OC Business Watch - Dec/Jan 2016

THE ORANGE COUNTY CHAMBER

DEC/JAN 2016-17

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Stewart Airport Expands with DHL, Allegiant Airlines, and Brooklyn Brewery General Manager of Stewart Airport/Port Authority of New York and New Jersey, Ed Harrison, had plenty of news for the Orange County Chamber Membership at the monthly breakfast on November 9. He began his presentation talking about cargo and general aviation, two areas of Stewart International Airport’s business that don’t get much attention, but are critical to supporting jobs and economic growth. The world’s largest logistics company, DHL, is a major new tenant at Stewart and has begun renovations on a 21,000-square-foot cargo facility and will be starting operations in early 2017, adding 30 new jobs to Stewart. Stewart will be the only airport in the country with UPS, FedEx and DHL under one roof.

DHL has committed to a 10-year lease, so Stewart’s Continued on page 4

NETWORK IT Mix, Mingle, and Network! Attend an event, join a committee, grow your business. Page 15.

BUSINESS INSIDER OC Chamber Names Director of Finance

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OC Chamber Names Member Relationship Mgr.

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How a Business Line of Credit Can Help Manage Cash Flow

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Stewart Airport Expands with DHL, Allegiant Airlines, and Brooklyn Brewery

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The Creative Industries in Orange County

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Mount Students Make Professional Connections in Journalism

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GROW /EXPAND Ed Harrison, GM of Stewart Airport/PANYNJ, Lynn Cione, Chamber President, and Chris Harrison of Advance Testing, Sponsor of November’s Breakfast.

ORANGE PULSE LEGOLAND® New York Holds Educators Information Reception Page 5

MAKING IT IN O.C. Walden Savings Bank raised $4,100 for the American Cancer Society. Learn about what other businesses are up to! Page 9.

Making it in OC Awards & Recognition Notable People New Chamber Members

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TREND/ INNOVATE Marketing: Today vs.

Tomorrow’s Dollars

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INORANGE Events Calendar Committee Meetings

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BUSINESS INSIDER Deborah Patterson

Economic Development Director, Orange & Rockland Utilities

Chris Pennings

OC Chamber of Commerce Names Director of Finance

Vice President, Knapp Consultants

Vanessa Primus

Certified Advisor, NYS Small Business Development Corp.

OFF ICE RS Ralph Martucci, Chairman of the Board

Antonio Vinciguerra

Director of Business Development, M&R Energy Resources Corp.

Linda Muller, Chair-Elect

President & CEO, Cornerstone Family Healthcare

Josh Sommers, First Vice Chairman

President, Focus Media, Inc.

Marcel Martino, Second Vice Chairman President, Inspire

Sharon B. Warantz, Secretary President, Jellybean Promotions

Vice President, TD Bank

Dr. Kristine Young

President, SUNY Orange

CHAMBER COUNSEL Glen L. Heller, Drake, Loeb, PLLC, Attorneys at Law EMERITUS BOARD MEMBERS Dr. Arthur C. Anthonisen Thomas C. DeBenedictus

Frank Giordano, III, Treasurer

F. Edward Devitt

Partner, Judelson, Giordano & Siegel, CPA, PC

Katharine Fitzgerald

Tom Sullivan, Immediate Past Chairman

Thomas F. Gibney

Smith, Seaman & Quackenbush, Inc., Funeral Homes

Patricia Gilchrest

Eric Maldonado, At Large

Robert Heiferman Louis Heimbach

Jean Sexton, At Large

Donna Johnson-Klonsky

Lynn Allen Cione, President

Orange County Chamber of Commerce

BOAR D OF D IREC TORS Peter Berman

CEO, The Ruby Group

Woody Levitan Anthony Martine Carole S. McDermott Marsh H. Merrill Ralph L. Mills Dr. Kunwar Nagpal Peter Polhamus

Renee Bulla

Vice President, Client Services Momentum Advertising and Design

Dreena Pross

Grace Caporale Coddington

A. Alan Seidman

Partner, Harness Advisors

Robert W. Scherreik James P. Smith, Jr.

Erik Collier

Managing Member, Collier Construction, LLC

William F. Vacca

Tonia Crown

Jill M. Varricchio

Partner, RBT CPAs, LLP

Bob DeFelice

General Manager, Fox Radio

Prior to working at the Chamber, Meier was a Tax Supervisor with Cooper Arias, LLP, and prior to that, a staff accountant at Judelson, Giordano and Seigel, PC CPA after graduating from Hofstra University.

“Casey has extensive valuable experience in finance and accounting,” said Chamber President Lynn Allen Cione. “Her attention to detail, patience, and positive outlook on business and all the facets of the chamber will be a huge component on building this Chamber team to be the best yet so we can give even greater value to our membership.”

OC Chamber of Commerce Names Member Relationship Manager

Stewart P. Glenn

Partner,Verizon Wireless Zone

Branch Manager, Hudson Valley Federal Credit Union

Casey Meier, a lifelong Orange County resident, has been named Director of Finance at the Orange County Chamber of Commerce. She is responsible for handling finance for the Chamber and its subsidiary corporations, the Chamber facility and office administration.

