIL SPACES
Guided by : Prof. Ruchi Mehta
Description
AIM :
To derive an experience-based approach to interior design of retail spaces.
OBJECTIVE :
• To establish the importance of designing experiences in modern day retail spaces
• To understand the phenomena of experience generation in a space
• To derive a framework for designing experiences in retail spaces
• To find the relation between customer experience, interior design and brand identity
• To understand the customer journey in a retail space and the factors that contribute to it.
PURPOSE :
Experiences generated in designed physical environments have become particularly important in the recent years as the global competitive economy is demanding it. Brands dealing with consumers are particularly interested in generation of such experiences that allow people to differentiate themselves from each other and mould the behaviour of their consumers.
Introduction to Experiencescapes Experience
space
Concluding the research
Experiencescapes in retail spaces Customer
Analysis and inferences Case
The object is the space the subject is placed in. It consists of two factors : the envelope and the atmosphere. The interaction between the subject and the object which is the space results in a dialogue (triger of senses) that leads to generation of experience.
Foundational experience components
Experiences are present in two formats: micro and macro experiences. Micro-experiences are small episodes across the three phases. The three phases comprise of a cumulative macro-experience. A macro-experience consists of three phases: anticipation phase, participation phase and a reflection phase. In each of these phases, there are multiple interactions that happen in serial manner between the participant and the elements of the experience.
Types
Space acts as an activator between human beings and experiences. Interiors and architecture play a huge role in our daily lives and is beyond the play of forms and elements. Experience is a resultant of cognition where space acts as a stimuli.
Designers cannot control experiences in its entirety as customers have varied perceptions, emotions and expectations before they enter the store. Interior architecture can however act as a catalyst in experience generation by instigating clues and stimuli in the retail setting. In order to provide a holistic and cohesive experience, the series of experiences need to be in sync and harmony with each other such that they do not look aloof. Defining the customer journey can thus lead to a better understanding of what can be done where.
• Knowledge regarding the brand
• Past experiences
• Brand touchpoints ( advertisements, website, social media
• Intention of the customer to visit the store ( task oriented, experience oriented, social oriented)
• Decision to visit the store or not
• customer journey
• customer-experiencescape interaction
• point of purchase
• first impression
• Spatial factors
• purchase decision
• staff-customer interaction
• customer-customer interaction
• personalization and customization
• customer-product interaction
• experience recall value
• re-visit decision
• post-purchase services
Interior design of retail spaces is not just limited to product display and the point of purchase. Various other factors contribute to give a holistic experience. In each space there is a combination of factors.
Experiential spaces :
• They have spaces that encourage cocreation and socialization
• They stimulate senses in the environment
• They create immersive experiences.
Nike House of Innovation 000, NYC
Size : 68,000 sq. ft. No. of floors : 6
Based on the concept of “Innovation” and experienced better when the visitor has the Nike Plus app in their phones.
Adidas Flagship Store, NYC
Size : 45,000 sq. ft. No. of floors : 4
Based on the “High school stadium” concept where the New York City is the field of play and the store is the stadium that houses all the back-end requirements for an athlete
Anticipation phase
High end brand for
Should cater to all sports
Puma Flagship Store, NYC
Size : 18,000 sq. ft. No. of floors : 2
PHASES OF EXPERIENCE
With the name House of Innovation 000’ and its location, customers think of the store as something that is beyond retail of its products but a tourist destination in its own.
• wear.
Not based on any concept. It is the first flagship store in the world and a marketing strategy for entering the North American markets.
•
•
• With
Nike, NYC Adidas, NYC
Subject : all humans willing to enter the world of sports, high- income
Anticipation Participation Reflection
Type of experience : Cognitive and pragmatic
Stimulus : No
Subject : Atheletes and sportspersons, high-income
Type of experience : Cognitive and pragmatic
Stimulus : No
Object : envelope and atmosphere of the store
Type of experience : sensorial,Cognitive, emotional and social
Stimulus : Visual, Auditory, Kinaesthetic
Object : envelope and atmosphere of the store
Type of experience :
Cognitive, Pragmatic and social
Stimulus : Visual, Auditory, Tactile
Dialogue leads to macroexperience percieved as innovative, culturally progressive and atheletic
Type of experience : Cognitive and prgmatic
Stimulus : No
Dialogue leads to macroexperience percieved as sincere and classic atheleticisim
Type of experience : Cognitive and prgmatic
Stimulus : No
Nike House of Innovation
high-income
Puma, NYC Discussion
Subject : Atheletes and sportspersons, moderate income.
