West Reading Avenues Winter 2023-24

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AVENUES Arts, Shopping & Entertainment On and Off Penn

Winter 2023/24

The New West Reading Motor Club Make the Season Merry& Bright

Coming Soon…

GoggleWorks Art Park

Your one-stop-shop for organic produce, local meat and dairy, grocery staples, specialty ingredients, supplements, and more! Conveniently located at the Knitting Mills, just a block from Penn Avenue in West Reading.

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TABLE OF CONTENTS

Cheers to

100

AVE NEWS

years

3

Reflecting on My Work

4

What’s New On and Off Penn

JIMMIE KRAMER’S PEANUT BAR

COMMUNITY 6

Prepare for Winter Emergencies by Having a Plan

8

Let’s Talk About...

10 GoggleWorks Center for the Arts Breaks Ground on Art Park 12 Awesome Toy Drive 14 Giving Back to the Community 16 The Works in Wyomissing 18 West Reading Motor Club: a modern classic 22 Jimmie Kramer’s Peanut Bar Restaurant Celebrates Its 100th Birthday in Downtown Reading!

24 West Reading Farmers Market 25 Volunteer with the West Reading Borough Park and Recreation Department 26

Make the Season Merry and Bright on Penn

EVENTS 30 Must-Attend Events (December thru February)

Signature Drink Along Penn

When you finish your shopping and start thinking about a spectacular way to end the day, how about an amazing beverage or two along Penn? And what a great way to kick off a wintery evening before a great dinner and a show downtown?

Introducing The Peanut Bar’s Christmas Peppermint-tini!

Head to the Peanut Bar Restaurant for this delightful drink, and don’t forget to add a decadent dessert for a perfectly sweet treat this season.

What’s all the magic in the glass?

It’s a beautiful blend of: Candy Cane Peppermint Moonshine, Smirnoff Vanilla Vodka, and Vanilla Cream, all placed in an Omega Martini Glass, and garnished with a chocolate swirl and a crushed candy cane peppermint rim!

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Cover Photo - West Reading Motor Club

The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

All rights reserved. No portion of this publication may be reproduced electronically or in print without the express written permission of the publisher.

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AVE NEWS

Reflecting on My Work

by Mark Ratcliffe, Main Street Manager, West Reading Community Revitalization Foundation

T

his will be the last Avenues article I write.

As I turn over my post to the next Main Street Manager, I reflect on my goal of leaving West Reading in a better place than where I found it six and a half years ago.

West Reading has grown a lot since I opened my first business here in 1989. During my tenure, West Reading has continued to grow even in the face of the COVID-19 pandemic. COVID19 caused the closure of eight businesses, but over 25 businesses opened and many more since. Today, store fronts fill up as soon as they become available. I find it rewarding to see so many businesses open and truly succeed. It is not easy to open a new business and keep it going. Not every business has what it takes to survive, but I have seen more than average succeed recently in West Reading.

As someone who was here before there was a Main Street program, I can safely say we are a far cry from where we were in 1989. The Main Street program was established in 1999 and has worked to improve our sidewalks, and add new and improved light posts, benches, trash cans planters and banners. We have helped fund other sidewalk restoration projects and helped repaint numerous residential buildings throughout the borough. We have added over 30 murals and continue to add more murals.

Art on the Avenue was started 28 years ago and has grown to be our most successful event. Both Art on the Avenue and Fall Festival drew almost 200 vendors and over 27,000 attendees—raising awareness of our community and cash for our businesses. These events also help raise needed funds that support the revitalization efforts.

West Reading has also become one of Berks County’s best attraction and retention tools. I constantly hear how when local corporations are looking to attract new talent, West Reading is the first place they use to showcase what a great area in which to live.

We continue to improve our community and are currently working on our biggest art project yet, the repainting of our gateway railroad bridge.

We also will be adding new LED lighting to help brighten Penn Avenue and reduce costs for the borough.

VISIT US ONLINE

We couldn’t do any of this without our community’s support, and I personally want to thank everyone who has supported us over the years. I know there is still room for growth, but I am proud of where we are today and look forward to working with and watching the next manager take us to an even better place in the near future.

visitwestreading.org

3

AVE NEWS

WHAT’S NEW ON AND OFF PENN The winter season is a perfect time to check out everything that’s new, on and off Penn. Enjoy the fresh air of winter temps as you take a stroll to check out the merchandise and services our new businesses have to offer. It’s all about food, fun, and fantastic finds.

