Nikita Whitfield portfolio

NIKITA WHITFIELD Communications & marketing

PORTFOLIO: EXAMPLES OF WORK

ABOUT ME

An organised, enthusiastic and creative self-starter with 10 years' experience in four marketing and communications roles.

Consistently delivering high quality online and offline internal and external communications, increasing brand awareness and managing reputation, all with exceptional attention to detail.

I am looking for my next role to continue to develop and deliver engaging communications.

Video creation Published 20 videos whilst at Energize.

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Footage recorded on an iPhone, videos created by me using Canva (free).

Case studies Site visits, interviewing, copywriting and gaining approval before publishing on website and social media.

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Written and published: 24 case studies and 26 news items during my time at Energize.

NIKITA WHITFIELD Communications & marketing

Infographic creation Click here

NIKITA WHITFIELD Communications & marketing

Mini campaign to increase Elevate referrals

Social media engagement increase, comparing: Fall Prevention Week 2022 with Fall Prevention Week 2023 Reach and engagement: Facebook: 817% Instagram: 55.30% Number of referrals increased.

NIKITA WHITFIELD Communications & marketing

Magazine creation Content, copywriting, printing and distribution of a quarterly company magazine to all Hills' employees, shareholders and stakeholders.

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NIKITA WHITFIELD Communications & marketing

Magazine creation Featuring latest company news gathered from colleagues and Board of Directors, arranging photo shoots, designing and editing the magazine through to printing.

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And competitions to measure employee engagement

NIKITA WHITFIELD Communications & marketing

Magazine creation A health and safety newsletter/magazine created for all 650 company employees to remind them of important messages and to encourage continued safe practice.

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Content includes recent 'near misses' occurred at company sites, seasonal health and safety information, topical industry themes and reminders of company health and safety policies.

NIKITA WHITFIELD Communications & marketing

Magazine creation

NIKITA WHITFIELD Communications & marketing

Magazine creation Research, copywriting, image sourcing / photoshoots, liaising with a graphic design agency - from initial planning through to print production and distribution.

A competition per magazine to measure employee engagement

Creation of graphics to illustrate information

NIKITA WHITFIELD Communications & marketing

Hills Homes With a close working relationship with Hills Homes, production of the marketing communications includes competitor research, market positioning, copywriting, image sourcing / photoshoots and liaising with a graphic design agency.

From initial planning stage through to production.

NIKITA WHITFIELD Communications & marketing

Hills Homes

A selection of items taken from Hills Homes' marketing communications.

Colour coded house types for ease of identification

Professional photo shoots for imagery

Using Computer Generated Images (CGIs) to illustrate floorplans and providing a QR code for user to see a virtual 3D walkthrough of the house.

NIKITA WHITFIELD Communications & marketing

Virtual 3D

Arranged the filming of virtual 3D walkthroughs for all Hills' house types.

NIKITA WHITFIELD Communications & marketing

Video production

Production of promotional videos working with a design agency.

From storyboarding, model sourcing, styling, logistics to production and promotion.

Filming a series of 3 x 1 minute videos and 6 x short clips for social media.

- young 'first time buyers' - a family - an older couple to reflect grandparents and 'downsizers'

NIKITA WHITFIELD Communications & marketing

Video production

Working with video production artists, the creation of an educational video to inform stakeholders of mineral extraction and its uses. Plus editing existing videos, with the addition of new content, to change their uses.

NIKITA WHITFIELD Communications & marketing

Social media

Content creation and promotion across all relevant company social media accounts.

I managed all the above social media accounts plus those for The Hills Group, 17 in total.

Competent Hootsuite and Tweetdeck user

NIKITA WHITFIELD Communications & marketing

Social media

Content creation and promotion across all relevant company social media accounts.

Example Facebook post:

Example Twitter post:

Our new development The Paddocks in Blunsdon consists

@HillsQuarry has been involved in a

of attractive two, three and four bedroom homes which

#mammoth #discovery that caught

are built to a high specification and perfect for first time

the attention of

buyers, couples and families

Sir David Attenborough! Read all about

Over 50% of the houses released at the weekend have

it here: http://ow.ly/a2gg50HwKgq

🏡

been reserved with more becoming available soon, so come and take a look at our new show home.

Contact @Richard James Estate Agents or read more about the development here: https://www.hills-homes.co.uk/news/ #newhome #newhouse #newbuild #firsttimebuyer #Blunsdon #Swindon #HillsHomes

NIKITA WHITFIELD Communications & marketing

Advertising

Creation of advertising made by myself or with design agencies for regional, national and international publications.

NIKITA WHITFIELD Communications & marketing

Advertising

Creation of advertising made by myself or with design agencies for regional, national and international publications.

NIKITA WHITFIELD Communications & marketing

Advertorials

An example of an advertorial created to advertise Hills Homes' High Penn Park development.

NIKITA WHITFIELD Communications & marketing

B2B Email newsletters

A quarterly email newsletter for Hills Quarry Products, produced in liaison with Group Director and Commercial Manager. Copywriting, image sourcing, using Campaign Monitor for designing and sending to customers.

NIKITA WHITFIELD Communications & marketing

Events

Experienced organiser of a wide range of events, from community and stakeholder engagement and informative open days to national industry events.

Hills held a public open day at Mortimer Quarry to give local residents the opportunity to see the quarry operations and gain a better understanding of the preparatory work that is undertaken before mineral extraction begins. The event attracted more than 100 visitors.

I managed or co-ordinated around 70 events per year in the UK and Europe during my role as Marketing Executive for Fullwood, 2014 to 2017.

NIKITA WHITFIELD Communications & marketing

Product launch example

Some visual communications created in multiple languages for the global product launch of the Fullwood M2erlin - a robotic dairy milking machine.

Assisted Marketing Manager and liaised with four group companies across Europe to co-ordinate an embargoed launch. Included: - sales and technical literature - all marketing and advertising - photoshoots and video creation and more...

NIKITA WHITFIELD Communications & marketing

Product launch example

Some visual communications created in multiple languages for the global product launch of the Fullwood M2erlin - a robotic dairy milking machine.

NIKITA WHITFIELD Communications & marketing

University degree dissertation

Production of my first-class, award-winning dissertation.

Maths with Mickey - the creation of online educational resources for primary school children, teachers and parents, in 2012.

A small selection of graphics created to visualise the fully researched product idea.

NIKITA WHITFIELD Communications & marketing

NIKITA WHITFIELD Communications & marketing

07599 176765 nikitawhit@gmail.com LinkedIn