Type of experience : Cognitive and pragmatic
Stimulus : No and Auditory,
Object : envelope and atmosphere of the store
Type of experience : Cognitive, Pragmatic and social and Sensorial
Stimulus : Visual, Auditory, Tactile , Taste and smell
In order to narrow the subjectivity, brands need to design spaces and their touchpoints in harmony with their ideology. They need to understand their target audience and create touchpoints based on their requirements and likes.
CONCLUSION
Framework for designing Experiential retail stores
macro- Dialogue leads to macroexperience percieved as Stylistic and atheleisurism.
Type of experience : Cognitive and prgmatic
Stimulus : No
Spatial stimulus takes the frontseat in this phase. The experiences perceived completely depend upon the type and external stimulus. The experiences in the space need to be along with the product display and not a different entity.
The result of the macro-experience comes when the reflection phase ends and this phase can highly influence the end behaviour and perception. Hence, all three phases need to be planned and each phase plays a pivotal role in the macro-experience
• Retail experiences need to be specially curated for the target audience based on their demographic and psychographic segmentations that the brand caters to.
• This curation can be achieved by laying down the intended customer journey of the store and designing micro-experiences at intervals that contribute to the macroexperience of the store. Spatial stimulus thus comes into the scenario.
• The case studies evaluated in the study infer that for a brand to attract customers to the store, it needs to be beyond product displays and is required to have spaces where the customer can interact with the product, customize and personalize their experience.
• This experience-focused approach to design of experiencescapes in retail environments can ultimately result in increased sales which is the entire aim of brands.
ABOUT THE PROJECT
WORKPLACE INTERIORS
MINISTRY OF ENERGY,INDUSTRY AND MINERAL RESOURCES
Description
Parent company of Kabbani
Architectural Concepts, Kabbani
Construction Group (KCG) is the contracting vehicle of IKK Holding, which is one of the largest and oldest business institutions in Saudi Arabia.
KAC specializes in design and production of interior and exterior architectural millwork.
Projects : MEIM Office, Riyadh,KSA (Ministry of Energy,Industry and Mineral Resources)
1. Design and working drawings of 5 floors
2. Site office design
3. Detailing
4. BOQ
5. Detail drawings of rooms
Softwares used :
AutoCAD , Revit + BIM implimentation
Design and execution of 21 floors
• Walls
• Ceilings
• Flooring
• MEP (mechanical , electrical and plumbing)
• HVAC
• AV
• Lighting
• Furniture
• Small appliances
Located in Ar Raidah Digital city, Riyadh, Saudi Arabia, This 20 floor building is the Ministry of Energy , Industries and Minerals’ Office.
SITE OFFICE DESIGN
In order to start construction, Site office of both KAC and MEIM was made.
WORKED ON : BOQs, Space planning and design.
MEIM Office , Riyadh , KSA
GROUND FLOOR
One of the most challenging floors to work on due to its complex wall designs, the ground floor contains of the VIP waiting area, reception, lounge areas , gallery area , a space for tenant. Materials such as marble , extensive use of wood and double height at the entrance try to show the valour of the office as one enters the space.
Reception lobby
Entrance to the office building
14th FLOOR
This floor had to be done with special care and focus as this floor contains the office of His Highness Crown Prince Mohammed Bin Salman. Along with his office , the floor contains Board meeting room , manager offices and various other small offices.
Crown Prince’s Office
Library of Crown Prince’s Office
14th floor plan
Crown Prince’s Office
Detailed Partition plan
Site Visit pictures
Studio Description
The studio was based on the premises of designing an artist residency for 12-15 artists which would also house spaces to showcase their work. The artist residency needed to be a place where array of different artists can come and collaborate.
Design Process
The studio took a reverse idealogy for the design process and hence the first step was to design individual spaces. These individualy designed spaces then needed to be combined into different clusters. These clusters would then need to be amalgamated into an entire building and then its exterior facade was designed according to the environment surrounding the buit.
CONCEPT
‘Sangam’ means confluence of rivers ; the junction at which two rivers meet. The name is thus a metaphor for a place that encourages creation and collaboration. The artist residency would act as an incubator for creative exchange amongst 12 artists. The residency would offer programs for painters, literary artists , photographers and performing artists such as singers , dancers and theatre artists.
