In 2018, Nikolas Velikopoljski founded The Benefitted in Miami, FL. His first product, a clear vinyl, branded fanny pack, was in response to Hard Rock Stadium's bag policy, which effectively barred attendees from bringing bags. When his creation took off, Nikolas knew he had something special and began creating more. In the future, he wants to expand his company and partner with charitable organizations and universities so that he can make a positive impact. He has been involved in his community his whole life, volunteering at homeless shelters and kids programs. As his business grows, he hopes to be able to give back to the community he grew up in.