5 UX Principles for Getting More Leads from Your Landing Pages http://www.nichehype.com Landing pages have become a go-to tool for getting more conversions. They are simple, focused and to the point. What has evolved over the period is the ‘user experience’ on the landing page. A landing page with nice graphics and content is incomplete with the right set of defined user experience. Even more important is the way user experience happens with mobile users. Let us look into couple of key principles which each Unbounce designer should look into before clicking the ‘Go Live’ button for the campaign.
1. Visible CTA’s It is quintessential that CTA’s are clearly highlighted and well placed. Each CTA needs to be thought through. CTA’s with hover color effects will improvise user experience for sure. 2. User Friendly Forms Form fields should allow contrasting content. Lot of times we observe forms with background images which make reading the text over them difficult. Hence each form should be tested for user experience (including mobile devices). 3. Play Around with the Copy Similar to the way we highlight CTA’s each Unbounce designer should focus on improving the user experience through content styling. Key content can be highlighted for better readability thus, better conversion.