There’s something for everyone along the Penn corridor!

A Light in the Attic, a Modern Speakeasy at The Barley Mow A Speakeasy-inspired restaurant is moving in above The Barley Mow. A new American restaurant focused on unique small plates, craft cocktails, beer, and wine, ALitA looks to the past but reimagines a speakeasy with modern sensibility. A Light in the Attic hopes to shine a light on the diversity that is West Reading.

719 Penn Ave, 2nd Floor, West Reading 484-926-2094

Legacy Cigar Lounge The Legacy Cigar Lounge is a veteran-owned, family-owned premium cigar retailer, opened at the previous site of Chef Alan’s. Legacy serves both food and drinks and boasts a state-of-the-art air filtration system so guests can relax and enjoy 4500 square feet of TV, game tables, comfortable seating, and even live entertainment. Legacy offers memberships which include perks like a personalized humidor locker and has event space available.

Brooklyn Place With their first location on Rockland Street in Reading, Brooklyn Place is now serving their New York-style foods in West Reading.

Stop in for breakfast and brunch, including coffee, smoothies, fresh squeezed juice, hot and cold sandwiches, salads, and bagels.

101 South 5th Ave., West Reading 484-755-5107

559 Penn Ave., West Reading 484-258-1707 • www.legacycigarpa.com

Betsey’s Boutique Shop Betsey’s Boutique Shop moved from the 500 block of Penn Avenue to their new home at 720 Penn. Betsey’s is a fun shopping experience with a mission to give back to its local community.

Check out their clothing, footwear, accessories, and home décor, both on Penn and online.

720 Penn Ave., West Reading 610-406-5490 www.Shopbetseys.com

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Avenues Winter 2023/24

Blank Canvas Formerly known as Reading Art Works, the 16,000-squarefoot event space is now under new ownership, continuing to host weddings, baby showers, corporate events, and more! Blank Canvas has a large ballroom that hosts 200 guests and a small ballroom that hosts 50 or less. They also have smaller studio spaces available for lease to any businesses looking for a home.

715 Clinton Street, Reading Capriel Phinney 717-601-1544

Noodl Head to Noodl for their new Bubble Tea Bar. Noodl will be offering brown sugar, taro, and strawberry flavored bubble tea, a beverage originating in Taiwan and highlighted with tapioca bubbles or “pearls.” Customers can even choose to substitute the standard flavors for a PureBlend tea flavor already offered by Noodl.

428 Penn Ave., West Reading 610-750-6160 www.thenoodl.com

West Reading Motor Club The newly opened Motor Club brings hospitality and locally inspired dishes in a historic space.

Come experience conversation, libations, and celebration, plus elevated fare including shareable appetizers, soups and salad, entrees, shareable sides, and desserts, in a classic atmosphere reminiscent of days gone by.

610-743-5951 416 Penn Ave., 1st floor, West Reading www.westreadingmotorclub.com

Luxus Boutique Online Opened at the beginning of October, Luxus Boutique Online treated West Reading with a brick and mortar shop showing off their dresses, tops, accessories, and much more.

Stop by to see what Luxus has in store for you.

12B South 5th Ave., West Reading (between Tristan and Sons Cakes and Shakes and Tinsel & Twig LLC.) 610-781-8028 www.Luxusboutiqueonline.com

The Wired Puppy at Willow Creek Brewery A great breakfast or brunch option, The Wired Puppy is bringing fresh brewed coffee, tea, and beverages to Penn Avenue, plus a great assortment of baked goods, sandwiches, and other delicious menu options. The Wired Puppy is excited to share their morning treats with the West Reading Community.

643 Penn Ave., West Reading 484-706-2408

Zerbe Photography This fall, Zerbe Photography’s studio made its move from Reading to Penn Avenue in West Reading. Zerbe is thrilled to capture everyone’s special moments or commercial needs from a location that is both beautiful and professional and is excited to bring a passion for photography to the vibrancy of the Avenues.

