Word and Image

Word and Image

Basics of visual image and text fundamentals to achieve appropriate visual perception.

Nikhil Mittal Teaching Faculty - Dr. Tridha Gajjar

Contents Breif FAQs

3

Style Guide

16

About

4

A Mascot

17

Approach

5

USP

18

Branistorming

6

Preloader

19

Key Words

6

Bill Boards

20

Word to Image

7

Tshirts

21

Explorations

8

On the Wall

22

Final Design

12

Second Option

23

Visual Identity

13

Identity

24

Identity Elements

14

Book Cover Design

26

Brief - FAQs

4

Please enter the name of your company ?

Grey Orange

What is your tag line ?

Your Partner for a Cleaner Home

What is the nature of your company or corporation ?

Business to Consumer (B2C)

Please describe your products or services ?

Provide Robotics Solution to Human Need

Target Market: Who are your customers? Where are they ?

For Home, Small Business users

Do you have a preference of colours in your design ?

Grey and Orange

What is something that you don’t want to see in the logo ?

Oranges

What is the Vision of the company ?

To provide meaningful solutions to important human needs.

What is the Mission of the company ?

To designs and builds robots that make a difference. To pioneer in robotic technology delivering greater ease and efficiency.

About Grey Orange is committed to building a future for the community by providing robotic solution to the basic human needs. The services enable the user to lead a productive and efficient life. The products act as a helping hand to the community and reduces the burden of daily household works.

Grey Orange Present Logo

5

Approach The identity is designed in such a way that it will assist in word of mouth marketing and help the company grow faster. As the customer segment is household users, it becomes necessary to keep ourself in their shoes and look at the service from their perspectie.

The constraint set in the beginning also helped me to focus, in explorations.

6

Brainstorming

Understanding the Brand

4 Key Words

Key Elements that the brand should reflect

Words to Image

Visualize the words

Forced Connection

Forcefully connect 2 words visually

Simplification

Simplify the concepts

Final Design

Choose the best

Brainstorming Localization Helping Hand Machine

Automation Mobility

Grey Orange Intelligence

Navigation Engineering

7

Key words Independent Programmed Machine

Independent Arena

Automation Driverless

Programmed Robots

Gears

Machine

Intelligence Driverless

Conveyor Belt

Remote

Cloud

8

Robots Gears

Conveyor Belt

Arrow Head Mobility

Wireless

Brain

Trust Helping hand

Wheel Cloud Based

Hand

Shoulder

Save time

Word to Image Arrow

Intel

Wireless

Coding

Antenna

Hand

Cloud

Shoulder

Wheel

Machine

Connectivity

Conveyor

Remote

Programming

Brain

Gears

Neural Network

Robot 9

Explorations The approach helped me to visualize lot of variations for the logo.

The name has very interesting abbreviation and it should be used to our advantage. Grey orange can be boiled down to ‘go’ and then can be applied with key visuals.

10

Explorations

11

Explorations The typeface is selected keeping the key words in mind. The round endings brings up the friendly feeling and the boldness in the form depicts the stability.

The name has strong association with the color and has been so.

Grey Orange

Grey Orange Grey Orange

Grey Orange 12

Final Design The logo satisfy the technical requirements of the brief and also reflect the key elements, especially automation and mobility. The chosen typeface gives us a friendly feeling because of the round edges and generates a sense of confidence because of its stability.

The logo is very strong verbally which creates brand retention.

13

Visual Identity A visual identity is a way to represent the brand through critical components: names, logos, typefaces, and colors.

A visual identity must fulfill three essential functions: - It is recognisable: by being simple and clear - It gives your business personality - It stands out from competitors

14

Identity Elements The viisual identity is created in a way that it makes a strong association with the brand.

To show the helping characterisctic of the services i created the hand with similar graphics as logo.

Your Partner for a Cleaner Home

Samay Kohli Gurgaon, 380015 M +91 9785093933

greyorange.com

15

16

Style Guide A style guide is a set of standards for the writing and design of documents, either for general use or for a specific publication, organization, or field

17

A Mascot Mascot is a character linked to a particular organization. It also gives a life to the brand and makes the user & brand bond stronger.

Grey Orange Amigo can be used as a advertisement character for promotion. It can also be used for the voice features and other instruction manuals.

18

ami Meaning : A friend (in Spanish)

USP USP - Uniques Selling Proposition for the design is its ability to make the user do word of mouth marketing, which is considered to be the strongest form of marketing.

The name of the bots containing the name of the company.

oli

oli bin 19

Preloader An interesting Preloader makes the waiting experience of the user better. Preloader takes the basic structure of the logo where the colored shape changes the position from one to ring to the other, on by one.

20

Bill Boards The Contrasting color feature catches the attention and is consistent with the overall visual identity.

This poster contains the bot named ‘oligo’ which is used for house cleaning purposes.

21

T-Shirts Grey OranWge is selling more than products, it is the service that they provide to their customers.

The maintenance and other workers represent the company, so they can have comfortable clothing with the companies identiy.

22

On the Wall An interesting Preloader makes the waiting experience of the user better. Preloader takes the basic structure of the logo where the colored shape changes the position from one to ring to the other, on by one.

23

Second Option The logo satisfy the technical requirements of the brief and also reflect the key elements, especially helping hand and intelligence. The chosen typeface gives us a friendly feeling because of the round edges and generates a sense of confidence because of its stability.

The logo is very strong visually.

24

Grey Orange

Identity Elements The viisual identity is created in a way that it makes a strong association with the brand.

To show the helping characterisctic of the services i created the hand with similar graphics as logo.

25

Stationary Kit

26

Book Cover Design

27

Explorations A Paragraph from the Book On a hill north of Baba’s house, there’s an abandoned cemetery with a pomegranate tree. This hill is where Amir and Hassan often play together. They climb the tree, eat fruit, and often Amir reads to Hassan. So, it is a place where the boys grow close to each – they even carve their names in the tree: “Amir and Hassan, the sultans of Kabul.

28

Final Design

29

On the Book

30

31

32