SMALL PACKS, BIG PROSPECTS: NICHROME SACHET PACKAGING
Across the globe, convenience and the on-the-go culture is driving packaging miniaturization. Consumer needs and preferences are changing. In urban areas, consumers look for diverse choice in terms of functionality, quality and price of packaging. In developed countries, consumers are happy to pay for products that make their hectic, mobile life easier. In emerging economies however, smaller SKUs such as sachets are in demand because they are more affordable than normal family-size packs. They also induce trial and are therefore the preferred format for FMCG and pharma manufacturers who seek to expand their market into semi-urban and rural areas. Hence, small, individual packages are growing globally. Individual packs such as sachets and stickpacks are universally convenient and becoming increasingly popular. About sachets and stick packs • Sachets are small packs, made by sealing flexible packaging material, on three or four sides. • Sachets are generally flat as opposed to stick packs which have a round or oval cross section. • Stickpacks look like tubes or sticks, and are made by sealing a narrow, tubelike packaging, with a continuous side seam, at both ends.