December 2013 NICA News

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Contents • December 2013 FEATURES

09 NICA at the IAFE Convention 10 NICA Business Expo & Fare Foods 2014 Food Show Information 14 Celebrating 20 Years of NICA 20 Concessionaire of the Month Dennis Fraleigh of F & W Concessions

News

04 NICA 2013-2014 Calendar of Events 05 President's Message

18 Executive Director’s Travels 23 Southeast MO District Fair Survival Kit

By Paulette Keene

34 NICA Sysco Marketplace Schedule

AdvertiSers 23 Allied Specialty 33 Midway Stainless Insurance Fabricators 28 Alpha Baking 19 Mr. G’s Quality 30 Berk Paper & Supply Meats 22 Brakebush Brothers 26 Perfect Sticks 22 Bunge Oil 02 Pepsi-Co 27 Corfu Foods 30 RJ Schinner 26 Cusamano 17 Sippers by Design 25 Fanestil Meats 25 Tastemaker Foods 08 Fare Foods 24 Sterling Payment 28 Fontanini Technologies 31 J & B / Valley Meats 33 Taylor Agency 19 K & K Insurance 32 The Best Around 32 Lasco 17 WNA Specialty Cups 35 McKinney’s Food Services

By Tom Sattler, CCE

05 Executive Director’s Report

By Alta Mosley

07 Director’s Voice

By Dominic Palmieri

16 NICA at the Big Fresno Fair

By Rey O’Day

Dedicated to strengthening relationships with the Fair, Festival, and Special Events Industries through effective communication, benefits, leadership, and solutions The National Association of Concessionaires, Inc. is a Florida Corporation with an Editorial and General Office located at 1043 E. Brandon Blvd. • Brandon, FL 33511 • Office: (813) 438-8926 • Fax: (813) 438-8928 • Web: www.NICAinc.org The information contained in this Publication is based upon sources believed to be reliable. Readers should not act without professional advice. Cover to Cover © 1993-2013 NICA, Inc. All Rights Reserved. Happy Holidays!

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NICA 2013-2014 ▲ ▲ ▲ Calendar of Events December 2013 8-12: 123rd Annual IAFE Convention & Trade Show • Las Vegas, NV 8-12: NICA at IAFE: NICA Board Meeting, WIN Wine & Cheese, NICA Members Appreciation Reception, and Regional Meeting • Las Vegas, NV 13-15: Association of Iowa Fairs Annual Convention • Des Moines, IA

Happy Holidays!

January 2014 2-4: North Carolina Association of Agricultural Fairs Annual Convention • Raleigh, NC Virginia Association of Fairs Annual Convention • Hot Springs, VA 3-5: Indiana Association of Fairs, Festivals & Events Annual Convention • Indianapolis, IN 5-8: Wisconsin Association of Fairs Annual Convention • Wisconsin Dells, WI 5-8: The Western Fairs Association (WFA) Annual Convention at the Anaheim Marriott • Anaheim, CA 6-7: The WFA Convention Trade Show Featuring the NICA Sysco Marketplace • Anaheim, CA 9-11: Michigan Association of Fairs & Exhibitions Annual Convention • Grand Rapids, MI 9-12: Ohio Fair Managers Association Annual Convention • Columbus, OH

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December 2013 NICA News

10-12: Kansas Fairs & Festivals Association Annual Convention • Topeka, KS 16-18: Arkansas Fair Managers Association Annual Convention • Hot Springs, AR 16-18: Georgia / South Carolina Associations of Agricultural Fairs & Expositions Annual Convention • Atlanta, GA 16-18: Kentucky Association of Fairs Annual Convention • Louisville, KY 16-18: Tennessee Association of Fairs Annual Convention • Nashville, TN 16-19: Oregon Fairs Association Annual Convention • Salem, OR 17-19: Minnesota Federation of County Fairs Annual Convention • Bloomington, MN 17-20: Illinois Association of Agricultural Fairs Annual Convention • Springfield, IL 17-20: New York State Association of Agricultural Fairs Inc. Annual Convention • Rochester, NY 22-25: Pennsylvania State Association of County Fairs & Showmen’s Association Annual Convention • Hershey, PA 23-25: Maine Association of Agricultural Fairs Annual Convention • Portland, ME 25: Utah Association of Fairs & Events Annual Convention • Salt Lake City, UT

1/30-2/2: Missouri Association of Fairs & Festivals Annual Convention • Columbia, MS 1/31-2/1: Oklahoma Association of Fairs & Festivals Annual Convention • Claremore, OK

February 2014 1: VT Agricultural Fairs Association & NH Association of Fairs & Expositions Annual Convention • Fairlee, VT 1-3: Oklahoma Association of Fairs and Festivals Annual Convention • Oklahoma City, OK 3-5: NICA Business Expo & Fare Foods 2014 Food Show at the Sheraton • Tampa, FL 5: NICA Annual General Membership Meeting & Casino Night • Tampa, FL 5-9: IISF Trade Show & Extravaganza • Gibsonton, FL 5-9: Louisiana Association of Fairs & Festivals Annual Convention • Baton Rouge, LA 20-22: Ontario Association of Agriculture Societies Annual Convention • Toronto, ON

March 2014 7-9: IAFE Zone 5 Annual Meeting • Grand Island, NE 11-13: IAFE Spring Seminar • Midtown - Grand Island, NE 23-25: IAFE Institute of Fair Management Summit • Rochester, MN 23-26: IAFE Zone 4 Annual Meeting • Fargo, ND 27-30: Combined IAFE Zones 3 & 6 Annual Meeting • Knoxville, TN

For More Calendar Dates Visit www.nicainc.org

President’s Message

Tom Sattler, CCE NICA President

They say time flies when you’re having fun and boy, are they right! This year has come and gone so fast that it seems like only yesterday that we were in Vegas for the IAFE Convention. Over the past eight years that I have attended the IAFE annual convention, I have gained a whole new understanding and respect for NICA and its members. We are all individuals with businesses and plans as unique as we are plentiful. But there is one aspect that we have all agreed upon, and that is the need for communication with all of our partners in this industry. Being at this Convention allows us to exchange ideas and talk about problems and solutions that matter. I hope that everyone who attends this year’s convention takes the time to get involved in a meaningful discussion that helps move our industry forward.