530 Penn Ave., West Reading 610-376-0379 www.zerbestudio.com visitwestreading.org

5

FROM THE READING HOSPITAL

Prepare for Winter Emergencies

by Having a Plan

by Rafael Henin, System Director Emergency Services, Reading Hospital

E

mergencies come in many forms, but with a good plan in place, you’ll be ready to handle the worst of them. The best way to prepare is to not only plan but practice that plan.

Emergencies such as natural disasters like flooding, snowstorms, or earthquakes can leave you stranded at home or on the road.

My role as System Director Emergency Services means I’m familiar with planning and so I wanted to share some useful suggestions to help you create a safe and effective plan that you can update annually.

The best way to prepare for the worst is to plan for it. For starters, every family should have an emergency plan that they have practiced together. Develop a plan to shelter in place and stock up on supplies in advance, such as water, canned food, diapers if needed, batteries, and candles. Cards and board games can come in handy too. Supermarkets tend to become picked over when severe weather is imminent. I recommend enough for a minimum of three days and up to 14 days.

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Avenues Winter 2023/24

Have an emergency supply kit. A first aid kit, flashlight and spare batteries, baby supplies, pet supplies, manual can opener, fire extinguisher, sleeping bags, a battery-powered radio, plastic bags, medical devices, and prescription and non-prescription medicine are a few important items to keep on hand. During the winter months, a generator or USB-powered heated blanket can help provide necessary heat. Check the expiration dates of the food, water, and fire extinguisher in your kit at least once a year.

Plan to act. Have escape routes mapped out and practice using them with your family at least once a year. It’s a good idea to plan a way to send and receive messages to family members who live outside of your home so that you can communicate in times of need. When it comes to your children, form a plan that considers the best way to evacuate with them but plan on how you would reunite in case you are separated. Prepare for your animals as well, and practice both routines annually to make sure everyone is aware of where they need to go to be safe and what their role is.

In addition, know how to turn off your gas, electric, and water, in case it’s necessary. When the weather calls for a snowstorm, charge all your devices, including power banks.

Keep supplies in your car. I strongly recommend an emergency kit for your car. A first aid kit, batteries, flashlight, battery-powered radio, bottled water, shovel, energy snacks, jumper cables, maps, and roadside flares are a few things that can help keep you safe if you ever find yourself stuck or stranded. For the winter months, keep gloves, hats, blankets, de-icer and a spare set of warm clothes. If traveling with kids, keep some games or books in the car as well.

Rent an AED for free. The Friends of Reading Hospital have partnered to offer the HeartSAFE Berks County AED Loan Program. I strongly encourage everyone to take advantage of this program. An AED, or automated external defibrillator, is used to help those experiencing sudden cardiac arrest.

AEDs are very easy to use and you’ll receive a brief training when you pick up your rental unit. The machine will talk to you to guide you through the steps, and you can’t shock someone who doesn’t need it, so you don’t need to worry about causing harm.

If interested in having an AED at your event, contact Berks HeartSafe at 484-628-8434 or Heartsafe@towerhealth.org.

Learning CPR and how to use an AED are both valuable skills that could save someone’s life.

At the end of the day, the best way to be prepared is to plan.

Disasters can come in many forms, but with an annual checkup on your preparations, you can be ready for almost anything. I encourage you to sit down with your family and discuss the best course of action that you can take to make sure you’re prepared for the winter season.

Reading Hospital Road Run Recap Another successful year for the Reading Hospital Road Run, the annual event hosted by The Friends of Reading Hospital on Sunday, October 15, 2023, with more than 750 runners.

Top Photo… Ready to Run… from the starting line.

Bottom Photo…Charles F. Barbera, MD, Reading Hospital president and CEO – Ready to Run.

visitwestreading.org

7

COMMUNITY

Michael Leifer,

Let’s

Talk About...

President/CEO

The Peanut Bar Restaurant 332 Penn Street, Reading

Our businesses are truly The Talk of the Town.

In this issue, we celebrate the 100th Anniversary of Jimmie Kramer’s The Peanut Bar Restaurant and talk to its third-generation owner and operator.

Avenues: What would you like people to know about The Peanut Bar?

ML: The Peanut Bar Restaurant has been a Berks

by Karen L. Chandler

County landmark for 100 years, started by my grandparents and continued by my parents. I have been working here for 55 years and we care about the people who walk in our door, and we love to see them be part of The Peanut Bar family.

