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NICOLE DARROUGH Digital Marketing Expert SKILLS

• Email Marketing • Nurture Campaigns • Retargeting Ads • Display Ads • Partner Marketing • Influencer Marketing

929 (420) 0907


• Data Analytics • Statistics • Nurture Workflows • SEO/SEM • Copywriting/Writing • Landing Pages

• Design • SMM • Photography • Branding • A/B Testing • Video Editing

• Google Analytics • MOZ/SEO Platforms • AdWords • Illustrator • Photoshop • Instapage

• Hubspot • Excel • Mailchimp • Canva • Infusionsoft • Landingi

• Marketo • SendinBlue • HTML/CSS • SPSS • AdRoll • Ofice/Drive


PRESTODOCTOR | Marketing Manager June 2017 - Current NYC, New York

Leading Marketing for Acquired Online Medical Cannabis Card Company. • Created and Implemented Affiliate Store, Leading to Increased Organic SEO, Co-Marketing Partnerships, and an Alternative Revenue Stream • Strategize, Coordinate and Execute All Digital Marketing Efforts, Leading to 60% Increase in Website Views, 40% Increase in Social Followers, and 80% Increase in Engagement • Negotiate Partner and Influencer Marketing Deals withTop Cannabis Companies in Industry, Including Ad Space, Events and Co-Marketing • Manage Small Team to Execute Content Marketing, Including Blog Execution and Design • Increased Revenue by 22% with Paid Advertising Efforts, Including AdWords, FB, and IG. • Lead Expansion into NYC Market Through Event Marketing, Email Marketing, and SMM • Create All Design Collateral with Illustrator and Photoshop

NICOLE DARROUGH MARKETING | Freelance Digital Marketer Jan. 2015 - Current

Work with Variety of Clients on Marketing Growth, from Grammy Winners to Start-ups. • Advise Companies on Appropriate Marketing Strategies for Their Designated Service • Execute Content Marketing, SMM, and Email Marketing Efforts • Analyze and Report Data Metrics, Advising Best Ways to Spend Ad Dollars • Increased Web Traffic, Social Media Engagement, and Revenue for All Clients

HIEBRID | Co-Founder and CMO Dec. 2016 - Current

Platform to Find Cannabis Friendly Activities in California and Colorado. • 1st Place Winner of Husky Start Up Challenege • Awarded Gap Fund from IDEA Venture Accelorator • Coded Wordpress Website with CSS and HTML • Created 50+ Relationships with Cannabis Venders • Lead All Marketing Initiatives, from Beginning to Execution • Deep Understanding of Strategic Partnerships and Opportunities

NETPULSE | Growth Marketing Co-Op Jan. - June 2016 SF, California

Responsible for Growth Marketing at Health Club App Start-Up, with 60M+ Funding • Increased Email CTR by 17%, Creating Automized 5 Month Nurture Workflows • Built 40+ Landing Pages with Hubspot • Managed All Social Media Marketing Campaigns, Reaching 200K+ Audience • Managed Partner Marketing Efforts for Webinars, Content Marketing, and Events

THE ROCKWOOD GROUP | Digital Marketing and Events Co-Op Jan. - June 2015 Barcelona, Spain

Responsible for Digital Marketing and Events at International Yoga Company • Coordinated Virtual Social Media Challenges, Reaching 180K+ Audience • Developed 40+ New Sponsors, with75% Retention for Future Events • Utilized and Reported Gooogle Analytics Data for Decision Making Purposes • Executed Email Marketing Campaign to 15K Subscribers, Utilizing Infusionsoft


NORTHEASTERN UNIVERSITY | D’Amore - McKim School Of Business

Boston, MA | Concentration: Marketing, Entrepreneurship and Innovation | Minor: Statistics

Nicole Darrough 2018 Resume  
Nicole Darrough 2018 Resume