How Does Search Engine Optimization Work?

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How Does Search Engine Optimization Work?

Published on Sep 25, 2021

BroBex Marketing

This is a question a lot of people ask to Nimbus Marketing Group, especially those who are just starting their businesses or who want to revamp their current sites. SEO (search engine optimization is basically the act of making small changes to your site's content and design so that it appears higher in search engine results, thereby helping your site climb to the top of the rankings for specific keywords. These changes may be as subtle as using different spelling and/or grammar; or as drastic as removing the entire website and replacing it with a new one. Although the act of SEO is entirely technical and requires extensive training, most successful SEO firms have a relatively short list of core techniques. The first of these techniques is called "White Hat SEO". This is a technique which deals with following the rules and guidelines of the search engines, The second technique used by most successful SEO firms is termed "Black Hat". Black Hat SEO involves any form of unethical or underhanded SEO practices.

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