Craig Pelsue, a local entrepreneur for more than 15 years, has been named Member Relationship Manager at the Orange County Chamber of Commerce.

He is responsible for helping members maximize their membership in the Chamber, as well as bringing in new members.

“Craig has a great background in sales and customer service,” said Chamber President Lynn Allen Cione. “As a businessman, he has been active with the Chamber for many years and thoroughly understands the value of membership. He will be educating business owners on all the benefits of membership, as well as helping them to do everything possible to get the most value from their membership.”

“Getting to be well-known is a critical step in having a successful business,” said Pelsue, “and I look forward to working with business leaders in the county to help achieve this.” Benefits of Chamber membership, Pelsue said, include “networking opportunities, referrals, publicity, increased credibility and visibility in the community, and so much more.”

Gianna Franco

Regional Account Executive, Time Warner Cable

Michael Gilfeather

President, Orange Bank & Trust Company

Ed Harrison

General Manager, Stewart International Airport

Johann Huleatt

Outreach Director, Community Products, LLC

Mark Kalish

Senior Financial Advisor, Ameriprise Financial Services, Inc.

Melissa McCoy

Chief Advancement Officer, Abilities First, Inc.

Charlie MIlich

President, The RAL Supply Group

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How a Business Line of Credit Can Help Manage Cash Flow

By Patrick Donovan

For many business owners, the cyclical ebb and flow of sales can impact their short-term working capital needs. If you’ve owned a business for a number of years, you’re familiar with its peak sales periods and times when demand for your product or service declines.

These fluctuations can be particularly pronounced for seasonal businesses such as landscapers and retailers. Your business should always have savings on hand, however, there are times when it may not be enough to meet your cash flow needs.

A line of credit can be an effective way to insulate your business from these occasional lulls. It allows you to borrow, repay and borrow again so the money is ready to access when you need it.

“The best time to open a business line of credit is before you need it,” says Vicki Batten, Director of Business Services at Hudson Valley Federal Credit Union. “That way you’re better prepared to take advantage of opportunities or manage challenges that arise for your business.”

Available options include a business credit card and a business line of credit, each with their own unique set of pros and cons. As a business owner, you’ll want to consider how you plan to use the proceeds, how urgent your need may be for the funds, and the health of the industry in which you operate. According to the New York State Small Business Administration, before you apply for such a line of credit, you should thoroughly assess

your current financial situation.

Lenders will factor in the number of years in business, current cash flow, collateral and credit worthiness.

CHAMBER STAFF Lynn Allen Cione, President lynnc@orangeny.com

L ine of C redit vs .

C redit C ard

Cheryl Cohen Director of Membership Investment cherylc@orangeny.com

L ine of C redit

This is typically a more suitable option for an established company with substantial fluctuations in working capital. These businesses often have well-documented cash flow cycles and business collateral to use for assets. They may have more substantial cash flow expenditures, and plan to tap into the funds to: •

Cover short-term working capital expenses such as making company payroll

•

Pay operating expenses while waiting to collect on accounts receivable

•

Purchase inventory or supplies in bulk to take advantage of discounts

C redit C ard

Frequently used to address short-term cash flow needs, a business credit card can be used for many purposes.

For smaller or newer companies, it’s a great financial tool to help your business ramp up for the future.

Larger businesses that have operated for several years may use the credit card in tandem with a line of credit to manage their short-and long-term cash flow needs. Some business credit cards even offer rewards each time

Casey Meier Director of Finance Wendy Melick Director of Information Technology wendym@orangeny.com

Patrick Donovan Patrick Donovan is a Business Loan Officer at HVFCU. More information is available at www.hvfcu.org.

you use them, which can be redeemed for discounts on office supplies, travel, or other incentives.

With the end of the year quickly approaching, it’s a great time to start planning for 2017. Take a fresh look at your annual business plan to identify opportunities or competitive advantages that could be gained by securing a business line of credit.

Talk to your local business lender about what options are available so that your company can flourish in the future.

Hudson Valley Federal Credit Union is a Gold Chamber Corporate Partner. HVFCU is Federally insured by the NCUA.

Erin Pascual, Director of Marketing & Events erinp@orangeny.com Will Peirce Membership Services Coordinator williamp@orangeny.com Craig Pelsue Member Relationship Manager Scott Wohl Director of Membership scottw@orangeny.com Arlean Veve Executive Administrative Assistant arleanv@orangeny.com

Publication of the Orange County Chamber of Commerce © Copyright 2016

The Orange County Chamber Business Watch is not responsible for typographical errors, mistakes or misprints.

All advertising, including photographs are the property of Niki Jones Agency, Inc and not that of the advertiser. The advertiser has purchased rights of reproduction in the Orange County Chamber Business Watch and does not have the right to reproduce ads in any other place or publication without written permission from the publisher. The Orange County Chamber Business Watch reserves the rights to exercise its discretion in the selection of advertisement.

