Wouldn't you like your content to reach thousands of read ers—and prospects—who may not even be aware that it exists, or don’t know anything about your brand?
Of course, that’s one of the basic aims of modern marketing.
Well, one such way to achieve this reach is through web content syndication.
It’s the practice of republishing your material on third-party websites.
But does SYNDICATION WORK? https://email1k.com/course/lesson-4/
James has achieved a great deal of success with web content syndication, and here’s what he has to say about it: “… an article that originally ran on my site and then was re-published by Lifehacker later on. I gained over 600 subscribers from the Lifehacker version and I didn’t have to put in any additional work writing a new article.”
Imagine six hundred subscriptions by republishing a blog article?
This is the kind of traction content syndication can generate (if done right).
James's method is straightforward.
Every Monday and Thursday, he posts a fantastic article, of great value to his readers and prospects, on his website.
After a week, he contacts major blogs and suggests that they repost the article.
Why a week later? This is because he knows that in that time Google will have crawled and indexed his article.
https://www.quicksprout.com/should-you-repost-your-blog-content-on-other-websites/ https://digitalzone.com/blog/a-hawks-eye-view-of-content-syndication-and-tactical-steps-to-leverage-it-with-confidence/ https://www.quicksprout.com/guest-posting-guide/
The greatest benefit of content syndication versus guest posting is the scalability that content syndication offers.
Simply compose a blog article and publish it on your website. Then, repost the content on several more blogs.
Read: A hawk’s eye view of content syndication—and (tactical) steps to leverage it with confidence.
https://digitalzone.com/blog/a-hawks-eye-view-of-content-syndication-and-tactical-steps-to-leverage-it-with-confidence/
Republishing your article permits repeated use of the same content on several websites.
Guest blogging, on the other hand, is not a scalable marketing strategy unless you're guest writing for a brand with a large number of web content syndication partners.
Republishing your article permits repeated use of the same content on several websites.
Guest blogging, on the other hand, is not a scalable marketing strategy unless you're guest writing for a brand with a large number of web content syndication partners.
Bottom line
Guest Posting is not scalable. Just how many guest blog pieces do you think you can write per month? Not to mention, once you've written a guest post for a prominent brand in your field, the piece lies there.
But wait, content syndication has its set of shortcomings too.
Concern 1 Concerns about duplicate content are real
When considering content syndication, content marketers are aware of one particular problem. The dilemma of duplicate content—and its repercussions on your ranking.
Google doesn’t recommend duplicate content, nor does it penalize this type of content, although it is not something that will make their best practices list.
Content syndication practices force you to republish your full blog post on third-party websites, which might lead to duplicate content flags to Google.
Concern 2
The possibility of getting outranked by your own material
Consider that Lifehacker has decided to reprint your blog piece.
Now, if someone searches for it, Google is likely to display the Lifehacker version before yours. This is because Lifehacker, from Google’s point of view, enjoys a higher domain authority to yours.
Therefore, your syndicated blog may outdo the original, and serve traffic to competitor sites.
This is also one of the reasons that big publishing brands entertain hosting syndicated content. They get the opportunity to get more content that ranks in Google and also hijack your traffic.
Concern Don’t even think about gathering email addresses
This is a major deterrent for most individuals interested in experimenting with content syndication.
Do you know how many major publications allow you to install your email opt-in widget on their website? NONE.
Ergo, you cannot collect emails with syndicated content on 3rd party publisher websites. This means that although you get exposure, you cannot utilize it to grow your email list.
Despite its flaws, online content syndication is a vital strategy for brand exposure.
The best part is that the flaws you have just read about can be corrected. There are ways to do this that any good Content Syndication Agency would know. We shall reveal those secrets below.
Step 1: Begin guest blogging
You may instantly build a new blog and begin content distribution activities.
However, if you do this, it is doubtful that major bloggers will be interested in what you have on your plate (even if it is exceptional).
