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tHe orANGe CoUNtY CHAMber

J UNe/JULY 2016

A CoMMUNItY AND bUsINess PersPeCtIVe

HELPING ORANGE PROSPER

Buy orange. Build orange. Give orange. Grow orange.

EXPO Grows Up We’re celebrating 25 years of EXPO in a big way, taking it to a brand new, bigger-than-ever location. The date is Wednesday, September 14 and the place is the Galleria at Crystal Run in Middletown. Now, in addition to being the biggest and best business-to-business trade show in the Hudson Valley, EXPO will include an extensive business-to-consumer component – making it truly a something-foreveryone experience. Nearly 200 exhibitor spaces will be available for Chamber members to display, demonstrate, show and sell their products and services. Zones will be created throughout the mall to accommodate the incredible diversity of the Chamber member base. A Bridal Zone will run the length of the AMC Theatre hallway on the lower level. Think caterers, conference centers, florists, photographers, fashions and businesses that have anything to do with weddings. The Target Tunnel will house the Made in Orange section, promoting locally created goods and showcasing products that celebrate Orange County’s “Pride of Place.” This will include: a farmers market (purchases can be made), wineries, breweries, distilleries, traditional and artisan manufacturing, art, history, culture and more. And yes, when it comes to food and drink, samples will be available. Continued on page 8

Representatives from Legoland will be guest speakers at July 14 Breakfast at West Hills.

NETWORK IT Who said anything about slowing down for the summer? Check out Page 19 for info on some great events.

Congratulations to Chamber Members Celebrating Milestones

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Write Your Book with ‘Dr. Doug’ 4

By ellen daley

THIS JUST IN!

BUSINESS INSIDER

ORANGE PULSE The Thayer Hotel - History in the Making Page 5

MAKING IT IN O.C. Get fabulous window treatments from Newburgh Window Shop. Read all about this member and a host of other great local businesses on pages 10 and 11.

The Thayer Hotel History in the Making

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Dealing With Difficult Employees

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GOVTAFFAIRS Making The Case For Paid Federal Family Leave

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GROW /EXPAND Making it in OC Awards & Recognition Notable People New Chamber Members

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TREND/ INNOVATE Want More Website Traffic?

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INORANGE Chamber Names New Director of Events Seminar To Feature Crystal Run Healthcare IT Director Events Calendar Committee Meetings

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Business Watch is now on

Facebook & Twitter

PERMIT NO. 335

Newburgh, NY 12550

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BUSINESS INSIDER Joann menendez

Vice President of Marketing Walden Savings Bank

charlie milich

President, The RAL Supply Group

charles mitchell

Orange County Commissioner of Consumer Affairs

oFF ice rs ralph martucci, chairman of the Board

Deborah Patterson

Director of Business Development, M&R Energy Resources Corp.

mike turturro, chair-elect

Partner, Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs

Josh sommers, First Vice chairman President, Focus Media, Inc.

linda muller, second Vice chairman President & CEO, Cornerstone Family Healthcare

Economic Development Director, Orange & Rockland Utilities

chris Pennings

Vice President, knapp Consultants

Vanessa Primus

Certified Advisor, NYS Small Business Development Corp.

antonio Vinciguerra Vice President, TD Bank

Dr. Kristine young

sharon B. warantz, secretary President, Jellybean Promotions

Frank Giordano, iii, treasurer

Partner, Judelson, Giordano & Siegel, CPA, PC

tom sullivan, immediate Past chairman

Smith, Seaman & Quackenbush, Inc., Funeral Homes

eric maldonado, at large

President, SUNY Orange

cHamBer counsel Glen l. Heller, Drake, loeb, Pllc, attorneys at law emeritus BoarD memBers Dr. arthur c. anthonisen

Partner,Verizon Wireless Zone

thomas c. DeBenedictus

Jean sexton, at large

F. edward Devitt

Branch Manager, Hudson Valley Federal Credit Union

Katharine Fitzgerald

John J. mcDermott, iii, to rest is to rust representative

Patricia Gilchrest

Chamber Ambassador Nancy Wolff (Independent Legal Shield Associate), left, speaks with new member P. Shaye Allen (Sophisticated Designs Graphics & Promotions) at a recent Member Orientation at the Chamber.

thomas F. Gibney

President, 17k Property Group

stewart P. Glenn

lynn allen cione, President

robert Heiferman

Orange County Chamber of Commerce

louis Heimbach

Boar D oF D irec tors Peter Berman

Donna Johnson-Klonsky

CEO, The Ruby Group

anthony martine

Bob Brisman

carole s. mcDermott

Owner, West Point Tours

Member Orientation

woody levitan

marsh H. merrill

renee Bulla

Vice President, Client Services Momentum Advertising and Design

ralph l. mills Dr. Kunwar nagpal Peter Polhamus

Paul campanella

President, Action Plus Project Management

Dreena Pross

tony costa

milton ritter

Retired, Empire State Bank

robert w. scherreik

Bob DeFelice

a. alan seidman

General Manager, Fox Radio

James P. smith, Jr.

Gianna Franco

Regional Account Executive, Time Warner Cable

lisa Gubernick

william F. Vacca Jill m. Varricchio

Business Banking Team Leader, M&T Bank

ed Harrison

General Manager, Stewart International Airport

Johann Huleatt

Outreach Director, Community Products, LLC

Dr. michelle Koury

Chief Operating Officer, Crystal Run Healthcare

marcel martino President, Inspire

melissa mccoy

Chief Advancement Officer, Abilities First, Inc.

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Congratulations to Chamber Members Celebrating Milestones (clockwise from top left): Kennedy & Charlton, LLC, Warwick; Reporting Live 845, Middletown; Fisch Solutions, Fishkill; Rapid Tire, Montgomery; Isla Bella (JP’s Catering), Middletown; Nancy Wolff Independent Legal Shield Associate, Port Jervis. cHamBer staFF lynn allen cione, President lynnc@orangeny.com adrianna andrade, Director of Finance adriannaa@orangeny.com cheryl cohen Director of Membership Investment cherylc@orangeny.com ellen Daley, Vice President, Communications ellend@orangeny.com wendy melick Director of Information Technology wendym@orangeny.com erin Pasquale, Director of Events erinp@orangeny.com will Peirce Membership Services Coordinator williamp@orangeny.com scott wohl Director of Membership scottw@orangeny.com arlean Veve Executive Administrative Assistant arleanv@orangeny.com

Publication of the orange county chamber of commerce © Copyright 2016

The Orange County Chamber Business Watch is not responsible for typographical errors, mistakes or misprints. All advertising, including photographs are the property of Niki Jones Agency, Inc and not that of the advertiser. The advertiser has purchased rights of reproduction in the Orange County Chamber Business Watch and does not have the right to reproduce ads in any other place or publication without written permission from the publisher. The Orange County Chamber Business Watch reserves the rights to exercise its discretion in the selection of advertisement.

Publisher Niki Jones Agency, Inc. 845.856.1266 • info@nikijones.com 39 Front Street • Port Jervis, New York 12771 editor Ellen Daley 845.457.9700 • ellend@orangeny.com 30 Scott’s Corners Drive Montgomery, NY 12549 advertising sales 845.754.2356 businesswatch@nikijones.com 39 Front Street Port Jervis, New York 12771 occc logo Design AJ Ross Creative Media

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BUSINESS INSIDER Write Your Book with ‘Dr. Doug’ H e l P i n G t e l l yo u r s t o r y

By dOuglas winslOw COOPer, Ph.d.

“Eighty percent of adults hope to write a book.” If you are reading this, you may be one of those would-be authors, just as I was in 2011, when I wrote my memoir, Ting and I, and joined the Orange County Chamber, partly to promote it. I stayed with the Chamber because of the useful contacts I’ve made and the value of their seminars and of being able to use their meeting rooms.

things should be…all are good reasons to write and publish your book. Writing can be therapeutic.