Publisher Niki Jones Agency, Inc. 845.856.1266 • info@nikijones.com 39 Front Street • Port Jervis, New York 12771 Editor Erin Pascual 845.457.9700 • erinp@orangeny.com 30 Scott’s Corners Drive Montgomery, NY 12549 Advertising Sales 845.754.2356 businesswatch@nikijones.com 39 Front Street Port Jervis, New York 12771 Agency of Record Media Vision Advertising

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BUSINESS INSIDER Stewart Airport Expands with DHL, Allegiant Airlines, and Brooklyn Brewery continued from page 1

commitment to grow into a vibrant economic engine is certainly revving up.

Cargo at Stewart also set a world record this year when Beyonce needed to move all her stage and sound equipment to Europe during her recent tour, and she picked Stewart for the biggest overseas movement of soundstage equipment in US history. In 2015, cargo activity at Stewart supported 400 jobs, $25 million in wages, and $75 million in sales. 2016 will be reporting even higher numbers and 2017 is sure to surpass. Stewart is the second largest employer in this region, second to West Point, and boasts about 2,700 workers and $450 million in annual economic activity to the region.

Visit Scotland With the Orange Chamber Join the Chamber for a fabulous 10-day tour of Scotland – “Highlands and Castles with a Touch of Whisky” – departing May 10, 2017 and presented in conjunction with World Wide Travel of Cornwall. The $3,649 per person fee for the trip includes round trip air transportation from Newark to Glasgow, visits to Fort William, the Isle of Skye, Loch Ness, Inverness, Pitlochry, St. Andrews and Edinburgh. Also included are breakfast each morning, five three-course dinners, luxury coach, English speaking guides and more. An informational meeting about the trip will be held at the Chamber on Thursday, December 8 at 6:00 p.m. Details are also available by contacting World Wide Travel at 845-534-4333 or nancy@ worldwidetravelvacations.com.

Ed Harrison also mentioned that they have a new fixed-based operator, which is a company that handles private and charter aircraft the same way that the Port Authority handles commercial carriers like Allegiant, American, Delta and JetBlue. Signature Flight Support joined their airport community in July, and took over fixed based operations here, while preserving every job that previously existed. They have plans to make investments in the airport, and as they grow, jobs will too. Signature is the world’s largest fixed-based operator and they’ve made Stewart their 200th station. According to the NYS Department of Transportation, each business jet, on average, means five direct on-airport jobs and $1 million of annual economic activity.

With respect to commercial passenger service, Stewart is pleased to announce Allegiant Airlines had great success with their new Myrtle Beach flight that launched at Stewart in 2016. Planes between Stewart and South Carolina were consistently full, so Allegiant is making an even bigger commitment in 2017, notifying Stewart that they will be adding another frequency to Myrtle Beach in 2017, while also expanding the flight season on both ends.

Ed did signal that more significant news was upon us, but that he couldn’t divulge just yet. On November 11, the big news was unveiled - - Brooklyn Brewery is making a home, not just in Orange County, but at Stewart. That’s right – the country’s 12th largest craft brewer will build an $80 million brewery and warehouse at the Stewart Industrial Park and will be approved for a 60-year lease. According to the Times Herald Record, the lease envisions construction of a 250,000-square-foot building with an option to expand to 350,000 square feet. In addition to brewing and storing facilities, the building will include a retail and visitor center. With all these acquisitions and improvements this year with more on the way, there’s no doubt that Stewart remains an attraction option for customers and clients.

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Orange Pulse LEGOLAND® New York Holds Educators Information Reception

Thanks to our 2016 Corporate Partners

Officials of the proposed LEGOLAND® New York park gave local educators a sampling of the program offerings to be available at the park during an Educators Information Reception held Nov. 9 at the Palacio Catering and Conference Center in Goshen.

D iamond Partner Crystal Run Healthcare

Over 200 teachers, principals, school district superintendents and administrators as well as other supporters of education were able to see the exciting, cutting edge, STEMcentric LEGO® curriculum in action, as demonstrated by education staff from the LEGOLAND Florida resort.

All 17 Orange County school districts were invited.

Walden Savings Bank

P latinum Partners Cornerstone Family Healthcare Drake, Loeb, PLLC, Attorneys at Law Frontier Communications LEGOLAND NY

G old Partners Access: Supports for Living Community Products, LLC DocuWare Hudson Valley Federal Credit Union M&T Bank

LEGOLAND Park’s educational programming engages preschool, elementary and secondary school students in subjects from science to humanities. Programs such as FIRST® LEGO® League Jr. and FIRST LEGO League are international inquiry-based educational programs that not only reinforce the importance of a STEM education, but support core life skills such as problem solving, critical thinking and teamwork.

Educators were able to see LEGOLAND’s “Tall Towers” program for grades K-3, “Story Starter” for grades K-1, “Milo’s Journey” for Grades k-4 and “Amazing Machines” for grades 3-6 in action.

Additionally, information on the LEGO Mindstorms program was available for middle school and high school teachers.

Even Kai, a giant, red, costumed “Ninjago” character, made a special appearance and posed for photos with guests.