As the year winds down, most of us are done with our season if only for a little while. We all know that it will start before we are ready for it to. So make the most of it and enjoy the time with family and friends, since it will always be too short!

“Together We Can!”

Executive Director's Report

Alta Mosley

NICA Executive Director

2013 began with an opportunity for me to serve as NICA’s Executive Director, a position that enables me to represent many of the finest people I’ve ever known. This position has given me the opportunity to use the experience and training gained as a Bank employee and a Fair Manager as a tool serve our members and for better communication with our partners in the industry. The Bank’s mission statement was, “to provide the finest customer service possible while still earning a good profit.” These weren’t just words engraved on a plaque on the wall; it was how we served the community, it was about participation in various events that benefited our community, and it was about giving of yourself to help others with no expectation of anything in return.

Being a Fair Manager provided many opportunities to utilize that experience. Along with the Board of Directors, the Staff, Reithoffer Shows, and amazing Volunteers, we created a Fair that was a showcase of the community. As an older facility that operated all year, providing outstanding service was one of the most important products in our proposals. When other facilities said, “No,” we said, “We’ll find a way.” When others said, “You’ll have to get somebody to do that,” we said “We’ll be happy to take care of that for you!” Service wasn’t just for our clients; it was about helping our community every day and it was about being responsible for the financial aspect of the business. Everybody looked forward to the Fair. It was a time our friends came to visit, and yes, we all worked hard but we all enjoyed the time.

Over the past twenty plus years, the opportunity to attend the Florida Federation of Fairs Convention and the IAFE Convention have been so important. Once again, service has been one of the key components. IAFE and all the State Associations are true examples of Service and sharing. One of the most important things in this industry is the networking, the sharing of information, the knowledge that we will all be better by working together. ►► Continued on Page 6 December 2013 NICA News 5

Continued from Page 5 ►► Looking back over the years, the people who have been the leaders in our industry have also served their own communities in so many ways.

NICA is proud to be a participating partner with these Associations.

There are three things which have been consistent in the success of each of these organization, three things that are the keys to success. Goals, Service, and Change Goals: Success is achieved by setting Goals.

Building castles in the air is great, that’s the Vision, now go to work and set the Goal, determine how to build the foundation under them. Are you setting goals? Are they attainable? These goals may be as simple as mowing the grass or as major as moving to a new location. Share the success of attaining the goals with the people who helped you along the way.

Service: To Serve! To give to another person something that is beyond their expectation with no expectation of personal gain. Are you giving of yourself? Does you serve the community? Set the example, others will follow you.

Change: Meeting the current needs. Change just for the sake of change or just because you can, makes no sense. Ask yourself, will the result of the changes improve the program? Are they fair to everyone? We live in an ever changing society.

Change is necessary if we are to be competitive in business. The Livestock programs at the Fair are a prime example of staying up to date. Concessionaires may be selling the same product they sold 25 years ago but you can be sure they are doing with a new look, a special sauce that can be added or special pricing. Change is evident; don’t get lost in the shuffle.

How does all of this relate to NICA? The first goal of NICA was to create better communication with Fair Management. Was it attainable? Yes! Can we continue to improve? Absolutely! We will continue to work with the IAFE, the State Associations and other industry partners. We continually seek ways to serve our members.

As we think of 2014 let us think of how we can do more, how to work together to make our industry better. NICA’s founders, Gene O’Brien and Larry Orme, had the vision and set the first goal in place. It’s up to each of us to continue setting goals, providing service to our partners and the public and make the changes that will keep NICA strong.

There are many keys to lead to a success. The greatest of all is to Believe, to have Faith and know that none of us will ever achieve success alone. The road to success is a journey that will include many people along the way. NICA’s motto, “Together We Can!” exemplifies all of these things. I’m looking forward to 2014.

My door is always open and my phone is on,

Travel Safe My Friends!

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Graphic Design & Marketing Jesse Willard graphics@nicainc.org

Bookkeeper Charisse Smith csmith@nicainc.org

NICA WEST OFFICE Officers President: Tom Sattler, CCE 2nd Vice-President: Joe Potillo, Jr. Secretary: Justin Sattler Treasurer: Paulette Keene

Immediate Past President Greg Miller, CCE

Directors Don Kenna

Executive Manager Rey O’Day wingsoffameproductions@gmail.com

2130 Walnut St. La Verne, CA 91750

NICA West Council Kim Barr Don Delahoyde, CCE Jennifer Giordano Judy Henbury, CCE Lucky Henner Dan Lusenhop

Stacia Markowitz

Dale Smith

Tim O’Brien, CCE

Tony Trafton, CCE

Dominic Palmieri

Daryl Whicheloe

Tony Trafton, CCE

Past President’s Council Russ Harrison, CCE Richard Busse, CCE Tom Hodson, CCE Jim Hodson, CCE (Deceased) Tim O’Brien, CCE Ron Smith Adam McKinney, CCE Mike Pence, CCE Jack Woods II, CCE Bob Hallifax, CCE Frank Parnell, CCE Larry Orme (Deceased) Larry Sivori Rich Wright Bill McKinney, CCE Arthur Pokorny, Jr. Gene O’Brien, CCE (Deceased)

