Professional Leader Magazine Media Pack by Nicholas C. Hill

Get Your Brand in Front of

674,910 PROFESSIONALS

E1Y U S IS UAR JAN022! 2

MEDIA PACK Advertisers’ Edition

LESSONS IN

LEADERSHIP

FROM THE LATE

Masters

THE QUARTERLY DIGITAL MAGAZINE FOR TRAILBLAZING LEADERS AND MANAGERS

LESSONS IN PROFESSIONAL (adjective) relating to work that needs special training or education LEADER (noun) a person in control of a group, country, or situation © Cambridge University Press 2022

LEADERSHIP

FROM THE LATE

Masters

PUBLISHER

Professional Leader Magazine Hill Training Ltd 5th Floor 167-169 Great Portland St. London W1W 5PF England, United Kingdom

+44 (0)20 7993 9955 info@hilltraining.com info@professionalleader.co.uk nicholashill.com professionalleader.com nicholashill.net in/nicholashill @nicholashill

FOUNDER, AUTHOR, EDITOR

Nicholas C. Hill FCMI FInstLM FIC

Magazine

LEADER

Nicholas C. Hill’s

PROFESSIONAL

ABOUT PROFESSIONAL LEADER™ MAGAZINE

Nicholas C. Hill’s Professional Leader™ magazine is the new quarterly digital publication that delivers essential lessons in leadership from the late masters of business, government, and nonprofit. Each issue is for leaders and managers, who want to influence output, growth, change, and culture. ABOUT HILL TRAINING LTD

Hill Training facilitates your rapid transformation into a highly productive manager and influential leader, through ILM accredited masterclasses and 1-2-1 programmes. We help you achieve optimal performance, build human relations, and reach the top of your profession. COPYRIGHT

Magazine articles, Professional Leader Principles quotes, and Professional Leader Laughs quotes copyright © Nicholas C. Hill, UK, 1996-2022. Magazine layout and design, front cover image and Thought Leader Corner image copyright © Hill Training Ltd, 2020-2022. All rights reserved. Reproduction or resale in whole or in part by any means without written permission of the publisher is strictly forbidden. Additional photographs and illustrations used under license with copyright © Shutterstock, Fotolia, and Dreamstime. DISCLAIMER

Hill Training Ltd and its employees or associates are not liable for any third party advertised product or content. We have taken reasonable care to ensure that all information contained within this publication is accurate at the time of production. The reader accepts full responsibility for the practise of any advice contained within this publication and fully indemnifies the publisher against any direct loss or consequential loss resulting from adherence to any said advice.

PUBLICATION SNAPSHOT

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Nicholas C. Hill’s

PROFESSIONAL

LEADER

Improve Your

Effectiveness Efficiency Performance

Magazine

LESSONS IN

LEADERSHIP

FROM THE LATE

Masters

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Productivity Profitability Success

ISSUE 1 SPRING 2022

Lessons in Leadership from

•

A BE EL D MO OR F RS THE O H U E

KS ISSUE

THE ROSA PA

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R PA

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ISS

of the

Mother CIVILMOVEMENT RIGHTS The

•

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S S A PA R K S I

T H E ST E V E J

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INK TH RENT FE DIF

•

BS ISSUE

STEVE JOBS

U E • T HE S TE

COMPUTER

I SS

Lessons in Leadership from

Visionary PERSONAL

•

The

ISSUE 2 SUMMER 2022

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EVE JO BS IS

ISSUE 3 AUTUMN 2022

•

E TH KE T A M IGH S R ICE O CH

RO OS

ELT ISSU

LEANOR

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EV OS RO

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HUMAN RIGHTS of

Proclaimer The

•

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R ROOSEVE

Lessons in Leadership from

Eleanor Roosevelt BOOK YOUR ADVERTISING CAMPAIGN TODAY!

LS O

N M A N DEL

•

R VE E N VE GI UP

LA ISSUE NDE MA

E • THE N SSU EL AI SO EL

•

NELSON THE MA ND

ISSUE 4 WINTER 2022

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Lessons in Leadership from

The

Anti-

Apartheid REVOLUTIONARY

Nelson Mandela BOOK YOUR ADVERTISING CAMPAIGN TODAY!

RK WO R FO ESS C U S C

UDE LA

•

R ISSUE

The

UE • T H E E ISS ST

Lessons in Leadership from

•

Cosmetic

S THE E TÉE LA UD

ISSUE 5 SPRING 2023

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TÉE

L AU D E R

Icon

ESTÉE LAUDER BOOK YOUR ADVERTISING CAMPAIGN TODAY!

•

KE SHAHE T LD R WO M

GA A

• TH E M

N DH I I SS U E

MAHATM

SU E

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I IS

Mahatma Gandhi

Father of

The

•

Passive Resistance Lessons in Leadership from

TH E

ISSUE 6 SUMMER 2023

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H AT M A GAND

S II

•

A ISSUE RES TE

H ER

r o Po

the

of the

UE • THE M ISS OT

E GIV R U YO RT HEA

•

Saviour Lessons in Leadership from

A ES

MOTHER THE T

ISSUE 7 AUTUMN 2023

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H E R TE RE SA

Mother Teresa BOOK YOUR ADVERTISING CAMPAIGN TODAY!