Design Process
Dancers, Photographers , Singers, Theatre artists, Writers & Painters
The entire purpose of Sangam is to see how performing arts can be clubbed with various other genres of art. The emphasis of the residency is not just on the final product but a gently facilitated process of experimentation and collaboration. This exploration would be enhanced by providing resources that artists often lack: space, time and other artists with whom to work.
The result would be a model of creative process and community building that envisions exposure for the participants beyond the sphere of art making. Informal showings of exhibitions and performances every few months would thus invite the public to experience the residents’ creative process, collaborations, and the development of their ideas.
PROGRAM
CLUSTERS
Terrace
Fifth floor
• Worshop
• Library
• common room
Fourth floor
• Writer studio
• Photographer studio
Third floor
• Dance studio
• Painter studio
• Writer studio
• classroom
Second floor
• Dancer studio
• Theatre artist studio
• Singer studio
• Painter studio
• Practice stage
• Common areas
• Classrooms
First floor
• Exhibition space
• Cafe
Ground floor
• Café
• Meeting spaces
• An open area for
• community interaction
• Amphitheatre
• Storage
• Administration
• Services • Garden
Singer Studio
Painter Studio
Dancer Studio
Entrance view
Reception area
Amphitheatre area
RECEPTION
LOBBY CAFE
AMPHITHEATRE
GROUND FLOOR PLAN
STORAGE FIRST FLOOR PLAN
EXHIBITION SPACE
RESTAURANT
TOILET
Practice stage area
View from Sabarmati river
View from Riverfront road
SECOND FLOOR PLAN
THIRD FLOOR PLAN
FOURTH FLOOR PLAN
Common area between studios
View of Sangam from riverfront road underpass
02 UNDERGRAD. PROJECT
RESEARCH
About Cadbury
Studio Description
Focusing on desiging for brands, the studio worked on the lines of picking up a brand and either designing its flagship store / revamping its image through a store. This was a research and practical based studio.
Design Process
The studio took a research based process. The first step included intensive research on the chosen brand, its positioning in the market, competition, target audience, etc. Once there was clarity on the brand, concept was built based on the required solutions for the problems faced by the brands. Based on that, a right choice of store location was decided and eventually designed.
display area
Cadbury has a rich and delicious history spanning nearly 200 years, when John Cadbury opened a grocery shop in 1824 in Birmingham, U.K. , selling among other things, cocoa and drinking chocolate. The company sold its first chocolate bar in 1847 , the iconic Cadbury Dairy Milk was born in 1905… and they have been creating delicious chocolate innovations ever since.
CONCEPT
To position Cadbury as a brand that is not only for kids and teenagers and to promote chocolate consumption culture in adults in India.
INDULGENCE
Target Audience
Ambiance Words
The aim of this store is to position Cadbury as a brand not just for kids and teenagers but also for adults.
Cadbury
John Cadbury
In order to cater to new target audience , Cadbury has come up with new products that are especially for adults , more of dark chocolate. These products aim at celebrating chocolate and its healthyness.
1. Cadbury premium display - display of premium merchandises of boxes and bars of new flavours. Tasting counters will also be kept there for customers to taste.
2. Cafe - A lounge area that can act as a third place for customers. The cafe would be serving hot and cold drinks , shakes and desserts.
3. Wine and chocolate tasting - The entire store revolves around enhancing chocolate consumption amongst adults. The main focus is on dark chocolate and hence a wine and chocolate tasting has been added as a programatic intervention to attract more visitors as dark chocolate goes well with wine.
4. Bakery - A take-away place for cakes , muffins , doughnuts and everything chocolate.
5. Services- Kitchen , washrooms , staff room and storage
6. Making Cadbury - An installation that explains the entire process of chocolate making.
BOARD
Wood Panels Grey Fabric
Lilac Carpet Wooden FLooring Brass Wood planks
MOVEMENT PATH
MATERIAL
Space with wooden blocks ceiling that imitates chocolate falling. Purple carpet flooring and usage of brass , all amalgamate to show the premiumness of Cadbury
Display of bars in units that are backlit. First 3 racks are for single buying and the next two racks , entire boxes can be bought together.
The Window Display shows the three types of chocolate in silk at the back , thus showing the texture of the chocolate. The boxes contain chocolates carved that would be a part of the exclusive premium merchandize.