Avenues: And what should we know about what brought you to today?

ML: I grew up in the Pennside area, right across from

Michael in photos with Harold Leifer, father (passed in 2000), partner and former CEO of The Peanut Bar. Harold was also known as “The Mayor” or “Grand Gentleman” of Penn Street.

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Avenues Winter 2023/24

“The interaction with staff and with our guests is what drives me. People often talk about our history, but it’s about the history being made every day by people coming in every day making new memories.”

what used to be Carsonia Park, and in this building right here, The Peanut Bar Restaurant. I went to Mount Penn, which is in the Antietam School District.

I was there until 1978 and went to Albright College for several years. I came into this business full-time in 1978 as a bartender. I liked the business and continued into a management role in the mid-80’s and decided to go back to Albright to finish my degree. When I started it was a pre-med major because I had been doing work with Governor Mifflin Ambulance, which I continue now with Western Berks Ambulance after 45 years. But in 1998 I finished at Albright at the top of my class in Business Administration. I have lived in Spring Ridge since about 2000.

Avenues: What is your current role here and

what past experiences did you have to prepare you for your career at The Peanut Bar?

ML: The business was founded by my grandfather,

Jimmie Kramer, his wife, Addie Kramer, and continued by my parents, Harold and Bea Leifer, and my aunt.

They were awesome and I couldn’t have been luckier to have the parents that I had.

I grew up right in this building and started doing work here at eight years old; bussing tables, washing dishes, cleaning bathrooms, cleaning peanut shells. I worked for about a year and a half at the Mount Penn McDonald’s where we had a manager named Dave Wiest who taught you to do everything right. There was no halfway. I still have friends who worked there who come to see me here on a regular basis.

So, a number of things prepared me to work here. My time at Albright because the program I was in was all case studies and you put everything you did in your real job into your classwork. Marketing, business, ethics, accounting, etc.

Also running multiple non-profit organizations has helped me here as well.

Avenues: When you think of The Peanut Bar’s history, what inspires you most about this historic spot?

ML: Memories. The most important thing we find about

our guests and our staff is the memories they’ve made here, the relationships they’ve started. People tell me it’s the place where they had their first date; many of our staff have formed long-lasting marriages here. It’s all about relationships and caring about who is walking in the door and I think that’s very much the difference between us and some of the chain restaurants. We really care about who comes here and it goes beyond the amount spent. It’s about the person and the way our staff and I light up when we see people come in the door. By nature, I’m an introverted person, but when I’m talking to guests here I am in my element.

Avenues: What do you love most about your dayto-day and why do people keep coming back?

ML: The interaction with staff and with our guests is

what drives me. People often talk about our history, but it’s about the history being made every day by people coming in every day making new memories. It’s people 2nd, 3rd, 4th generations coming in together.

Avenues: What excites you about your menu offerings and how do you keep them interesting?

ML: We make everything from scratch at The Peanut Bar.

Our chef is absolutely wonderful and our team in the kitchen is excellent. I shop at Shady Maple very regularly and we do a lot of local sourcing when we’re able. We change things on a regular basis and listen to what our guests want.

We recently expanded our vegan menu because we have people who request that and we wanted to meet a need.

We accommodate people in every way we can, vegan, vegetarian, gluten-free, other allergies. We are careful about how we address people’s dietary wants. A lot of places you can’t get everything from a sandwich to an appetizer, all the way through to a high-end meal, and here we are very diverse.

Avenues: What menu offering is your biggest seller?

ML: Our chicken or shrimp peanut butter pasta is our new signature dish that we started doing three months ago and it’s become our biggest seller. We can do it as a combination, we can do it with vegetables, we can do it gluten-free. The original idea for it came from a recipe from an Animal Kingdom Resorts, South Africa, restaurant for a peanut butter rice. Peanut butter, coconut milk, soy, ginger, and some other ingredients. It’s diversity in that dish, with lots of variations. People want to enjoy those options.

Avenues: How do you feel about the future of downtown Reading and why do you encourage everyone to explore the Penn Corridor?

