It’s time to reflect on the last 12 months What did I do in the business?
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What worked well for the business? ●
Where is the business going? ●
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What is my 2022 plan?
How do I reach my business goals? At Cross Productions our passion lies within helping businesses across the region succeed in business through their marketing activities. In 2022 we will be holding a different class every month to help you strategically plan in advance, track and monitor data, brush up on your skill set and equip you with the knowledge to succeed.
Classes include: ● A beginner’s guide to marketing ● Understanding your audience ● Creating a marketing strategy ● How to write lead generation content ● LinkedIn Masterclass
Workshops and courses start from £250 + VAT We are waiting to help you take your business to the next level
What are you waiting for? Call 0116 271 2573 or email hello@crossproductions.co.uk to book your place
Marketing Forum I’m lucky enough to have a very supportive and understanding wife who accepts the disruption starting out can bring to the household
Remy Clarke Director at Cymer Marketing Solutions
STARTING OUT Pondering about my future after redundancy in 2019, I took the plunge to do something different, channelling the negative situation to fuel getting Cymer Marketing Solutions up and running! I’m lucky enough to have a very supportive and understanding wife who accepts the disruption starting out can bring to the household: ◆ Less income ◆ More working hours ◆ Less socialising ◆ Zero employee benefits (although I know a company that provides to self-employed/sole traders – pirkx.com) There is a lot to consider, which puts you out of your comfort zone, as those things we took for granted while working for a company previously have to be taken care of on your own. Build and make use of your networks, not only to spread the word that you are in business, but also to help you with the areas with which you are not familiar: ◆ Accountancy ◆ Legal ◆ IT and Systems ◆ Human Resources ◆ Marketing I can scratch off Marketing, but this is a massive one off the list. All the others are important to set up the foundations correctly, but the area that deals with finding your audience, communicating with them so they respond and take actions to make your business profitable is fundamental to keep operating. AWARENESS > INTEREST > DESIRE > ACTION My suggestion to anyone starting out on their own, you need to look at your marketing early on in the process and make proper provision in your budget to ensure you and your business get off on the right foot. NICHE | 61