Orange & Rockland Utilities, Inc. Orange Bank and Trust Company Orange Regional Medical Center Stewart Airport/The PANYNJ PRESIDENT’S CIRCLE Media Vision Advertising Niki Jones Agency, Inc. Sugar Loaf Performing Arts Center M edia Partners Fox Radio Group Hudson Valley Weather Mid Hudson News Network ND Pro Media Thunder 102 WDLC/WYNY/Wall Radio WSUL/WVOS FM WTBQ Radio

LEGOLAND New York also recently announced free annual passes to all Orange County educators in addition to $15 per student field trips.

The proposed Legoland New York park is geared to families with children ages 2-12 and has a tentative 2019 opening. It is expected to draw between 1.5 million and 2.5 million visitors a year. LEGOLAND New York will include signature attractions that have contributed to the popularity of LEGOLAND Parks around the world.

There are currently seven LEGOLAND parks worldwide: LEGOLAND Billund in Denmark, LEGOLAND Windsor in England, LEGOLAND California, LEGOLAND Deutschland in Germany, LEGOLAND Florida, LEGOLAND Malaysia, and LEGOLAND Dubai in the United Arab Emirates ---which just opened this fall. LEGOLAND Japan is scheduled to open in 2017.

LEGOLAND Parks are part of Merlin Entertainments, the leading name in location-based, family entertainment. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates 114 attractions, 13 hotels/4 holiday villages in 23 countries and across 4 continents.

LEGOLAND New York’s draft environmental impact statement (DEIS) is still being reviewed by town officials.

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The Creative Industries in Orange County When you mention the arts, people naturally think of paintings, galleries, concerts and theaters. Orange County has these, but there is more. Arts are part of what economists call the Creative Industries which also include film, television, advertising, marketing, architecture, publishing, crafts, software, graphic design, fashion design and industrial design.

According to Americans for the Arts, in 2015 there were 795 creative businesses in Orange County with 2,617 employees, plus another 763 people identifying themselves as professional artists. The US Department of Commerce reported that in 2013 total spending on arts and cultural commodities was $1.1 trillion.

As a fraction of GDP, arts and culture (at 4.32%) was bigger than tourism (2.6%), transportation (2.7%) and construction (3.4%). The Creative Industries are big business.

Local creative businesses include the Polich Tallix sculpture foundry in Rock Tavern, one of only a halfdozen such businesses in the world that creates monumental sculptures.

They became famous recently because they now make the Oscar statuettes. Lycian Stage Lighting in Sugar Loaf designs and manufactures spotlights sold around the world to the Olympics, theaters, stadiums and arenas. Costume Armour in Cornwall makes Star Wars storm troopers for Disney parks as well as scenery and props for theater, film and TV. Production Resource Group, Center Line Studios, Union Square Group and Scenic Arts Studio are other local companies making scenery, backdrops, grids and props. Alto Music, in addition to its familiar retail store in Middletown, designs and manufactures microphones, speakers and monitors. LaBella Strings in Newburgh is the world’s oldest incorporated, continuously familyowned and operated music string manufacturer. Metro Sound Pros in Washingtonville design and install sound, lighting, and video systems.

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BY Gary Schuster Gary Schuster is a Partner with Jacobowitz and Gubits, LLP. He can be reached at 845-778-2121 or gms@jacobowitz.com.

Adam Demchak Executive Vice President and General Manager of Polich Tallix, discussed the value of the creative arts to Orange County’s economy at a recent Chamber breakfast.

There are more such businesses here in Orange County.

Many local people do not know about these businesses. The reason is that nearly all export their products outside of Orange County. We who live here are not their customers, and they do not market to us. However, we benefit by being their employees, by selling them materials and services, and from the taxes they pay.

Creative jobs require a lot of training and skill, and for this reason they are relatively high-paying. Creative jobs are not likely to be automated because most products are not mass-produced but are one of a kind or limited quantities. Creative jobs are not likely to be sent offshore since clients want them to be nearby and well-versed in American culture. The arts are also good at improving communities, such as Soho, Chelsea, Peekskill, Beacon, Kingston and of course, Newburgh. Hudson Valley Pattern for Progress just announced a new project called the Creative Neighborhood designed to bring even more creative entrepreneurs to Newburgh.

In 2015, nearly 800 creative businesses called Orange County home, said Gary Schuster, at the Chamber’s September Membership Breakfast.

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Finally, the arts are good for your business because you want employees who have imagination and creativity, passion and commitment, discipline and skills, can play in teams, and can perform for an audience. We should all be working to bring more creative industry jobs to Orange County and support arts education and institutions.

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BUSINESS INSIDER Mount Students Make Professional Connections in Journalism From magazine and newspaper editors to marketing gurus, Mount Saint Mary College’s “Real World Connections in Writing and Journalism” event on November 1 gave graduating seniors the opportunity to network with a plethora of local writing professionals. The Real World Connections series, hosted by the college’s Career Center, unites seniors of all majors with professionals in a variety of fields, including successful alumni and high profile recruiters.

Writing professionals who mentored the Mount students were: Brittany King ’11 of People Magazine Alyssa Watkins ’13 of KC Engineering Sam Anderson of New York Times Magazine James Danella of Media Vision Advertising Barry Lewis of the Times Herald-Record Martha Schueneman, a freelance writer Kate Walsh of Hudson Valley Magazine Despite perceptions of decline, Lewis, the executive editor of the Times Herald-Record, says there are good opportunities in the journalism field.