ML: We are thrilled about Alvernia being in town. The

Santander Arena and the Performing Arts Center are absolutely wonderful, and I can’t speak highly enough about the DoubleTree. It’s all wonderful and the entire Penn Corridor is great. We would like to see more growth on the higher-end retail side and to see more people walking Penn Street again like back when I was much younger. We get people in town when they’re here for purposes. Santander has done a fabulous job bringing events downtown and people get a great experience at the DoubleTree.

Avenues: What are your favorite spots to visit along the Penn Corridor?

ML: My favorite spots would be Santander Arena, the

DoubleTree, the Bar Cart in West Reading, and I can’t speak highly enough about the Kuhn Funeral Home in Wyomissing; they are incredible people. A favorite spot for lunch since we aren’t open at lunchtime anymore is Brewer’s Bar and Grill in West Reading. The staff there is great. Also, Rieck’s Printing does all of our printing and they’re a tremendous organization.

visitwestreading.org

9

COMMUNITY

GoggleWorks Center for the Arts Breaks Ground on Art Park Construction at art center includes new restaurant, greenspaces, and outdoor venue.

by GoggleWorks Center for the Arts

Amidst the festive atmosphere of Pumpkin Palooza, one of its largest community events, leaders from GoggleWorks Center for the Arts held a groundbreaking ceremony for Phase 1 of the GoggleWorks Art Park. This landmark occasion welcomed a host of leaders and celebrated the construction in downtown Reading, which will include new greenspaces, an outdoor cafe, two performance stages, and a restaurant operated by DoubleTree

by Hilton Reading.

“Our shared dream is that the Art Park becomes our vibrant town square, the heart and soul of our blossoming city,” said Sandy Solmon, CEO of Sweet Street and chair of the GoggleWorks Art Park committee. “It will be so beautiful, so green, so welcoming, and so collaborative that all aspects of our diverse community will pour onto our grounds, inviting participation inside our walls as well. And in this creative hub, the making and sharing of art and conversation will transform each of our lives and ultimately our community.”

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Avenues Winter 2023/24

Leaders designed the groundbreaking activities to emphasize the organization’s commitment to community growth, unity, and sustainable placemaking. Local and state representatives, dignitaries, and project supporters convened at the fall-themed event to plant vegetation into portable soil beds.

Levi Landis, GoggleWorks Executive Director, said the construction is planned for completion in 2024, when GoggleWorks will begin planning regular programming in the outdoor venue, including performances, First Fridays, and other community events. DoubleTree by Hilton Reading has begun catering and food programs at GoggleWorks, but the partners have not announced an opening date for the restaurant. Landis said the GoggleWorks parking lot would remain open, but visitors will use its doors on Washington St. as the main entrance during construction. GoggleWorks visitors, which number 250,000 annually, are advised to visit the GoggleWorks website or call ahead for details on accessing the campus during construction.

“While this is a ground-breaking event, it’s really more of a soil-planting,” said Landis. “These beds represent our commitment to community growth and the nurturing of a vibrant, inclusive, and creative space. A roster of invited dignitaries participated in the activities and espoused the significance of the GoggleWorks Art Park for the Reading community, including: • City Council Chair Donna Reed • City Councilor O. Chris Miller • County Commissioner Michael S. Rivera • First Energy Foundation Representative Marisela Fuster • Mayor Eddie Moran • Our City Reading E.D. of Economic Development Scott Gruber • PA Senator Judith Schwank • PA House Representative Johanny Cepeda-Freytiz • PA House Rep. Manny Guzman.”

Located in downtown Reading, GoggleWorks operates in a former goggle factory and is composed of 145,000 square feet of creative space. GoggleWorks offers year-round arts education, including workshops, classes, and visiting artists; community outreach programs; a summer residency; youth programs and camps; 35 on-site studio artists; the Albert and Eunice Boscov theater; three galleries for exhibitions; the Berks Launchbox maker space; and 16 communal learning environments including hot glass, wood, printmaking, warm glass, metals, ceramics, photography, virtual reality, and urban gardens. Learn more at goggleworks.org.

VISIT WEST READING FOR THE HOLIDAYS visitwestreading.org

11

COMMUNITY

Freddy Vasquez brings joy to Berks County Youth

by Melissa Hassler, Membership Coordinator for GRCA

I

n the heart of Berks County, a remarkable individual has been using his talents and passion for giving back to create something extraordinary. Freddy Vasquez, the founder of FXV Digital Design, has taken his love for Christmas and his community to establish “The Awesome Toy Drive,” an initiative to collect toys for underprivileged youth during the holiday season.

