Practice of public relations 13th edition seitel solutions manual 1

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Solution Manual for Practice of Public Relations 13th Edition Seitel 0134170113 9780134170114 Download full solution manual at: https://testbankpack.com/p/solution-manual-for-practice-of-public-relations13th-edition-seitel-0134170113-9780134170114/ Download full test bank at: https://testbankpack.com/p/test-bank-for-practice-of-public-relations-13thedition-seitel-0134170113-9780134170114/

Chapter 5: Management Teaching Perspective Chapter 5 deals with public relations as a management function. Indeed, counseling management is the pinnacle of public relations work. Although in the past, some CEOs may have relegated the field to a secondary status in terms of seeking counsel, today a smart CEO will always weigh public relations advice against legal advice. This is particularly important today, when CEOs have become among the most suspect of employees. The scandals of the decade of the 21st century have cast a public relations pall over the whole class of chief executive officers. This chapter draws a line of distinction in emphasizing the importance of reputation management. The chapter seeks to inform students that public relations work—truly high-level public relations work—is much more than seeking publicity and writing news releases. It involves advising management on “doing the right thing.” Specifically, the chapter discusses the scope of the field as a management discipline in both companies and agencies. It discusses the distinct role of public relations professionals as boundary managers. It also discusses the organization of public relations departments, what the field pays, and challenges relative to the field’s diversity. Chapter 5 also addresses public relations planning and objective setting, and the pivotal function that public relations plays in a management system within the organization. It underscores how public relations objectives must relate to the organization’s larger goals.

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