Nataliya Solovyova
“Reviving
one stem at a time.”
Born in Ukraine, Kyiv, Natasha and her family lived in a busy metropolitan area. They would stay in the дача (summerhouse), during warm seasons. Their дача provided fresh greens dur ing these seasons, but those who lived yearlong in the city would have to rely on farmers to deliver produce.
When Natasha moved to the United States, she brought the traditions and values of Ukraine to her new homeland. The people of Ukraine cherish the freshness and quality of the veg etables and herbs they cook. Restaurant food and ready-made meals are frowned upon. Dur ing the summer, Natasha and her family grow a variety of vegetables and herbs in their yard such as cucumbers, tomatoes, mint, dill, basil and parsley. This inspired her Senior Project idea, The Lockwood Loft.
How can we make farm-totable options more sustainable and easily accessible to the urban population?
The modern food industry offers the urban consumer bleak choices. The produce trav els hundreds of miles before it makes it to the supermarket shelves. The freshness is questionable, and preservatives are heavily used. The supply chain is fraying, as we have seen during the COVID-19 pandemic, many stores suffered from panic-buying customer behavior and lim ited transport services.
The shortcomings of food delivery infra structure affect the inner cities’ economic viril ity. In certain low-income areas, people rely on ultra-processed food which has resulted in a struggle to maintain a democratic society, and productive economies. 14% of people experi ence food insecurity in the United States, which means 49 million people do not even know where their food comes from.
Solving the global food challenge would be a long road. The Lockwood Loft is one step on this journey. The starting point is connecting people to their food, offering “seed to table” options for residents.
The Lockwood Loft offers fresh herbs and edible flowers via a storefront directly acces sible to the public. This removes the intermedi aries and adds a layer of transparency. Growing operations are on the second floor, and by connecting them to the store, the need for mass transportation is removed. The business uses minimum plastic packaging, thus addressing the global plastic pollution crisis. It is well known that only 5% of global plastic is recycled, and the rest ends up in landfills or as very pervasive and harmful micro-plastic.
Revenue is generated by sales of products and merchandise, such as apparel and pro motional items. Transparency combats food security and consumer apprehension about harmful chemicals that are more than ever pres ent in their food. The Lockwood Loft’s grow ing operation is self-contained and does not use herbicides and pesticides. This is especially important as new herbicide-resistive weeds and invasive insects plague traditional farms.
Since the company is local, and the store front is connected to farming operations, this cuts out the need for the delivery network and warehousing. This results in less emission, and lower transportation costs, resulting in a more sustainable operation.
Growing while providing direction for the public casts a large safety net underneath the community. Urban areas rely depend on
imported goods, resulting in a fragile food sys tem as it relies on transportation consistency. Therefore, in a case of another pandemic, The Lockwood Loft has an in-house system that can directly support the urban population.
Finally, staying local means connecting with people becomes an easier task. Offering intern ship programs for the youth as well as learning seminars can spread the important message of eating fresh and buying locally.
Our mission is to bring back joy and happiness to cooking with fresh local ingredients and knowing where your produce comes from.
Conceived to put the urban residents and local restaurants first, The Lockwood Loft pro vides fresh produce at a competitive price. The current agricultural industry has grown so large that optimization and cost-cutting are the main drivers that are present.
The Lockwood Loft is a concept utilizing duplex buildings in the city. The cash crops are fresh herbs and edible flowers. These are grown in-house, using stacked Vertical Farming Units (VFU), saving growing space. The unique value is added by a storefront that is carefully designed to appeal to the urban public.
The entrance uses a split of stairs and a ramp for handicapped accessibility. Above the entrance is an array of lavender, and a farm entrance sign that reads “Herbs & Spices” matched from The Lockwood Loft logo.
The name of the storefront can easily be seen from the vertical board signs from a street view, and from a distance, it can be spotted by the billboard which is grounded by a truss. In addition, solar panels supply additional energy to the building’s operations.
Store Floor Plan
The ground floor is a store that invites the public to an artful display of freshly grown herbs and edible flowers. The prime shelf space is dedicated to packaged fresh pro duce. Towards the back there are dried prod ucts, such as tea blends, seasonings, and spices.