Five years later, I am writing to cajole a few of you to become among the 1% who actually write and publish their books. You are unlikely to get rich doing it, as fewer than 5% of these authors sell more than 500 books, averaging about a buck a book, but you will get some satisfaction, and there are often side benefits of publishing. For example, I became a coach for those who want to publish.

w H at K i n D o F B o o K?

w H y w r i t e yo u r B o o K?

As management expert Stephen R. Covey advised in his classic book The Seven Habits of Highly Effective People, we “begin with the end in mind.” Why write a book? There is a sense of accomplishment, along with a certain amount of esteem given to a book’s author, a feeling of having created something that will endure. Authors are authorities. Memoirs mold memories. Fellow Chamber member and my co-author of Solved! Curing Your Medical Insurance Problems, Adria Goldman Gross has gotten speaking and writing opportunities and extra clients for her MedWise Insurance Advocacy business, which has saved patients an average of over a million dollars per year by correcting billing and insurance reimbursement errors. Getting something off your chest, getting relief from feelings you have suppressed, telling the world how 4

Getting published will take commitment. To finish a book, you need to be more than merely involved; you need to be committed. The difference? In a ham-and-egg sandwich, the chicken is involved, but the pig is committed.

Dr. Douglas Winslow Cooper works with author-to-be and retired teacher, Janet Johnson Schliff, in a conference room at the Chamber.

Crisis: catch the reader’s attention with something dramatic.

What kind of book do you want to write? Sometimes, the answer is obvious, but not always. The choices are: fiction, memoir, nonfiction.

Background: what led up to it?

Chamber members are likely to write about their businesses, but even then, some introductory biographical information is useful to capture the attention and affection of the reader. One Chamber member, Myles Vincent Mezzetti, of Myles Wealth Management, is following up his recent, well-received memoir, Crossing the Bar, with a business book, Private Family Banking, describing how his firm can help its clients manage wealth, risks and debts through the life phases of learning, earning, and giving.

Lessons learned: what did you learn and what can others take away?

Adria Gross’s book explained how to ensure that medical bills are correct and that insurance companies are providing appropriate reimbursements, all based on her experience as a patient’s advocate for these matters.

Outcome: what followed, immediately and in the long run.

How to write it?

It was said half-jokingly by the late sportswriter Red Smith, “Writing is easy: you just open a vein and bleed.” Hopefully, you’ll have an easier time. My authors-to-be have given me their work in various forms: handwritten, typed, in computer files, and even over the phone as I interviewed them. As Nike urges, “Just do it.” Put pen to paper, fingers to keyboard, or even dictate it.

P r o m o t i n G yo u r B o o K

Once you’ve written and published your book, your job isn’t over. Next, you have to promote and market it. I’ve been fortunate to have the help of Chamber member and SCORE Chapter President Edison Guzman (A&E Advertising and Web Design) in learning how to do that. But that’s a story for another day. Dr. Cooper doesn’t refer to himself as “Dr. Doug,” but some Chamber staffers do. He holds a Ph.D. in engineering from Harvard, where he also served on the faculty. He left there to marry his Asian-American sweetheart, Tina Su, 20 years after they were separated by the opposition of their parents, a story he tells in Ting and I: A Memoir of Love, Courage, and Devotion, which he emerged from retirement to write. Find out more at http://WriteYourBookWithMe.com. He has helped publish nearly a dozen books so far. Reach him at douglas@tingandi.com or 845.778.4204.

Hello, neighbor!

outline neeDeD

Get started by writing down a halfdozen or so basics, then do some free-association thinking, some brainstorming. Here is a very simple outline for your memoir:

Mike Cordero, Agent 11 West Avenue, Suite 2 Chester, NY 10918 Bus: 845-469-MIKE www.mikecordero.com

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Please stop by and say, “Hi!” I’m looking forward to serving your needs for insurance and financial services. Like a good neighbor, State Farm is there. CALL ME TODAY. ®

State Farm, Home Office, Bloomington, IL


Thanks to 2016 Corporate Partners

Orange Pulse The Thayer Hotel - History in the Making

D i a m o n d Pa r t n e r Crystal Run Healthcare

Celebrating 90 years of hospitality to leisure travelers, dignitaries, military members, celebrities, along with corporate and government leaders, the doors of the now historic Thayer Hotel at West Point opened to the public at the entrance of the United States Military Academy grounds on May 27, 1926. That hotel would replace the original West Point Hotel (est. 1829) located nearly a mile down the road at what is now known as Trophy Point. The West Point Hotel served the Academy for over a century before the Thayer Hotel was built, hosting a long list of dignitaries including Robert E. Lee, Ulysses S. Grant, Stonewall Jackson, William Tecumseh Sherman, Washington Irving and Edgar Allan Poe. The original hotel is famously tied to one of West Point’s most famous graduates, General Douglas MacArthur, whose mother lived in the West Point Hotel during his time as a cadet.

By Carlys O. Lemler, Esq.

Carlys O. Lemler, Esq., is Director of Hotel Operations and General Manager of The Historic Hotel Thayer Hotel at West Point. She is a member of the USMA Class of 2001. More information is available at www.TheThayerHotel.com.

Today, the original lantern from the West Point Hotel hangs in the grand foyer of The Thayer. Still open to the public today, the hotel tells the story of West Point and our nation through the museum pieces hanging throughout the hotel, as well as with guest rooms that are dedicated to inspirational West Point graduates. Weaving the impact of West Point into America’s story is a broad cross-section of contributions in the hotel’s actual guest rooms dedicated to the likes of Medal of Honor recipients, an astronaut, the first woman West Point grad to achieve the rank of general officer, the first African American graduate of West Point, ground-breaking physicians, captains of industry and great military leaders. Honorees, or their heirs, select pictures and memorabilia that represent his or her life and legacy to be displayed in the room. Having undergone extensive renovations since the new ownership group of West Point graduates began running the Thayer in 2009, the hotel couples modern amenities, like the Zulu Time Rooftop Bar and Lounge and state-of-the-art technology in conference and guest rooms, with the old-world charm of the famous Sunday Champagne Brunch in MacArthur’s Riverview Restaurant. MacArthur’s is the original restaurant in the hotel. One of the most famous meals eaten there was on January 25, 1981, when the 52 American hostages who had been held for 444 days in Iran arrived back in the United States. The hostages signed the menu from their meal, and that menu is still on display at the hotel. The hostages flew from Iran to Germany and then directly to Stewart Airport and took buses to West Point, as thousands of cheering Americans lined the route through Highland Falls (now called “Freedom Road”). The hostages arrived at the Historic Thayer Hotel and stayed for three nights with their families and watched the Super Bowl from Patton’s Tavern. The hostages and their families returned to watch the Super Bowl and celebrated the 30th anniversary of their return in January 2011. They visited again in 2016 in honor of the hotel’s 90th anniversary.

Visitors from the local region, across the country and across the world can still feel, see and hear about the history of our nation in the hotel that is home to 151 beautiful guestrooms and suites, 10 elegant event venues that are perfect for meetings, weddings and special events, and three superb on-premises dining options. Each guest, patron and visitor becomes a part of the story, echoing the hotel’s motto of “Make History,” encouraging everyone who visits to make their own memories while becoming a part of the hotel’s history.

