Oil Packaging In Small SKUs: A Growing Trend

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Oil Packaging In Small SKUs: A Growing Trend

The edible oil sector is growing – and changing. The Covid-19 lockdown has resulted in a huge shift in buying patterns. Because of the increasing awareness of food safety and hygiene, Indian consumers are shifting from traditional “loose oil” sold at the local grocery store, to packaged oils. This shift is seen not just in urban centres but in smaller towns and rural areas too. The trend has led the packaged segment of edible oils to grow at 2.5 times the rate of overall edible oil consumption in India. Moreover, with adversely affected incomes and uncertainty over the future, consumers are hesitant to spend on 5 litre or 15 litre SKUs. They are opting for cooking oil in smaller flexible pouches which cost less, and are easier to carry and store. So the demand for edible oil in bulk packed tins or HDPE jars in waning. From the oil manufacturer’s or marketer’s point of view, smaller SKUs enable easy entry into small towns and rural areas as the unit cost is low which encourages trial and usage. Ride the trend with Nichrome’s automatic oil filling machines Nichrome is one of India’s leading edible oil filling machine manufacturers offering the latest, reliable technology for oil pouch packing. Especially for small SKUs of 5 ml to 30 ml, Nichrome offers the Multilane Stickpack with Multi-Piston Filler.


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