7 Unknown Facts about IKEA to include in your Case Study While case studies are more about analysis of numbers and data, your IKEA Supply Chain Case Study can break from the stereotype and win some brownies this semester. Wondering how? We will tell you! Your way to impress the professors with your IKEA building and Supply chain case study answer is by including unusual facts about the brand to showcase your researching skills. We know that you lack time to delve deep and therefore we are at your aid. We have enlisted some surprising facts about the brand that you can include in your paper to impress everyone with your supply chain case study…Read More 1.Their largest outlet sprawls over a half-million square feet The largest IKEA store is in South Korea in Goyang that occupies a behemoth floor space of 640,000 square feet. The brand has plans of opening four more such sprawling stores in the Seoul metropolitan area by the end of 2020.
2.They sell billions of dollars worth of food While IKEA is mainly known as the furniture magnate, the brand sells food too. Their annual sales numbers are not shabby as well, standing at over $2 billion. A survey on the brand also showed that 30% of the footfall in the IKEA stores was not for their inexpensive furniture but for the food.
3.The name of the products came from the CEO’s dyslexia The funny product names stem from the IKEA’s founder, Ingvar Kamprad, who has dyslexia. Since it was proving to be difficult for him to remember product codes, the product namers used a Swedish word database for their products.
4.They aired the first major ad featuring a gay couple While covering the advertising segment of your IKEA case study, this fact will definitely win over your professors. Back when LGBTQ was a taboo, IKEA showed the guts to air a national television ad that featured a gay couple in 1994. However, the ad aired after 10 p.m. as it was considered inappropriate to telecast it during “family hour.” 5.They’re the 3rd largest consumer of wood in the world This is not exactly a surprise, but the fact shows how large the brand is. Since that amounts to a whole lot of trees that are felled for the brand’s production, IKEA has signed an environment safety treaty with the promise to plant 100 saplings every month.
6.The brand sells entire furnished houses Although available only in parts of Europe right now, the brand has moved beyond building furniture and are selling Swedish-themed homes that focus on furniture that save space. The prices are staggeringly low, with a tiny house coming at $86,000.