BACHELOR OF SCIENCE
SOCIAL MEDIA AND DIGITAL MARKETING CONCENTRATION A Powerful Educational Experience We are living in the content creation economy. Digital content, in all forms, has the power to attract, engage, and propel brands to market leadership. The philosophy of this concentration is that content excellence is the foundation of all social media and digital marketing. Students learn how to create, distribute, measure, and grow engagement with content to achieve organizational goals. They will create a rich, deep, and creative content portfolio that will serve as proof of exceptional abilities upon graduation, thereby leading to a distinct advantage in career development.
A Cutting-Edge Curriculum In addition to courses in marketing strategy, integrated marketing communications, and marketing research, this concentration includes four distinct courses that are the pillars of social media and digital marketing: • • • •
Social media planning Digital marketing tactics Applied digital analytics Content marketing principles
The goal of this concentration is to prepare students for rewarding and exciting careers across the spectrum of opportunities in the social and digital space.
QUALITY
The foundation of this concentration is content excellence. Students learn the latest content strategies and tactics for impact.
RELEVANT
Students develop an extensive content portfolio based on careful study of the world’s leading social and digital marketers and insights from award-winning agencies.
INDUSTRY CERTIFICATIONS
The concentration is designed to jumpstart careers in social media and digital marketing. Students complete the concentration with industry-recognized certifications.