Print circulation of newspapers has declined, he explained, but thanks to the internet, “There are more people looking at our newspaper now than there has ever been.”

His advice to students looking to break into the field was simple: place work experience at the top of your résumé, instead of GPA or degrees earned. “I want to know if you can write a story,” Lewis said.

Walsh, editor of Hudson Valley Magazine, advised students to have a friend proofread their résumé and cover letter before sending them out. A single error could mean the difference between landing an interview and being rejected, she said.

King, an editor at People Magazine, says the job is “exciting and fastpaced.” But, she noted, she wouldn’t have been hired without the internship experience she gained while at the Mount, including working for MTV. King encouraged students to seek internship and co-op opportunities through the college’s Career Center: “As many as you possibly can, as soon as you possibly can,” she said. “Don’t be afraid to work your way up and don’t be afraid to commute to the city.”

Though each of the professionals comes from a different background, there was a common thread to their success, noted John Chiaia of Brooklyn, N.Y., a journalism and public relations major. “They didn›t graduate and then suddenly have their dream job,” he said. “Getting to where you want to be requires patience and drive. Everything eventually falls into place if you put in the work.”

The Mount’s Career Center prepares students for varied career opportunities in the Hudson Valley, New York City, the Capital Region, and beyond.

Upcoming Real World Connections programs will include professionals in the fields of nursing, public relations, marketing, and more.

For more information, visit www.msmc.edu This article was provided by Mount Saint Mary College T H E O R A N G E C O U N T Y C H A M B E R B U S I N E S S W AT C H | D E C E M B E R /J A N U A R Y 2 0 16 / 17

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Making it in OC ORANGE REGIONAL MEDICAL CENTER, Middletown Orange Regional recently improved its focus on providing excellent end-of-life care by improving providers’ access to the NYS eMOLST (Medical Orders for LifeSustaining Treatment) Registry, which allows clinicians to capture patients’ end-of-life orders and accompanying documentation. ORMC has also opened Urgent Care centers in Monroe (475 Route 17M) and Middletown (707 East Main Street).

845-333-2363 / lzuckerman@ormc.org www.ORMC.org RIVERSIDE BANK , Poughkeepsie Riverside Bank, a division of Salisbury Bank and Trust Company, recently completed their 2nd shred season, holding three Community Shred Days in the Newburgh, Poughkeepsie and Fishkill branches. A total of 18,000 pounds of paper was shredded and recycled.

845-790-6365 / bbrocco@riversidebankhv.com www.riversidebankhv.com F I N K E L S T E I N & PA R T N E R S , Poughkeepsie Finkelstein & Partners recently organized a clothing and dry goods drive to benefit Liberty Station Veterans Home, which provides low-cost housing for 22 veterans.

They delivered 22 boxes of new men’s suits and other clothing, as well as new bedding, blankets and food.

845-563-9522 / dmackey@lawampm.com / www.lawampm.com H A B I TAT F O R H U M A N I T Y, Newburgh Habitat recently broke ground on four new Habitat homes at 150, 152, 154 and 156 Ann Street in Newburgh. These homes will make up Faith Builds II and are sponsored by long-time faith coalitions that partner with Habitat Newburgh - PresbyBuild, EpiscoBuild, Methodists & Friends Build— and a Unity House project supported by many different faith groups.

845-568-6035, ext. 112 cdalton@habitatnewburgh.org www.habitatnewburgh.org O R A N G E C O U N T Y L A N D T R U S T, Mountainville The Orange County Land Trust has

finalized a conservation easement with a private landowner resulting in the protection of 37 acres of land within the Mongaup River watershed in the Town of Deer Park.

845-534-3690 / Jeremy@oclt.org / www.oclt.org M OUNT SAI NT MARY COLLEG E , Newburgh Mount Saint Mary College’s five-year BA/ MSEd degrees in history and math have been approved by the NYS Education Department. The programs were developed by the Mount’s Division of Mathematics and Information Technology and the Division of Education.

845-569-3222 / Matthew.Frey@msmc.edu www.msmc.edu

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H O R I Z O N FA M I LY M E D I C A L G R O U P, G o s h e n Horizon Family Medical Group employees have stepped up their efforts to help needy local families at the holidays through participation in the Warwick Ecumenical Food Pantry’s 2016 Thanksgiving and Christmas Food Basket Program. This is the fourth year Horizon has participated in this program.

845-294-1454 / Anthony.baines@hfmg.net www.horizonfamilymedical.com W A L D E N S AV I N G S B A N K , Walden Walden Savings Bank actively participated in the October National Breast Cancer Awareness campaign. In total, $4,100 was raised and donated to the American Cancer Society, and bank President Derrik Wynkoop teamed up with area business and community leaders as part of the Real Men Wear Pink campaign in the Hudson Valley.

845-457-7700 derrik.wynkoop@waldensavingsbank.com www.waldensavingsbank.com.