Vasquez’s journey to becoming a light for needy children is as unique as it is inspiring. Originally hailing from New York, he ventured into marketing by promoting his band during the 90’s and early 2000s. His marketing skills flourished in the music industry, and eventually, he decided to use that expertise to build his own successful business, FXV Digital Design. In 2009, Vasquez moved to Wyomissing, where he discovered a profound passion for giving back to his newfound community.

“I’ve been very blessed in my life and the only way I know how to thank the universe for giving me so much is by giving even more back, and when it comes to children, I’m all in. My goal is to collect for thousands of children in the years to come and beyond my time here on Earth,” said Vasquez.

The Awesome Toy Drive collects toys for several local organizations in Berks County, including the Children’s Home of Reading, Concern for Kids, Olivet Boys & Girls Club and 12

Avenues Winter 2023/24

Opportunity House. Vasquez’s desire to give back to the community that had welcomed him and his deep affection for needy children made the initiative a natural choice.

The drive’s growth has been impressive, with 32 locations participating in the collection efforts last year. Vasquez’s approach is simple yet effective: he invites small businesses to host a tree adorned with gift ornaments at their premises. Employees and customers can choose one or more tags from the tree, each representing a child’s wish for a holiday gift.

The collected gifts are then gathered and delivered to the designated charities. One of the most beautiful aspects of The Awesome Toy Drive is its inclusivity. Vasquez invites everyone to join in the endeavor. Whether you’re an individual looking to make a difference, or a business interested in participating, there’s a role for everyone. Volunteers are needed to drop off trees and ornaments and to assist in collecting donated toys at the end of the drive.

“The best way to help is by grabbing an ornament and purchasing a gift. But if you can’t, then PLEASE SHARE ON SOCIAL MEDIA! The more people that know about the drive, the better our chances are at filling every request by the children in need,” said Vasquez.

Happy Holidays! ere’s no time like the PRESENT to ank my Customers, Family & Friends for the Support you gave me throughout the Year.

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.e ultimate professional, Lisa is the #1 Top Producing Century 21 Agent in the State of PA, and is consistently ranked in the Top 100 in the US., but proudest of her ranking in Berks County. Lisa cares about the communities she serves, and it shows in her commitment to others.

In these challenging times, Lisa never waivers in her objective to help her clients reach their objective. It is always about YOU. When you are ready to buy or sell, Team up with the Tiger!

The best thing about the drive is that everyone can contribute in some way, whether by purchasing a gift or simply spreading the word on social media. Vasquez emphasizes that, “The more people that learn about the toy drive, the greater the likelihood of fulfilling every request made by needy children. It’s all about building a sense of community and shared responsibility for the well-being of those less fortunate.”

For details on how you can make magic for children in need this Christmas Season, contact Vasquez at (484) 509-4285 or visit www.awesometoydrive.com.

visitwestreading.org

13

COMMUNITY

Giving Back to the Community Team Anewalt’s Shines a Light on Holy Spirit Horse Farm

I

n keeping with an ongoing commitment to give back to the area communities their company serves, the team at Anewalt’s Landscape Contracting is again lighting up the Holy Spirit Horse Farm and Horse Sanctuary in Wernersville through their Spruce It Up Lights & Winter Décor service.

It brings everyone involved joy to shine a light on an organization which works so hard to enhance the lives of both people and animals.

Our team was elated to spruce up the Holy Spirit Horse Farm.

Their treatment and love of the animals is heartwarming and God-driven. Hopefully our lights make the farm sparkle just a little bit more! – Lori Anewalt The Spruce It Up pros love to light up not only two large barns and three horse run-in buildings, but also a giant and beautiful linden tree at the sanctuary.

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Avenues Winter 2023/24

Holy Spirit’s Rebecca Wright said, “On a literal side, the lights are great for feeding at night. I can actually see what I’m doing.

That being said, the lights create a warm atmosphere that is calming, peaceful, and all around pleasant. Everyone loves the ambience they bring to the farm and how it adds to the environment that’s already there.”

The farm and sanctuary, officially founded as a 501c-3 in 2017, began as a haven for horses that were either sick or verging on homelessness, but grew both in the size of their facilities and the services offered to both animals and people.