9. herb shelves
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2. baskets 3. product container returns
help desk + registers
6. books + router + security camera
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The second floor hosts rolling Vertical Farm ing Unit (VFU) carts, increasing growing space and profits. The carts are spaced and grouped based on their growth regime. The plants utilize a hydroponic system and are monitored by a state-of-the-art AI control system. This system automatically adjusts lighting, both spectrum and intensity, and regulates fertilizer and water delivery. A filtration unit re-cycles water thus saving up to 70% of water usage over a tra ditional farm. Beds for seed germination and sprout farming are aligned along the walls.
On the other side of the glass wall is the processing space. The quality of plants is examined by a computerized system with a multispectra imaging capability. The system rap idly detects signs of decay and blemishes that would be missed by a human, who would conduct research for optimization.
A storage container is used as an isolated place to dry herbs for tea blends, which are then packaged and sent to the shop.
filtration unit
Vertical Farming Unit rack
staircase (to ground floor)
The Lockwood Loft offers a variety of herbs and edible flowers. This provides a great opportunity for customers to expand their palette and try something new. A catalog of all products is recorded in a small booklet that a customer can view in alphabetical order.
Each product page lists the species of the plant that is grown, as well as an icon that represents that plant. A small description is included at the bottom, which provides some suggestions for culinary applications.
Additionally, the business employs a vigor ous online advertisement campaign, targeting local restaurants and catering businesses.
The products that are displayed in the storefront must maintain their growing cycle. Most supermarkets that offer potted herbs often begin wilting once placed in the store. Most of these herbs are raised in conditions with optimal lighting, and since storefront lighting is not nearly as optimal, the plant responds to that lack of lighting. However, growing herbs in poorer lighting conditions will not efficiently solve the problem.
The solution is to introduce that same light ing from VFU’s (A) into the shelves (B) of the store display (Figure 1). The other challenge is pack aging the product. Since the VFU’s utilize aquaponics, placing the plants in soil pots becomes counter-intuitive. The solution is placing a fun nel (2) into a ceramic pot (1), which contains a small amount of water. To keep only the roots soaked, they are run through the funnel.
An optional dome cover (3) with filter holes protects the plant from damage.
Re-using containers can save on future pro duction costs for packaging. In order to incen tivize the return, customers can be offered rewards for future purchases.
Figure 1
Note. LED lighting in VFU’s and shelving.
The following web site is created using Webflow, and it serves as a guide for a user that would want to learn more about The Lockwood Loft.
The home page has general information such as store hours, address locations, and an overview of the company’s goals. If a user wishes to look through products, they can do so under the “Groceries” tab. A customer can decide what products interest them with the option of having them picked up by a thirdparty delivery service that has partnered with The Lockwood Loft.
The “About” tab for the company cov ers the company’s mission, values, and goals. The option to join the company newsletter is
located within the story. The “Community” tab offers information on programs, seminars, and internships. These establish a personal relation ship, and the brand works with the community.
For mobile uses, the favicon and web clip encompass the brand’s monogram.
Urban residents typically use public trans portation at least once a week. Austin, a 30-year-old man, lives in Queens and works remotely from his one-bedroom apartment. Therefore, he has no need for a car. He uses his bicycle to get around the city, which also includes trips to local grocery stores.
After transitioning to remote work, like many fellow Americans, Austin discovered a passion for home cooking. He started to watch cook ing shows and experiment with new recipes. He noticed that chefs in the shows use the freshest ingredient possible, very rarely an ingredient would come from a can. In the summer, Austin visited a farm stand that sold freshly farmed produce. After trying the fresh herbs in his cook ing, he saw that freshness made so much dif ference in flavor. However, the markets are seasonal and only stay open during the daytime.
This does not line up well with Austin’s work schedule and finds himself heavily relying on whatever big retailers offer.
Austin’s pain points are very limited mobil ity, and a lack of access to fresh produce and specific herbs. He needs a location where he can find fresh herbs that are truly fresh, and not picked beforehand.
There is not much room in his apartment to stock up or even grow his own herbs, so Austin only buys enough produce that will last a week at most. Having the option to buy just his favor ite herbs (basil, cilantro, and chives) without wasting a whole pack of picked herbs makes Alex feel better about his carbon footprint.
“I feel like there’s more to cooking than just the food. It’s the experience.”