R E C A P, M i d d l e t o w n Participants in RECAP’s recent Hunger Banquet at the Fresh Start Café in Newburgh gave participants a hands-on perspective on food insecurity and how life events affect households. Hunger Banquet events are interactive experiences held worldwide to generate awareness about hunger disparity.

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NOTABLE PEOPLE Juan Carlos Pineiro 845-341-4728 www.sunyorange.edu Juan Carlos Piñeiro, Coordinator of SUNY Orange’s Center for Student Involvement at the Newburgh campus, has been selected as one of eight Leadership Fellows for 201617 by the Board of Directors of the National Association for Campus Activities.

Igor Gary Elyash, Megan Kauffold & Kathleen Beigh 845-692-3111 / 845-496-2400 / 845-562-7878 www.horizonfamily medical.com Horizon Family Medical Group has welcomed Igor Gary Elyash, D.O., a general surgeon with fellowship training in bariatric surgery, to its staff of 110 providers. Megan Kauffold, a Certified Physician Assistant, has joined Horizon’s staff. She will be in the Washingtonville office. Board-certified Adult Nurse Practitioner Kathleen Beigh has also joined Horizon’s staff, located in New Windsor.

Adria Gross 845-238-2532 www.medicalinsurance advocacy.com Adria Goldman Gross, one of the country’s most recognized medical insurance advocates and author of “Solved! Curing Your Medical Insurance Problems,” was featured in Good Housekeeping’s September 2016 edition as one of the nation’s 10 most successful and fearless women groundbreakers over 50.

Corrine V. Raybuck 845-344-3400 www.middletown. hamptoninn.com Corrine V. Raybuck has been named General Manager for Hampton Inn, Middletown. In 2013, she joined High Hotel Ltd’s Courtyard by Marriott in Middletown.

Gardiner Barone & Richard J. Shapiro 845-291-0011 www.mid-hudsonlaw.com Blustein, Shapiro, Rich & Barone, LLP Partners Gardiner “Tad” Barone and Richard J. Shapiro have been named to the Upstate New York “Super Lawyers” list. Barone was recognized in the field of Business Litigation for the fifth straight year, while Shapiro was named in the field of Estate Planning & Probate for the third straight year.

Ohiro D. Oni-Eseleh 845-342-2400 www.mhaorangeny.com Ohiro D. Oni-Eseleh has joined the Board of Directors of the Mental Health Association in Orange County.

Dr. Mitchell Rubin 877-255-3678 / www.evercare.org Dr. Mitchell Rubin has been named Chief Medical Officer for EverCare, a non-profit providing Managed Long-Term Care, Certified Home Health Agency and Adult Social Day Program services in the Hudson Valley.

&

Awards recognition Creative Performance Solutions, LLC’s Regina Clark was the keynote speaker at this year’s Association of New York State Youth Bureau Development Conference in Lake Placid on October 25, 2016.

Hudson Valley Federal Credit Union is hosting a retirement party for Kathy Ferrusi, who will be retiring this December after serving HVCFU and its members for 35 years. Please join her and her friends and family as they celebrate her career and commitment to communities on Thursday, December 15, 2016 from 5:308:30PM at the Poughkeepsie Grand Hotel. $40 per person includes heavy hors d’ oeuvres, cash bar and dessert, and a portion of proceeds will go towards a donation to a charity of Kathy’s choice. RSVP to Lisa Morris at Lannm66@aol.com. Payment can be made by cash, check or PopMoney.

Mount Saint Mary College recently received a $60,000 grant from the George I. Alden Trust to be used for nursing equipment. MSMC students, staff and members of the local community donated a total of 173 units during the college’s recent blood drive. Along with medical professionals from the New York Blood Center, members of the college’s Nursing Student Union were among those assisting at the event.

Orange Regional Medical Center has been nationally recognized with the 2016 Silver Award for Performance Excellence from Partners in Performance (PiP). Orange Regional Medical Center was recognized for leadership, workforce engagement, and favorable clinical and customer experience outcomes.

RECAP’s Fresh Start Café Chef Benito Vona received a “Champion of Trauma” award from the Trauma Institute of Orange County on October 21, 2016. The Trauma Institute of Orange County is a collaboration of mental health and human services organizations whose goal is to enrich the delivery of services to trauma survivors. The “Champion of Trauma” award is given to non-clinical people living or working in Orange County who have shown ongoing care, tolerance, compassion and understanding for traumatized citizens.

Vona is a chef trainer at RECAP’s Fresh Start Café in Middletown, and the program opeates within the HONORehg homeless shelter on Seward Avenue where the program not only serves meals to the residents, but also takeout and catering for the public.

Ulster Savings Bank’s Charitable Foundation recently awarded grants to the United Way of the DutchessOrange Region, Mid-Hudson Children’s Museum, Hudson River Housing, Bard College, the Ulster Literacy Association, In Flight, the Read and Write Program of Kingston, Mill Street Loft, the Bardavon 1869 Opera House and the Rondout Valley Food Pantry.

