ROAD TO TRACEABILITY

Zegna commits to its Oasi Cashmere fiber being fully traceable by 2024

Zegna has launched a new cashmere collection named Oasi Cashmere, a fully traceable line intended to represent a new model of environmental and business consciousness. The collection is named as a tribute to the nature reserve created by Ermenegildo Zegna in the mountains around Trivero in the 1930s and which has transformed over the course of years into a 100 square kilometer Oasi.

An individual with a deep-rooted love for nature and his homeland, Ermenegildo Zegna, the eponymous founder of the brand, planted the first tree in the area surrounding his Wool Mill in the year 1910. This act of conservation ignited a reforestation project that now includes over 500,000 trees and counting.

Formally established as Oasi Zegna in 1993, the natural territory covers around 100 km² across the Biella Alps in Northern Italy. Every road and every path, at Zegna, starts from, and brings to, Oasi Zegna. Envisioned by the founder as a way to give back to the community, Oasi Zegna is not only a unique model of societal and environmental consciousness, but also, and more broadly, a set of values that ultimately foster consistency and promote harmony: between men, machine and nature, past and present, belief and innovation, always looking ahead while keeping track of the company roots.

The same all-encompassing ethos is embodied in the Zegna Oasi Cashmere collection: the Oasi Zegna values give tactile materiality and deep, engaging colors in fabrics grown. It is woven out of a passion for excellence and love for the beauty of nature and the overall harmony that only a responsible development can guarantee. Oasi Cashmere assumes that the very best garments can only come from the best natural resources and that the best natural resources need to be cared for and can be traced.

To make Oasi Cashmere, certain medieval techniques are used to dye pure cashmere yarn naturally with wood, herbs, and natural pigments to obtain soft, unique colorings. Garments made with this fabric are finished without chemical additives, the Eco compatibility of the entire process being guaranteed by meticulous temperature control.

Oasi Cashmere collection is a central development in the Zegna commitment to increase traceability in its use of Cashmere fiber. A commitment that the whole collection will be fully certified traceable by 2024.

Zegna’s vertically integrated business model facilitates this commitment, allowing it to be responsible and accountable, from start to finish. This is an integral part of undertaking this responsibility: showing respect across the whole chain. In turn, all the products will have a “truthful ID”, highlighting how deep values are set as identity traits.

As an authentication of its commitment to traceability all apparel manufactured as part of this collection will be accompanied by a QR code showing the entire journey of the Oasi Cashmere collection, from the cashmere farm to the stores as well as bringing the customer to Oasi Zegna where the campaign has been shot.

Oasi Cashmere for Zegna is an opportunity to be a trademark of traceability and accountability, moving in the direction of this cashmere being responsibly sourced, from remote farms in the world to innovative manufacturing in Italy.