Nicole Calafiore
Whitney Simpkins
Introduction
Nicole Calafiore With a degree in fahsion marketing, my true love lies with her dogs, Lady and Loo. As much as I love fashion, I love my dogs more. They have such lovable personalities and they’re my soulmates. I created this concept with them in mind and I wouldn’t sell anything I wouldn’t give my dogs.
Whitney Simpkins
After befriending Nicole while at SCAD, we developed the idea of pet store business start up. I’ve always had a special bond with dogs and the idea of pushing organic and all natural products for our furry friends. We have a very clear vision in mind to promote healthy living and bring our community together.
Business Concept
Lady and Loo is a dog boutique and bakery, in one. We offer a full range of trendy clothes for all size dogs, toys and an in- house bakery to satisfy your pet’s. We can delight our customers needs in one place, making it a hot spot for all the pampered pooches in Savannah.
Mission Statement At Lady and Loo, we believe that dogs are more than pets, they’re family . We provide quality products and services for our four legged friends to promote a happy and healthy life. We cater to every customers needs with products including toys, trendy clothes and baked goods. Bring your buddies to Lady and Loo’s for an unforgettable experience and a fur-ever friendship.
Value Proposition
We, at Lady and Loo believe in giving our customers the best value available. We are an eco-friendly pet store and organic bakery and we care about sustaining the environment and promoting a happy healthy lifestyle for your furry friend. We have complete knowledge of all our products to be able to better your experience with us and are Lady and Loo approved. We offer a safe and friendly environment for all sizes to visit and interact with other neighborhood dogs. At the end of the day, 10% of all sales goes to helping less fortunate pets in need at our local shelter.
Target Market
Singles Families Seniors
Singles
Age: 23-30 Income: $40,000+ Gender: male/female Geographic: Savannah, GA Occupation: blue collar/ white collar
Families
Age: 35-50 Income: $60,000+ Gender: male/female Family Oriented Geographic: Savannah, GA Occupation: white collar
Seniors
Age: 50-85 Income: $30,000+ Gender: male/female Geographic: Savannah, GA Occupation: retired
Venue
Store Layout Bones
Bakery
Kitchen Supplies
Display
Toys
Storage
Counter
Boutique
Refrigerated Case
Product Assortment
Product Assortment
Product Assortment
Bakery
Seasonal Treats Ice Cream Pupcakes
Our bakery’s primary goal is to create delicious, healthy treats with nutritional value.
Wholesale Vendor
Olive Green Dog Planet Stewardship Not only are all Olive’s products environmentally friendly , but Olive itself strives for Zero Waste. All orders ship in low-impact packaging, from recycled boxes to biodegradable packing peanuts. Olive also seeks out partners and vendors who share these same goals and values.
Industry Overview Approximately 77.5 million dogs are owned in the US In 2011, Americans spent $55 billion on pets. Unlike our competitors we offer a large range of organic products. We offer pet toys, organic bakery, and organic trend apparel so our store is the one stop shop for everything you buddy would want. We know how much you care for your four-legged family members and the whole family should be green. We want you to be a part of our family at Lady and Loo.
Competitors
Marketing&Promotion Fashion show and cutest dog contest annually on National Dog Day Active on all social medias: Facebook Instagram Tumblr
Press Kit We are Lady and Loo, a new dog store in Savannah, Georgia. We keep our beloved four legged friends as our main concern by promoting healthy living and an organic lifestyle. We offer a large variety of merchandise from apparel, toys and treats. An in-house bakery allows us to guarentee safe and organic treats for our pups with a selection of goods from cookies to cakes. We also hand pick all of the apparel that goes into our store, trying to provide a variety of silhouettes while providing unique pieces that cannot be found in a generic pet store. The toys we carry in our store are made of natural materials and safe for consumption. Lady and Loo is founded by Nicole Calafiore and Whitney Simpkins, two graduates from SCAD. The idea sparked from the lack of choices to satisfy Nicole’s needs for her dogs, Lady and Loo. Thus began the journey of Nicole and Whitney developing Lady and Loo, creating the perfect store for the health conscious owner. Within the Savannah area, no other dog store offers a fresh, organic bakery and toys made of all natural materials. Bring your pup by Lady and Loo’s at 440 Bull Street in Savannah Georgia or visit them on the web at www.ladyandloo.com.
Promotion
Promotion
Branding Lady 440 Bull Street Savannah GA 31401 ladyandloo@gmail.com
440 Bull Street Savannah GA 31401 ladyandloo@gmail.com
TM
Loo
Branding
Legal Matters Partnership: We are taxed once and administrative costs are low Business Liability Insurance State Tax ID Number Register with Security of State New Business Tax Form Lady and Loo is a tradmarked name.
Ethics Be the person my pet thinks I am. At Lady and Loo, it is our responsibility to promote the health, well-being and humane treatment of animals. We must do the right thing as individuals to ensure animal well-being without jeopardizing human safety. Lady and Loo partners with non profit organizations who share a common goal of helping less fortunate pets in need. To maintain our reputation as a pet loving company, we interact with each customer and clearly explain the purpose and benefits of our products and services and will never sell anything that can potentially be harmful to pets.
Thank You