NICA OFFICE Executive Director Alta Mosley

NICA National Representatives Duane Fischer Judi Gruver John Harkey David Higginbottom Charles Ivory, CCE Tom Kiermaier David Koepp Mike Markowitz Mike McGrath Kevin McGrath II Dannie Moreland Etta Pence, CCE David Spann R. Josh Stremmel George Wandrey, Jr. Ted Wentz Ed White

NICF Board Chuck Dugan Russ Harrison, CCE Lisa Hinton

alta@nicainc.org

Donald Kenna

Office Manager

SanDee O’Brien, CCE

Jill Omel nica@nicainc.org

Olivia Orme Bill Wrabiutza

Director’s Voice Promoting the Best the Fair Has to Offer - You!

By Dominic Palmieri

There are a few old sayings that resonate loud and clear as we experience life in our industry. To name a few, “No good deed goes unpunished,” “Never give an idle person an important task,” “Innovation distinguishes between a leader and a follower,” and “There’s no better time than the present.”

All of them can be true, but the latter couldn’t be a better recipe for failure if you’re running a business on multiple fairgrounds. “If you’re worrying only about the present, then most likely you’re going to be left in the past.” It’s all about the planning, man!

Planning is key and promoting is critical when developing and growing your business. Today is important because we need to focus on the day to day operations. But today is also more important because you should be working on planning five months from now or further out. Here are a few key things to be thinking about for this next season: 1. Planning Logistics for your supplies.

Contacting your sales reps months in advance to be sure they will have your products coming at the best possible price. Poor planning and missing shipping timelines will hurt your bottom

HIDDEN OBJECT

Locate the Red Present in the pages of this magazine and you just might win the December NICA News Prize!

Contest! BUt Find the Red Present!

line. Have you added up all the freight charges billed to you for product that had to be there in two or three days? How much is that costing you?

Making sure your reps get the deviations and pricing your looking for from manufacturers takes months of effort. These are critically important to watch for your bottom line as well. Great logistical planning saves you money in the long run and insures quality products delivered for sale to your customers.

2. Contacting your good employees. Those great team members from last year need to be contacted well in advance to let them know your coming and you want them to be on your team again. Great human resource managers know that well trained employees help make your front end run more efficiently and great customer service makes you more money at the register.

3. Promoting your products months in advance.

This gives your fairs the fire-power they need to get the media excited about their event and your product. Have you worked on press releases to submit about your food products or widgets and gadgets? Do you have those items photographed in “Hi-Res” for the media to print? What’s new this year? What’s hot this year?

Your pre-planning helps fairs paint the big picture of all the things they have to offer. ►► Continued on Page 8

What if you Find it?

Well, lucky reader, tell us where you think it is by entering at www.nicainc.org/pages/hiddenobject You may also mail your entry with the the page number, general location, your name, address, and phone number to: Hide & Seek, NICA, 1043 E. Brandon Blvd, Brandon, FL 33511. Member entries must be in the office by December 31, 2013. You can also check online for the reveal of November's Turkey Leg. October’s Autumn Leaf was found on page 22 in the top left of the Haas & Wilkerson Ad. Tricky!

Congratulations to Lynn Freeman for finding October’s Hidden Object!

Happy searching this December! The next winner could be you!

December December2013 2013NICA NICANews News

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Continued from Page 7 ►► Your pre-planning helps fairs paint the big picture of all the things they have to offer. At our fairs there should be something for everyone.

From “meats to sweets” to “the wild and whacky,” everything we bring to the party makes the fair so much fun and more exciting!

4. Marketing your business starts with Convention season. The Big 4, as I refer to them, IAAPA, IAFE, WFA and IISA (Gibtown) give you the opportunity to find new products, new equipment, and give you new ideas to keep your business fresh. Quality and consistency are good but a little re-invention goes a long way. For NICA members, these next few months should be spent looking at what we can do better at our fairs. Fairs should be deep in strategic planning for media event opportunities, promoting the new and the traditional products we bring.

There will be a NICA sponsored session at the IAFE in Vegas this month called There’s a New Marketing Team in Town – Fairs and

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December 2013 NICA News

Concessionaires Working Together. I encourage all the fairs and fair related business partners to attend this “Can’t-Miss“ workshop. Discuss how you can plan and execute effective promotions that create awareness and on going media attention for your fair and for your products. Learn what other venues and concessionaires do to promote and market their products.

Now that the season has come to a close for most of us, let us remember why we do what we do. It’s the love of the business, the thrill of the show, the next venture, or the new product. How creative will you be this winter? Where are you going with your business? How are you planning?

These are things to be thinking about. Remember, “It’s all about the planning, man!”

In closing, “Logic will get you from point A to B but imagination will take you everywhere.” I hope you let your imagination go where you want to and that the journey is safe and sound!

“Together We Can!”

NICA at the IAFE Convention Every year in Las Vegas, NV, NICA participates in one of the most important conventions of the season: The 123rd IAFE Convention and Trade Show. This event brings together a multitude of fair, festival, concessionaire, entertainment, and other hardworking people who take this moment to bring the industry closer. Please see the dates and times below to better schedule your trip this year:

Sunday, December 8th, 2013 7:00 PM-9:00 PM WIN Wine & Cheese

Monday, December 9th, 2013 3:00 PM-4:15 PM Workshop: There’s a New Marketing Team in Town: Fairs & Concessionaires Working Together. Panelists will be Kevin McGrath, II (The Best Around), Dominic Palmieri (Odyssey Foods), Donna Ruhm (San Diego County Fair) & Deborah Aschmann (Dutchess County Fair).