P l at i n u m Pa r t n e r s Cornerstone Family Healthcare Drake, Loeb, PLLC, Attorneys at Law Frontier Communications Vanacore, DeBenedictus, DiGovanni & Weddell, LLP, CPAs Walden Savings Bank G o l d Pa r t n e r s Access: Supports for Living Community Products, LLC DocuWare Hudson Valley Federal Credit Union M&T Bank Orange County Trust Company Orange & Rockland Utilities, Inc. Orange Regional Medical Center Stewart Airport/The PANYNJ PRESIDENT’S CIRCLE Media Vision Advertising Niki Jones Agency, Inc. Sugar Loaf Performing Arts Center M e d i a Pa r t n e r s Fox Radio Group Hudson Valley Weather MidHudsonNews.Com ND Pro Media Thunder 102 Town Square Media WDLC/WYNY/Wall Radio WSUL/WVOS FM WTBQ Radio

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BUSINESS INSIDER Dealing with Difficult Employees B y E d w a r d Ko w a l s k i

What do you do when you have a frustrating employee who is constantly late for work, has a bad attitude, has difficulty working with others and knowingly violates company policy? Do you want to terminate this employee or work with them by offering opportunities for improvement? Either way, you need supporting documentation. Documentation is not just a justification for terminating an employee. In fact, it is ultimately best to try to avoid termination if possible and address performance problems and company expectations with your employees before termination becomes an issue. D o c u m e n tat i o n c a n :

Reaffirm your position when the facts are called into question.

Provide a precise accounting of events, even when a considerable amount of time has lapsed, or when some of the pertinent parties might no longer be with the company. Demonstrate to involved parties that the company acted appropriately and within the guidelines of its fair and equitable policies. Serve as a performance evaluation of company supervisors while providing a checks and balance to insure compliance with established company policies. Although most states, including New York, are Employment-At-Will states, it is always beneficial to have clear, concise documentation of an employee’s successes and problems. This not only assures that an employee is being treated fairly during counseling and termination procedures, but is a definite benefit for performance reviews and when considering promotions and raises. It can also be beneficial in problematic unemployment situations and unfair discharge lawsuits. Each supervisor should keep an “employee file” for each person who reports to him. This is different from the personnel file that is kept with the Human Resources Department. This file

should be kept in a locked cabinet in the supervisor’s office for the supervisor’s eyes only. Documentation for discipline must be specific, descriptive and consist of substantive points. These points must be made in respect to the employee’s violation, expectations for corrective action and consequences. Never should your documentation represent your personal or any negative opinions, but should address the behaviors and violations alone. The employee is being disciplined for these violations, not because he or she is a bad person. A lw ay s :

Be specific with dates, words, and actions. Make sure your notes are unbiased and without generalities, like “she has a bad temper,” or, “he is always late.” Make sure dates of violations are included, and there is no verbiage that could be mistaken for an attack on the employee’s character. Make sure your documentation is consistent with company policy. Describe the incident causing this action.

Describe what will happen if the employee violates the rules. Be clear with expectations, objectives and timetables. Discipline and document in a timely manner while details are fresh. Consistent discipline with appropriate documentation improves productivity and morale in the workplace. It is necessary to insist on high standards of conduct and productivity with all of your employees. If your employees view you as fair, firm, consistent and competent, they will take pride in their own accomplishments. If not, you will lose good employees and could be plagued with constant disciplinary problems Edward Kowalski is Human Resources Director for Ethan Allen Workforce Solutions. He has 23+ years of HR experience. More information is available at 845-204-6017 or Edward@eaworkforce.com.

There’s a Reason Business Borrows Here.

Business Loans & Lines of Credit

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Commercial Mortgages

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SBA Loans

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Credit Cards

9/15/15 10:14 AM


HAPPY ANNIVersArY!

Congratulations and thank you to the following Chamber members who celebrated major anniversaries in April:

45 years as a memBer • Ball Corporation 35 years • 17K Property Group, LLC

20 years • Child Care Council of Orange County, Inc. • Jewish Family Service of Orange County

30 years • Foam & Wash Car Washes

15 y e a r s • DJ Consulting Services, Inc.

5 years • Hudson Valley Conservatory • Liberty Environmental Management • T.W.G. Consulting

Galleria Unveils New Look, New Experiences

KEEPING YOU HEALTHY

By eThan weBer

for life’s little moments ... since 1967

Avi Silber, MD, FAAP Chief Medical Officer

The Greater Hudson Valley Family Health Center has a new name;

CORNERSTONE FAMILY HEALTHCARE

Same great service. Same great care. Same friendly faces. Although our name has changed our mission remains the same. We are the same community health center that believes heatlhcare is a right and not a privilege.

You know us, we are the same … • Patient Centered Medical Home Level 3, delivering patient care of the highest standards • Trusted Medical Home providing quality,comprehensive primary health and dental care services with caring, respect and dignity, regardless of your ability to pay • Panel of board certified physicians and practitioners specializing in Internal Medicine, Pediatrics, Obstetrics, Gynecology and an array of subspecialties • Joint Commission Accredited practice focused on patient safety, quality and performance

Opening a new site in Plattekill in 2016!

845.563.8000

10 y e a r s • Allstate Insurance Lori Buhagiar Agency • Equine Rescue, Inc. • Hudson Valley Vacuum Outlet • Patricia S. Lane, L. -C.S.W.-R

If you’ve visited the Galleria at Crystal Run since summer 2015, you’ve probably noticed a new look and feel to the mall. That’s because the center has undergone extensive renovations to bring consumers a bright, modern shopping experience. The transformation includes all-new common-area tile, a fresh interior and exterior paint scheme, decorative lighting, comfortable soft seating areas, food court enhancements (i.e., new seating and new tenants) and elevator upgrades. Exterior entrance renovations are on the way, as well. Perhaps the most popular renovations have been the AMC Theater enhancements. In addition to sight and sound upgrades, the theater is now equipped with plush power recliners and has extra isle width. What’s more, the concession area has been outfitted with digital menu boards and touchscreen Coca-Cola machines. When purchasing tickets, moviegoers can now select their seats, as well. Everything looks new, but in many cases, everything is new. In the last year, tenants including Francesca’s, Loft, Sleep Number and Billy Beez have moved in. Other, existing retailers, such as H&M, Victoria’s Secret, Kay Jewelers and Pandora, have expanded or remodeled their storefronts. “This is a period of growth for the Galleria at Crystal Run,” said General Manager Eric Price. “Our tenants are growing, our variety is growing, and most important, our role in the community is growing.”

www.cornerstonefamilyheatlhcare.org

Newburgh • New Windsor • Highland Falls • Goshen • Binghamton

(Ethan Weber is Director of Marketing at the Galleria at Crystal Run. He can be reached at 845-692-5757 or EthanWeber@Pyramidmg.com.)

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EXPO Grows Up COnTinued FrOm Page 1

Looking for a job? Or maybe you’re hiring? Our Classified Ad/Job Hub will be the place for you. Employment and personnel agencies, companies with jobs to fill, as well as agencies providing career and workplace information, will populate this section on the upper level near Dick’s Sporting Goods and the Food Court. A Small Business/Buy Local/Tabletop area will occupy the space near Sears on the lower level. Members of smaller, local chambers are invited to participate in this section, providing the opportunity for them to reach larger audiences than normally possible. To accommodate the Orange Chamber’s many small businesses, a Premium Tabletop area will be available near Center Court. A variety of Premier Booths will be located throughout the Galleria at high-traffic areas including at the top

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of the center stairway as well as near J.C. Penney on the lower level. Because of the many choices available for businesses and organizations to participate in EXPO, the different types of booths/tables and the variety of locations in the mall, there is a sliding scale of fees (see sidebar to right). Electric is available for most locations (although vendors must indicate whether or not their booth/table requires electricity). In order to accommodate vendors’ and visitors’ WiFi needs, there will be two wellpositioned office hub/WiFi hot spots at center court. MiFi will be available for those vendors requiring wireless connections at their booths or tables. September 14 – from 11:00 a.m. to 7:00 p.m. – won’t be all business. As always, the Chamber has

arranged for a variety of attractions, entertainment, informational and educational presentations (like child fingerprinting by the Town of Wallkill police) and other great reasons to spend the whole day at EXPO.

