The upcoming festive season in India offers a tremendous opportunity for marketers to connect with customers.
This time of year includes the most popular spending season; a period with back-to-back festivals: Navratri, Durga Pujo, Diwali, Eid and soon after, Christmas and New Year.
During this time, even the most frugal consumers open purses to celebrate and exchange gifts.
In fact, many brands have seen the potential of this season and
launch their products such as cookies, namkeen, chocolates,
mithai, etc. in special festive packs, promoting them
as unique gifting options.