7:00 PM-9:00 PM NICA Industry Appreciation Reception

Tuesday, December 10th, 2013 9:45 AM-10:45 AM NICA Roundtable: How to Find & Retain Great Concessionaires

Wednesday, December 11th, 2013 7:30 AM NICA Advisory Board Breakfast Additional dates and times, as necessary, will be updated on our website: www.nicainc.org

Purchase Your Fundraising NICA Deck of Cards Today!

$10 per deck! Please contact the NICA office at (813) 438-8926 to order your WIN cards today

December 2013 NICA News

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s e s n E i xpo and s u B A C I N 1 4 0 2 F o s o d d o o S ho w F e r a F February 3rd - 5th, 2014

Come and join the fun filled excitement at the best convention of 2014. We look forward to welcoming you to the Sheraton Tampa East Hotel (Formerly Crowne Plaza), where a recent $10 million renovation ranged from guest rooms to meeting spaces.

Sheraton Tampa East Hotel 10221 Princess Palm Avenue • Tampa, FL 33610 • (813) 623-6363 The NICA Business Expo will provide Workshops and Discussion Groups which will cover the issues and the daily challenges our industry is faced with today. The Workshops will be facilitated by experts in their fields.

The Serv-Safe Food Management Class and Certification will again be administered by the Florida Restaurant Association.

Be sure to Pre-Register for this class.

Visit www.nicainc.org for a list of workshops to be provided.

Check back often as we will continue to update the listings.

February 3rd & 4th, 2014

Fare Foods Food Show - 5:00pm to 9:00pm * (Vendor setup February 3rd – noon to 4:00pm)

February 3rd - 4th, 2014

NICA Workshops & Discussion Groups

February 5th, 2014

Serv-Safe Seminar 7:00pm - NICA Membership Meeting 8:15pm Hors d’oeuvre buffet & Casino Night

We Look Forward To Seeing You In Tampa!

10 December 2013 NICA News 10 December 2013 NICA News

Fa re Foods

NICA Business Expo and Fare Foods 2014 Food Show HOTEL RESERVATION FORM Sheraton Tampa East Hotel Tampa, FL ◀◀◀

SPECIAL REDUCED RATES ▶ ▶ ▶

To reserve hotel accommodations for the NICA Business Expo & Fare Foods 2014 Food Show, please complete the following information and fax to Audrey Poole at Fare Foods (618) 542-4798 or e-mail apoole@farefoods.com. If you have any questions, please contact Fare Foods at (618) 542-2155.

Name: First_______________________ Last_________________________ Name of Business________________________________________________ Permanent Address_______________________________________________ City________________________ State_______________ Zip____________ Phone___________________________ Fax__________________________ E-Mail_______________________________________________________ Arrival Date ___________________ Departure Date______________________ Number of Rooms________________________________________________ Please check one:  King Bed

 2 Double Bed

 Executive Suite

Return completed form and payment to: Fare Foods, P.O. Box 407, DuQuoin, IL 62832 Phone: (618) 542-2155 • Fax: (618) 542-4798 • E-mail: apoole@farefoods.com Credit Card Number to guarantee reservation:

 Master Card  Visa Credit Card No. _______________________________ Expiration Date: ___________ Signature _______________________________

$122.00 per night Double or Single rooms (plus applicable taxes) $129.00 per night Executive Suite (plus applicable taxes) Complimentary daily breakfast buffet included with your stay.

Limited number of rooms available. Reservations must be made through Fare Foods by January 3, 2014 to receive this special reduced rate. Don’t delay; call today to make your hotel reservations.

Fa re Foods

December 2013 NICA News December 2013 NICA News

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NICA Business Expo and Fare Foods 2014 Food Show EXHIBIT SPACE APPLICATION FORM

Please Select a Sponsorship

   

PLATINUM SPONSORSHIP........................................... $7,500.00 GOLD SPONSORSHIP.................................................... $5,000.00 SILVER SPONSORSHIP.................................................. $3,000.00 BRONZE SPONSORSHIP............................................... $2,000.00

Fa re Foods

Company Name___________________________________________________________ Contact Person__________________________________________________________ Phone No. __________________ Cell No. ________________ Fax No.___________________ Address_______________________________________________________________ City______________________ State_________________ Zip_____________________ E-mail:________________________________________________________________ List products/services to be exhibited:___________________________________________ ____________________________________________________________________ Name Badges: (Please print first and last name of individuals working your booth) _________________________________ ___________________________________ _________________________________ ___________________________________ Return completed form and payment by Dec. 1, 2013 to: Fare Foods, P.O. Box 407, DuQuoin, IL 62832 Phone: (618) 542-2155 • Fax: (618) 542-4798 • E-mail: apoole@farefoods.com Credit card payments accepted, check one.

 Master Card  Visa Credit Card No. ________________________________________ Expiration Date: ___________ Signature ________________________________________

NICA Business Expo and Fare Foods 2014 Food Show Booth Layout Showing Booths 1-45.

Each Booth Will be Assigned After All Paperwork is Received.

A larger map will be available to view online at www.farefoods.com 12 December December2013 2013NICA NICANews News

NICA Business Expo and Fare Foods 2014 Food Show PRE-REGISTRATION FORM To pre-register please fill out the forms below and return to the NICA Office.

Serv-Safe Food Management Class: $135.00 Cost: $135.00 per person. Lunch and drink are included in the registration fee. *You must bring a state issued driver’s license or other photo ID with signature to the class. Upon receipt of your registration with payment, a Manager Review Guide will be sent to you. Anyone who registers after January 17, 2014 may pick up their review guide the day of the class.

