NICOLE GOMEZ
NOVA SOUTHEASTERN UNIVERSITY
PROFESSOR KOLOS SCHUMY
FALL 2024
Project Objective: Create an integrated print campaign with branding for your imaginary brand.
Project Summary: I created U Beauty, a makeup brand whose mission is to donate their beauty products to women shelters whenever a purchase is made. From these donations, U Beauty hopes to give these women their confidence back and help them get back on their feet. U Beauty uses cause advertising and resembles other popular beauty brands with its minimalistic ad designs. U Beauty’s target audience is Gen Z women.
Something people can easily grab and take to learn more about U Beauty, featuring our logo and slogan.
Software Used: Adobe InDesign
Interactive poster that can be found in public places where people can rip off and take a positive message with them.
Software Used: Adobe InDesign
Full page advertisement that will be placed in magazines.
Software Used: Adobe InDesign
Minimalistic design that can quickly tell viewers who we are and who our target audience is.
Software Used: Adobe InDesign
Using a minimalistic design, this video advertisement brings our logo to life and showcases our slogan.
Software Used: Adobe After Effects
Scan QR Code to View the Video Ad:
Apparel that uses our logo in a way that makes the merch still wearable while discreetly promoting U Beauty.
Software Used: Adobe Illustrator
Project Objective: Create an intricate packaging design for your imaginary brand.
Project Summary: I created Blossoming Caterpillar, a monthly book club subscription service for elementary students. Compared to other children’s packaging designs, Blossoming Caterpillar uses more neutral colors to combat the bright colors most children’s brands use. I created a Pantone and CMYK version for the packaging design.
Software Used: Adobe Illustrator and Procreate
Packaging Design Blueprints
Final Packaging Design Mock-up
Blossoming Caterpillar
Pantone Version
CMYK Version
Devon
Project Objective: Create a multi page publication with editorial content.
Project Summary: I created Devon, a monthly magazine made for Gen Z women. The content within the magazine is relevant to readers’ interests and keeps them up to date on the latest trends.
Software Used: Adobe InDesign and Photoshop
Scan QR Code to View the Full Magazine on ISSUU:
