INV IN CE BRAND GUILDLINE
CONTENTS BRAND 01 Brief and psychology Story Positioning Target audience Competitors Mission and vision Value Message Voice USP LOGO 12 Golden ratio Logo and meaning Exclution zone Minimum size COLOR 18 Primary colors Secondary colors Logo variation Background variation PHOTOGRAPHS 23 Logo on photographs Photograph misuse Photograph use MISUSAGE OF LOGO 29 Unacceptable use PARTNERS 32 Lockups and partners TYPOGRAPHY 35 Typography Primary font Secondary font MOCKUP 42
INTRODUCTION
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BRAND BRIEF AND PSYCHOLOGY
Invince is an automatic wheelc hair brand whic h concentrate on best tec hnology based wheelc hair and provides customised colour ful wheelc hair according to t he custom ers needs. Invince rat her t han being a medical product, it functions as a nor mal vehicle, wit h inbuild music system, steer ings incase etc.. The brand helps t he customers to have an emotional attac hement toward t he product like people have toward ot her vehicle.
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Mr Jinping, founder of invince had t his t hought when he was in 3rd year of engineer ing. One of his senior was disabled and she always needs help to move her wheelc hair t hrough plain ground and to climb t he stairs. Once r ushing to t he class he noticed she was asking for help to take her to t he hall and people ignor ing her because of t he exam. This t hing disturbed him so muc h t hat f inally coming up wit h a solution in t he sent of f day. He has f ixed a small rotating belt in t he wheels and some some c hanges in t he wheelc hair whic h helped her to get into t he stage her own. This idea fur t her develop into a solution for 1 reason f or star ting The invince.
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BRAND STORY
BRAND POSITIONING
MISSION OF THE BRAND
Invince is t he only com pany whic h provides fully customised and colour ful wheelc hair to t he customers fullf illing eac h and ever y need wit hout any f ail. The customer can break t heir own limitations in travelling.
Its a moving solution f or t he physically handicapped person or t he quadr iplegic patients. This moving unit can be easily dr iven by t hose who do not have ar ms or legs or bot h. Nec k-movement of t he person will control t he motion of t he wheelc hair. Supreme tec hnology will be used for t he mac hines.
Travelling in all dif f icuties
VISION OF THE BRAND
More t han a source it should be an exper ience.
To make all t he im possible, possible for t he haddicap is t he vision of t he brand.
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PRIMARY TARGET AUDIENCE
Pr imar y target audience are handicapped or quadr iplegic person from age group 18 to 60.
QUALIT Y AND TEC HNOLOGY
SECONDARY TARGET AUDIENCE
ATTRACTIVE AFFORDABLE COMFORTABLE
Secondar y target audience are handicapped people who can handle t he wheelc hair .
TARGET AUDIENCE
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The main competitors of automatic wheel c hairs in t he mar ket are: A)Arcatron B)Dr Tr ust C)Senior ity D)Ketoc hemicals E)21st Centur y Scientif ic F)Invacare G)Ottoboc k
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COMPETITORS
MISSION AND VISION
MISSION OF THE BRAND
The best way to descr ibe Invince is t hat t hey provides stronger wings to t he once wit h weaker wings. t he mar ketting is not done like medical product but as a unique transpor tation aid.
A) Its a moving solution f or t he physically handicapped person or t he quadr iplegic patients. This moving unit can be easily dr iven by t hose who do not have ar ms or legs or bot h. Nec k-movement of t he person will control t he motion of t he wheelchair. Supreme tec hnology will be used for t he mac hines.
B) Travelling in all dif f icuties.
VISION OF THE BRAND
A) More t han a source it should be an exper ience.
B) To make all t he im possible, possible for t he haddicap is t he vision of t he brand.
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VALUES
USP OF THE BRAND
Invince provides nor mal vehicle exper ience f or t he customers and rat her t han giving bor ing look for t he wheelc hair it will be designed acording to t he customers demands.
.
The saf est way of transpor tation f or handicapped people.
QUALIT Y AND TEC HNOLOGY
ATTRACTIVE
It is t he f astest way f or moving from one place to anot her f or t he handicap.
It should be easily accessable. it should help for an independent living f or t he handicap.
