We Indians love to snack, so the market is booming. Whether it is a famous Indian brand like Haldiram and Bikanervala, MNC like Pepsi or a small, local mithaiwala, they all have a few basic challenges when packaging their products:
1. FRAGILITY OF PRODUCT Snack foods tend to be fragile with light density. They also tend to be of irregular shape and size. This makes it difficult to package the products quickly without damage.
2. FRESHNESS OF PRODUCT Freshness and crispiness are crucial for sale of snacks. Chips that have gone soft or fried namkeen that smells rancid are sure to damage the maker's reputation and market.
3. RANGE OF PRODUCTS Most snack manufacturers produce a variety of snacks, and it is not always possible to invest in, for example, a separate namkeen packaging machine and a potato chips packaging machine. Especially for smaller enterprises, such capital expenditure is not feasible.