Name: ______________________________ Company:____________________________________ Address:_______________________________________________________________________ Phone:______________________________ Cell: _______________________________________ E-Mail_________________________________________________________________________ For Payment by Credit Card:  Master Card  Visa  Discover  American Express Name on Card:_________________________________________________ Billing Address:________________________________________________ Fa re Credit Card No: ________________________________________________ Foods Expiration Date: __________________________ Security Code: ____________ Register online at www.nicainc.org, fax your registration form to (813) 438-8928, or mail with payment to NICA, 1043 E. Brandon Blvd., Brandon FL 33511. No refunds. Checks, Money Orders and Credit Cards Accepted. Make checks payable to NICA.

ATTENDEE RESERVATION FORM Name: __________________________________________________  Member  Non-Member Name of Business:_________________________________________________________________ Permanent Address:_______________________________________________________________ City:_________________________ State:________________ Zip:_____________ Phone: ________________________ Cell: ________________________________ E-Mail:___________________________________________________________ REGISTER ONLINE at www.nicainc.org DEADLINE FOR PRE-REGISTRATION IS JANUARY 24, 2014 You can also fax your registration form to the NICA office at (813) 438-8928, OR via email to nica@nicainc.org .

If you pre-register you will get an extra entry into the golf cart raffle! If you pre-register online, you will be entered into a raffle for a $100 gas card in addition to the golf cart raffle ticket!

December December2013 2013NICA NICANews News

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Celebrating 20 Years of NICA Moreland’s Concessions: 50 Years in the Making

By SanDee O’Brien, CCE, Alta Mosley & Dannie Moreland Bob and Diana Moreland started their concession business in 1977 after a friend asked them to come to Michigan and give him a hand with a festival he was working. They were impressed enough to give it a shot and hit the road in 1978 in a 1966 Chevy truck with a cabover camper pulling their first trailer.

Once, they had the misfortune to blow a motor. Bob walked about five miles to the next exit where he found a junk yard, located the motor he needed, and made a deal for the motor to be delivered to the truck. The junk yard included the use of a chain hoist so that he and Diana were able to change the motor right on the roadside and continue on their way. Times were certainly different back in those days!

In 1982, they moved their family from Florida to Indiana, where they continued to build their

The Wedding Cake from 9/10/59

The Morelands as Newlyweds 14

December 2013 NICA News

route. In 1988, they moved back to Florida, but today they work primarily in both states.

Bob has always had a passion for singing.

In his younger days, he competed in Elvis impersonation contests. He continues to sing karaoke even today. A biker at heart, Bob’s favorite motorcycle has always been the Honda Goldwing.

Like many others in our industry, Bob and Diana have a very close knit family who often work and play together. They enjoy boating, fishing, and road trips on the new motorcycle.

One of the family’s favorite vacations.

Over the years, there have been some serious health issues, but both are still on the road enjoying their friends in every town they work.

As they say, “a picture is worth a thousand words.” Enjoy the rest of the story!

Their 1966 Chevy Truck

Bob’s First Honda Goldwing

The Beginning of Moreland’s Concessions

Bob as Elvis

The 4th of July, 1986

The Balloon Stand in 1991

The Late 80’s in Ft. Myers

Dannie’s First Trailer

Dannie’s Trailer Today

At the Magical Village in Hollywood, FL

Continuing the Moreland Tradition

The Moreland Family by 1984

Bob is Still Singing!

They Are Still Riding Motorcycles Today!

The Moreland Dynasty after 50 Years!

Bob & Diana Renewed their Vows, too!

December 2013 NICA News

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NICA at the Big Fresno Fair Photos & Captions by Rey O’Dey, NICA West Executive Manager

The Big Fresno Fair is an annual event in Fresno, CA that runs from October 2-14. Rey O’Day met NICA members at the fair and presented a Rest, Relax & Restore survival basket to two lucky winners!

John Alkire, Big Fresno Fair Manager & Stephen Chambers, WFA Executive Director

Dave & Marilyn Wellmon representing Grinders & Wellmon Concessions

Don Delahoyde, CCE, Dan Lusenhop, Darin Lusenhop & Jim Fraser at the Big Fresno Fair

Lola & Jose Ramirez, of JLQ Concessions, donated the survival basket

Kara Moederndorfer & Hannah Bliss, of Sleek Greek, won the survival basket!

Susan Holmes, of Fruit Caboose, at the Big Fresno Fair

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December 2013 NICA News

Tommie Fombie, retired from the OC Fair & Dan Duggan, of Duggan’s Concessions

Bob Jackson, of Jackson Enterprises

Lisa Thompson, of Lisa’s Concessions

Fa re Foods

December 2013 NICA News

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Executive Director’S Travels Photos & Captions by Alta Mosley, NICA Executive Director

Rick Barcena, of Bayshore Services, & Alta Mosley at the North Carolina State Fair in Raleigh, NC

Paul & Karen Kane of Katering, Inc.

Marty & Laura Pinson of Pinson Novelties

Former NICA Presidents Russ Harrison & Greg Miller

Ronnie Smith of R.E. Smith

Suzi & Dennis Fraleigh of F & W Concessions

Jeff Dunham & Russ Harrison 18

December 2013 NICA News

Randy Reichert, of Hot Wisconsin Cheese, & Brian Fairlie, of KB Foods

Bobby Jenks of Jenks Concessions

Since 1947

Email us at customerservice@mrgsmeats.com or call 800-444-6747 to order samples.

For 60 years we have offered only the highest quality meat products.

Our products are available from Fare Foods 800-651-1601

 Beef, Pork & Chicken Kabobs  Specialty Kabobs  Beef Philly Steak  Marinated Ribeyes & More!