College students that are just starting out are exploring the world and themselves on a deeper level. Trisha, a 19-year-old horticul ture student is trying to find meaningful ways to apply to her career skills in her community. While she is reaching the end of her associ ate degree, she discovered her passion is envi ronmental engineering. However, her college offered very limited choices of hands-on vocational training. Trisha has only had one intern ship over the summer in upstate New York.
Trisha has also seen the value in flowers beyond the decorative. Her mom is a florist, and Trisha often helps her mom out at the shop. With the space they have in their apartment, they grow an array of marigolds, chamomile, and calendulas that they infuse in their teas.
Trisha’s pain points are not being able to find local opportunities to apply her current skills to, and she cannot find a local location that will allow her to try a larger variety of edi ble flowers. Since she is a rather timid person, Trisha is a bit nervous when it comes to explor ing new places on her own, which is why she prefers to find a workplace closer to home. As a college student, it is difficult to afford most niche services, such as ones that specialize solely in preparing edible flowers.
The primary goal for Trisha is to find a place in Queens where she can apply her background in horticulture and learn the applications of her work outside of academic studies.
“I’m stuck trying to find ways I can make a difference in my community.”
Being a working mother does not come with a light schedule, especially in the busy district of Queens. Jennifer, a 38-year-old mother of two, knows this all too well. Her daughter entered kindergarten, and her son is in second grade.
During the pandemic of COVID-19, Jenni fer and her husband have been living off their stimulus checks and had to be prudent with their spending. During that time Jennifer also experienced shortages, as grocery stores rely heavily on deliveries coming from rural areas.
As a mother, Jennifer worries about the future of her children and their health. After reading many online articles, she is unsure whether her produce contains GMO’s, pesti cides, or if it’s all misleading. What is certain for Jennifer is that she has no idea where her produce comes from. It is virtually impossible for her to track the origin and method of farming.
Jennifer’s main pain points are the lack of traceability regarding the produce she buys. Recent revelations that some of the food ingre dients are made in China with little regard for quality, only add to Jennifer’s anxiety. The second equally important concern is the health of their children, as well as their future. She does not only want to ensure that her children are eating well, but also to become conscious about food choices. Jennifer understands that her children will eventually become indepen dent, and the best she can do is prepare them for their adult life and future responsibilities.
One of Jennifer’s goals is to enroll her children in extracurricular activities or seminars that help them learn hands-on the importance of eating local and fresh.
“I’m looking for a place where my children can grow and learn to grow.”
Our mission is to bring back joy and happiness to cooking with fresh local ingredients and knowing where your produce comes from.
Vertical farming aims to create a more sta ble food system within urban areas. Historically, cities have relied heavily on the deliveries of produce from surrounding farms. It was all too easy to starve a city by cutting food delivery, as was often done in the past during sieges. In the 21st Century, the pandemic has proven how fragile the city’s food structure is, as many gro cery stores were experiencing severe shortages of many essential products and services.
Today, natural disasters, panic buying, and logistic disruptions can devastate a city as much as a medieval siege. This is especially problematic when there are too few local farms that can directly supply a community. Vertical farms are not necessarily or exclusively urban, and most present vertical farming companies still rely on delivery services to transport their products from their growing operations.
Only certain produce can be transported over hundreds of miles, which severely restricts the variety available to urban citizens. Not sur prisingly, potatoes become the #1 vegetable consumed in the United States. Transportation and refrigeration account for over half of greenhouse emissions in the United States. Edible flowers must be transported under very specific conditions in order to remain safe for consumption. Since it is difficult and risky to transport them, not many companies provide them. This is another benefit for The Lockwood Loft serving the public directly via a storefront.
Conventional farming expands horizontally.
Crop yields are reaching limits, and more and more chemicals are required to sustain the business.
Farming becomes more expensive and riskier as fertilizers are imported from unfriendly and volatile counties. 1 2 3
Climate change and swings of weather add to the business risks, and insurance becomes more and more expensive.
Transportation logistics are unstable, produce de livery to a city is delayed, and urban residents lose access to fresh produce.
Urban customers look to The Lockwood Loft for local, chemical-free produce.
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Research was conducted to determine the needs of urban residents. 49 individuals in the New York Metropolitan area have taken an online survey, with 32 responses out of state or out of the country. The survey emphasized the consumer’s concern with the over-use of harm ful chemicals by agricultural corporations, the need for fresh, locally grown food, and prefer ences towards certain herbs. Most responses stated that they were concerned about pes ticides, but did not fully grasp the full harmful health effects. 88% of respondents believed that local produce is very important to them. Most surveyors also prefer organic produce, regardless of their economic situation.
