COOKING OIL SACHETS FOR THE MASS MARKET.
Sachets for shampoo are now a common phenomenon. It started years ago when rural consumers, attracted by the low unit price, lapped up the idea. Then, travelling urban consumers too discovered the convenience of these sachets - and now the format is being extended to other FMCG products like toothpaste, lotions, ketchup, etc. Today, cooking oil manufacturers are exploring the advantages of the small pack to target different audiences. The Dalda brand offers itself in mini packs, priced really low, to appeal to the mass market. The target segments include students staying alone and daily wage earners who typically buy one or two days' worth of oil consumption at a time - either because of the affordable pricing or because they don't have the facility to store larger quantities. Cooking oil packaging in small sachets also targets a more premium audience - the hospitality sector. Today olive oil and oil-based salad dressings are packed in singleserve sachets and used by take-away eateries, restaurants, hotels, airlines, etc. For edible oil manufacturers interested in such target audiences, Nichrome offers cooking oil packing machines with advanced technology. These include: Multilane Stickpack with Multi-Piston Filler Nichrome's Multilane Stickpack with Multi-Piston Filler is a stick pack pouch packaging machine especially innovated for packing liquids and viscous products in convenient, single-serve stick packs.