725 Industrial Rd., Chillicothe, MO 64601

www.mrgsmeats.com December 2013 NICA News

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of the month Dennis FrAleigh F & W Concessions, Inc. Rhinebeck, New York - Dennis Fraleigh and his wife Suzi have been serving up steak, chicken, sausage, gyros, salads, and more for over 30 years! NICA had a chance to sit down with Dennis and ask him a few questions.

How long have you been a concessionaire and a NICA member?

Dennis Fraleigh: I’ve been a concessionaire since 1981 & a member of NICA since it began.

What was the first thing you remember about NICA?

DF : I remember watching NICA form at the South Florida Fair in 1993. Larry Orme, Gene O’Brien, Richie Wright, and Eddie Porcelli were getting together and talking about the lack of representation for independent concessionaires.

Along with a few others, they decided to get the ball rolling.

How and why did you get into the concession business?

DF : I got into the concession business when a long time friend, Richie Wright, and I purchased a route and trailer from Rene Piche. We got into the business because we were full of energy and wanted to make some money!

Dennis and Suzi Fraleigh of F & W Concessions and the Butcher Boys If you were not a concessionaire, what would you be?

DF : Good question! I didn’t pay attention in high school and never attended college so I suppose a white-collar job is out of the question! If I had to choose, I would probably be a high-end car dealer. I’ve always had a passion for cars and even do a little car wholesale selling on the side; I don’t know any poor car dealers!

What do you like most about being a concessionaire?

DF : It forces you to be a flexible and a creative person at all times. There is nothing mundane about it! No two days are the same and there is nothing that duct tape and wire ties can’t fix!

Do you have any new items coming to your menu this year?

DF : We haven’t added any new products in years. I think it’s important to stick with what you know and concentrate on providing a consistant, quality product!

What is your best selling food item?

DF : Our best seller is by far is our London Broil Steak Sandwich!

What is something people do not know about you or F & W Concessions?

The Butcher Boys Serving the Fair Crowd 20

December 2013 NICA News

DF : Our corporate name was thought up in about 10 minutes in a print shop while getting business cards made.

We couldn’t think of anything cool, so we used our last names: Fraleigh & Wright, which led to F & W. The Butcher Boy name came later when we had some time to think about it!

The Butcher Boys Advertising What They Do Best!

How has the concession business changed since you first started out? What would you change?

DF : This is a two page article, right? Not enough space to talk about what has changed and certainly not enough space to talk about what I would change!

What has been the highlight of your career?

DF : Tough question! I don’t think there are any specific highlights, but for me, it’s that I’ve earned the respect from my fellow concessionaires and Fair management.

What has been most influential to your success within the past five years?

DF : Wanting to be good at it! I’ve always believed that if you’re going to do something, do it right. Employees are the key to my success as well. You need to surround yourself with people who want to be good at it too!

What is the funniest thing that has happened in your concession career?

DF : Too many to recount! I just wish we had cell phones with cameras in the 80’s!

What do YOU like to do in your free time?

DF : My two favorite past-times are playing golf and spending money at Century Industries!

What do you like best about NICA?

DF : The fact that they are always looking down new avenues to help our industry. I give everyone at NICA a lot of credit for the time and effort they put into furthering our interests.

What are looking forward to this year?

DF : Good health, good weather, and a chance to make some money! I personally look forward to seeing my good friend Russ Harrison sell some more $1 refills!

Is there anything else you would like to share with NICA members?

DF : I would like to thank NICA for the tireless work they do.

I am honored to be their Concessionaire of the Month. I’d also like to thank all the Fairs we work with for having us, and my crew for taking care of business. It means a lot!

Happy Holidays!

“I think it’s important to stick with what you know and concentrate on providing a consistant, quality product!” - Dennis Fraleigh December 2013 NICA News

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Golden Award® Liquid Butter Alternative

is liquid at room temperature and requires no refrigeration.

It can be used to replace butter, margarine or butter substitutes in most kitchen applications.

• Economical to use, costs less than butter • Gives foods that “prepared in butter” taste

ucts

• Does not contain water or milk solids which results in reduced splattering and scorching

tain Con

ZEROT

sh ebu Brak

Prod

MS

GRA A NS FG! TRPEAR SERVIN

SOUTHERN -STYLE Wheat flour, fritterstyle breading with flecks of butchergrind pepper.

5567 Select, Line Flow Tenderloins

GOLD’N’SPICE® BREADED BREAST STRIPS We lightly bread our shaped, all breast meat chicken strips with our signature Gold’N’Spice breading to seal in all the juicy flavor.

5842 Gold’N’Spice Breast Strips, 1.6 oz. Approx. 100 pcs. per case

ZIPPITY DOO-WA DITTIES® Lightly breaded with a spicy kick to heat things up.

Not as hot as Inferno Wings, but hot enough to sit up and get noticed!

6266 Wingettes,1st & 2nd Wing Portions, Approx. 7-11 pcs./lb.

Also Available from Bunge: Creamy Liquid Soy Frying Shortening Clear Liquid Soybean Frying Oil Contact your Fare Foods Sales Representative for more information.

NAKED EXTREME WINGS® Unbreaded wings are ready for you to dress them up any way you want.

4600 Wingettes, 1st & 2nd Wing Portions, Approx. 8-12 pcs./lb.

FAJITA CHAR-GRILLED It’s a fiesta for your tastebuds! These whole-muscle strips are marinated and seasoned with authentic south-of-theborder flavors.