Of the 81 surveyors, 10 were selected as interviewees. One interviewee is a manager at a grocery store, and they said unfortunately when produce meets the labelled expiration
date, even if it is still consumable, must be dis posed of. Another interviewee, a small-busi ness restaurant owner, claimed that access to extremely fresh herbs would be game-chang ing. Olive oils utilizing fresh herbs as opposed to packaged ones have a very distinct flavor. Even an edition of edible flowers would be unique since they are a bit difficult to get a hold of. If implemented, these offerings can put a restaurant well ahead of the competition.
Out of all the interviews conducted, a com mon ground shared was that vertical farming companies offer a viable solution for making the food supply to the city more robust. However, most residents have no first-hand expe rience with vertical farming technology and farming in general. They are only exposed to this type of farming when they visit the produce shelves of a supermarket.
+3 Billion
The world population will grow to 10 billion by 2050.
Vertical farming market size will increase to $13 billion by 2030.
The Earth will lose 60% of its arable land by 2050.
The urban population will increase 68% by 2050.
The Earth will lose 20% of its topsoil within the next 60 years.
Gotham Greens is an American fresh food and urban agricultural company founded and headquartered in the Brooklyn borough of New York City. They grow local produce year-round in greenhouses and their products are sold through consumer retailers.
Bowery Farms converts industrial buildings into smart farms. They were founded in New York City and opened farms in Maryland and New Jersey. Their main products are pesticidefree lettuce, leafy greens, and herbs. These products are sold in markets and Umami Cart for online sales.
Agrify is an innovative provider of cannabis cultivation software. Their Vertical Farming Units monitor and analyze the growth, integrated with LED lighting. Their product lines focus on extraction, to maximize the quantity and quality of extract for their concentrates of cannabis.
Infarm hosts in-store units that monitor the health of plants and focus on selling their tech nologies and software. This self-sufficient food production also provides pesticide-free, local produce. More than 500,00 plants are grown annually on 40m2 of floor space.
Plant Chicago is a local, community-driven nonprofit brand that converted a firehouse into a farming unit. The operations are communitydriven and market themselves heavily on class room programs. Conventional wastes from one process are inputs for another. With a teach ing kitchen, in-vessel composting, and commu nity meeting/event space, the company shares many similarities with The Lockwood Loft. How ever, even with a marketplace, Plant Chicago differs as it is highly dependent on the partici pation of the public behalf and are located in a suburban area as opposed to an urban one.
Many vertical farming companies invest in warehouse space, while their products are sold through an intermediary, such as Whole Foods or Stop & Shop. The Lockwood Loft dif ferentiates here because there is not a myopic focus on the product and its systems alone. The Lockwood Loft’s goals are to create meaningful and substantial relationships with those within the urban community through education and hands-on experience. A storefront invites a cus tomer not only to buy but also to learn, explore and connect. Startups motivated by the inves tors tend to grow fast. But intently focusing on expanding the business is trying to serve everyone; in the end, no one is served well. By picking a well-defined niche, such as selling herbs and edible flowers, the company would be able to excel in the business of serving customers while inspiring and educating them, something that fast-expanding businesses often miss.
Today’s consumers do not just buy on prices, as shopping becomes more of a learning expe rience. The Internet opened an unlimited oppor tunity to learn, compare and contribute col lective knowledge through reviews, blogs, and YouTube videos. Offering community volunteer programs and educational courses, The Lock wood Loft adds ever so important hands-on elements to the learning process. The company stays local and unique, as opposed to a face less multi-national corporation that obsesses with never-ending growth.
While The Lockwood Loft is not operated under one single storefront; opening subsidiaries in other locations is contemplated. However, the goal is for each storefront to answer to the people, not corporate headquarters. Working with respective communities, relying on people-to-people connections, and word of mouth.
In 2022, many vertical farming companies closed due to a lack of funds. The most common problem is that they attempt to do too many things at once, trying to expand their market while also selling their technology. Therefore, The Lockwood Loft will partner up with Montel Solutions, the technology provider for their VFU system (Figure 2). Montel Solutions will focus on the technology and the hardware, while The Lockwood Loft will concentrate on product sales. Montel Solutions is an industry-leading company for storage units, shelving, and VFUs. The GROW&ROLL® 8P mobile system can with stand 8,000 lb. per day.