– see sidebar) facility available to us. “We’re confident that this will be the most incredible EXPO ever,” said Chamber President Lynn Allen Cione, “and I’m sure our members will agree.”

The Chamber is very grateful to the Galleria management (General Manager Eric Price and Marketing Director Ethan Weber) for making their beautiful (and newly renovated

To reserve a vendor spot at EXPO, contact Erin Pascual, Director of Events, at 845-457-9700 or ErinP@ OrangeNY.com. Information is also available at www.orangeny.com.

EXPO 2016 FEE SCHEDULE Booths: A single booth includes 7’ x 10’ booth, pipe/drape, 6’ table with skirted tablecloth • Single Booth: $400 • Double Booth: $700 • Premier Single Booth: $550* • Double Premier Booth: $900* • Workforce Hub: Contact Erin for Special Rates and additional information! Table Tops: A single table top includes 6’ table with skirted tablecloth • Premier Single Tabletop: $325* • Local Chamber Tabletop: Contact your local Chamber! • Wedding Zone, Made in Orange, Wifi/Business Hub: Contact Erin for special rates and additional information! *Premier denotes position in prime location and in the highest traffic areas. Checks and VISA, MasterCard, American Express credit cards are accepted.

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GOVTAFFAIRS Susan Spear, Regional Director of the Hudson Valley Office of Sen. kirsten E. Gillibrand, met with the Chamber’s Government Affairs Committee recently to talk about the Senator’s proposed Family and Medical Insurance Leave Act. She is pictured with Chamber President Lynn Allen Cione.

Making the Case for Paid Federal Family Leave The following information is from the office of US Sen. Kirsten E. Gillibrand Nearly every American, at some point in their lives, will have to take time away from work to recover from an illness, nurse a sick loved one, or care for a new child. However, despite the inevitable need for time off from work, almost 90 percent of workers do not have access to paid family leave, and over half of the American workforce does not have access to employer-provided personal leave. The Family and Medical Leave Act, passed in 1993, provides unpaid, jobprotected leave for serious healthrelated events, but only about half of the workforce qualifies for it, and many more simply cannot afford to take it because it is unpaid. Twenty years have passed and it is clear that this program needs to be updated to meet the current needs of a growing and aging population. Currently, the United States is the only industrialized nation in the world that does not provide some sort of paid leave to its workers. As a result, workers withdraw from the workforce for family and medical reasons, leaving them with less income in the short run, lower chances to achieve raises and promotions, a greater reliance on social welfare programs, a reduction in Social Security benefits, and a lower accumulation of lifetime earnings. This is particularly devastating for women who, more often than not, continue to be the primary caregivers of infants, children and elderly parents in this country. We need to make it easier for working women to go in and out of the workforce so they can meet those family needs without fear of losing their paycheck. As a result of a lack of paid leave, over the course of their careers, men lose $284,000 in lifetime wages and

Social Security benefits, and women end up losing $324,000 when they leave the labor force early due to caregiving responsibilities. This is not only bad for our families; it’s bad for our economy. It’s imperative that we make paid family and medical leave available to every worker in our country. To make this a reality, I introduced the Family and Medical Insurance Leave Act or the Family Act, which:

All-Access Business Banking gives your business the red carpet treatment.

Establishes a self-sustaining national insurance fund paid for through employee and employer contributions of two-tenths of one percent of a worker’s wages – about $2 per week for a typical worker. Provides eligible employees with up to 12 weeks of paid leave with 66 percent wage replacement for a person or family member’s medical emergency, including those arising from service members’ deployment or to care for a newborn or adopted baby. Is gender and age-neutral and covers workers -- young and elderly, single and married, men and women, working part-time or full-time in all companies, no matter their size. For example, the average woman worker earning the median weekly wage would only need to contribute $1.38 per week (a total of $72.04 per year) into the program, and even the highest wage earners would have a maximum contribution of $4.36 per week, or $227.40 per year. This means that for around the cost of one cup of coffee per week on average, we could create a program that will be so beneficial for our families. The average full-time working woman earning the median weekly wage would receive a total of $5,514.48 if she took the full 12 weeks of paid leave.

Call today to find out what All-Access Business Banking means to your business! Brian Ratynski Senior Vice President & Senior Lending Officer 845.457.7700 x360 Cell: 845.527.4014 • • • • •

William F. Vacca Vice President 845.457.7700 x367 Cell: 845.661.2524

Local and Fast Decisions Commercial Loan Closings Commercial Line of Credit Closings Access to the Senior Leadership Team Business Checking Account Setup

Greg L. Roe Vice President 845.457.7700 x362 Cell: 845.522.0561

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Michael J. Weimer Commercial Lender 845.457.7700 x364 Cell: 845.220.8387

Remote Deposit Capture Setup Business Savings Account Setup ACH Transactions Setup Merchant Services Setup A Dedicated Account Transition Team

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Making it in OC

ORAN G E COUNTY RENTALS , Middletown

Family-owned business since 1964. Orange County Rentals is your party and tent rental specialist. Has supported the community for more than 52 years. 845-342-5611 / ocrentalsdiane@gmail.com www.orangecountypartyrentals.com H U D SON VALLEY P U B LIC RELATIONS , B e a c o n

NEW B UR G H WIN D OW S H O P, Marlboro

ROC K LAN D B OUL D ERS , Pomona

B LUSTEIN , S H A P IRO , RIC H & B ARONE , LL P, P o u g h k e e p s i e

Creating and selling custom window treatments for residential and commercial uses. Owner Greg Dawes has 32 years of experience in the design field, and the shop has been in business since 1959. Simple mini-blinds to custom fabric draperies, top treatments and bedding. Design, home staging and color consultations available.

Rockland Boulders baseball team plays at family-friendly Provident Bank Park. Group and company outings, birthday parties, fundraisers and more are available. Dollar beer nights, military appreciation night and other specials. Flex plans and season tickets available.

Blustein, Shapiro, Rich & Barone have opened a third location at 3 Neptune Road in Poughkeepsie. The office joins the firm’s other locations in Goshen and Warwick. Diversified legal services with a strong focus on litigation, business law, municipal law and wealth preservation.

914-213-1137 / greg499@optonline.net www.newburghwindowshop.com

845-364-0009, ext. 211 mcollins@rocklandboulders.com www.rocklandboulders.com

845-291-0011 mblustein@mid-hudsonlaw.com www.mid-hudsonlaw.com

PAM P ER ME SUITE , N ew b ur gh

Affordable, beautiful, local getaway. Spectacular views of Hudson River/ Bannerman’s Island. Host ensures 1000% satisfaction. One hour northwest of New York City, five minutes from I84, I87, Route 9W. 845-863-0757 / bbzincome@gmail.com www.airbnb.com/rooms J E F F B AN K , P o r t J e r v i s

Jeff Bank, headquartered in Jeffersonville, plans to open a full-service branch at 20-22 Fowler Street in Port Jervis this summer. 845-482-4000 / jaustin@jeffbank.com www.jeffbank.com

Specializing in content marketing, creating appealing, engaging content. HVPR are experts in media planning and buying and proficient in all media channels, especially digital. Conducts datadriven research, ensuring high levels of engagement. Optimizes connections and builds relationships.