AFFORDABLE COMFORTABLE
SAFE AND SECURE
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QUALITY AND TECHNOLOGY
Each and everypart of the product is made out of high quality materials .The complete building process is done in india by experts using modern technologies assuring excellent product results.
ATTRACTIVE
As Invince wheelchairs are customised, compaired to other plain color wheelchairs our wheelchairs are attractive by features as well as the appearence.
AFFORDABLE
able range fot the customers.
COMFORTABLE
the product is designed in such a manner that the customer can travel long distances comfortably .
SAFE AND SECURE
Because of excellent materials and expertise involvement in each specific steps, safety and security is by default guaranteed. Even safety tests are done before issuing the product into the market.
BRAND MESSAGE
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BRAND VOICE
The best way to descr ibe Invince is t hat t hey provides stronger wings to t he once wit h weaker wings. T he mar ketting is not done like medical product but as a unique transpor tation aid.
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Invince provides nor mal vehicle exper ience f or t he customers and rat her t han giving bor ing look for t he wheelc hair it will be designed acording to t he customers demands.
A) The saf est way of transpor tation f or handicapped people.
B) It is t he f astest way f or moving from one place to anot her f or t he handicap.
C) It should be easily accessible.
D) It should help for an independent living f or t he handicap.
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UNIQUE
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SELLING POINT
GOLDEN RATIO
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The logo is the core stone of the brand. It is showing that the wheel chair is helping the person to fly. Its showing that our company invince is helping the customers to go beyond their abilities and limits(flying).
LOGO AND MEANING
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EXCLUSION ZONE
IN V I N C E
E EE E
The exclusion zone around t he logo is def ined by t he f our times t he lett . No graphic item can br introduced into t hat area.
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The white are shown is t he exclution zone.
IN V I N C E
f LY O VER THE LI M IT S
EXCLUSION ZONE 15
LOGO
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f LY O VER THE LI M IT S IN V I N C E f LY O VER THE LI M IT S IN V I N C E f LY O VER THE LI M IT S IN V I N C E LY OVER THE LI IN V N C E HEIGHT -.315inc WIDTH -.9inc MINIMUM SIZE 17
COLORS
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COLOR
COLOR ef3f34 f26a35 f89a37 64cdf5 e4519d 19
PALLETE PRIMARY
SECONDARY COLOR
COLOR PALLETE
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e9e2ee 21112a ffffff
INV IN CE
fLY OVER THE LIMITS
fLY OVER THE LIMITS INV IN CE
COLOR VARIATION
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IN
VARIATION
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fLY OVER THE LIMITS INV
CE fLY OVER THE LIMITS INV IN CE INV IN CE fLY OVER THE LIMITS BACKGROUND
PHOTOGRAPHS
23
LOGO ON PHOTOS fLY OVER THE LIMITS INV IN CE fLY OVER THE LIMITS INV IN CE fLY OVER THE LIMITS INV IN CE INV IN CE fLY OVER THE LIMITS INV IN CE fLY OVER THE LIMITS 24
PHOTOGRAPHS MISUSE
Showing images wit h people in pain and stress creates negtive energy. Don't present too many people in one shot. Don't crop t he image so t hat t he enviroment is unclear.
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Do not f lip t he logo.
Do not stretc h ver tically.
PHOTOGRAPHS
Do not stretc h hor izontally.
MISUSE
Do not use texture. Do not use drop shadow. Do not use strok Do not use holding boxes in a logo. Do not use bevel and emboss. Do not make t he logo 3D.
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PHOTOGRAPHY USAGE PHOTOGRAPHS USE
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When it comes to photography, we like to keep it simple and poweful. Whenever possible, show real users whose lives have lightened up by invince.The photographs we use should evoke optimism and highlight humanity t hrough t houghtful lighting and careful composition even when we have to use stoc k images.
When it comes to photography, we like to keep it simple and poweful. Whenever possible, show real users whose lives have lightened up by invince.The photographs we use should evoke optimism and highlight humanity t hrough t houghtful lighting and careful composition even when we have to use stoc k images.
PHOTOGRAPHS USE
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MISUSAGE
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Do not f lip t he logo.
Do not f lip t he logo. Do not stretc h ver tically. Do not stretc h hor izontally. Do not use texture. Do not use drop shadow. Do not use strok
Do not stretc h ver tically. Do not stretc h hor izontally. Do not use texture. Do not use drop shadow. Do not use stroke
Do not use holding boxes in a logo. Do not use bevel and emboss. Do not make t he logo 3D.