Unless you are a pre-established expert in your industry, distributing online material will be a little more than a walk in the park.
If you want an advantage, you must first establish yourself as an excellent writer. Guest blogging is useful here.
https://neilpatel.com/blog/why-guest-blogging-is-the-best-inbound-marketing-strategy-a-data-driven-answer/
To search for sites in your niche that allow guest articles, combine your keyword with any of the following string combinations.
Here are some search strings you could see
“guest post”
“contributing writer”
“this is a guest post by”
“contribute to your guest site”
“guest posting guidelines”
“suggest a post”
“contributer guidelines”
“guset posts wanted”
“writers wanted”
“write for us”
The graphic above shows you the search terms to use to dig up publications that allow you to guest post on them.
For instance, if you run a blog about SEO, search for SEO + "write for us."
This will reveal all of the top SEO-specific sites that welcome guest articles.
Publish guest posts and develop samples that you can showcase. You’ll need a portfolio when you pose content syndication requests to the blogs in the big leagues.
You may want to read more about guest posting
10 common mistakes B2B companies make while building a content syndication strategy
https://digitalzone.com/blog/10-common-mistakes-b2b-companies-make-while-building-a-content-syndication-strategy/ https://digitalzone.com/blog/10-common-mistakes-b2b-companies-make-while-building-a-content-syndication-strategy/
Step 2 Select your content syndication partners
Numerous websites provide content syndication.
There are several specialty content syndication websites, how ever, the most popular ones solely publish marketing-related content.
If you believe that your material does not closely align with any of them, you still have the option to have it reposted on quite a few other websites.
Kristi Hines, a blogger, provides an excellent suggestion for this: “If your site is niche-specific, try to find a way to cater a piece of content towards one of the topics above.
For example, if you are a restaurant business, you can do a post on how to get sustainable ingredients for your chefs. If you are a realtor, you can write a post on the best social media techniques for real estate professionals.
Just gear your niche-specific topics to one of the above sites and submit that post separately!”
Step 3: Engage with online content syndication partners you have shortlisted
Before submitting material, you must determine if the target websites accept guest posts. Similarly, prior to making content syndication proposals, ensure that the destination website syndicates material.
To do this, open a few blog entries and determine whether or not they were all initially published on the site or include an attribu tion statement.
For instance, if your target for the guest blog is Lifehacker, you just need to view a few blog entries to see if they promote syn dicated content.
All syndicated postings should have an attribution statement, like this: This post originally appeared on Domain Name.
You may also search for phrases such as “target website” + "first appeared on".
This will curate all syndicated material in the search engine re sults. To determine whether Lifehacker is open to content syndi cation, we will search for the following: “lifehacker.com: first published on”.
The search result from Google below verifies that Lifehacker is indeed available for content syndication.
Once you've determined that the target site is part of a syndication network or syndicates online content, choose a few of your best-written and most-shared blog articles and send a brief email to the editor of the target blog.
Most large magazines make the editor's contact information readily accessible.
Keep your pitch straightforward, brief, and direct. Consider the following two instances for ideas:
Brian Honigman effectively syndicates information to well-known websites such as Huffington Post and The Next Web.
He establishes immediate credibility by mentioning the greatest websites for which he writes. Next, he pitches syndication net works by mentioning that he discovered a syndicated blog arti cle.
A plain message is more likely to elicit a reaction.
Remember that tangible evidence is the most crucial piece an editor may examine in your pitch. They need to see that you are already producing excellent content that resonates with viewers.
Without this, it is probable that your pitch will fail. Spend time constructing your portfolio.
Gregory Ciotti from Sparring Mind often reposts his articles on Lifehacker.
Gregory sent an outreach email to the editor of Lifehacker. In his email, he references an existing syndicated article on their site and puts forth his own proposition with a brief synopsis.
Step 4: SEO-proofing
Web content syndication produces duplicate content concerns, as feared by all marketers.