• T HE H

•

HENRY

RD ISSUE

UE ISS

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TE CU E X E OUR Y ION VIS H

The

Automotive

•

GIANT enry ord

Lessons in Leadership from

THE

ISSUE 8 WINTER 2023

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N RY F O R D IS

COVER STORIES

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Each issue features an eight-page cover story which provides you with new insights and valuable lessons in leadership from one of the late masters of business, politics or philantrophy.

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ORIGINAL ARTICLES

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Each issue gives you five four-page articles, on a diverse range of leadership and management subjects, which provide practical and relevant tools for any ambitious professional today.

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THOUGHT LEADER CORNER

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Each issue shares with you, over eight-pages, the timeless wisdom from one of the late thought leaders who changed the landscape of business philosophy and psychology through their ideas.

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ORIGINAL PRINCIPLES

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Each issue delivers ten of Nicholas Hill’s original leadership principles, which we present to you as beautiful full page graphics, that challenge your thinking, while being pleasing to the eye.

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ORIGINAL JOKES

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Each issue makes you laugh with ten of Nicholas Hill’s original leadership jokes, enjoyed as full page graphics, which provide a momentary diversion from the serious nature of the articles.

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DESIRABLE FEATURES

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THERAPY FOR YOUR EYES...STIMULATION FOR YOUR MIND ǅ Over one hundred pages of highly praised and beautiful artwork, with a balanced distribution of images, graphics, and articles ǅ Authored and edited by an international master coach trainer of leadership and management strategy, with over 25 years experience ǅ Relevant, profoundly challenging, and well-written solution driven content ǅ Packed with practical strategies, principles, and techniques ǅ Customised for leaders, managers, and business owners exclusively

ǅ Created solely for leadership and management e-learning and development ǅ Purpose built digital magazine layout for easy legibility on all digital devices with cross-platform compatibility ǅ Designed for convenient online reading of magazine on professionalleader.com, issuu.com, in web browsers, Adobe Reader, and iBooks ǅ Immediate magazine downloads as high-res PDFs to Smartphone, Tablet, Kindle, PC, or Mac ǅ Double-page-spread flipbook design, with option for single or multiple page viewing

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ARTICLE TOPICS

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SELF LEADERSHIP AND MANAGEMENT ǅ ǅ ǅ ǅ ǅ ǅ ǅ ǅ

Assertiveness Attitude and Values Behaviour Change Body Language Brain Training Decision Making Emotional Intelligence Goal Setting

ǅ Learning Styles ǅ Personal Finance ǅ Personal Information Management ǅ Personal Knowledge Management ǅ Strategic Planning ǅ Problem Solving

ǅ ǅ ǅ ǅ ǅ ǅ ǅ

Psychology Psychometrics Self-Actualisation Stress Management Task Management Time Management Work-Life Balance

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ARTICLE TOPICS

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TEAM LEADERSHIP AND MANAGEMENT ǅ ǅ ǅ ǅ ǅ ǅ ǅ

Accountability Appraisals Attitude and Values Behaviour Management Coaching and Mentoring Communication Conflict Management

ǅ ǅ ǅ ǅ ǅ ǅ ǅ

Cultural Diversity Delegation Difficult People Management Innovation and Creativity Interpersonal Skills Leadership Biographies Leadership Principles

ǅ ǅ ǅ ǅ ǅ ǅ ǅ

Leadership Styles Linguistics Negotiation Performance Management Presentations Recruitment Team Building

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ARTICLE TOPICS

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ORGANISATIONAL LEADERSHIP AND MANAGEMENT ǅ Change Management ǅ Crisis Management ǅ Customer Relationship Management ǅ Employment Law ǅ Financial Management ǅ Health and Safety ǅ Information Management

ǅ ǅ ǅ ǅ ǅ ǅ ǅ

Knowledge Management Logistics Management Mission and Vision Operations Management Organisational Culture Organisational Development Organisational Stress Management

ǅ ǅ ǅ ǅ ǅ ǅ

Process Management Project Management Resource Management Strategic Management Strategic Planning Systems Management

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READER PROFILE

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EMPLOYMENT STATUS

92% EMPLOYED • 8% SELF-EMPLOYED

JOB TITLES

64% MANAGER • 22% DIRECTOR 11% C-LEVEL • 3% OTHER

GENDER

54% MALE • 46% FEMALE

AGE

21-30 31-40 41-50 51-60 61-70 8% 27% 43% 21% 1%

LOCATION

84% UK • 16% WORLDWIDE

WORK NEEDS EFFICIENCY • EFFECTIVENESS PRODUCTIVITY • PERFORMANCE PROFITABILITY • SUCCESS

PERSONAL NEEDS

INFLUENCE • AUTHORITY STATUS • WORK-LIFE BALANCE RELATIONSHIPS • CAREER PATH FINANCIAL SECURITY • SKILLS KNOWLEDGE • REPUTATION

Profile statistics based on active readers* of Professional Leader™. *Hill Training Ltd course participants 2011-2021 (See ‘Distribution Channels’ for more information).

