MASTER’S OF BUSINESS ADMINISTRATION IN
STRATEGIC MARKETING
A Powerful Educational Experience Students pursuing our Strategic Marketing concentration will be able to advance their skills within social media or digital analytics for specialized career advancement. Understanding this unique course of study can transfer to a wide variety of professions and organizations within the marketing industry. This program is offered fully online or in person to meet the needs of students in any area or position.
A Cutting-Edge Curriculum The strategic marketing concentration allows students to gain insight into the key sub-areas of product and marketing communications, marketing engineering, and global marketing strategy. All of the courses in the marketing concentration are designed to give students a solid, well-rounded background in the qualitative and quantitative aspects of strategic marketing. Within our Strategic Marketing Concentration, we have designated two specializations for students who are looking to direct their focus within a specific area of marketing: • Social Media Marketing specialization for students who are looking to focus on the strategies and marketing within social media. • Digital Analytics specialization for students who are looking to analyze big data and the marketing engineering. Expenditures on social media and digital marketing now comprise over 50% of marketing budgets. However, eMarketer reports that firms are lagging in developing expertise, best practices, and talent in transforming to a social and digital mindset. Niagara University offers these advanced courses to assure that students and firms are at the cutting edge of leadership of the digital enterprise.
FLEXIBILITY
AFFORDABILITY
QUALITY
Complete your studies in as little as one year (or at your own pace) – with a flexible schedule that includes on-campus, online, hybrid, and weekend course offerings.
We provide an affordable tuition rate that allows for access to scholarships, graduate assistantships, and corporate partnership discounts. Additionally, working professionals may have access to employer reimbursement funding.
Faculty leading these courses have extensive field and research experience and are leaders within the industry regionally. They bring that expertise into the classroom, offering the most in-depth look into industry operations and best practices.