— Inspired — Menno van meurs
After the success of our Japanese Journal de Nîmes, published in November 2009, we felt the time was right to focus on another of our favorite countries: France. The southern European country has always been a great source of inspiration for all of our concepts and activities. Basically any noteworthy luxury brand has its roots in France and the history of the French fashion industry dates back to the time of kings and emperors. Even today the avant-garde of fashion is located in Paris and some of our Dutch denim friends fell in love with the country that unites beaches with snowy
mountains. Gerard Backx, founder at Atelier Ladurance and owner of Dutch denim store Mode D'Emploi lives in France as does the legendary designer Pierre Morisset and his son (our good friend) Bas Morisset. At Tenue de Nîmes we have an element bit of France in our store on a daily basis since the aromas of diptyque take us anywhere we want to go instantly. The first time an intense Paris spring breeze caressed our skin this year was in January when Joachim, Rene and I visited the French capital for the shows. We did not bother asking ourselves wether
JOURNAL DE Nîmes / Nº 4 the french issue april 2010
it was a real spring breeze - it was light and pleasant enough to think of spring anyway. It was that particular city trip that made us decide to focus on France for our Journal de Nîmes Nº4. We were inspired by the sheer number of great places to see and the beautifully dressed people on the streets. Paris is the city of Ladurée and diptyque and the hometown of L'Eclaireur and the giggling Japanese in front of Marc by Marc Jacobs. It is the European capital of fashion. Not only because the Paris fashion week is the most important fashion event of the year, but also because the city
is host to many of the most inspiring concepts of Europe. Reason enough to bring some of our favorite French brands, stores and concepts together, as well as a new selection of brands that simply deserve a place in the spotlights in this paper. After this French issue the online availability of our Journal de Nîmes will change. The past issues were all hosted by issuu.com so they could be read online. Our website www. tenuedenimes.com will become a multi-functional online platform soon. Journal de Nîmes will be connected to our daily weblog and construction
on our very own official online store will soon be completed, enabling anyone, anywhere in the world to order a paper copy of our Journal, alongside the most incredible denim brands of the world. Reason enough to look forward to all the beauty that spring will bring us this year.
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