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TARGET AUDIENCE DIRECTORS

Divisional Director Divisional Executive Director Account Director Divisional Sales Director Acting Director Drug Discovery Director Administration Director Economics & Commercial Advertising Director Director Architect Director Editing Director Art Director Editorial Director Artistic Director Education Director Assets & Legal Director E-Government Director Assistant Director Engineering Director Assistant Managing Director Environment & Sustainability Associate Director Director Associate Director Of Finance Equity Capital Markets Director Associate Director Of Operations European Media Director Attorney Director European Operations Director Aviation Director European Sales Director Bridge Club Director Event Director Business & Training Dev Director Executive Creative Director Business Account Director Executive Director Business Development Director Executive Director Of Finance Business Director And Contracts Business Intelligence Director Executive Director Regulation & Business Owner Compliance Buying Director Executive Director-Digital Central Services Director Services Centre Director Executive Vice Pesident Channel Marketing Director Exhibition Director Claims Director Exporting Director Client Relationships Director Fiannce And Risk Director Client Services Director Field Director Clinical And Regulatory Director Finance & Administration Clinical Director Director Co-Director Finance & Corp Performance Co-Managing Director Director Commerce Director Finance & Operations Director Commercial & Legal Affairs Finance Director Director Financial & Accounting Relations Commercial Director Director Communications Director Financial Director Company Director Financial Services Director Company Sec. & Financial Fixed Income & Currency Director Director Company Secretary Director Flint Creative Director Compliance Director Food Service Director Computing Director Founder & Director Consultancy Director Founder & Managing Director Consulting Services Director Founder Director Consumer Products Director Fundraising & Investor Relations Contracts Director Director Corporate Risk Management General Director Director General Economic Director Country Managing Director General Law Director Course Director General-Fair Markets Director Creative Director General-Finance Director Cto/Technical Director General-Lifelong Learning Custom Sales Director Director Customer Services Director Global Marketing & Cyndication Director Communications Director Department Director Global Marketing Director Depart. Of Health’s Director Global Quality Assurance General Director Deputy Advertising Director Global Strategy Director Deputy Creative Director Group Account Director Deputy Director Group Business Assurance Deputy Director Of HR Director Deputy Director Trade Group CFO And Director Deputy Director-Customer Group Commercial Director Service Group Communications Director Deputy Managing Director Group Director Design Director Group Director Human Design Engineer Director Resources Development Director Director Group Director Of Strategy And Director And General Counsel

Marketing Group Executive Director Group Finance Director Group Finance Director And General Manager Group HR Director Group Managing & Finance Director Group Marketing Director Group Operations Director Group Property Director Group Risk Director Group Sales Director Group Strategic Development Director Group Strategy Director Group Trading & Operations Director HR Director Human Relations Director Human Resources Director I.T. Director Image Director Information Director Information Services Director Information Systems Director Information Technology Director Information Technology Recruitment Director Innovation And Investment Director Insurance Products Director Interim Finance Director International Human Resources Director International Services Director Investment Director Investment Director&Chief Economist Investor Relations Director IS Director IT & Change Director IT And Communications Director IT Director IT Operations Director IT Strategy And Architecture Director Joint Company Secretary Director Joint Director Joint Managing Director Leasehold Reform Director Legal Affairs And Company Secretary Director Legal And Business Affairs Director Legal Director Legal Director Of Technology Law Alliance Legal Services Director Leveraged Finance Director Maintenance Director Managing Director Managing Director & Chief Investment Officer Managing Director Business And Industry Managing Director Europe Managing Director International Managing Director Of Rare Corporate Design Managing Partner & Creative Director

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Managing Partner And Director Manufacturing Director Marketing & Communication Director Marketing And Business Continuity Director Marketing And Development Director Marketing Director Marketing Technical Director Media Director Media Evaluation Director Media Planning & Buying Director Medical & Medicine Director Medical Director Membership Director Merchandising Director Museum Director Networking Director New Business Director Newstrade Director Non-Executive Director Office Manager Operations Director Operations Support Services Director Origination & Personnel Director Pension Director Pension Fund Director Pensions Director People Capital Director Personnel Director Planning Director Portfolio Director Postgraduate Studies Director PR Director President-Europe Director Press Director Pricing Director Principal Director Product Engineering Director Product Group Director Production Director Program Director Project Director Property Director Property Services Director Public Relations Director Publishing Director Purchasing Director Real Estate Director Recruitment Director Regional Director Reinsurance Director Research & Development Director Research & Insight Director Research Director Resources Director Resourcing Communications Director Retail Design Director Retail Operations Director Rights & Contracts Director Risk Director Safety & Sustainable Development Director Sales & Marketing Director Sales & Operations Director Sales Account Director Sales And Marketing Director Sales Director

Sales Grocery Director School Director Secretary Director Senior Account Director Senior Director EMEA Senior Independent NonExecutive Director Senior Service Director Senior Trading Director Service Delivery Director Shareholding Director Show Director Society Editors Director Software Director Solutions & Marketing Director South Africa Director Sport & Activities Director Store Marketing & Design Director Strategic Sales Director Strategy Director Studio Director Systems Director Technical & Operations Director Technical Authors Director Technical Director Technology & Transformation Director Technology Director Telecommunications Director Trading Director Training & Support Director Treasury And Finance Consulting Director Treasury Director Underwriting Director Underwriting Review Director Unite Partner Programme Director Venture Partnerships Director Web Director Western Advertising Sales Director Wholesale Director

