Chris Johnson
For Attorney General
Brand Guidelines
1
Color Palette
3
Spacing
2 4
Logos
Typography
Real Change,
Real Justice.
1. Color Palette In a polarizing political forecast we don’t want to direct people’s opinion by giving a brand that is strongly Democratic or Rebublican. To get people to thing about the true subject at hand we have chosen a green & blue color palette. These shades are brighter than average to reflect the mood of the overall brand.
Royal Blue HEX: 005c9c CMYK: 96 / 68 / 11 / 1 RGB: 0 / 92 / 156
Kelly Green HEX: 00af4c CMYK: 83 / 0 / 100 / 0 RGB: 0 / 175 / 76
White
HEX: ffffff CMYK: 0 / 0 / 0 / 0 RGB: 255 / 255 / 255
2. Logos Primary Lockup
Chris Johnson
For Attorney General
2. Logos Text Lockup
Chris Johnson
For Attorney General
2. Logos Logo Mark
2. Logos Tertiary Mark
2. Logos Color Chart It is noted that each logo actually has it’s own color palette, depending on the bckground it is currently occupying
Chris Johnson
For Attorney General
Chris Johnson
Real Change, Real Justice.
Chris Johnson
Real Change, Real Justice.
Chris Johnson
For Attorney General
Chris Johnson
For Attorney General
For Attorney General
For Attorney General
3. Spacing Proper spacing of the logos with other elements is key to making sure the brand message is not being lost where it is being placed. We have used elements withing the logo itself to create proper spacing. Any other element (logo, design asset, etc) is fine to be placed alongside the brand as long as it is not placed closer than the cyan bounding box below.
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For Attorney General
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Chris Johnson
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2. Typography
Headline
The main headline font is “Avenir Next - Bold”. It should be noted that other weights of this typeface should not be used as a headline, even thought they exist.
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Body Body Body The Body font is also “Avenir Next” and can be used at any weight or style
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This brand and all designs were produced with love and attention by The Barn. We thank you very much for your trust in our agency to produce such a game changing new brand for your run. We hope we have created something we call a “franchise brand.� A brand that will not only stand the test of time, but make an emotional connection to your audience. We hope to work with you again on other projects and we wish you all the luck in the future.
Nick Matarese President / Creative Director
TheBarnCreative.ORG
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