Here's how Google views content syndication and manages du plicate syndicated versions:
“If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer.”
Since you have no control over which version Google will choose, it is better to take some preventive measures wherever possible.
Things may take a wrong turn if the syndicated pieces end up getting all your traffic.
There are two sure methods to prevent this:
Method 1: rel=canonical tag
https://neilpatel.com/blog/how-to-deal-with-duplicate-content-issues-including-those-created-by-your-cms/
https://neilpatel.com/blog/how-to-deal-with-duplicate-content-issues-including-those-created-by-your-cms/
The rel=canonical tag is an excellent solution for content duplication problems.
When you tag a post (page) with "rel=canonical," you connect Google to the content's original source.
Therefore, if your content syndication partners apply the rel=canonical tag to your republished pieces, Google will be informed of the location of the original material. The rel=canonical element assists Google in determining which version of duplicate material to display.
Not only does the rel=canonical tag identify you as the original source of information, but it also allows you to profit from all of the links that the syndicated copy and network garner.
Remember, Google's algorithms are constantly evolving. Utilize online content syndication, but do it with caution. And always make sure that the publishing sites are using the rel=canonical.
When a post (page) is marked as “NoIndex,” Google’s search engine bots don’t index it.
Moreover, if a blog post is not indexed, it will not appear in search engine results.
You are essentially eliminating the syndicated version from the index.
Therefore, when approaching sites for content syndication, re quest that they apply the "NoIndex" tag for their version of the material.
Thus, you will not lose any organic search engine traffic and your original material will not be outranked by reprinted content.
As the NoIndex tag is a request for search engines not to index a page, you cannot be certain whether it is obeyed in whole or in part.
Between the rel=canonical and noindex tags, you should always use the rel=canonical since Google is excellent at comprehending it.
Second Method: NoIndex https://www.youtube.com/watch?v=x8XdFb6LGtM https://www.youtube.com/watch?v=x8XdFb6LGtM
If none of the solutions mentioned above are acceptable to your content syndication partners, request them to display a clear attribution and a link back to your site.
Tip: Allow your original material to be indexed prior to republishing it on other websites. Consider waiting a week or so after re leasing your article before submitting republishing requests to editors.
In order to use online content syndication more efficiently, you should be prepared to do it more than once.
Optimize your content distribution by becoming syndication partners with major publications and leveraging syndication networks.
Once a publication approves your request for syndication, at tempt to establish a timely trade.
You should guarantee that the publisher republishes portions of your material every month (or week, or as often as possible).
Buffer interacts with the editors of the many websites on which it republishes content.
Read: 6 Best Practices For B2B Content Syndication.
Step #5: Continuously Syndicating Material https://digitalzone.com/blog/6-best-practices-for-b2b-content-syndication/
To succeed with content syndication, you must be a skilled writer.
If you aren't well-known or don't have a famous blog yet, try to create guest posts for a website with a strong syndication network.
Thus, when you contribute as a guest blogger, the site will promote your blog post to its largest publisher partner sites.
Obviously, your likelihood of being reprinted will grow considerably.
It is true that the third-party site will only link back to your guest post and not your own blog, but you will now have something of a reference when attempting to get your blog syndicated.
You may remind the editor of the large blog that your guest post was successfully republished and that you have another piece that he or she may be interested in.
Another potential alternative is to write guest posts for the large publisher network with whom you are attempting to syndicate material.
As a reputable reference, a successful guest post strengthens your content syndication request.
Check out this article to dive deeper into CONTENT SYNDICATION:
https://digitalzone.com/blog/5-expert-tips-for-better-content-syndication-in-the-b2b-industry/ https://digitalzone.com/blog/5-expert-tips-for-better-content-syndication-in-the-b2b-industry/
Five expert tips for better content syndication in the B2B industry
Buffer syndicates material on a daily basis to sites such as Huffington Post, Fast Company, Inc, Lifehacker, The Next Web, and others.
https://bu er.com/resources/how-to-become-a-columnist-guest-posting-syndication/ https://bu er.com/resources/how-to-become-a-columnist-guest-posting-syndication/
Its route to syndication is remarkable since it began with guest blogging.