C-LEVEL

Assistant Chief Executive Chairman Chief Accountant Chief Accounting Officer Chief Actuary Chief Administration Officer Chief Analyst Head Of Research Chief Architect Chief Commercial Officer Chief Draughtsman Chief Economist Chief Executive And Director Chief Engineer Chief Executive Chief Executive And Business Financing Chief Executive And Director Chief Executive Of Division Chief Executive Officer Chief Financial Officer Chief Financial Risk Officer Chief FX Strategist Chief Geological Consultant Chief Information Officer Chief Investment Officer Chief Legal Counsel

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Chief Marketing Officer Chief Medical Officer Chief of Operations Chief Operating Officer Chief Operations Officer Chief Personnel Officer Chief Planning Engineer Chief Process Officer Chief Purchasing Officer Chief Quality Officer Chief Risk Officer Chief Scientific Officer Chief Security Officer Chief Software Engineer Chief Strategy Director Chief Strategy Officer Chief Sub-Editor Chief Superintendent Chief Technical Officer Chief Technology Officer Chief Underwriting Officer Deputy Chief Accountant Deputy Chief Executive Deputy Chief Executive Officer Editor-In-Chief Executive Vice President Foreign ExchangeChief Executive Officer Founder & Chief Executive Officer Global Chief Executive Global Chief Information Officer Group Chief Accountant Group Chief Executive Group Chief Executive Officer Group Chief Scientific Officer Investment Director & Chief Economist Joint Chief Executive Joint Chief Operating Officer Munich Bureau Chief President-Europe Refurbishment Chief Engineer Regional Chief Executive Senior Vice President Senior VP & Chief Administration Officer Vice Chairman Vice President

MANAGERS

Account Partnership Manager Accountant & IT Manager Accounting Manager Accounts Manager Administration Manager Advertising Manager Advertising Production Manager Affiliate Manager Affiliates Co-Ordinator Agency Sales Manager Application Development Manager Applications Development Manager Area Manager Artist Manager Asset Manager Assistant Artist Manager Assistant Director Assistant Finance Manager Assistant IS Manager

TARGET AUDIENCE Assistant Manager Assistant Manager Business Continuity Assistant Marketing Manager Assistant Project Manager Assistant Sales Manager Associate Artist Manager Booking Manager Branch Manager Brand Manager Brand Marketing Build Manager Building Manager Business Consulting Manager Business Continuity Manager Business Development Manager Business Manager Business Project Manager Business Promotion Manager Business Systems Manager Campaign Manager Cargo Manager Carrier Business Manager Catering Manager Centre Manager Channel Marketing Manager Charity Manager Cilent Service Manager Claims Dept Deputy General Manager Claims Operations Manager Client Accounts Manager Client Manager Clinical Projects Manager Clinical Research Manager CMS Development Manager Co-Manager-Investment Commercial Development Manager Commercial Manager Communications Manager Company Secretary Compliance & Legal Manager Compliance Manager Conference Manager Consumer Insight & Research Manager Contracts Manager Convertible Bond Sales Manager Corporate And Sales Manager Corporate Communications Manager Corporate Events Manager Corporate Information Security Manager Corporate Public Relations Manager Corporate Sales Manager Country Manager Creative Development Manager Credit Control Manager Credit Manager Custom Information Tech Solutions Manager Customer Liason Manager Customer Service Manager Customer Support & Operations Manager Customer Support Manager Customs Manager D E L Manager Data Centre Manager Data Warehousing Managers

Delegate Sales Manager Department Manager, Birmingham Deputy Branch Manager Deputy General Manager Deputy Manager Deputy Manager Research & Development Desktop Infrastructure Manager Development Marketing Manager Development Project Manager Digital Services Manager Distribution & Logistics Manager Distribution Manager Division Manager Ecommerce Manager Electronics Manager EMU Project Manager Engineering Manager Equipment Manager Equity Research Production Manager Estimating Manager Euro Sys Dev Manager Europe Sales Manager European General Manager European Marketing Manager European PR Manager European Tax Manager European Technical Support Manager Events Manager Exhibition Marketing Manager F&I Programme manager Facilities Manager Facility Manager Finance Contracts & Administration Manager Finance Manager Fitness Manager Flight Services Manager Food Product Manager Frosted Materials Manager Fund Manager Fx Product Manager Garden Accessories Manager General Manager General Manager Personnel General Sales Manager Global Communications Manager Global It Security Manager Global Supply Chain Manager Group Claims Manager Group Employee Relations Manager Group Finance Director Group General Manager Group Information Technology Manager Group IT Manager Group Manager of Operations & Technology Group Marketing Manager Group Personnel Manager Group Procurement Manager Group Project Manager Group Purchasing Manager Group Sales Manager Head Of Project Manager Health & Safety Manager Healthcare Communications

Manager Hire Desk Manager House Manager Housing Manager Human Resources Manager I S Manager I T C Manager Europe I.T. Manager IBA Manager Implementations Manager Industrial Sales Manager Information Risk Management Manager Information Risk Manager Information Sales Manager Information Systems Manager IT & Security Manager IT Business Manager IT Manager IT Program Manager IT Project Manager IT Risk Manager IT Security Manager IT Services Manager IT & Communications Manager IT And Office Manager IT Development Manager IT Infrastructure Manager IT Manager IT Operations Manager IT Project Manager IT Security Manager IT Systems Manager Infrastructure Manager Internal Business Continuity Manager Internal Communication Manager International Marketing Manager International Sales Manager Internet Manager Investment Manager Investor Relations Manager Investor Support Manager IS Manager Lab Manager Labour Manager Lambeth Area Manager Legal Services Manager Leisure Sales Manager List Manager Location Manager And Producer Maintenance Manager Management Development Manager Marine Manager Marketing And Public Relations Manager Marketing And Research Manager Marketing Communications Manager Marketing Information Manager Marketing Manager Marketing Services Manager Materials Manager ME Manager Media Planning & Buying Manager Media Relations Manager Medical Affairs Manager Merchandising Manager