5245 Sliced Fajita Breast, 3/8”; 5246 Sliced Fajita Dark Meat, 3/8”

N4993 6th Drive Westfield, WI 53964 www.brakebush.com

Proudly Distributed Through Fare Foods

Call 800-651-1601 For More Information • www.farefoods.com

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December 2013 NICA News

11720 Borman Drive • St. Louis, MO 63146 www.bungeoils.com Proudly Distributed Through Fare Foods Call 800-651-1601 For More Information • farefoods.com

Southeast Missouri District Fair Survival Kit

By Paulette Keene, NICA Treasurer Melany Cale, my employee, and I sold tickets on a wagon full of Items including a portable BBQ grill with cooking utensils, candy, and more to concessionaires and their employees.

I would like to thank the little girl Ashley White, who drew the winner for us. I would also like to thank the Southeast Missouri (SEMO) District Fair in Cape Girardeau, MO for allowing NICA to do this survival kit at their fair. I would also like to thank them for all their assistance and for putting on a good fair. We raised over $600 and the lucky winner was Kevin McDermott.

Some of the attending office personnel were Wes and Carolyn Campbell, Concessions Managers (always available at the fair office or on the grounds), Vernon and Eileen Miller (very active Fair Board Members and past Concessions Managers who still spend many hours at the fair), and Pete Poe, Fair Manager (who produced a very good fair).

The weather was extremely hot, but cooled down for the last Friday and Saturday. The huge attendance on Friday made for a GREAT day!

Melany Cale & Paulette Keene at the SEMO Fair

December 2013 NICA News

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December 2013 NICA News

We put the

fu n

in funnel cake!

Custom Ingredients From TasteMaker/Reed Food Technology Specializing In: • Funnel Cake Mix • Corn Dog Mix • Batters & Breadings • Sauces

Proudly Distributed Through Fare Foods • Call 800-651-1601 For More Information • www.farefoods.com December 2013 NICA News

25

Family Owned & Operated Serving Our Customers Since 1904

Proudly

serving the concessions

industry with

their produce needs.

Distributed Through Fare Foods Call 800-651-1601 For More Information www.farefoods.com 26

December 2013 NICA News

4416 US Highway 1, Vero Beach, FL 32967 • www.perfectstix.com

Perfect Stix LLC products are meticulously crafted with 100% white birch wood and are produced in an ISO 9002 Registered Facility.

Our wood products are great for the environment and are of such high-quality, that we had to name ourselves Perfect Stix LLC Perfect Stix LLC Food Skewers Are Available Through Fare Foods!

Call Your Sales Representative For More Information!

800-651-1601

Products Distributed Through Fare Foods Call 800-651-1601 For More Information • www.farefoods.com

Start Your New Year Using the National Discount Program You must enroll in this program to receive National Account Pricing with Pepsi.

Applications for the National Account Pricing Program for Pepsi are sent in the NICA New Member Packets and are available through the NICA office. Submit your application and attached W-9 Form to the NICA office by e-mail to nica@nicainc.org or fax to 813-438-8928. The NICA office will notify you when your account has been activated. Once you receive your activated account information, it is very important to follow the steps below.

Contact your local distributor or bottler at least 2 weeks before an event to set up your distributor/bottler account.

Lead time is extremely important! Please note, not all Pepsi Bottlers elect to participate in the National Account Pricing Program.

1. Make sure that your orders are on a “National Syrup Delivery Ticket” or you will not be eligible for a rebate.

2. You must keep all your tickets and/or invoices to receive your rebate. Please use the Pepsi Rebate Submission Form, when mailing in your rebates. This form can be found on the NICA website (under Member Services) or by calling the NICA office at (813) 438-8926.

3. Your tickets must be in by November 30th of each year. Any submission after this time will be held until the next year for payment. Here is what you need to submit: copies of your tickets and/or invoices, and include name of local bottler and date with year of transaction to: Pepsi National Account Fountain Sales Attn: __________________________________ 100 Summit Lake Dr., Valhalla, NY 10595 4. Before you mail in your receipts, call the National Pricing Account Hotline 800-431-1707 (Mon.-Fri., 9-5 EST) and tell the customer service operator that you are mailing in rebate receipts. Ask to whose attention you should address the envelope.

If you have followed all of the above steps and are having difficulty with the program, please call the NICA office at (813) 438-8926. We will be very happy to assist you!

755 Thomas Drive • Bensenville, IL 60106 P: (630) 595-2510 / F: (630) 595-3884 • www.corfufoods.com

s ’ a c i r Ame S # 1 GYRO! Corfu Foods Proudly Distributes Through Fare Foods!

For product or purchasing information call 800-651-1601 • www.farefoods.com December 2013 NICA News

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December 2013 NICA News

December 2013 NICA News

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Available through Fare Foods www.farefoods.com 800-651-1601 For over 60 years and three generations, RJ Schinner has been a leader in the wholesale distribution of plastic and paper packaging and disposables, proudly serving the food service, supermarket, and sanitation markets as a partner in success.

As the largest independent redistributor in the US, our customers benefit from our enhanced flexibility, our quick to market operation, and the advantage we have of not being tied to Wall Street expectations like many of our competitors.

•BAGS •DISPOSABLES & SUPPLIES •FOODSERVICE SMALLWARES •GROCERY •CUTLERY •TOWELS/TISSUES •JANITORIAL SUPPLIES •CHEMICALS •SOAPS/LOTIONS Proudly Distributed Through Fare Foods • Call 800-651-1601 For More Information • www.farefoods.com

30

December 2013 NICA News

2013 NICA Board of Director Elects This year we are proud to announce the winners of NICA’s 2013 Board of Directors Race: Dominic Palmieri and Joe Potillo, Jr. (coincidently the writers of the last two Director’s Voice Articles). Let’s hear a round of applause for these guys! Thank you to everyone who voted!

& Serve the best.

