Graphic Design 2 Process Book

GR APHIC DESIGN 2 • CCA SPRING 2020

INST RUCT ED BY ANA LLOREN TE

VOLUME 1 • CHARRET TE • LOGOS GALOR E • METHODOL OGY POST ER • TYPOG RAPHIC KARAOKE

PROCESS

NIEL SEN ARENAS

HELLO WORLD! I’m Nielsen Arenas and this is my process book for my Graphic Design 2 class at California College of the Arts.

A quick brief, my process involves a mixture of analogue and digital experimentation.

Exploring all the possibilities and iterations are the key to a successful visual design.

So, Sit back, relax, and enjoy the the tour of my process!

t r a e H e h t e s U

u o Y e v a G d o That G

Justin Sullivan/Getty Images

The first assignment in GD 2 is creating a bumper sticker that tackle issues of siciety that’s not often talked about.

I tackled the issue of homelessness in San Francisco because I feel this is a major problem and needs to be dealt with as soon as possible.

EARLY SKETCHES AND ITERATION

Being Homeless Sucks!

Version 1

Use the Heart ThatChange God Gave You A Simple Can Make a Difference

Version2

A Simple Change

Can Make a Difference

Final Bumper Sticker

A Simple Change

Can Make a Difference

FROM AN OBJECT THAT I FOUND IN THE STREET, TO DEVELOPING A SERIES OF LOGO ITERATION THAT WOULD REPRESENT THE IMPORTNANCE OF RECYCLING ELECTRONIC WASTE.

INITIAL FORM STUDIES

INITIAL FORM STUDIES

INITIAL TYPE STUDIES

INITIAL TYPE STUDIES

THE FORM THAT I CHOSE IS BASED FROM THE WORD “SPEED” THAT SYMBOLIZES HOW TECHNOLOGY WENT BY SO FAST THROUGH THE COURSE OF TIME.

BY USING THE MOTION OF THE FORM, I EXPLORED DIFFERENT ITERATION THAT WOULD HELP DEVELOP MORE CONCRETE MESSAGE OFW

EXPERIMENTING CHOSEN FORM

PIN UP THAT STUDIES! I HAD FUN PUTTING ALL OF MY WORK ON THE SAME GRID AS MY ILLUSTRATOR FILE, IT FEELS SO GOOD TO LOOK AT.

CRITIQUE PIN UPS IMAGES

OPPOSITE PAIRING OF FORMS

OPPOSITE PAIRING OF FORMS

OPPOSITE PARING OF FORMS

THIS IS THE PROCESS THAT I HAD TROUBLED WITH. THE CLICHE IS HITTING ME LIKE CRAZY! THE GOOD THING HERE IS, I HAVE TONS OF STUDIES, THEREFORE I HAVE A LOT OF THINGS TO WORK ON. ALSO, THANK YOU FOR THE GUEST CRITIQUE WHO HELPED ME PUSH MY CONCEPT OF E-WASTE TO IT’S MAXIMUM HEIGHT.

OPPOSITE PAIRING OF FORMS

or

We stSe a

WESTS EA

OPPOSITE PAIRING OF TYPE

westsea

WESTSEA

OPPOSITE PAIRING OF TYPE

WestSea

WESTSEA

OPPOSITE PAIRING OF TYPE

WEST

SEA

OPPOSITE PAIRING OF TYPE

WESTSEA

WESTS EA

WEST SEA

WESTS EA

WEST SEA

WESTSEA

WESTSEA

WEST

SEA

COMBIMATION MARK STUDIES

WEST SEA

WESTSEA

WESTSEA

WEST

SEA

WESTS EA WESTSEA

WESTSEA

WESTSEA

WESTSEA

WESTSEA

WE ST SE A

WESTSEA

COMBINATION MARK STUDIES

WESTSEA

WE ST SE A

WESTS EA WESTS EA

WESTSEA

WESTSEA ESTSEA COMBIMATION MARK STUDIES

I HAD FUN COMBINING THESE LOGOS. THERE’S A LOT OF POSSIBILITIES, PAIRINGS, AND USES THAT I CAN REPRESENT SUCH AS FORMALITY, FUN, CORPORATE, AND JUST BIZARRELY DIFFERENT. WESTSEA = EWASTES (IT WAS UNPLANNED NAMING)

COMBINATION MARK STUDIES

WEST

SEA

WESTSEA

WESTSEA

WESTSEA

FINAL 24 LOGOS ITERATIONS

WESTSEA

CRITIQUE DAY!

THE METHODOLOGY POSTER IS MY FAVORITE PROJECT IN GD 2 BECAUSE I AM CHALLENGE TO IMPROVE MY STYLE BASED ON OTHER DESIGNER’S METHOD OF DESIGNING THEIR WORK. FOR THIS PROJECT, I CHOSE BARBARA KRUGER. CHOSING HER HAVE BOTH ADVANTAGE AND DISADVANTAGE. FOR THE ADVANTAGE, HER METHODOLOGY IS STRAIGHT FORWARD THAT LEADS TO MY DISADVANTAGE, IT CAN BE EASILY REPLICATE. THE CHALLENGE FOR ME HERE IS TO CREATE A POSTER THAT WILL USE BARBARA’S METHOD AND MAKE IT MY OWN STYLE.

Nielsen Arenas Barbara Kruger

1. Teens (16 to 22) and Young Adults (23 to 36) who are able to understand and take actions to social issues. Teens who experience injustice and restriction to talk (freedom of speech).