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MIS Manager Regional Manager Systems and Programming National Manager Regional Personnel Manager Manager Network Manager Regional Sales Manager Systems Development Network Security Manager Research Manager Manager New Business Manager Residence Manager Systems Manager New Car Sales Manager Resource Manager Sytems Manager New Product Development Resources & Development Tax Manager Manager Manager Team Manager Nightclub Manager Resources Manager Tech Manager Office Manager Restaurant Manager Tech Suppt Manager Offshore Development Manager Retail Operations Manager Technical And Operations Online Media Manager Retail Sales Manager Manager Operating Managers Risk Manager Technical Consultant Group Operational Risk Manager Risk Relationship Manager Manager Operations Manager Sales & Marketing Manager Technical Manager Outbound Operations Manager Sales And Planning Manager Parts Manager Sales Engineering Manager Technical Operations Manager Payroll Manager Emea Technical Services Manager PC Manager Sales Manager Technical Support Manager Pension Fund Manager Sales Office Manager Technical Systems Manager Pensions Manager Sales Promotion Manager Technology Manager Pensions Office Manager Sales Relationship Manager Telebusiness Manager Personnel Manager Sales Support Manager Telecommunications Manager Pharma Sales Manager Secretary To General Manager Tenancy Services Manager Photographic Manager Sector Manager Test Manager Planning & Technical Manager Security & Infra. Architecture Trade Insight Manager Planning Consultants Manager Manager Traffic Sales Manager PR & Advertising Manager Security Manager Training & Communications PR & Marketing Manager Senior Account Manager PR & Sponsorship Manager Senior Analyst And Risk Manager Manager Training & Operations PR Manager Senior Brand Manager Manager Practice Manager Senior Communications Pre-Press Manager Manager Training Administration Pre-Sales Manager Senior Event Manager Manager Press Room Manager Senior Investor Relations Training Manager Private Reserves Manager Manager Transition Manager Prize Manager Senior Marketing Manager Translator Network Manager Procurement Manager Senior Manager Uk Country Manager Producer & Account Manager Senior Network Security UK Sales Manager Product Development & Manager Uk Sales Manager Customisation Manager Senior Networks Manager VAT Manager Product Development Manager Senior Portfolio Manager Voice Services Manager Product Manager Senior Project Manager Voucher & Travel Manager Product Support Manager Senior Risk Manager Production Manager Senior Scientist And Laboratory Warehouse Manager Web Account Manager Professional Indemnity Manager Web Content Manager Underwriting Manager Services Manager Web Development Manager Programme Manager Shipping & Office Manager Programme Manager Primary Showroom Manager Web Project Manager Schemes Special Projects And New Media Weldable Materials Manager Project Development Manager Manager Workshop Manager Project Manager Staff Development & Relations Project Network And IT Security Manager Manager Stockroom Manager Project Support Manager Storage Project Manager Property & Purchasing Manager Store Location Manager Property Developers Manager Store Manager Property Manager Strategic Account Manager Property Managers Strategic Business Manager Public Relations Manager Studio Manager Publishing Manager Studio Manager & Designer Purchasing Manager Supply Chain Finance Manager Qualitative Lab Manager Support Manager Quality And Information Security Support Manager-Service Manager Support Service Manager Quality Assurance Manager Survey Manager Quality Manager Sustainable Development Quantitative Market Risk Manager Manager Svp & General Manager Recruitment Advertising System Manager Manager Systems & Administration Recruitment Manager Manager Regional Facilities Manager

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DISTRIBUTION CHANNELS

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ONLINE MAGAZINE SALES to online issues from our email campaigns, and share

Non-training clients of Hill Training Ltd, can buy single issues or annual subscriptions on issuu.com. A single issue of Professional Leader™ is priced at just £4.99. A subscription, entitling the buyer to four issues annually, can be purchased for £17.99.

via social media. It is a highly effective way to engage our readers, and track conversions.

Issuu takes advantage of advanced features to fully engage our readers and hold their attention for longer. Readers can choose to start on page one, ONLINE PUBLISHING LEADER or open the fullscreen flipbook to a specific page. A truly modern media company and trusted by NASA, We also showcase content in a single or multi-page National Geographic, Etsy, Sotheby’s, and Hyatt, Issuu format, hide Issuu branding, and enable sharing options for maximum exposure. enables us to upload and publish Professional Leader™ online for our target UK MARKETING FEATURES audience to access within just a few We promote Professional minutes. Leader™ to our target audience throughout your Each day, more than advertising campaign. 20,000 newly uploaded This audience includes publications become UK leaders, managers, instantly available to and business owners. active readers around Issuu provides us with the world who use a powerful way to Issuu’s site and mobile sell each issue, plus apps to discover and easy marketing of our engage with what they content through all their love, from magazines, channels. newspapers and portfolios, to catalogues, We offer single issues for DIY guides, community sale as well as subscriptions programmes and more. to our readers. Either way, we receive payment directly from Creators everywhere choose to our readers via Stripe. Only verified publish on Issuu because they get what purchasers on Issuu get full access to our they need to grow, including collaboration tools, advanced analytics, and the ability to charge published content. No timewasters here! for publications. And their readers are rewarded with the absolute best reading experience possible — Issuu also allows us to promote and sell our content regardless of device or platform. anywhere, create ‘visual stories’ to drive traffic from social media, and invite readers to preview any PUBLISHING FEATURES part of our content before making a payment. Plus, Fullscreen sharing is Issuu’s ultimate distraction-free Professional Leader™ can be found via the Issuu experience, which immerses readers in our content. content marketplace, and provides SEO features to Fullscreen sharing instantly turns Professional improve discoverability. Leader™ into its own flippable web page. We can link Source: adapted from issuu.com