Do not use holding boxes in a logo. Do not use bevel and emboss. Do not make t he logo 3D.
UNACCEPTABLE USE 30
IN V I N C E IN V I N C E IN V I N C E Flipped UNACCEPTABLE USE Ver tically stretc hed Hor izontally stretc hed Drop shad Boxed outline IN V I N C E IN V I N C E V I N C E S troked 31
PARTNERS
32
In some instances invince logo will be displayed alongside our par tner logos. When incor porating par tner logos wit h invince t here should be crear space between logos.The distance between t he logos and t he dividing line is measured by t he height of t he H in Hopes
In some instances invince logo will be displayed alongside our par tner logos. When incor porating par tner logos wit h invince t here should be crear space between logos.The distance between t he logos and t he dividing line is measured by t he height of t he H in Hopes
LOCKUPS AND PARTNERS
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IN V I N C EE EE E
IN V I N C E
LOCKUPS AND PARTNERS
34 3
S
S
TYPOGRAPHY
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The pr imar y f ont used in t he logo is abode light and t he second-ary font used is skia regular.
TYPOGRAPHY
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ABODE LIGHT ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: ABODE ABODE ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: TYPOGRAPHY PRIMARY FONT Abode 37
SKIA ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: SKIA BLACK ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: SECONDARY FONT Skia 38
SKIA EXTENDED ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: SKIA CONDENSED ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: SKIA LIGHT ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: SKIA CONDENSED ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Mm Nn Oo Pp Qq Rr Ss Tt Ww Xx Yy Zz 0123456789 ~! @#$%<>?: 39
Kk Uu VV SKIA LIGHT EXTENDED ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: SKIA LIGHT CONDENSED ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: 40
SKIA BLACK EXTENDED ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: SKIA BLACK CONDENSED ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: SKIA BOLD ABC 12 Aa Bb Cc Dd Ee Ff Gg Hh li Jj Kk Mm Nn Oo Pp Qq Rr Ss Tt Uu VV Ww Xx Yy Zz 0123456789 ~! @#$%<>?: 41
MOCKUP
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LOGO SIZE Height - 8 mm/.315 in Width - 23 mm/0.9 in ID CARD SIZE Height - 86 mm /3.3 in Width - 54 mm/2.1 in 43
LOGO SIZE
Height - 19 mm/.7 in
Width - 47 mm/1.8 in
VISITING CARD SIZE
Height - 88.9 mm /3.5 in Width - 50.8 mm/2 in
MOCKUP
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LOGO SIZE
Height - 35 mm / 1.3 in Width - 86 mm/ 3.3 in
POSTER
Height - 420 mm / 16.5 in Width - 297 mm/ 11.6 in
MOCKUP
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LOGO SIZE
Height - 19 mm/.7 in
Width - 47 mm/1.8 in
MOCKUP
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LOGO SIZE
Height -157 mm /6.1 in
Width - 392 mm/15.4 in
BUS STOP SHELTER DISPLAY
Height -1800 mm /70.8 in
Width - 1200 mm/47.2 in
MOCKUP
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LOGO SIZE
Height -74 mm /2.9 in Width -180 mm/7 in PACKAGING
Height -981 mm /38.6 in Length - 636 mm/24.8 in
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LOGO SIZE
Height -60mm /2.3inc
Width -43mm/1.6inc
Height -60 mm /2.3 in Width -43 mm/1.6 in
TEA CUP
Height -90 mm /3.5 in Width - 75 mm/2.9 in Length - 110 mm/4.3 in
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LOGO SIZE
Height -60 mm /2.3 in Width -43 mm/1.6 in
SHIRT SIZE
Height -310 mm /12.2 in Width - 485 mm/19 in
MOCKUP
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MOCKUP LOGO SIZE Height -139 px Width - 345.2 px WEBSITE Height -1280 px Width - 1920 px 51
LOGO SIZE Height - 119.1 px Width - 295.8 px INSTAGRAM POST Height -1080 px Width -1080 px MOCKUP 52
TURN YOUR LIMITS INTO YOUR STRENGTH WITH US 53