“There is a lot of talk about vertical farming, but not much about horizontal farming, because it requires space, wasting fixed aisles. But the Montel mobile grow racks systems cut back space-wasting aisles.” Montel Solutions
Figure 2
Note. VFU’s custom designed by The Lockwood Loft. Rolling racks allow aisles to easily open up.
*Fun Fact: The brand’s original idea was Vochi, which utilized a multi-story complex to grow. After finding the unique value in this ambitious idea, The Lockwood Loft evolved into a manageable one.
The logo of the brand is a combination of the logotype and logo mark. Inspired by down town natural food stores, the aesthetic borrows key design features from antique logotypes. The lines form leaves and flowers that allude to the products of The Lockwood Loft: herbs and flowers. The use of light color emphasizes the down-to-earth origins of the company and its people-friendly business philosophy.
The Lockwood Loft’s logotype differs from its competitors since most current vertical farms use very minimalist, modern corporate logos. When people hear the word “corporate,” the first thing that comes to mind is a glass brick of a building with a non-descriptive abstract symbol on the top. The Lockwood Loft takes inspiration from local health food stores within the New York metropolitan area. The logo is designed to tell a story rather than confuse.
Most small businesses are brick-and-mortar stores, quite literally too, and the wooden floors are very homey and welcoming. Adding antique and natural-toned elements invokes a sense of nostalgia in people, and a desire to reconnect with nature. This approach also adds personal ity to the brand, making it appear humanistic, visually interesting, and approachable.
The font chosen for the logo of The Lock wood Loft is Belda, a serif font that invokes ref erences to classical Roman calligraphy, creat ing an ambiance of harmony and beauty. The font was designed by Jeremy Dooley. This font, however, is only to be used in the logotype.
The header, subheads, body copy, and all other applications for the brand utilize Grey cliff CF, a modern and smooth geometric sans serif. This Adobe font was published by Con nary Fagen. Greycliff CF adds a modern con trast to the logo and shows the brand is in tune with the modern world. The benefits of Grey cliff CF are that it includes extensive and inclusive language support, which is critical for the multi-racial urban communities the company is intending to serve.
Logo
Belda [Cond Bold Italic]
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Header
Greycliff CF [Bold]
Body Copy
Greycliff CF [Regular]
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Subhead
Greycliff CF [Demi Bold]
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
The color palette for The Lockwood Loft is comprised of the neutral tones found in nature.
“Brew” is green like herbal leaves and is also the primary color as it represents the brand’s focus area: agriculture.
“Elixir” is a dark navy, balancing out the lighter tones in the palette. The touch of blue represents water, symbolizing vitality, and alluding to the use of hydroponics in the system.
“Tincture” represents Hemlock wood, a warm earthy medium that the storefront utilizes in the flooring and shelving. It also represents the seeds and tinctures that the brand offers. This is a secondary color used in branding.
“Ether” is a pure black that is used in need of a monochromatic color scheme and provides great contrast. It also symbolizes the midnight sky, creating a sense of mysticism and wonder.
“Potion” is a dusty pink that represents the edible flowers the company offers. This color also symbolizes creativity and calmness, as well as the aroma in the store created by the flowers. It is used as a tertiary color in branding.
Minimum Size
0.8” 76.8 px 0.95” 91.2 px
1.5” 144 px 0.5” 48 px
1.5 inches, then the logo mark will be used in place if necessary. The minimum width of the logomark is 0.5 inches, or 48 pixels wide.
Do not use off-brand colors
Do not add transparency
Do not outline Do not distort
Do not shear
Do not flip
Do not use light on light (or dark on dark)
Do not change font
Mascots are the faces of the marketing campaign. Following the people-first philoso phy, The Lockwood Loft chose relatable and memorable mascots to deliver the branding message. The mascots are designed to contrast the CGI-generated characters (e.g. the Geico gecko) by employing traditional graphic meth ods. They are the symbol of a brand’s products and services and are great ways to engage with an audience.
Each of The Lockwood Loft the mascots represents a distinct product. The rule of three in the writing principle suggests that a trio of beings is more satisfying and provides brevity, rhythm, and variation.
