Stimulating solutions for coffee packaging. India is the 6th largest producer of coffee. The branded coffee trade is dominated by Nestle and Hindustan Unilever, but others like Tata and other regional players are also making inroads into this vibrant market.
Traditionally, coffee consumption in India was largely concentrated in the southern states which also contribute almost 90% of the domestic production. However, in the last 2 decades, coffee consumption has spread and grown in urban centres across the country. Higher disposable incomes, global exposure, media penetration, changing lifestyles influenced by the West are driving the country's taste for coffee. Easy availability of variants at retail outlets, growing cafe chains (like Barista and Cafe Coffee Day) and new product developments by national and international companies has further promoted coffee consumption in India. The packaged coffee market comprises different variants: instant, filter, bean-to-cup and RTD (ready-todrink). Growing appreciation of coffee has motivated big players to introduce exotic flavours besides offering a variety of coffee powders catering to all classes and price points. RTD market is still at a nascent stage accounting for barely 1% of the total coffee market (by value) but it shows signs of growing. So far, it is dominated by Nescafe Cappuccino packs and cafe chains like Starbucks who sell private blends.