1. Integrating type as image by using common object, space, and texture.

2. Using black and white images and playing around with positive and negative to create an illusion of space and depth.

3. Using bold sans serif typeface to impose an impactful message.

Event : Photo and Art Exhibition Title: I Saw One When: August 2 to 8, 2020 Where: Philippine Museum of Natural History Blurb: I Saw One is an art and photo exhibit that focuses on young artists whose work address issues of censorship in The Philippines.

Hashtag: #ISAWITTOO

CENSORSHIP OMINOUS

I Saw One promotes young artist’s work concerning the issue of censorship in regards to human rights and injustices. Also, the event is a key to encourage the youth to be aware of what’s happening in society. Being aware creates more opportunities to come together and fight it.

SPARK

METHODOLOGIES AND EVENTS

Isaw is a popular Filipino street food dish consisting of marinated, boiled, and grilled chicken and pork intestines which are usually coiled and skewered on a stick. Although similar, pork isaw is typically slightly larger and chewier than the chicken version.

The marinade is usually prepared with soy sauce, oil, ketchup, garlic, and seasonings. Thoroughly cleaning and boiling the intestines before they are placed on a grill is an essential part of the preparation process because it eliminates all food-born pathogens.

The dish is usually dipped in a vinegar-based sauce that is made with chili peppers and onions (sawsawan). Because it is one of the cheapest Filipino street food meals, the dish is extremely popular, and there are even street stalls called isawan, devoted entirely to the preparation of this specialty.

Isaw is usually enjoyed as an afternoon snack, and apart from its popularity on the streets, due to its low price, it is also a staple food for numerous university students.

ISAW (FOOD CHOICE)

I LOVE BROWSING INSPIRATION ON INSTAGRAM, I FOLLOW A LOT OF DESIGNERS WHO ARE REALLY GREAT AT POSTER DESIGN. THESE ARE SOME OF THE INSPIRATION I GOT BEFORE DEVELOPING AND FINALIZING MY POSTER’S PURPOSE AND STYLE.

INSPIRATION POSTERS

I WAS TRIED TO RECREATE THIS STYLE, BUT IT FAILED!

INSPIRATION POSTERS

MINI POSTER STUDIES (IMAGES)

MINI POSTER STUDIES (TYPE)

COMBINATION POSTER STUDIES

COMBINATION POSTER STUDIES

COMBINATION POSTER STUDIES

COMBINATION POSTER STUDIES

COMBINATION POSTER STUDIES

Apercu ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

Moderat ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnop qrstuvwxyz

PANTONE 108 U

C: 72% M: 66% Y: 65% K: 73%

THIS STAGE OF THE PROJECT, I UTILIZED THE USE OF MY IMAGES AND INTEGRATE IT TO THE TYPE STUDIES THAT I MADE. ADDING TEXTURE, AND CROPING IS MY EXPERIMENTAL MINDSET FOR THIS COMBINATION POSTERS.

ITERATION 2

ITERATION 3

INVERT COLOR ITERATION

HERE ARE SOME STUDIES THAT DIDN’T MAKE IT TO THE FINAL ITERATION. USING NEGATIVES OF THE OTHER HALF MAKES THE POSTER MORE DYNAMIC, BUT IT DIDN’T GET ENOUGH FEEDBACK TO BE PUSHED MORE.

FINAL POSTER

MAKING THE POSTER DYNAMIC HAS BEEN AN ENJOYABLE EXPERIENCE. HERE ARE SOME ITERATION THAT I MADE (UPPER ROW IS VERSION 1, BOTTOM ROW IS THE FINAL DYNAMIC POSTER)

DYNAMIC POSTER GIFS STUDIES

POSTER IN CONTEXT

HAVING THE COLLATERALS MAKES MY OTHER POSTER ITERATION SHINE. FOR EXAMPLE, THAT TOTE PAG IS MY POSTER BUT IN DIFFERENT ANGLE. ALSO, THE NEWSPAPER ARTICLES HAVE MY PREVIOUS POSTER ITERATIONS.

COLLATERAL DESIGNS

CLINT EASTWOOD SHATTEREDAY ICG SLICE

THE LAST PROJECT OF THE SEMESTER IS A TYPOGRAPHIC KARAOKE VIDEO. THE SONG MY PARTNER AND I PICKED IS CALLED CLINT EASTWOOD BY GORILLAZ, IT’S ONE OF THE BEST SONGS FROM MY CHILDHOOD YEARS. THE SONG RESEMBLES A FEELING OF BEING ON DRUGS, THAT’S WHY WE FOCUSED ON MAKING THE VIDEO PSYCHEDELIC WITH A TINT OF SUNNY AND NIGHTMARISH VIBE. I USED A LOT OF STOCK VIDEOS TO LESSEN THE WORK LOAD IN MAKING THE PROJECT.

STORYBOARD VERSION 1

This song communicates a feeling of blissful ignorance; an unwillingness to accept reality and an insistence to rely on delusion. The singer doesn’t reveal their secret but assures the audience that “the future is coming on”; an ominous nod to an event not yet manifested. The song is meant to be equally enticing and chilling - sunny and nightmarish. Our video should reflect the same feelings, luring the listener with fun or playful imagery, then revealing the dark underbelly.

STORYBOARD VERSION 2

STORYBOARD VERSION 3

KLEIDOSCOPE STUDIES

FINAL VIDEO FRAME BY FRAME

FINAL VIDEO FRAME BY FRAME