Roody is the main mascot that embodies the brand’s grounded and friendly spirit. He is shaped like a root topped with herb sprouts.
Flora is inspired by flower arrangements, and she appears as a more whimsical being with flower-like antennae. Her bulbous body is reminiscent of flower seeds.
Nip is a dog-like representation of a plant, designed to balance out the more humanistic appearances of Roody and Flora. Nip’s animal istic shape reminds us that company cares for all nature, not exclusively humans.
The Lockwood Loft aims to limit its advertising to an area where the store is reachable by foot and public transport. Television advertising is expensive and not extremely necessary from a local standpoint. In order to reach its specific target audience, The Lockwood Loft pursues outdoor advertising in order to make its pres ence known in the local community. Such examples are benches, subway banners, backlit banners, billboards, and street pole banners.
Advertising on the web can reach many more mem bers of the community via Facebook groups and Insta gram posts. This can directly take the user to the website, where they can discover more about The Lockwood Loft.
Other types of advertising include apparel and freebies, which are ways the brand can be advertised through customers and branching off into their interac tions. Promotion towards children via toys and apparel can create an early relationship. Advertising simplified mascots that are recognizable to very young children can develop brand loyalty that is unlikely to waver.
Gifting helps build brand recognition and loyalty. Receiving and opening a gift involves a personal interaction that creates an emo tional connection with the brand. When peo ple receive the gift, they may feel obligated to respond to it. Oftentimes, the response is loyalty and empathy on the customer’s part.
While the contents of the package do not connect directly to the brand, they are generic items that a person not yet particularly inter ested in the brand’s values can still appreciate. The notions of self-care and staying healthy become pillars of demand when a person becomes conscious of them. Health is affected by a person’s diet, and this makes one conscious about investing in the brand’s primary products: fresh herbs and flowers.
The Lockwood Loft recognizes the impor tance of growing its own loyal customer base. Chefs are considered champions of the brands, because not only do they generate sales, but also bring the message about the product to the restaurant patrons. However, established chefs are unlikely to change their preferred supplies. Therefore, The Lockwood Loft strat egy is to build the customer base ground-up, by starting from culinary schools.
The company will promote free kits of herbs and spices to culinary students looking to make a unique impression in school projects and cooking competitions. These are in addition to building future customer relationships, catering events, community service cooking, etc.
The culinary kit will be delivered in an art fully designed bag with distinct Lockwood Loft branding. Included are a sample of an herb in The Lockwood Loft Packaging. A colorful and soft branded apron made from recycled cot ton promotes sustainability. Each kit giveaway will be followed by a short survey that would guide further product improvement and mar keting efforts, showing that The Lockwood Loft values their thoughts.
Placed near more dense areas, billboard advertising is great for reaching as many people as possible with the highest impact. How ever, because they are meant to get less than a second of time from the commuting public, the brand’s name and idea must be communicated instantly and stay to the point.
The Lockwood Loft logo is set to be larger this time, and an overview of the building shows off the concept followed by a question that is meant to invoke their curiosity.
A triptych of a single image creates continu ity, which attracts more eyes. In this advertisement, a problem that needs to be solved is pre sented. Utilizing the journey map, an onlooker may not get the full picture, but by visiting the site’s brand they can understand the full story.
Rapid transit is the most popular form of transportation in cities and provides transportation for many urban areas. While still advertising to the community, the subway can also reach those in other metropolitan areas it passes through, such as Manhattan, Brooklyn, and Bronx. Passengers also have the time to look closely and for a longer time than at a bill board, hence the QR code that will take them to The Lockwood Loft’s website.
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FleetFarm, a startup in the state of Florida, aims to convert lawns into edible gardens and micro-farms. With an already estimated area of 70,140 square feet of lawn space, FleetFarm has harvested 3,840 pounds of produce. Food security will increase as populations begin to phase out these kinds of frivolous expenditures in favor of more useful means.
13. Smil, Vaclav. Feeding the World. The MIT Press, 2001, pp. 22-45.
Smil is a Czech-Canadian scientist and policy analyst. He is a Distinguished Professor Emeri tus in the Faculty of Environment at the University of Manitoba in Winnipeg, Manitoba, Can ada. His interdisciplinary research interests encompass a broad area of energy, environmen tal, food, population, economic, historical, and public policy studies. This book addresses the question of how to feed the potential inhabitants of this Earth, which is projected to be 10 billion by the middle of the twenty-first century. Smil also considers the production of this product without destroying the current biosphere.