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DISTRIBUTION CHANNELS

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646,780, which we have determined through current Hill Training Ltd provides ILM accredited training courses employee counts for each organisation. in leadership, management, sales, customer service training and development. The primary distribution In addition, we have a portfolio of 290 SME clients each channel for Professional Leader™ magazine is our client with employee counts of under 1000. This database portfolio, which we have been building since 1996. includes Corus Hotels (434 employees), Premium Credit (550 employees), Masco UK Window Group We issue a license to each of our clients for unlimited (80 employees), Neal and Massy Wood Group Ltd (87 distribution to their personnel. In most cases, the employees), Playson Ltd (110 employees) and many buyers of our training services are human resources others. On average, the employee count is 97 for our SME managers or learning and development managers. It is clients, which provides a cumulative figure of 28,130 staff. to these contacts that we will issue the unlimited The combined value for corporates and distribution license. SMEs gives us an estimated readership of 674,910 professionals. Most of our clients have agreed to forward the emailed offer of free magazine viewing and 5948 ACTIVE downloads to each of their READERS managers and supervisors, Today, the ratio of manager who also have permission to employee is an average to forward to their team of 1:10 (10%), which members. means we have a potential audience of 67,491 In doing so, we have managers who will be created an enviable in immediate receipt readership of genuine of their HR manager’s professionals, who are emailed recommendation eager to succeed in their to download Professional workplace and desire to Leader™. learn the principles, strategies and techniques provided Our former magazine, in each issue of Professional Managerial™ (2012-2015), Leader™. achieved an average Click Through Rate (CTR) of 7.56% to the magazine. Our 674,910 READERSHIP current database of 6,874 contacts includes Publishers of hardcopy magazines work on the our clients, prospects, and course participants. Email multiplication of six times the purchased number to marketing to this opted-in database achieves a CTR of determine the readership. Publishers calculate potential anywhere between 6-9%. readership because the owners of magazines redistribute them after use, just as the recipients of our marketing While we can track emails sent from our server, we cannot emails forward them for further views or downloads of track our clients’ forwarded emails to their staff. However, each issue. forwarded internal emails achieve a national average CTR of 8%1. Using this hardcopy calculation, Professional Leader™ has a 404,946 readership (6 x 67,491 managers). This figure Therefore, from internally forwarded emails, we calculate gives you with a maximum distribution figure, over its 5399 active readers (8% of 67,491). From our opted-in lifetime, for each issue of Professional Leader™. database, we have approximately 549 active readers (8% of 6874). These combined figures give us a total of 5948 However, for digital magazines, we must calculate the active readers. Further active readers are achieved by readership differently. Over the following three pages, purchases of each issue of Professional Leader™ on issuu. we have provided you with our non-exhaustive corporate com. client list, which comprises a potential readership of

HOUSEHOLD NAMES

https://www.contactmonkey.com/blog/email-metrics

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DISTRIBUTION CHANNELS I have rated your masterclass as ‘OUTSTANDING’ in all feedback categories. P. Jones HR Business Analyst EY - ERNST & YOUNG LLP

EMPLOYEE COUNT: 284,000

You have taken my leadership and management skills THROUGH THE ROOF! A. Tranfa Chief Diagnostic Manager BUPA

EMPLOYEE COUNT: 85,000

Your masterclass provided me with HIGHLY EFFECTIVE management strategies. J. Etten Human Resources Manager CHUBB INSURANCE

EMPLOYEE COUNT: 31,000

Your training showed me how to apply an APPROPRIATE FRAMEWORK to team leadership. V. Cox Head of Lifetime Lending LEGAL & GENERAL PLC

EMPLOYEE COUNT: 10,046

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I have tailored my approach to properly support my team to develop their potential. C. Fitzgerald Corporate Affairs Manager SUEZ RECYCLING & RECOVERY LTD

EMPLOYEE COUNT: 86,195

Nicholas Hill is an effective THOUGHT LEADER. I’ve scored your course as ‘excellent’ in all categories. B. Richard Vice President & GM EMEA ESTÉE LAUDER COMPANIES

EMPLOYEE COUNT: 60,000

I am VERY SATISFIED with the excellent results that I have achieved on your course. J. Sharpe Head of Risk ABN AMRO

EMPLOYEE COUNT: 16,049

Your course provided awareness, outstanding methodologies, and real-work examples. M. Capell General Manager LISI AEROSPACE