Walden Savings Bank celebrates 40th Anniversary in Cornwall. In honor of the branch’s 40th anniversary, the bank hosted a celebration at which four local not-for-profit organizations were each presented with a $500 contribution: Access: Supports for the Living, Big Brothers Big Sisters of Orange County, Food Bank of the Hudson Valley and Storm King Fire Engine Co. No.2. Additionally, Walden Savings Bank presented a $2,500 sponsorship to the Hudson Highland Nature Museum to support its family-friendly Halloween attraction.

YWCA Orange County’s recent BRAzaar 2016 raised $8,000 for the Orange County Cancer Services Program, administered by YWCA. The program provides free cancer screenings for uninsured and underinsured women and men in Orange County. BRAzaar was part of October as National Breast Cancer Awareness Month.

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NOTABLE PEOPLE

BARRY SUTTON MHV Business Loan Officer Barry has over 11 years of experience in commercial lending for all types of businesses in the Hudson Valley.

Schedule an appointment with Barry today by Calling: 845.336.4444, ext. 5005, or 845.750.7340 or

by Emailing: bsutton@mhvfcu.com.

Locations in Newburgh and Middletown

Louis Smith 845- 562-3490 http://mealsonwheelsonline. vpweb.com Meals on Wheels of Greater Newburgh, Inc. has announced the election of Louis H. Smith to their Board of Directors. Mills joined Meals on Wheels earlier this year as a volunteer.

Amanda L. Fuller 845-534-3690 www.oclt.org Amanda L. Fuller has been appointed to the Board of Directors of the Orange County Land Trust. She is a social investor and entrepreneur in sustainable food and farming.

James Hastings & Philip E. Masquelette 866-440-0391 www.ulstersavings.com Ulster Savings Bank recently named James Hastings as Executive Vice President and Chief Financial Officer at their Kingston headquarters. Hastings has more than 40 years of banking and accounting experience.

Philip E. Masquelette was named Senior Vice President and Chief Risk Officer at the Kingston headquarters.

Joseph Palughi 845-343-7614 www.mchccares.org Middletown Community Health Center Board Chairman Joseph Palughi has received the Outstanding Volunteer Service Award from the Pike County Chamber of Commerce.

David Schools 845-294-5124 www.catholic charitiesoc.org David Schools, a Counselor with Catholic Charities Community Services of Orange County’s Port Jervis clinic, recently received the Richard C. Ward Memorial CASAC of the Year Award at the 25th annual Orange County Counselor Recognition Awards.

James M. Roche 845-482-4000 www.jeffbank.com Jeff Bank Director James M. (Mickey) Roche has retired from the Board of Directors of Jeff Bank and its parent company, Jeffersonville Bancorp, after 37 years of service.

Joan Cusack-McGuirk 845-249-8967 www.slchospital.org Joan Cusack-McGuirk has been named President and Chief Executive Officer of St. Luke’s Cornwall Hospital. She was named Interim President and CEO in June 2015. Cusack-McGuirk has been with SLCH for more than 20 years.

Lisa Pickering 845-291-7000 www.ameriprise advisors.com Lisa Pickering has been promoted to Client Relationship Manager for Flat Iron Financial Group, a private wealth advisory practice of Ameriprise Financial Services, Inc., located in the Flat Iron Building in Goshen.

845.336.4444 • MHVFCU.com

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WELCOME NEW CHAMBER MEMBERS

B ad U ncle S am R etirement/ I nsurance (845) 245-5811 - Highland, NY www.badunclesam.com C atholic W ar V eterans P ost 19 3 7 (845) 562-4477 - Pine Bush, NY www.cvw1937.org C onsolidated E dison of N ew York , I nc .

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H & R B lock - N E W B U R G H (845) 562-0980 - Newburgh, NY www.hrblock.com

N ervani B eauty B outi q ue (347) 762-8054 - Middletown, NY www.nervanibeautyboutique.com

V illage P lace at G oshen (973) 821-5131 - South Orange, NJ www.villageplaceatgoshen.com

H ibu (845) 527-4824 - Newburgh, NY www.hibu.com

P ositively P ets (845) 565-0722 - New Windsor, NY https://www.facebook.com/ positivelypets4u/?fref=ts

W alsh I nvestigative & S ecurity C onsultants , I nc .

(845) 869-3566 - Poughkeepsie, NY www.walshinvestigative.com

H udson R iver A dventures ( P ride of the H udson ) (845) 220-2120 - Monroe, NY www.prideofthehudson.com I nsurance A uto A uction (845) 567-6360 - Rock Tavern, NY www.iaai.com J ate , I nc .

(917) 819-5283 - Warwick, NY www.jateinc.com L awn in O rder (845) 283-7332 - Middletown, NY www.lawninorder-llc.com Minuta Architecture, P.L.L.C. (845) 565-0055 - New Windsor, NY www.minutaarchitecture.com M ontgomery V illage P harmacy (845) 457-4020 - Montgomery, NY www.montgomeryvillagepharmacy.com

Quackenbush W ater S ystems C o . , I nc .

(845) 986-1900 - Warwick, NY www.quackenbush-water.com/ S afe & S ound (845) 458-5381 - New Windsor, NY www.safeandsoundny.com S ky D iamond J ewelers , L L C (845) 787-4143 - New Windsor, NY www.skydiamondjewelers.com U nited R entals ( N orth A merica ) , I nc .