Valley Meats is an innovative food safety leader, committed to producing the highest quality beef and pork products.

Providing center-of-the-plate, portion controlled processed meat products to the foodservice market is our number one priority. We continually reinvest in the latest technology to ensure that we always bring the highest quality to the table.

J-Burger Seasoned Beef Patties Our J-Burger is lightly seasoned, then tender-formed to bite like a handmade burger. This unique process creates a tender, fluffy patty that cooks quickly and evenly.

Item No.

Patty Shape

Pack/Portion

Net Wt.

11372TF 11373TF 11374TF

5.5” Natural 5” Natural 4.75” Natural

20/8 oz.

30/5.33 oz.

40/4 oz.

10 LB 10 LB 10 LB

Distributed Through Fare Foods • Call 800-651-1601 For More Information • www.farefoods.com December 2013 NICA News

31

New Members Violet Bonilla All So Good, CA

Federico Delgado Amazon Wonders, FL

John Stoorza III

Bow-Ben Concessions, Inc., FL

Donna Kness

Gearhart Events, OR

Judy George

George’s Fun Food, FL

Theresa Dronsfield

GIANT Lemonade Cup, LLC, OH

Shawn Skidmore

Papaskid’s Concessions, MS

Tim Seivers

Seivers Concessions, PA

Jason Brill

Southern Comfort Kitchen, CA

Gerald Sapp

T & T Concessions, IN

Order A custom NICA collector’s basket today to celebrate our 20th Anniversary!

Only $40 32

December 2013 NICA News

While Supplies last!

Call the NICA Office at (813) 438-8926 or visit us online at www.nicainc.org to celebrate 20 Years of NICA!

Retractions

Vincent Nelson of Vinnie’s Fine Foods was incorrectly labeled in the caption on page 19.

Vincent Nelson & the Girls Producing Amazing Pizza

Membership Contest 2013 General Membership Art Pokorny.............................................................................................. 1 Audrey...................................................................................................... 1 Bartlebaugh Amusements...................................................................... 1 Brett Rubert............................................................................................. 1 Coca Cola................................................................................................. 2 Dan Lusenhop......................................................................................... 3 Daryl Whicheloe...................................................................................... 3 David Penn............................................................................................... 1 Don Delahoyde........................................................................................ 1 Doug Guinsler.......................................................................................... 1 Dutchess County Fair.............................................................................. 1 Fare Foods............................................................................................... 1 Heather Sattler, CCE................................................................................ 4 Janet Hill.................................................................................................. 1 Jennifer Giordano.................................................................................... 4 Josh Seivers............................................................................................ 1 Judi Gruver.............................................................................................. 1 Judy Henbury.......................................................................................... 2 Lisa Thompson....................................................................................... 1 Lucky Henner........................................................................................... 2 Mamadou Diop........................................................................................ 2 Mark Neagles.......................................................................................... 2 Mike Beaver............................................................................................. 1 Mike Peterson.......................................................................................... 1 Nancy Miller............................................................................................. 1 Randy Reichert, CCE................................................................................ 2 Richie George.......................................................................................... 1 Rick Pachell, CCE..................................................................................... 1 Russ DiPasquale..................................................................................... 1 Russ Harrison, CCE................................................................................. 3 SanDee O’Brien, CCE............................................................................... 1 Sharonne Laws........................................................................................ 1 Sherrie Martin.......................................................................................... 1 Kansas State Fair.................................................................................... 2 Sysco....................................................................................................... 2 Tom Hodson............................................................................................ 1 Wisconsin Cheese................................................................................... 1

NICA Reps

Dannie Moreland..................................................................................... 9 R. Josh Stremmel.................................................................................... 2 Ted Wentz................................................................................................ 1

Board of Directors

Dominic Palmieri..................................................................................... 2 Don Kenna............................................................................................... 1 Greg Miller, CCE....................................................................................... 1 Joe Potillo, Jr. ......................................................................................... 2 Justin Sattler........................................................................................... 1 Tim O’Brien, CCE..................................................................................... 3 Tony Trafton, CCE.................................................................................... 2

Administration

Alta Mosley.............................................................................................. 9 Office .....................................................................................................20 Rey O’Day................................................................................................ 2

Prizes * Carnival Cruise Package - (valued over $1500) a drawing will be held for all the members who refer new/former members in 2013. For every new/ former member referred, the recruiting member will receive 1 chance to win the Carnival Cruise. * $500 Cash - For every new/former member referred, the recruiting member will receive 1 chance to win the $500. * NICA National Rep Contest - Winner will receive $500 cash and is eligible to win any of the above-mentioned prizes.

Drawings to be held in Tampa, Florida in February 2014

December 2013 NICA News

33

Register Today! for the

NICA Sysco Marketplace Food Show at the WFA Convention Anaheim Marriott • Anaheim, CA Monday, Jan 6 from Noon to 4 PM & Tuesday, Jan 7 from Noon to 3 PM

Schedule of Events

NICA Membership Reception: Monday, Jan 6 from 4:30 to 5:30 PM Concessionaire’s Meeting: Monday, Jan 6 from 5:45 to 7:00 PM Principles of Food & Beverage: Tuesday, Jan 7 from 3:15 to 5:15 PM

Held in conjunction with the Western Fairs Association 2014 Convention Convention Registration: www.wfaconvention.com | For Booth Applications: www.nicainc.org

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December 2013 NICA News

December 2013 NICA News

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National Independent Concessionaires Association, Inc. 1043 E. Brandon Blvd., Brandon, FL 33511 Time Sensitive Mail • December 2013 Issue

PRSRT STD U. S. POSTAGE PAID STEVENS POINT WI PERMIT NO. 272