845-702-6226 andrew.ciccone@hudsonvalleypublicrelations.com www.hudsonvalleypublicrelations.com G OL D LAN D J EWELERS , Middletown

Family-owned. They do repairs onsite, have same day availability, and are an engagement ring and diamond source. Have an idea? Visit them and their team will draw up designs and get your custom piece started. They also work with your old pieces. 845-343-9971 / paikdanny@gmail.com www.goldlandjewelers.com EM P IRE STATE B AN K , H u d s o n Va l l e y

Since opening in 2004, Empire State Bank has grown to more than $200 million in assets, with branches in the Hudson Valley, Staten Island and Brooklyn. The bank is at the forefront of specialized banking by providing digital services using the latest automated innovations. 845-451-7836 / psola@esbna.com www.esbna.com

TURTLE CREE K G OLF COURSE AT GARDEN CATHAY, Plat tekill

Golfers say: The best golf value in the area. Challenging, par 35, nine-hole golf course. Beautifully well-maintained greens that are fun to putt. 845-564-3220 / gardencathay@gmail.com www.turtlecreekgolf.net

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c o r n e r s t o n e Fa m i ly H e a lt H c a r e , H u d s o n Va l l e y

m e D ia Vi s ion aDVe r ti s in G , Goshen

J o e tay l o r ’ s c at e r i n G , rock Hill

The Greater Hudson Valley Family Health Center is now known as Cornerstone Family Healthcare. The new name is “a reflection of our past and the guide for our future,” says President Linda Muller. The staff, locations, programs and care remain the same.

Media Vision Advertising has moved to the Flatiron Building at 25 Main Street, Suite 2-2 in Goshen. The phone number remains the same.

In business 20+ years (formerly Hollow Belly). House caterer for the River Rose. Full-service off-premise catering. Private and corporate. Any size event. Barbecues to formal affairs. Weddings, picnics, box lunches. Serving the entire tri-state area.

845-563-8000 / lmuller@cornerstonefh.org www.cornerstonefamilyhealthcare.org K e D u r a s o l aw n i n G s , chester

One of America’s best-selling brands of quality retractable and stationary shading solutions for residential and commercial customers. Also offers waterproof retractable roof systems, interior and exterior solar shades, privacy shades, tension systems, cabanas, pergola and gazebo awnings. 845-988-6643 / rrogers@durasol.com www.durasol.com

oranGe reGional meDical center, middletown

Orange Regional Medical Center has launched a new program to promote healing through arts activities. The Art Cart, a mobile activity center, was designed as a creative resource to bring recreational enrichment to patients at their bedsides. 845-333-1000 / sbatulis@ormc.org www.ormc.org

m e n ta l H e a lt H a s s o c i at i o n i n o r a n G e c o u n t y, m i d d l e t o w n

Family Support, a program of the Mental Health Association, has created a new social group for families and their adult loved ones experiencing mental and/or emotional disabilities. The group meets on the last Wednesday of each month from 6:30-8:30 p.m.

845-294-3228 jamesd@mediavisionadvertising.com www.mediavisionadvertising.com

J o H n J . l e a s e r e a lt o r s , newburgh

845-798-3712 / jtaylorscatering@aol.com www.joetaylorscatering.com

isla Bella , middletown

New, authentic Puerto Rican seafood and steakhouse. Will host numerous live bands and music, as well as dancing and comedy. The restaurant is fun and exciting, warm and inviting. Perfect place to host parties of all types. Also offers an extensive kids’ menu, with dishes tailored to their taste and palate. 845-775-4807 / islabellahv@gmail.com www.islabellahv.com

John J. Lease Realtors has sold 1161 Little Britain Road in New Windsor. The building was owned by the Builders Association of the Hudson Valley, which will remain in the 7,488 SF building. Lease was represented by Arthur Fowler and Richard Lease. 845-565-2800 catherinesalazar@johnjleaserealtors.com www.johnjleaserealtors.com sHaPiro’s Furniture Barn, newburgh

In business 100+ years at the same location. Originally started as a horse auction mart before cars were invented. Began to carry used furniture in 1938. In 1952, featured a wide selection of bedroom, living room and dining room furniture displayed in a beautiful 30,000 SF showroom. “A little out of the way…a lot less to pay.” 845-562-8400 / angelasimon@me.com www.shapirofurniturebarn.com t o a DV e r t i s e :

e mail

BusinesswatcH@niKiJones.com

or call

8 4 5 -75 4 -23 56

845-342-2400 / mha@mhaorangeny.com www.mhaorangeny.com

GiF t BasKets Galore anD more , walden

Offering gift baskets, balloon decorating and wedding planning. For all your decorating and party needs. Located at 3 Main Street in Walden. 845-863-6580 / lcomfort@hvc.rr.com

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GROW / EXPAND

NOTABLE PEOPLE

&

awards reCOgniTiOn

emPire state BanK 845-451-7836 WWW.ESBNA.COM Empire State Bank announces the following: Philip Guarnieri has been promoted to Chief Executive Officer; Thomas Sperzel is President and Chief Operating Officer; David Freer is new Chairman of the Board; Walter Daszkowski is the new Vice Chairman of the Board.

Local design and public relations firm, The Niki Jones Agency, Inc. has received three prestigious Hermes Creative Awards: a Gold Award for design of packaging for a vaping product; a Gold Award for design of the Helen Hayes Hospital website; and an Honorable Mention for design of the logo for the Port Jervis Police Department.

eric Haslam 845-486-1465 WWW.CHAZENCOMPANIES.COM The Chazen Companies has opened a new branch office in central New York and Eric Haslam, a licensed professional engineer, has joined the company as Director of Engineering Services and Central New York Office Manager.

Original research by Colleen kirk, Mount Saint Mary College Assistant Marketing Professor, was awarded “Best Paper in Track - Consumer Behavior” at the American Marketing Association Winter Educators’ Conference in Las Vegas. Mount Saint Mary’s seventh Relay for Life raised more than $34,000 for the American Cancer Society. The recent Prom Fest at MSMC raised more than $600 for the St. Luke’s Cornwall Hospital Scholarship Fund.

Denise lease 845-567-9000 WWW.VDDW.COM Denise Lease has joined Vanacore, DeBenedictus, DiGovanni & Weddell as an Associate Accountant in the Client Service Department in the Newburgh office. VDDW also has an office in Wappingers Falls. amy Beretta & Dr. HarVinDer K. cHauDHry 914-850-075 WWW.MIDDLETOWNMEDICAL.COM Family Nurse Practitioner Amy Beretta has joined Middletown Medical and will see patients at the Middletown Urgent Care location, while also treating patients at Orange Regional Medical Center. Dr. Harvinder k. Chaudhry has joined the staff of Primary Care physicians and will see patients in her Montgomery office. Frances sPielHaGen 845-569-3222 WWW.MSMC.EDU Mount Saint Mary College Education Professor Frances Spielhagen co-edited “Homeschooling in New View (second edition), recently released by Information Age Publishing. She also wrote the Afterward entitled “Back to the Future? Homeschooling and the Evolution of Education.”

CONTINUED

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Ulster Savings Bank’s Charitable Foundation recently made several awards: $5,000 to the Rosendale Theatre Collective; $5,000 to the Harriet Tubman Academic Skills Center in Poughkeepsie; $5,000 to the United Way of the Dutchess-Orange Region; $5,000 to Wild Earth Wilderness School in New Paltz; $4,910 to Family Services, Inc., Poughkeepsie; $6,600 to Girl Scouts Heart of the Hudson; $2,500 to American Red Cross- MidHudson Valley Chapter. The Orange County Land Trust was recently awarded a $14,000 NYS Conservation Partnership Program Grant to assist in a land acquisition in Monroe. This grant program is

Mount Saint Mary College Associate Professor of Education, Jane Gangi, Ph.D., recently received the 2016 Educational Leadership Award from the Mid-Hudson School Study Council. The 22nd annual Love Gently Dinner, held at Painter’s in Cornwall, raised $7,510 for Safe Homes of Orange County, which provides services for survivors of domestic violence. Pets Alive, a no kill animal sanctuary in Middletown, recently received a generous donation of cat food from the American Society for the Prevention of Cruelty to Animals®. Mental Health Association in Orange County recently received a $1,600 donation from the Crystal Run Healthcare Classic 10k Road Race.