EMPLOYEE COUNT: 9,600

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DISTRIBUTION CHANNELS I achieved OUTSTANDING RESULTS on your course, which delivered very tangible strategies. Dr. N. Sheridan Academic Lead for Mentor Development UNIVERSITY OF GLASGOW

EMPLOYEE COUNT: 8,640

Your training REALLY IMPROVED how we do business with our internal and external customers. K. Chapman Family Games Manager HASBRO PLC

EMPLOYEE COUNT: 6,822

I raised my consciousness, flexed my negotiation style, and played with different techniques. B. Meier Learning & Development Manager HERBERT SMITH FREEHILLS LLP

EMPLOYEE COUNT: 4,700

My skills have IMPROVED EXPONENTIALLY since completing the masterclass with you. P. Gall General Manager P&O FERRYMASTERS LTD

EMPLOYEE COUNT: 4,000

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Your course was INSPIRING, ENGAGING, and challenging. You gave us key management models. O. James Business Manager ANGLIAN WATER

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You cleverly weaved a blend of your experience, best practice, and REAL SCENARIOS. K. Milner Portfolio Director OXFORD UNIVERSITY PRESS

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You shared up-to-date leadership tools, which MOVED ME FORWARD immensely. M. Magill Senior Information Manager NHS BERKSHIRE EAST

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I learned a wide variety of methods over two very intense days. The course was SIMPLY FANTASTIC. L. Gully Deputy Head of Sport UNIVERSITY OF THE WEST OF ENGLAND

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DISTRIBUTION CHANNELS You are INSPIRATIONAL and KNOWLEDGEABLE. You gave me the skills to develop my managers. N. Armstrong Regional Manager REED SPECIALIST RECRUITMENT LTD

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Enlightening and outstanding...helped me to innovate, plan, and solve problems within projects. P. Smith Managing Director EJ GROUP INC.

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We now know how to keep projects on track, hold reviews, and make corrections. H. Doward Group Operations Director HUGHES TV & AUDIO LTD

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I now feel empowered to finally break the vicious cycle of constantly chasing time. A. Mountis Product Manager DOMINO PRINTING SCIENCES

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I can now help my team to improve performance and become self-motivated. B. Abankwa Head of Client Coverage for Africa BANK OF GHANA

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AUTHOR & EDITOR ABOUT THE

THOUSANDS OF MANAGERS Nicholas C. Hill is a modern thought leader and international trainer. He is managing director for Hill Training Ltd, which specialises in senior leadership and management development. His training courses are the unique products of developing thousands of leaders, managers, and salespeople since 1996.

THOUGHT LEADER From 2012-2015, he founded, authored, and edited the digital publication Managerial magazine, which attracted over 12,000 subscribers and 200,000 views/downloads during its lifetime. The world’s foremost event management company, Success Resources Inc (Official Promoter for Richard Branson, Alan Sugar, Tony Robbins) endorsed and used Managerial magazine to promote its international events regularly during this period.

INTERVIEWER OF LEADERS As the editor for Managerial magazine, Nicholas Hill interviewed many celebrity leaders, including One Minute Manager Ken Blanchard; Environmental Attorney Erin Brockovich; Rich Dad Robert Kiyosaki; Reformed Wolf of Wall Street Jordan Belfort; Millionaire Maker Richard Denny; Father of Behavioural Modelling Wyatt Woodsmall; Master of Attitude Nick Vujicic; Prolific Storyteller J.John; Power Connector Judy Robinett; Twenty Million Pound Woman Lara Morgan; and Mister Customer Service Shep Hyken.

PUBLISHED AUTHOR Nicholas Hill has authored over 100 articles on the topics of leadership and management development. His articles featured in Managerial magazine and leading industry journals, including The Business Magazine, INLPTA Magazine, and Rapport Magazine. From 2015-2020, he wrote bimonthly alongside TV personality Bear Grylls and Olympic gold medallist Kriss Akabusi, as the

LEADERSHIP & MANAGEMENT TRAINER

NICHOLAS C. HILL FCMI FInstLM FIC

leadership columnist for Sorted magazine, which is available in 350 WHSmith stores across the UK and in 22 other countries.

ORIGINAL MATERIAL Nicholas Hill has authored and designed over twenty senior management courses for Hill Training Ltd, each one spans two-days and is ILM accredited. He incorporates over 500 original leadership principles across his portfolio, to promote the development of workplace culture. He adapts all theory to suit your modern workplace. His delivery style includes: ǅ Facilitated Group Debate ǅ Animated Delivery-Style ǅ PowerPoint Slide Prohibited ǅ Continuous Participant Engagement

QUALIFICATIONS ǅ ǅ ǅ ǅ ǅ ǅ ǅ ǅ

Licensed ILM Training Provider Certified Master Executive Coach Certified INLPTA NLP Business Trainer Former Dale Carnegie Management Trainer Fellow of Chartered Management Institute Fellow of Institute of Leadership & Management Fellow of Institute of Consulting Diploma Graduate of Higher Education

EXPERIENCE Management Experience Since 1993 Executive Coaching Experience Since 1996 Management Training Experience Since 2001 Author of 100+ Published Management Articles Professional Leader™ Magazine Founder, Editor, Researcher, and Author ǅ Managerial Magazine Former Founder, Editor, Researcher, and Author ǅ Sorted Magazine, Former Leadership Columnist ǅ Interviewer of Celebrity Leaders & Entrepreneurs ǅ ǅ ǅ ǅ ǅ

Nicholas Hill is an authority on the psychology of leadership and management. DR WYATT WOODSMALL, Father of Behavioural Modelling Author of ‘People Pattern Power’ and ‘Timeline Therapy and the Basis of Personality’

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ADVERT OPTIMISATION

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OPTIMAL BRANDING

Magazine advertising, whether printed or digital, is to create ‘brand awareness’, rather than immediate sales. Therefore, this marketing channel becomes a strategy for long-term gain and brand sustainability. In many cases, it is unlikely that the reader will immediately need your product or service. However, if your target audience comprises managers and business owners, they will have a future need. The challenge is to ensure they remember you when that time arises.

