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ouTube allows audiences to watch videos, clips, and movies, as well as upload them for public or private access.
As the second largest search engine in the world, it offers viewing preferences in 58 languages, appealing to cultures and multicultural targets throughout the United States. Multicultural Millennials are technology savvy and are daily users of the Internet. According to Nielson, YouTube serves over six times more videos than its closest competitor, and there are more than 400 million views per day on mobile devices. Users are constantly uploading, streaming, viewing, liking, and commenting on videos throughout the day.
_nuendo “Hey! Are you coming?”
“Wow! It’s so much bigger than you made it seem.”
“Why is he coming in the back door?”
“I prefer a wider and smoother interior, too.”
“You can back it up if you want.”
“Are we going to make this quick?”
• 50% of all African-Americans, • 59% of all Asian/Pacific Island • & 59% of all Hispanics are on YouTube. YouTube explains video ads and its relevance to reach our target demographic with an emotional impact.
Prior to the Super Bowl, we will launch a YouTube campaign with the intent on generating a curious buzz about the Nissan’s GET IN_ campaign and then track it using using the hashtags, #thatswhatshesaid and #GETIN.
The intention of this hilarious, outgoing, and viral video campaign is to call attention to the Nissan brand. It’s going to be BIG. That’s what she said.
#thatswhatshesaid GET IN_
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