Chapter 1: Why Is Marketing Management Important? Chapter 2: Customer Behavio r Chapter 3: Segmentation Chapter 4: Targeting Chapter 5: Positioning Chapter 6: Products: Goods and Services Chapter 7: Brands Chapter 8: New Products and Innovation Chapter 9: Pricing Chapter 10: Channels of Distribution Chapter 11: Advertising Messages and Marketing Communications Chapter 12: Integrated Marketing Communications and Media Choice Chapter 13: Social Media Chapter 14: Customer Satisfaction and Customer Relationships Chapter 15: Marketing Research Tools Chapter 16: Marketing Strategy Chapter 17: Marketing Plans 17-1 How Do We Put It All Together? 17-2 Situation Analysis: The 5Cs 17-3 STP 17-4 The 4Ps 17-5 Spending Time and Money