A heartbreaking need was realized in the surrounding area for help with unwanted aging horses, suffering horses, and off-track thoroughbreds, not to mention other farm animals and small pets. The programing at the sanctuary grew to include regular riding lessons, and riding opportunities for individuals with special needs or traumas.

Holy Spirit also offers school and scouting programs, day camps, parties, volunteer experiences, field trips, traveling pony rides, and wagon rides.

And the staff ’s passion to help horses is seen in ongoing efforts to find perfect homes for both horses and ponies who are candidates to leave the farm.

“For me personally, the farm has become my life, and it means so much more to me than just the animals and the work. It means caring for many others outside of myself, dedicating myself to a good cause, and taking an active role in my community,” explains Rebecca.

“Those who seek solace here, including the horses, are met with a friendly and peaceful atmosphere that really does bring joy.”

Team Anewalt’s strives to bring joy to the community with its Lights & Winter Décor program, offering a custom design of your own home or business’s great outdoors to create an inviting winter landscape.

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Just as a plant needs the right conditions to become healthy and strong, your outdoor projects need the right staff with a passion for quality to ensure that your landscape dreams come true.

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We work with you to design the perfect outdoor space you, your family and friends will enjoy!

Build.

From pools, patios, walkways and more, we work within your budget to build quality, timeless outdoor spaces.

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Today, events are scheduled throughout the year for the public to personally experience the love and commitment the farm brings to the animals and people it serves.

Relax.

We provide year-round premiere landscape maintenance, so you can spend time enjoying your family!

Ask us about our exquisite & serene Anewalt’s Butterfly Garden Designs!

610.916.7070 | www.AnewaltsLandscape.com

For more information on events, volunteer and donation opportunities, plus scheduling group activities at Holy Spirit Farm and Sanctuary, go to www.holyspiritfarmhorsesanctuary.com.

For more information on Anewalt’s Lights & Winter Décor, go to Lights & Winter Décor at www.AnewaltsLandscape.com or call to ask about the Anewalt’s Trees and Bees for Tomorrow initiative to increase both native trees and pollinators at 610-916-7070.

visitwestreading.org

15

ICONIC BUILDINGS

The Works in Wyomissing

by Karen L. Chandler

D

id you know that a well-known spot for both kids and adults to let loose and have fun began as a building which was built and designed to be the first factory of its kind in the United States?

The Works on Bern Road in Wyomissing may have started its own story in 2002, but its home is the site of the historic Textile Machine Works, dating back to 1896 and the birth of the famous Reading area textile industry.

Paying homage to the roots of the old factory, the name “The Works,” along with the tagline “geared for fun,” was all about Wyomissing Industries and the story of Reading’s fame in the manufacturing industry, as well as The Works’ vision to provide fun, unique, local entertainment.

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Avenues Winter 2023/24

One of the many reasons for the rise to fame of the Reading area was the settling of Ferdinand Thun and Henry Janssen here in 1892. In Germany, these entrepreneurs worked in the decorative braid business; the braids being a key addition to the bottom of ladies’ long skirts to protect them from dirt and wear. In those days, the braiding was created by hand.

Thun and Janssen saw a need and opened the first division of Wyomissing Industries, the Textile Machine Works. The goal of the new factory was to build the machinery needed to produce the braid for all of those skirts and eliminate the difficult process of making braiding by hand.

The first factory of its type across the country, the Textile Machine Works grew and also began building the equipment required to make the coverings for electrical cables, fulfilling

another need as electricity was quickly gaining popularity and the cable covers were crucial.

And don’t forget those braiding machines. The machines were such big sellers that Thun and Janssen decided to sell the braiding on their own, using the popular machines they developed themselves.

The braid business went down as ladies’ skirts rose, but other divisions were developed by the innovating partners, eventually creating that famous manufacturing hub in Wyomissing, known as Wyomissing Industries.

Today, The Works is best known as a favorite hangout for anyone looking for fun.

With activities like the Game Room and Arcade, Xtreme Air Indoor Entertainment Center, Ballocity, Slick Willy’s, and The Laser Mill, The Works is a guaranteed hit for parties or a just a great change of pace for any occasion.

