Softgoods - Sketch Booklet

DSID 132 - Softgoods Sketchbook Nicholas Jimenez

Problem Statement: Allow bicyclists the ability to travel to and from work with essentials tools, without overloading his or her self.

Persona: Artist & Graphic Designer • Age: 28 • Bikes to work (12 - 15 miles away) from home.

• Bikes in most weather conditions except heavy rain • Commutes directly to and from work in most weather conditions.

• Perfers durable materials and long lasting products • Enjoys minimal design apparel with little to no branding.

•Rides with his work-essentials

- cell phone & headphones

- laptop, mouse & charger

- keyboard

- stationary notebooks

- an assortment of pens and paper

Product Solution: Tri-Fold Backpack • Tri-fold allows user to access all iteams in a simple unfolding of motion, the side panels fold outward and allow bag to be hung or proped up for a privacy in shared work spaces • Water proof material outer skin, wool inside linning • Outdoor & Weather Ready • Rider can use front-cross-straps to enssure backpack is steady during commute •Whistle attachment alerts pedestrians and bi-standers when travels through busy intersections • Redesigned Universal bike rack clip allow it to be clipped securely on any bike rack • Allow rider to lightweight backpack • Safely store all equipment and offer security and protection