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administered by the Land Trust Alliance in coordination with the Department of Environmental Conservation. Orange Regional Medical Center’s Palliative Care Patient Navigator Eileen Schmidt received the 2016 Award for Excellence in Clinical Practice in Palliative Care at the Social Work Hospice and Palliative Care Network Annual Assembly. Richard Guertin, Adjunct Assistant Professor in the SUNY Orange Business Department, is among 46 SUNY instructors to receive the Chancellor’s Award for Excellence in Adjunct Teaching. Mary Liegey and Dominick Tufano have received the Darren k. McCarey “Spirit of RE/MAX Benchmark Realty Award” for 2015. Liegey and Tufano both have been with RE/MAX Benchmark since 1995.


Two staff members of TEG Federal Credit Union have been selected for the Dutchess County Regional Chamber of Commerce Forty Under 40 award: keith kurman, Vice President of Sales, Service & Branch Operations, and James Lentz, Beekman Branch Manager. The Regional Economic Community Action Program (RECAP) has been awarded $380,000 for the rehabilitation of homes in Port Jervis. The funds are part of a $17 million state grant awarded to nonprofit organizations and municipalities to create more than 700 affordable homes throughout the state. RECAP recently partnered with Sweet Onion Brewhouse for a guest bartending event which raised more than $700 in tips.

marketing campaign for Dutchess Tourism, Inc. This is BBG&G’s 11th SIA win, three of which were for their work with Dutchess Tourism. Access: Supports for Living will honor three Hudson Valley county executives at its Gala and “Vision of Hope” Award Dinner to be held on November 19 at Anthony’s Pier 9, New Windsor: Steve Neuhaus (Orange County), Michael Hein (Ulster County) and Marcus Molinaro (Dutchess County).

Eleven attorneys from Finkelstein & Partners have been named 2016 Super Lawyers. This is the 10th year in a row that the firm has had several attorneys earn this recognition. Managing Partner Andrew G. Finkelstein is on the list for the 10th consecutive year.

The Arc of Orange County has been selected to receive the 2016 Moving Mountains Best Practice Award given by the National Association of Director Support Professionals and the University of Minnesota’s Research and Training Center. The award will be presented in July at the 2016 Reinventing Quality Conference in Baltimore.

Jillian Ferro 845-651-1000 WWW.ORANGECOUNTYSPORTSCLUB.COM

Jillian Ferro has joined Orange County Sports Club as Outdoor Sports Park Coordinator. The club is located at 1743 Route 17A in Florida and offers a wide range of indoor and outdoor activities. ricHarD m. strucK 845-735-7040 WWW.REDC.ORG Richard M. Struck is the new President and CEO of Rockland Economic Development Corporation. He has served as Interim President since October 2015 and previously served for nearly 30 years as Director of Economic Development for Orange & Rockland Utilities. JeFF BanK 845-482-4000 WWW.JEFFBANNk.COM John Russell and Tanya Hahn have been promoted to Executive Vice Presidents at Jeff Bank and Linda Fisk has been promoted to Vice President. Amber Benson, Meg Blaut and Leanne Stuhlmiller have been promoted to Assistant Vice Presidents.

KE Durasol Awnings recently received an “Outstanding Achievement Award” from the International Fabrics Association for a waterproof retractable roof installed at a penthouse restaurant overlooking New York City. Catholic Charities recently raised $142,000 at its Celebration of Charity and Caritas Awards Dinner. The funds will support the organization’s emergency food and shelter case management programs. They also announced that the agency is changing its name to Catholic Charities Community Services of Orange and Sullivan, reflecting its expansion of services into Sullivan County over the past year.

NOTABLE PEOPLE

CONTINUED

FROM REFILLS TO FULFILLMENT It’s not about how many prescriptions you receive or how many appointments you have. It’s about the health you achieve. At Crystal Run Health we measure ourselves not by the quantity of services we provide, but by the health quality that you and your family are able to achieve.

HealthTransformed.com

BBG&G Advertising in Campbell Hall recently received a Gold Service Industry Advertising Award (SIA Award) for their 2015 integrated CR HEALTH_HT-Refills_OCBusinessWatch_June2016.indd 1

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NOTABLE PEOPLE lynn eZoVsKi & Garry micHel 845-457-7700 WWW.WALDENSAVINGSBANk.COM Lynn Ezovski has been promoted to Branch Manager of Walden Savings Bank’s Walden location. She had served as Assistant Branch Manager for the bank’s Gardiner location. Certified Financial Planner Garry Michel has been appointed Assistant VP for Walden Savings’ Investment Services program. micHael JanasiewicZ, KatHryn HoFweBer & steVe GaDaleto 845-338-6322 WWW.ULSTERSAVINGS.COM Michael Janasiewicz has been promoted to Assistant Vice President/ Bank Operations at the kingston headquarters of Ulster Savings Bank. kathryn Hofweber has been promoted to Assistant Vice President/Loan and Deposit Operations, also at the kingston headquarters. Steve Gadaleto has been promoted to Assistant Vice President of the bank’s subsidiary, Ulster Insurance Services, Inc. Gary cassiello, craiG irwin & corinne molinaro 845-485-9803 WWW.ABILITIESFIRSTNY.ORG New members of the Abilities First Board of Directors include: Gary Cassiello (Judelson, Giordano & Siegel, CPAs), Craig Irwin (Merrill Lynch) and Corinne Molinaro (Tinkelman Architecture). micHelle HatHaway 845-769-9393 WWW.CFOSNY.ORG Michelle Hathaway is the new Director of Development at the Community Foundation of Orange and Sullivan. She has 27 years of experience. reBecca ann FrieD & stePHanie Feely 845-562-7878 & 845-427-0884 WWW.HORIZONFAMILYMEDICAL.COM Family Nurse Practitioners Rebecca Ann Fried and Stephanie Feely have joined the 120 providers at Horizon Family Medical Group.

CONTINUED

WELCOME NEW CHAMBER MEMBERS alianZ a se rVice s, llc (845) 675-7337 - Nyack, NY www.alianzacorp.com an G ry orcHar D (845) 713-5180 - Walden, NY www.angryorchard.com B a D G e r D ay l i G H t i n G c o r P. (202) 603-4067 - Brownsburg, IN http://badgerinc.com/ BelFor ProPert y r e s t o r at i o n (914) 798-1440 North White Plains, NY www.belforny.com

Hurricane oF newBurGH, llc (845) 562-8200 - Newburgh, NY www.hurricanewings.com J . P.’ s c at e r i n G , i n c . D B a i s l a B e l l a r e s ta u r a n t (845) 775-4807 - Middletown, NY www.islabellahv.com Jim creeGan, certiFieD cHimney sweeP (800) 347-9337 - Milford, PA J o e tay l o r ’ s c at e r i n G (845) 798-3712 - Rock Hill, NY www.joetaylorscatering.com

m e t r o P o l i ta n t r a n s P o r tat i o n autH or it y (646) 252-1391 - New York, NY www.mta.info n ut t y m on e y r aci n G (917) 969-3317 - Salisbury Mills, NY n ys e D , a c c e s - V r (845) 452-5589 - Poughkeepsie, NY www.acces.nysed.gov/vr

comPuter aiDe , inc. (845) 913-6570 - Newburgh, NY www.computeraide.com eVercare (845) 725-1101 - Newburgh, NY www.evercare.org e Xo D u s t r a n s i t i o n a l communit y (845) 565-2700 - Newburgh, NY http://www.etcny.org

