Supapowa

The brand’s guide

With great power comes great responsibility

use it wisely

What is SupaPowa®?

An essential analogue App for a digital life.

Why will it make a difference?

“Doers” are people who hate interruption, crave freedom of movement, time and action. They are super mobile dependent, super connected whenever and wherever, and choose the places they go to, accordingly. Running out of juice is a thing the Digirati hate, and, increasingly, an inconvenience they will no longer tolerate.

But they are not interested in how it works, just what they can do with it. Their attitude is "have you got it or not?" And is has to be clear and easy in an instant.

SupaPowa® is a digital “power trip” for doers who don’t want to stop. And because it is so enabling, we call it:

Wireless Personal Power.

SupaPowa®, is, literally a “super-power”. It is a NEW, liberating power, and offers a new way of thinking about the power we consume.

To make customers aware of its great benefits, we need to tell them what’s in it for them.

The idea we need to plant is:

SupaPowa® is the answer to the problem of running out of power, JUST as you are being super mobile productive. It is your Wireless Personal Power.

v

SupaPowa® brand guide. Page 3

To do this we need to communicate.

Consistently, and coherently.

And that’s what this guide is about.

Please have a good look.

more info: 6–7 The visual branding arsenal 8 Typefaces, colours 10–13 What our stuff looks like 14 Tone of voice 15 Brand vision

THe most powerful thing we have is our name.

SupaPowa®. It’s just like it sounds: Awesome. It is unforgettable and unique. And it is made up of its two great benefits: Supa: Its transcends previous conceptions about how you get power, and how you use it.

Powa: Its ease of use unleashes your personal power. Wireless Personal Power.

Deploying We have brand graphics that are easy to deploy. But when writing, always capitalise it thus:

SupaPowa

®

And put a little ® next to it. It shows it’s loved.

SupaPowa® brand guide. Page 5

Our visual branding arsenal We will be a BIG BRAND, we will change people’s lives. No point in being sheepish.

We have a great big shouty graphic and like it to be seen. Our colour is fierce, and attention grabbing.

Nothing like us exists: we have to make ourselves obvious to the market. So we always place our Our obvious to the market line next to the logo.

Our hashtag and URL will satisfy people’s curiosity. People need to know how to find us, but those who need us already understand how to chase a hashtag. Don’t prattle on, but do always use the web locators:

4a & 4b.

1. Dancing hearts: symbol of our love, symbol of our power: used for attention grabbing in the media and signage.

2. Wordmark

Usually with hearts, but can live alone.

3. Obvious to the market line

SupaPowaÂŽ brand guide. Page 7

1.

2.

This is the full corporate set.

3.

4a & 4b.

Colours: Black,

100M, 40Y

“Supa Pink”,

White.

Typeface: “Open Sans”, available for free download in Googlefont’s library. Try to stick to Regular and Extra Bold, with Italic for emphasis.

For secondary, occasional use, add a splash of vigour from any hand drawn, broken or hipster type (some examples are in this guide).

idea

Wireless

Logo lockups: Complete units for day to day use, corporate material, product branding.

Allowable alternative colour variants shown.

Don’t!

Put hearts in a circle OR other shape.

SupaPowaÂŽ brand guide. Page 9

What our stuff looks like: Using business cards as an example: black, pink or white – it matters not. But keep it TIDY. Break logo block up for drama on high profile pieces.

pete turner // ceo

pete turner // ceo

pete turner // ceo

One day, very soon:

SupaPowaÂŽ brand guide. Page 11

What our stuff looks like: A few other items: Packaging Posters Other creative Picture use

SupaPowaÂŽ brand guide. Page 13

The tone of voice How we speak is critical: It is open, happy, mocking, EASY, both in language and visual style.

Avoid heavy complex messages, tech-speak, corporate pronouncements... We are a consumer-facing product, no different from Facebook, Mars bars or Sharpie*.

Open. Engaging. Welcoming.

In presentations: Use one word, when ten would do.

Say “We love telling you stuff” not, “This presentation refers to our customer’s information needs.”

You get the drift.

*http://www.sharpie.co.uk/video/Love_You_I_Quit_1A2A34.mov

Our brand vision When we take the message that wireless power will change our lives, to people already wanting more power in more places, while associating that message to our brand, we will create a fusion between wireless power and SupaPowa® that will be difficult to undo.

To do this we shall paint the town pink.

Our brand vision is that one day, very soon, people will ask; “Do you have SupaPowa®…?”, when they mean any kind of wireless power.

SupaPowa® brand guide. Page 15

One day, very soon, people will simply ask; “Do you have SupaPowa®…?”