Just heat ‘n’ eat! the ready to eat trend gains momentum in india

Page 1

Just heat ‘n’ eat! The Ready-to-Eat Trend Gains Momentum in India Walk into any supermarket and grocery store in urban India and you’ll find a huge line up of Ready-to-Eat brands jostling for attention. Dominated by Mavalli Tiffin Room (MTR), GITS Food Products, Indian Tobacco Company (ITC), Kohinoor Foods and Priya Foods, the shelves offer Palak Paneer, Dal Makhani, Butter Chicken, Gravies, Matar Paneer, Punjabi Chhole, Punjabi Kadhi, Rajma Masala… the list of dishes goes on. The popularity of such products is only natural. They offer convenience and variety. They save time and energy – elements of great value in contemporary India with its changing lifestyle, growing urbanization, increase in nuclear families and rise in disposable income. What’s more, they taste as good as home cooking and have long shelf life. They can even be ordered online. RTE is clearly a trend whose time has come – spurring a need for quality food packaging machines that preserve the natural essence of the food and deliver packs that can withstand the journey from factory to the table. An obvious choice is Nichrome, the pioneers of packaging machines in India. Nichrome’s HFFS Totpack Pick-Fill-Seal (PFS) machines offer the combined benefits of variety, productivity and specialty packaging for ready-to-eat foods. Advanced rotary filling and sealing technology enables 2 or 3 different fillers to dispense multiple types of ingredients in the same pouch, allowing for easy mixing of ingredients, through gentle handling and without damaging the ingredients. The food packaging machines conveniently pack a wide variety of


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.