Healthy capabilities in Oil Packaging The branded oil market is growing! Per capita consumption of edible oil has doubled from 8 kg per annum to 16 kg. Consumers are becoming increasingly conscious of what they consume, and there is a growing preference for branded oil over loose oil. Sales are increasing by more than 25 per cent in rural India. The introduction of smaller and more affordable pack sizes is also bringing more packaged food categories within the reach of price-sensitive consumers in semi-urban and rural India. In urban India however, oil companies are making the most of steadily rising affluence levels and health consciousness. Growing disposable incomes and rising health problems like diabetes, high cholesterol, and heart disease are driving demand for such value-added variations. We see a variety of innovative value adds and marketing based on health and wellness. Catering to the demand for 'healthy oils', all major players are launching 'healthy' variants of their regular offerings. Low absorption, vitaminfortified, antioxidants, orizanol, heart-healthy, diabetes care, etc. are the words that shout out on TVCs and retail shelves. Most of these oil companies market their products in flexible pouches. Who better than Nichrome for oil pouch packaging machines?
As a leading packaging solutions provider, Nichrome is especially well known as capable edible oil filling machine manufacturer. Nichrome’s automatic oil filling machines are trusted for their high speed, accuracy and hygienic cooking oil packaging. Nichrome’s automatic oil filling and ghee packing