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VOICE & TONE COLOR PALETTE LOGOS TYPE LOCKUPS UNIFORMS SIDELINE LOOKS


1 VOICE & TONE


OUR VOICE The new voice of the Conrad School of the Sciences Athletic program will be fierce. It will invoke emotions of tenacity in our own student body and emotions of fear in others. We will look to the future in how we present ourselves both in unison and in tone. We will always try to exceed expectations of what other schools in our area are doing. While other schools answer the question of their athletics appearance with, “we are just a high school team”, we will try to answer it with “we look like a professional team, across all sports.” Visually our competition will be Division 1 NCAA programs and pro sports. We will attract prospective students with our look and present ourselves to our fans, student body, parents, faculty, and alumni with logos they will all be proud to wear.


FIERCE AGGRESSIVE

EDGEY COMPETITIVE

MODERN


2 COLOR PALETTE


COLOR PALETTE We will stick to our color palette very strictly for many reasons. The first is brand consistency. With a rebrand of a school’s athletic program after so many years we need to make sure we have a cohesive look. Changing colors will hinder this process. The second is ownership. We need to own the scarlet and gray. When you think of those colors together people need to think of the Conrad Red Wolves - Always.


PRIMARY These primary colors will be just that, primary.

SCARLET

GRAY

Hex: # EE3124 RGB: 328 | 49 | 36 CMYK: 0 | 95 | 100 | 0 Closest PMS: 485 C

Hex: # 939598 RGB: 147 | 149 | 152 CMYK: 0 | 0 | 0 | 50 Closest PMS: Cool Gray 7 C

This is a bright red. It is akin to the St. Louis Cardinals and Ohio State University.

Midtone gray. It is akin to Ohio State University.

BLACK Hex: # 000000 RGB: 0 | 0 | 0 CMYK: 70 | 50 | 30 | 100 To ground the brand and create contrast

TERTIARY This color will be harder to find, but still in our brand. It is here to support the primaries, and never be the center of attention.

CRIMSON Hex: # AD2324 RGB: 173 | 35 | 36 CMYK: 22 | 98 | 100 | 14 Closest PMS: 7621 C To be used minimally to create depth to our scarlet.


3 LOGOS


PRIMARY LOGO


COLORWAYS When and how to use full and 1 color variations of this logo


SECONDARY LOGO


COLORWAYS When and how to use full and 1 color variations of this logo


SECONDARY LOGO


COLORWAYS When and how to use full and 1 color variations of this logo


CSS LOCKUP LOGO


COLORWAYS When and how to use full and 1 color variations of this logo


4 TYPE LOCKUPS


CONRAD LOCKUP


COLORWAYS When and how to use full and 1 color variations of this logo


REDWOLVES LOCKUP


COLORWAYS When and how to use full and 1 color variations of this logo


COMBINED LOCKUP


COLORWAYS When and how to use full and 1 color variations of this logo


SOS LOCKUP


COLORWAYS When and how to use full and 1 color variations of this logo


5 UNIFORMS


These branded uniforms are built from a high level perspective. Though this is what we will aim for across the board, we do understand the budgetary constraints that come with this level of play. So these uniforms are meant as a very strong guide to the future and what to aim for when working with vendors. Other sports can be extrapolated from these designs.


FOOTBALL


FOOTBALL


Base Layer


BASEBALL


BASEBALL


Interchangable hat designs to uniform options


SOFTBALL


BASKETBALL


SOCCER


TRACK & FIELD


VOLLEYBALL


WRESTLING


LACROSSE


6 SIDELINE LOOKS


This brand and all designs were produced with love and attention by The Barn. We thank you very much for your trust in our agency to produce such a game changing new brand for your school. We hope we have created something we call a “franchise brand.� A brand that will not only stand the test of time, but make an emotional connection to your students, parents, and alumni. We hope to work with you again on other projects and we wish you all the luck in the future.

Nick Matarese President / Creative Director

TheBarnCreative.ORG


Designed and developed by The Barn | TheBarnCreative.ORG

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RedWolves Branding  

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