14. Spirn, Anne Whiston. The Granite Garden. Basic Books Inc. 1984, pp. 80-120.
Spirn lists many sources from other researchers and authors, such as Morris’s History of Urban form, an overview of urban development in ancient cities. Chapter 6 focuses on “air” alone. It says that many cities, including New York City, fail to meet U.S. ambient air quality standards, typically three out of four days. This causes its population to often feel drowsy or suffer from headaches and nausea, which can affect their interaction with new brands.
15. Startus Insights. “Top Urban Agriculture Solutions” Startus Insights Research, 2020.
When it comes to agriculture, one of the largest proponents of carbon pollution comes from the traveling done to bring food to and from the main population centers of the world. The French startup TowerFarm seeks to eliminate this carbon footprint by using indoor vertical farming in the world’s largest population centers.
16. Thomaier, Susanne. “Farming In and On Urban Buildings.” Cambridge Press: Urban Agriculture, vol. 30, no. 2, 2015, pp. 30-43.
Considering the global trends of climate change and resource scarcity, a major challenge for future cities is to reduce urban carbon footprints. Cities must remain livable for their inhabit ants and offer social and economic opportunities.
17. Thompson, Tamara. “Introduction to Urban Farming: At Issue.” Greenhaven Press, Cengage Learning, 2014, pp. 120-128.
Thompson mentions that when most people think of farms, they only think of the countryside. However, urban agriculture dates to the 1800s in Paris, and 90 percent of fresh produce that supplies the city is grown by the city. Even within the past decade, the United States’ population has gained an interest in growing food locally. Improving self-sufficiency will increase the community’s food security and create jobs and boost the economy.
18. USDA NASS. “Farm Producers.” Census of Agriculture, 2017.
This article from USDA contains an info graphic that presents the data of those involved in farm operations and agricultural production. It states that female producers were the ones that mostly made the day-to-day decisions, record keeping, and financial management, while men were highly involved in the land use and crop decisions.
19. Williams, Sean. “Vertical Farming Nailed by Tiny Salads.” Wired, 2021, pp. 1-3.
In Berlin, the “browbeaten brick buildings” that cover Gartenfeld Island are making strides in the vertical farming industry. Over 1,000 of its vertical farming modules have shipped to shops and chefs across the globe.
20. Lombardi, Mariarosaria, and Elisabetta, Laiola. “Assessing the Urban Carbon Footprint: An Overview.” Environmental Impact Assessment Review, vol.66, 2017, pp.43-52.
This report defines the problem of the urban carbon footprint and how it has contributed to food scarcity. Examples of projects that have non-use land farming activities are inside and on top of urban buildings, rooftop farms and greenhouses, and indoor agriculture. Not only do these projects provide the community with food sources, but also opportunities for new technologies for farming, networking, and new forms of food suppliers in urban spaces. These supplies cover water, energy, space, and food. Cities had heavily relied on external sources to provide these supplies. While cities occupy only 2 percent of the world’s surface, they consume 75 percent of their resources.
Thank you to my family for all your support, patience, guidance, love, and for helping The Lockwood Loft become a reality.
мама • папа • дедушка • бабушка • Денис • Джо Дэлито
Thank you to my colleagues for your feedback. Throughout this journey, we have built strong connections and powerful designs.
Thank you to the administration and faculty at Farmingdale State College and Suffolk County Community College for providing me the best college experience in the Visual Communications program.
Kimberly Wild • Francis Klaess • Jack Harris • David Guarino
Michael Morgan • Robert Field • Wayne Krush • Adrian Sinnott
Joyce LoBue • George Fernandez • Barbara Applegate • Jennie Thwing
Mark Moscarillo • Dana Siljander • Kristy Caratzola • Michael Mastermaker
Richard Mack • Laurey Buckley • Damon Vogel Bernadette Colavito • Dan Gilhooley • Matthew Gehring
Thomas O’Brien • Dennis Delgado • Roxanne Jackson
Thank you to the SGA, Pre-Health Professions Club, faculty, and students of FSC that have supported me in collecting donations and spreading awareness regarding the war in Ukraine.
Thank you, Nataliya Solovyova. I couldn’t have done it without you.