E LIS GE AND N EVA R BR Y U YO TODA

USE THE AIDA PRINCIPLE!

The AIDA principle is an acronym for Attention, Interest, Desire, and Action. All effectual advertising will incorporate, to some degree, this critical principle.

OUR FORMER ADVERTISERS*

ATTENTION

You need to break the preoccupation of the reader and grab their attention. Use a snappy advert title of no more than three to seven words. The title needs to connect immediately with the reader’s problems. Often a provocative question or statement will help you do this, such as ‘Bored With Ready Meals?’ or ‘Weary By The Daily Grind?’ This approach is to get the reader to ponder on your proposal before turning the page to read the next article.

INTEREST

In bullet points only, tell the reader what the USPs (Unique Selling Points) are for your product or service. Again, you need to keep this short and sweet. Moreover, your advert needs to offer a solution to the reader’s problems. Remember that the reader did not open Professional Leader™ to look for your advert. They are interested, primarily, in reading our articles. Therefore, your advert needs to be of significant interest for them to surrender their valuable reading time.

DESIRE

Now whet the appetite of the reader. Think about it. At this point, they are still deliberating whether to turn the page and read the next article. You need to get our reader emotionally involved and increase their desire to want your product or service. Therefore, you must influence them to remember you next time they need your product or service.

ACTION

The reader now needs to take some action. In rare cases when they have an immediate need for your product, they will visit your website for more information. At the very least, you need them to make a physical or mental note of your brand, for a future purchase. Either way, you must get them to do something in response to the desire that you have now created for your product or service. The following action needs to be in your direction and not the next page in Professional Leader™!

*from our former publication Managerial magazine (See ‘About the Author & Editor’ for more information.

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MECHANICAL DATA

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UT HO E S H W NO OM TOPS R T F OF RO

ADVERT SIZES ǅ FULL PAGE ǅ HALF PAGE ǅ QUARTER PAGE

297 H x 210 W mm 148 H x 210 W mm 148 H x 105 W mm

A4 Portrait A5 Landscape A6 Portrait

OUR FORMER ADVERTISERS

PROFESSIONAL ADVERT CREATION Please use a professional graphic designer to create your adverts. We are unable to publish unprofessional or home-made artwork.

APPOINTING A GRAPHIC DESIGNER

ǅ Supply your designer with all advert copy, images and logos ǅ TITLE COPY: we recommend 2 to 7 words ǅ Provide landing page URL* for your advertisement back link ǅ FULL PAGE body copy: we advise 50 to 100 words plus contact ǅ HALF PAGE body copy: we advise 25 to 50 words plus contact ǅ QUARTER PAGE body copy: we advise 10 to 25 words plus contact ǅ Most designers accept files in jpeg, tiff, and eps format ǅ Images and logos must be at least 300dpi ǅ Keep your final design under 10MB ǅ Once you us your artwork, we consider it publish-ready * We advise short URLs: some people type URLs into browsers to avoid tracking links

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SUPPLYING GRAPHIC ARTWORK ǅ ǅ ǅ ǅ ǅ ǅ ǅ ǅ

Supply artwork as exact-size printable area Disable bleed on all artwork Supply a print-ready jpeg, tiff or eps file We cannot accept artwork supplied in MS publisher Artwork must be in RGB and 300dpi Send artwork to info@professionalleader.co.uk Colours used within documents must be set to process No responsibility can be accepted for colours or images reproducing badly due to errors or omissions

Nicholas Hill provides unique, practical and essential tools for today’s leaders and managers. RICHARD DENNY Multimillion Bestselling Author of ‘Selling to Win’ and ‘Communicate to Win’

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RATE CARD

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Nicholas Hill gives you a toolbox, which helps you to get ahead and stay ahead. Success Resources Official Promoter for ALAN SUGAR, RICHARD BRANSON, TONY ROBBINS

RT STA UR YO AIGN MP CA ODAY T

Requires Professional Print-Ready Artwork No of Ads

Dics % *

Classified Qrtr Page

Half Page

Full Page

Two Page

Four Page

299

499

799

1199

1799

2699

269

449

719

1079

1619

2429

239

399

639

959

1439

2159

209

349

559

839

1259

1889

179

299

479

719

1079

1619

All prices per advert in pounds sterling and subject to VAT at the prevailing rate *percentage discount is approximate

PUBLISHER Hill Training Ltd 5th Floor 167-169 Great Portland St. London W1W 5PF England, United Kingdom +44 (0)20 7993 9955 info@hilltraining.com info@professionalleader.co.uk nicholashill.com professionalleader.com nicholashill.net in/nicholashill @nicholashill

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