PLAN
The ‘Kuch Meetha Hojaye?’ sign gives a sense of brand recollection and nostalgia to people. The wall behind it shows the history and Evolution of Cadbury and its products
The lounge consists of a bar and seating that will act as a ‘Third Place’ for adults. The lounge would serve desserts and drinks.
The bar consists of cash counter , screens at the back to show the making process of the cakes and other various desserts to attract more customers. The bar also consists of equipments that would show live making of waffles and crepes.
The partition between the wine and chocolate tasting area and lounge aims to show various types of chocolate : dark , milk , white using different coloured wood.
PRODUCT DISPLAY
STOREFRONT VIEW
Signage for the type of chocolate
Chocolate for tasting
Display of small boxes
Display of big boxes
Display of dark chocolate
Display of milk chocolate
Display of white chocolate
CONCEPT
PATISSERIE APPETISSANTE
RETAIL + CAFE DESIGN
Studio Description
This studio project was based out of the intention of learning working drawings. Hence, more importance was given to the detailing of drawings. The base was to design a restaurant/cafe. The space was also suppose to have a 20% retail space. In this project, a cafe along with a bookstore has been designed.
Design Process
Since the focus was more on working drawings, designing of the cafe and retail store was done very quickly and then drawing sets were made right from demolition drawings till furniture details
Patisserie Appetissante in French means “Mouth watering cake shop”. Set amongst an array of shops this cafe aims to merge the idea of a bookstore and cafe with providing outdoor as well as indoor seating. The Bookstore also houses a bar type seating for customers to sit and read at peace.The bakery items will be kept as a self-service weighand-take facility next to the coffee counter. A live performance stage has also been provided where musicians can perform. An attempt has been made to give the space a rustic look with tinches of patisserie elements in it. The retail space has only one modular display through the entire wall to allow free circulation space along with a possibility of a wavering display everytime someone visits the cafe.
Zoning Plan
CUISINE : French bakery and pastry
Seating : 70-75 approx
Target Customers : Youngsters and families Franchises : Two
View from road
Mood board
Indoor Seating Area
Bookstore Area
View from the bakery
PLAN ( NTS)
KITCHEN ELEVATION DETAILS
INTERNAL WALL DETAILS
PARTITION DETAILS
FURNITURE DESIGN
TOMMY HILFIGER BAG DISPLAY
Description
This project revolved around the idea of designing a furniture display for Tommy Hilfiger Bags that not only served the purpose of product display but also represented the brand and its value.
Design Process
Research : Understanding the store,its issues,the brand, its products and their sizes.
Prototypes and explorations:
Material explorations,ergonomic understanding and design options.
Final design : figuring details and finalizing materials.
About the Brand
Tommy Hilfiger is one of the world’s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy with a twist designs.
BRAND INTRODUCTION
Classic. Cool. Committed. Inspired by American Pop Culture.
PRODUCTS ON DISPLAY :
Backpacks, watches, sling bags, belts, duffle bags, hand luggage bags, soft luggage bags.
DESIGN
STAND
Due to the usage of materials the store already looks heavy. Hence, the design and materials were aimes to look as minimal as possible.
• The brand caters to the higher middle class with premium quality travel accessories
• The target audience is of people who are travel enthusiasts and above 18 years of age
• The major materials used are wood and glass.
Product sizes
Store Images
Store Layout
Panel fixed to wall
Acrylic rods to at different angles to show bags in an inclined manner .Colours of the brand to give brand recall
02 UNDERGRAD. PROJECT
Description
As a part of the Summer-Winter school at CEPT University, this course of ‘Architecture to lightweight furniture’ focused on designing furnitures that are light weight and can be fabricated for an industrial production. The students had to develop their own designs and prototype the end design.
Design Process
Figuring a furniture product and then making small scale models and resulting into making the final prototype.
Designing a furniture for kids to play, sit and store their toys. The aim was to make a modular unit such that it acts as a multi-use furniture for children. The puzzle acts as a joining detail and adds a child like feel to the furniture. The puzzle was made through lazer cut on an 8mm MDF. Initial sketches Module Kit of Parts
Combination of Modules
Furniture displayed at Maker’s Fest 2018 by FABlab
EMAIL ID : nirjariupadhyay@gmail.com
MOBILE : +1 ( 201) 448- 6051
LINKEDIN : https://www.linkedin.com/in/nirjariupadhyay/