Ethan Allen Recruitment Direct Hire Placement

F i r s t D ata (570) 904-7482 - Eynon, PA www.firstdata.com

Ethan Allen RPO Recruitment Process Outsourcing

GolDlanD Jewelers (845) 343-9971 - Middletown, NY http://www.goldlandjewelers.com

Ethan Allen HR Services Professional Employer Organization (PEO)

G r e at Va l u e s t o r a G e (845) 568-0598 - Wothington, OH www.greatvaluestorage.com

Ethan Allen Staffing Temporary Staffing

The Hudson Valley’s Most Complete Employment Service

H e a lt H F o r a l i F e t i m e (845) 430-9590 - New Windsor, NY www.whatistsflmartino.gr8.com/

www.eaworkforce.com

H o m e 2 s u i t e s By H i lt o n (740) 312-5005 - Middletown, NY www.home2suites.com

53 & 59 Academy St. Poughkeepsie, NY 12601 845.471.9667 21 Old Main St. Fishkill, NY 12524 845.869.7766 31 South Plank Rd. Newburgh, NY 12550 845.220.1102

EAWS_5 x5.5 ad.indd 1

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m etro - n or tH r ai lroaD (212) 340-3024 - New York, NY

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Orange Count y Gove rn m e nt (845) 291-2700 - Goshen, NY www.orangecountygov.com Pa m p e r M e S u i t e (914) 299-8740 - Newburgh, NY R apid Tire Service of N e w b u r gh , I n c . (845) 564-9644 - Montgomery, NY www.rapidtireservice.com

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Reporting Live 845 (845) 313-9212 - Middletown, NY www.reportinglive845.com

Sh a p i r o ’ s F u r n i t u r e Barn (845) 562-8400 - Newburgh, NY www.shapirosfurniturebarn.com

T u r t l e C r e e k G o l f at G a r d e n C at h ay (845) 564-3220 - Plattekill, NY www.turtlecreekgolf.net Wh i t e c l i ff V i n e ya r d (845) 255-4613 - Gardiner, NY www.whitecliffwine.com Yo u ’ r e Th e B o s s W e dd i n g a n d Ev e n t s (845) 551-5760 - Goshen, NY www.ytbevents.com

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Street 321 East NY 12401 Kingston,

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71 Ten Broeck Avenue Kingston, NY 12401 845-331-7581 www.ColorPageOnline.com

Benefits for your business and your employees! EMPLOYEE BENEFITS:

• FREE business check package

• Discounts on banking services

• FREE review of insurance and retirement plans

• FREE mortgage prequalification

• FREE payroll consultation

• FREE insurance quotes

. . . and much more!

Juliana O’Grady & Aaron C. Fitch 845-561-0550 www.drakeloeb.com Local attorneys Juliana O’Grady and Aaron C. Fitch recently joined Drake Loeb, LLC as associate attorneys. O’Grady will represent clients in a broad range of litigation including personal injury. Fitch will represent companies, banks and individuals in areas including mergers and acquisitions, commercial lending, commercial agreements, and commercial and residential real estate. Misty Decker, Joseph E. Eppich & Marianne Collins 845-463-3011 www.hvfcu.org The following are new members of the Board of Hudson Valley Federal Credit Union: Misty Decker, Joseph E. Eppich and Marianne Collins. They will serve three-year terms on the Board.

Bank at Work

BUSINESS BENEFITS:

NOTABLE PEOPLE Rebecca Johnson 845-291-0011 www.mid-hudsonlaw.com Hudson Valley law firm Blustein, Shapiro, Rich & Barone, LLP has expanded its litigation team with the addition of Associate Attorney Rebecca Johnson. She will focus her practice on civil litigation and family law.

D T ST PRSR SS ECRW AGE POST U.S. PAID AIL -RET EDDM

p. ACME Cor

Salon Luce re (845) 610-5370 - Chester, NY www.salonlucere.com

S o ph i s t i c at e d D e s i g n s G r a ph i c s & P r o m o t i o n s (845) 235-7536 - Newburgh, NY

YOUR CUSTOMERS ce Doe re Pla John mewhe 401 o 2 123 S ton, NY 1 s King

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Stuart Turner & Adrian Goddard 845-469-0951 www.OCLT.org Stuart Turner has been named Board President of the Orange County Land Trust. Adrian Goddard has joined the OCLT Board.

• FREE financial consultation • Access to informative seminars . . . and much more!

Your convenient, local, one-stop resource.

NMLS #619306

MEMBER F D I C

1208 Route 300 • Newburgh • (845) 567-3171 • ulstersavings.com Investment, Tax, Payroll and Insurance products and services available through Ulster Insurance Services, Inc. and Ulster Financial Group, Inc., subsidiaries of Ulster Savings Bank, are NOT FDIC INSURED.

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By eriC nelsOn

TREND / INNOVATE

Eric Nelson is Creative Director at the Niki Jones Agency, a public relations and media firm located in the Hudson Valley. For more information, call 845856-1266, email info@ nikijones.com or visit www.nikijones.com.

Want More Website Traffic?

Unleashing The Combined Power of Google AdWords with Google Analytics

Google AdWords, the formidable online advertising service, can be a powerful tool to help bring valuable traffic to your website. The construction of just a simple ad, with a limited amount of copy, has the potential to produce considerable results and to gain you that all so critical exposure. As such, the AdWords site-targeting advertising tool is very popular and has been proven to be Google’s main source of revenue, which means that it is being utilized by a great deal of people. As it has become ubiquitous to utilize the Google AdWords tool, and competition doesn’t look to be lessening any time soon, the question soon becomes how to gain an advantage and make the most from an investment in your own Google AdWords campaigns. The answer may be obtained through use of the insights found in data reportage found within Google Analytics and using these two Google products in tandem. Any one of us is capable of setting up and running a modest AdWords campaign and, depending on what market you are in, the chances are good that there will be a resultant spike in interest for your site. Since 2003, in order to refine parameters of a campaign, the AdWords control panel has allowed keywords, domain names, topics and demographics to be entered to yield better results. This practice is defined by the Google AdWords team as “placement targeting” and should certainly be your first consideration when launching your campaign. It is with the concept of “remarketing,” however, that we find the melding of Google AdWords with

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Google Analytics can deliver some truly dynamic results. To unlock this potential, the first step is to link your Google Analytics and AdWords accounts, thus creating the addition of an analytics column within your AdWords reports. You will now soon be able to determine how much website traffic comes directly from your AdWords campaign. The linking of accounts also enables you to import Google Analytics “Goals,” to add Google Analytics data into your Google AdWords reports and to import valuable remarketing audiences along with it. AdWords data, conversely, will be available in

all Google Analytics reportage going forward. Now, through your creation of a remarketing “tag,” you can reach people who have previously visited your website or who have already used your app. The tag functions to save a visitor’s cookies and add them to your “remarketing list,” which can then be included within the ad group targeting in your next AdWords campaign. This audience constitutes visitors who represent your ideal audience …determined by rankings of pages viewed, location, onsite activity and goal completions.

There is a limit of 2,000 remarketing audiences per Analytics account, but that is still a considerable segment of past visitors that you may be able to direct back with similar search criteria. These visitors are also those already aware of your services and products and are more likely to make conversions. As Google Analytic is free, it makes perfect sense to utilize its power to enhance results when investing in an AdWords campaign. The data is already there, it is just waiting for you to put it to use. Unleash the power … get results!

BARRY SUTTON MHV Business Loan Officer Barry has over 11 years of experience in commercial lending for all types of businesses in the Hudson Valley.

Schedule an appointment with Barry today by Calling: 845.336.4444, ext. 5005, or 845.750.7340 or by Emailing: bsutton@mhvfcu.com.