(845) 562-4560 - New Windsor, NY www.unitedrentals.com U nited R entals ( N orth A merica ) , I nc .

(845) 342-0687 - Middeltown, NY www.united rentals.com

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Member Note The correct email address for David Mistretta at Woodbury Common Premium Outlets is dmistretta@simon.com.

The address is 498 Red Apple Court, Central Valley, NY 10917.

The information was incorrect in the Membership 2016 Directory.

TREND / INNOVATE

Marketing:

Today vs. Tomorrow’s Dollars

Too often I see the same challenge continually when I meet new companies…

They are almost always chasing tomorrow’s dollars and totally focused on what’s happening today. While one of the many clear outcomes here results in poor cash flow, other business challenges arise as well. For the sake of this article, let’s focus on the marketing issues for now.

A well - positioned brand

A terrific step in improving a brand’s effort in planting seeds toward attracting “tomorrow’s dollars” would be to position the brand better in your selected targeted market. There are some really terrific companies around the region that are “the best kept secret” in their market(s) unfortunately because of poor branding.

Find ways to position your company effectively just for the purpose of getting out what your brand stands for and a message defining what solutions you can solve for your desired consumer. People will eventually notice and as they

continue to come across your brand in numerous ways, (defined within your marketing strategy), they will begin to gravitate toward your business to better understand what you specifically offer for them.

A real marketing strategy

How can a business make educated decisions on what media to buy or what events to attend without having hard facts & research to discern what would work & what wouldn’t?

Defining your target market(s), growth potential, ideal client(s), competition, industry data, etc. etc.… can empower you to make informed decisions & wisely invest in your advertising & marketing to bring your business positive results. The same questions apply to the creative and messaging presenting your brand to your consumer. Colors, shapes, choosing the right messaging, etc. is all extremely difficult without knowing who you’re specifically targeting, where they are and why your product or service would be great for them.

A marketing strategy is instrumental in assisting with positioning your company to attract “tomorrow’s dollars” vs. just chasing today’s.

A marketing budget

Once you have a strategy, develop a budget encompassing a rolling 12-month cycle.

can help really assess what needs to be included… and what can be cut.

You may be asking; “how do I know how much to spend or not spend?” and the answer may be easier than you think. Assuming you developed a marketing strategy, that plan has marketing goals, objectives & methods to achieve them defined within. Begin by building those methods into a budget and then see what the overall costs could look like. An established business spends roughly between 2 to 6% of gross anticipated revenue for the upcoming year. A new business (first 2 years) would spend roughly 10 to 15%. Use these numbers as a gauge to effectively budget your marketing & advertising efforts.

by james danella James Danella is the CEO & Strategist at Media Vision Advertising. James can be reached at 845-294-3228 or jamesd@mediavisionadvertising.com

may get in your way regularly. Resolve yourself that this transition won’t happen overnight.

It takes time. Yet it will be time well invested, as it will be steps toward truly growing your business.

When budgeting a marketing plan, be cognizant of attracting “tomorrow’s dollar” by having some brand presence that may (or may not) have a direct response associated with it.

R elational or transactional sales

Ever since the 2008 recession, consumers have become more demanding, more “in the know”, discerns price more than ever… and also seeks more of a relational approach regarding how we advertise, market, socialize & “sell” them.

Build in everything advertising & marketing related including; media buying, social media, production of TV, radio, print & web elements, printing, promotional items, and experiential efforts such as trade shows, events, speaking engagements, etc.

Take a good hard look at your business model to ascertain whether you are relational or transactional.

A transactional sales approach equates to a “today’s dollar” result, at best, whereas a relational approach can result in retention, loyalty & word of mouth

This budget will ensure you do not overspend throughout the year and

While I know it’s very easy to state all of the above, numerous factors

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UPCOMING EVENTS & MEETINGS DECEMBER EVENTS

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M embership B reakfast

7:30-9:00 a.m., West Hills Country Club, Middletown Topic: The State of the County; Speaker: County Executive Steve Neuhaus & Orange County District Attorney David Hoovler; Sponsor: Judelson, Giordano & Siegel CPAs/ Access: Supports for the Living

Young P rofessionals M i x er

5:30-7:30 p.m., Location: TBA

JANUARY EVENTS

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M embership B reakfast

7:30-9:00 a.m., West Hills Country Club, Middletown Topic: Meet the Elected Officials; Sponsor: St. Luke’s Cornwall Hospital & Hudson Valley Mold Remediation

A nnual S now B all G ala

5:30-11:00 p.m., Anthony’s Pier 9, New Windsor

M embers on M onday L uncheon

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DECEMBER COMMITTEE MEETINGS

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1208 Route 300 • Newburgh • (845) 567-3171 • ulstersavings.com Investment, Tax, Payroll and Insurance products and services available through Ulster Insurance Services, Inc. and Ulster Financial Group, Inc., subsidiaries of Ulster Savings Bank, are NOT FDIC INSURED.

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Services We Offer

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HORIZON MEDICAL OFFICE IS LOCATED AT: 905 Little Britain Road, New Windsor, NY 12553

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