Leo Widrich, the co-founder of Buffer, authored over 150 guest pieces to promote their social media scheduling application.
He basically created a beautiful foundation for syndication by developing an impressive writing portfolio first.
Several of his guest blogs have become viral sensations. These blog entries demonstrate and establish Buffer's exceptional storytelling abilities.
These pieces helped Buffer build relationships with the world's leading content syndication sites.
The content syndication efforts of Buffer have attracted tens of thousands of readers to its blog.
One of their articles that was reposted by Fast Company resulted in an increase of 6,000 social shares for Buffer.
Marketers—and writers—seem to absolutely adore Medium.
Everyone desires to use their services to republish their material for more exposure.
Medium differs in contrast to sites such as Forbes, Huff Post, and Business Insider. On Medium—a self-syndication network—anybody has the capability to republish.
It is really a matter of simple copying and pasting. To make it huge on Medium, your material must be endorsed, unless you have a vast following already.
For example, making it to the Featured Stories section of Medium, will get you a great deal of popularity.
These are similar to the Editor's Recommendations and reach a large number of people who follow this regularly.
When Dharmesh Shah of HubSpot inquired about his worries with the republishing of material on Medium, Rand Fishkin of Moz provided the following insights:
Clearly, you may experience some of the potential disadvantages of content syndication.
In addition, you won’t be able to apply the rel=canonical or noindex tags to the republished material.
And LinkedIn sits on the same boat.
Numerous individuals are beginning to repost their writings on LinkedIn.
Again, LinkedIn does not support the tags required to inform Google that the material originated from your website.
On these sites, the most you can do is link back to your original article.
This article was originally published on X domain.
Conclusion
Republishing your material on other websites is known as Web Content Syndication.
It's a fantastic method to expose your brand and content to thousands of potential readers who may not even be aware that it exists.
Web content syndication, however, may also have disadvantages, such as duplicate material concerns and a negative impact on SEO. But there are several different ways to counter these issues.
Syndicating content is a crucial tactic for gaining extensive exposure. If a big publisher like Lifehacker chooses to republish your blog post, Google may rank it above yours.
Plus, although you get publicity, you may not be able to use content syndication to expand your email list, in this way.
Make sure target websites allow guest posting before you submit content syndication requests.
For instance, look at a few blog posts to discover whether your target website promotes syndicated material.
Keep in mind that the most important component of your pitch that an editor may look at is actual tangible proof of already published work.
All marketers are concerned about duplicate content issues caused by web content syndication. The rel=canonical tag is a great way to deal with issues of duplicate material. The Google search engine bots don't index a post (page) that has the "NoIndex" label. This implies that reproduced content won't outrank your original content.
Try writing guest articles for a website with a robust syndication network if you aren't well-known or don't have a popular blog. Become syndication partners with important publications and use syndication networks to improve your content’s reach.
https://digitalzone.com/blog/?s=content+syndication
Check out Digitalzone’s Blog on Intent-based Marketing.
https://digitalzone.com/blog/?s=content+syndication https://digitalzone.com/blog/?s=opt+in+list+building https://digitalzone.com/blog/?s=ABMhttps://digitalzone.com/blog/?s=content+creation https://digitalzone.com/blog/?s=Demand+Research
Plus, topics like Content Syndication, Opt-in List Building, ABM Topics, Demand Research, and Content Creation.
While you’re enjoying these, you might also want to take a peek at our MarTech Report, Case Studies, and Researched Whitepapers.
https://digitalzone.com/blog/martech/ https://digitalzone.com/blog/case-studies/ https://digitalzone.com/blog/market-research-whitepapers/