Locations in Newburgh and Middletown

T H E O R A N G E C O U N T Y C H A M B E R B u s i n e s s w at c H | J u n e /J u ly 2 0 16

845.336.4444 • MHVFCU.com


Member Notes Please note the following corrections to the 2016 Membership Directory: The correct contact for Microtel Inn & Suites in Middletown is Jan W. Peirce (jan.peirce@liberty.twcbc.com).

The email address for Bonacic, Krahulik, Cuddeback, McMahon and Brady is jstevens@hvattorneys.com.

The contact for SUNY New Paltz – Extended Learning is Helise Winters (wintersh@newpaltz.edu).

The contact for Johnny Rocco’s Auto Repair in Newburgh is John Ashton, Jr. (johnnyroccos845@gmail.com).

Member of the Month

Alaina James of Blend Smoothie and Salad Bar was our April Member of the Month. Alaina provided delicious samples of her healthful drinks for visitors to all of the events at the Chamber during April. Here, she shares samples with guests at the Member Orientation on April 7. If you’re interested in being considered for Member of the Month, just contact Scott Wohl, Director of Membership at the Chamber, at 845-457-9700 or scottw@orangeny.com.

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IN ORANGE

Trivia Networking Event

Chamber Names New Director of Events Erin Pascual, a local event planner, food and beverage director, and consultant, is the new Director of Events for the Orange County Chamber of Commerce. “Erin Pascual has a remarkable amount of experience in planning and managing special events,” said Chamber President Lynn Allen Cione, “She is recognized and wellrespected for the extraordinary quality of her weddings and events, as well as for her professionalism, creativity and work ethic.”

She is the planner and committee chair for the annual “Light It Up Blue Hudson Valley” event, which supports organizations that educate and supports those living with autism. A graduate of the Cornell University School of Hotel Administration, Pascual was also a double major in management and marketing at Fairfield University. She is the recipient of numerous awards and honors including being ZAGAT rated 2008-09 “Noteworthy Newcomer.”

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Seminar to Feature Crystal Run Healthcare IT Director

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O&R JUST SAVED ME $2,640 ON ENERGY COSTS. IT DOESN’T GET ANY SWEETER THAN THAT.

Miguel Hernandez, Director of Information Technology for Crystal Run Healthcare, will present a seminar on “How to Keep My Computers and Network Safe from Viruses” on Tuesday, June 28 at the Chamber Business Center in Montgomery. This will be the third in the Chamber series of presentations on topics specifically requested by members.

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Pascual is the Owner, Chef and Designer for You’re the Boss! Weddings & Events, based in Goshen. She is also Creative Consultant for Equilibrium Brewery, set to open in summer 2016, and former: Food and Beverage Director, Executive Chef and Pub Manager at Catlin Gardens; Maitre D and Event Planner for Salute Tuscan Grill in Manhattan; General Manager of Halligan’s Public House in Warwick; and General Manager and Owner of Club Ontaroga in Goshen.

A Young Professionals group once again took home first place for the latest Trivia Networking event, held at Soho Bar and Grill in Middletown. From left are: Craig Pelsue (B&B Pool and Spa Center), Susan Brooks (Myles Wealth Management), Garry Michel (rear) and his wife Alexandria, Alva Martin (Rock City Media), Ethan Weber (Galleria at Crystal Run), Chelsea Celnan (Studio 6) and Nick Nappo (Myles Wealth Management and Co-Chairman of the Young Professionals).

To be held from 8:00-10:00 a.m., the seminar is free to Chamber members and $10 for non-members. Reservations are required (visit www. orangeny.com or call 845-457-9700).

When it comes to saving on energy costs, O&R has a solution for every business. We’ll give you a free consultation, and work with you to help lower your overhead. Whether it’s rebates and incentives, or paying up to 70% of the cost of recommended upgrades. So get in touch with O&R today and start saving tomorrow. To begin, call 1-877-247-7140 or visit oru.com/EnergySolutions.

Hernandez joined Crystal Run Healthcare in 2004. He manages and maintains the operation of all infrastructure and support technologies for this massive multispecialty group practice, one of the fastest growing in the 1 country. 06269_OR_5x5p5_m2b.indd Saved at

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UPCOMING EVENTS & MEETINGS JUNE EVENTS

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5tH annual suici De awa r e n e s s a n D PreVention m e m o r i a l wa l K 10:30 a.m., Monroe-Woodbury High School Track, Central Valley www.cfosny.org

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“m/wBe: tHe Power o F c e r t i F i c at i o n ” 9:00 a.m.-12:00 p.m., Chamber Business Center, Montgomery

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“ yo u a r e yo u r G r e at e s t a s s e t ” P r e s e n t e D By s c o t t KenDricK 6:00-8:00 p.m., Chamber Business Center, Montgomery 845-695-0174 miXer 5:30-7:30 p.m., Storm king Art Center, New Windsor Co-host: Orange County Arts Council

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m e m B e r s o n m o n D ay luncHeon 12:00-1:30 p.m., Chamber Business Center, Montgomery Topic: “Minorities and Women in Business” Sponsor: CRVI seminar: “How to KeeP my comPuters anD net worK saFe From Viruses” 8:00-10:00 a.m., Chamber Business Center Presenter: Miguel Hernandez, Director of Information Technology, Crystal Run Healthcare

JULY EVENTS

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memBersHiP BreaKFast 7:30-9:00 a.m., West Hills Country Club, Middletown Speaker: Legoland Representative Sponsor: CRVI

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m e m B e r s o n m o n D ay luncHeon 12:00-1:30 p.m., Chamber Business Center, Montgomery Topic: Healthcare” Sponsor: Child Care Council of Orange County

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‘M/WBE: The Power of Certification’

JUNE COMMITTEE MEETINGS

Becoming certified as a minority- or woman-owned business can make the difference between getting or not getting business.

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The Chamber’s Minority and Women Business Committee will host a special workshop on Wednesday, June 22 on “M/WBE: The Power of Certification,” focusing on the benefits, pitfalls and successes of certification. The session will be held from 9:00 a.m.-noon at the Chamber Business Center in Montgomery.

amBassaDors 7:45 am (Safe Harbors, Newburgh) Pr/marKetinG committee 8:00 am (Montgomery Room)

JULY COMMITTEE MEETINGS

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c o n s u lta n t s committee 7:45 am (Larkin Room)

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small Busine ss resource committee 8:00 am (Montgomery Room)

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G o V e r n m e n t a F Fa i r s committee 8:00 am (Larkin Room)

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yo u n G ProFessionals 8:00 am (Larkin Room)

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minorit y anD women Business committee 8:30 am (Montgomery Room)

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amBassaDors 7:45 am (American Cancer Society, New Windsor)

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Pr/marKetinG committee 8:00 am (Montgomery Room)

The roundtable format will feature several diversified, industry-specific certified business owners who are actively leveraging their certifications. They will discuss their personal stories, and share their experiences and advice. Each panelist is a certified M/WBE and has been successful in winning contracts, sub or prime, being hired by businesses or nonprofits due to a set-aside or goal that was attached to the work. The average years of experience of the panelists is 10. The workshop is sponsored by the Chamber, the Small Business Development Center and the Procurement Technical Assistance Center of the Rockland Economic Development Corp. The seminar is free to Chamber members and $10 for non-members. Reservations should be made at www.orangeny.com or by calling 845-457-9700.

SIGNS IMPROVE IMAGE BUILD BRAND CREATE PROFIT

seminar 8:00-10:00 a.m., Chamber Business Center Presenter: TBA Joint miXer witH insPire 5:30-7:30 p.m., Winding Hills Golf Club, Montgomery T H E O R A N G E C O U N T Y C H A M B E R B u s i n e s s w at c H | J u n e /J u ly 2 0 16

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HUDSON VALLEY 280 Route 211 East, Middletown, NY 10940 845.360.2569 | www.belfor.com

Orange Co. Business Watch  

June/July 2016

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