There’s no need to drive when you’re looking for a snack or a meal after go-karts, climbing, and trampolines, because The Works Restaurant is right on site serving everything from snacks to steaks. While you’re there, take in the historic feel of the old building and enjoy the cool vibes of the décor.

And if you’re thinking about dinner and drinks, Building 24 Kitchen and Bar is right there too, and offers dining, nightlife, and even live entertainment. Building 24 brings everyone a diverse menu specializing in sourcing local ingredients for both food and beverages, plus a changing and creative wine list.

For more information about everything you’ll find at The Works, go to www.workswyomissing.com. visitwestreading.org

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RESTAURANT REVIEW

West Reading Motor Club: a modern classic

by Elizabeth Siegfried

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Avenues Winter 2023/24

T

he Penn Avenue corridor in West Reading does not lack options for creative dinners and drinks, but most recently, I ventured into the West Reading Motor Club at 416 Penn Ave. Yes, this is the same place that warehoused classic cars upstairs and was home to several auto dealerships over the hundredplus-year history of the building. The WRMC pays true homage to this rich history – there’s a really cool repurposed hubcap art installation on the main wall along with other subtle nuances in their décor and menu.

Greeted by a warm but unassuming hostess, who also gave us a gracious goodbye when we left, we were seated in the bar area of their spacious dining room with ample table options. The atmosphere is intimate but open, modern, and classic, giving off an art-deco-meets-industrial vibe with up-tempo ambient background music and no screens. That’s right. Nary was a sport being sported on a screen, allowing patrons to truly connect with one another and their meals. The fine stemware and flatware add to the classic elegance. We started with perfectly shaken and portioned cocktails: a classic Grey Goose martini and the Congressman’s Lunch, which was creative and fresh. The rest of the drink menu is refined and simple, with something for everyone, and a classic, accessible variety of wines and beers.

Keeping with the modern-classic theme, the menu represents every palate and is clearly the work of someone who knows what they are doing with local and seasonal flavor combinations. We ordered several small plates, which they labeled as “shareable appetizers,” and they are shareable indeed. The beef carpaccio was a generous serving of espresso-rubbed tenderloin with a healthy dose of lightly dressed arugula, fresh black pepper, and shaved parmesan, and it paired well with a shrimp cocktail (six fresh jumbo shrimp with a nicely balanced cocktail sauce), and the “Clams Casino” toast. This is a new twist on an old classic, and I’m absolutely ruined for all other future clams casino, already dreaming about and craving this dish for the next time. Naturally, my inner child needed to order the frites served shoestring-style with béarnaise, which was a little thin but still had excellent flavor. Pleasantly full, we wish we had saved room for dessert. The warm pear tart and pistachio sponge cake with whipped ricotta sounded like heaven. continued on next page

THE LEGACY EXPERIENCE

More Than Cigars sta The humidor is staaed by certiied tobacconists to welcome guests that enjoy the lounge with bar, food, and entertainment services.

Memberships are available but not needed for the Lega experience. Cover Legacy charges only for special events. All are welcome!

Private Events Our venue is perfect for your special occasion, business meet up or corporate gatherings.

Cigar rolling services are available at Legacy or any location.

Monday Closed Tu-Th 12PM-11PM Fr-Sa 12PM-1AM Sun 12PM-8PM

www.legacycigarpa.com

PRESCRIPTION PHARMACY

West Reading Drug Store For the youngest to the oldest person on your list unique gifts, crafts, games, toys & much more!

Mon-Fri: 8am - 7pm Sat: 9am - 2pm Sun: 9am -1pm

visitwestreading.org

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RESTAURANT REVIEW

While we did not sample main dishes this time, the menu offers an appropriate variety of entrees that seem to be seasonal, thoughtfully put together, and intriguing – from classics like Steak Diane and Lobster Newburg to the Scottish salmon with fennel confit and lemon-garlic risotto.

The baked Brie sounded divine (fig, honey, thyme) and looked very generous when served at a table near ours.

Despite the sophistication and quality of the atmosphere, food, and beverages, the price point is digestible: $24$42 per entrée. While the service was not overbearing or pretentious, they were knowledgeable and the plates arrived at appropriate intervals.

The West Reading Motor Club is the perfect place for a special celebration, a date night, or to catch up with dear friends in an intimate and chic environment. On the Thursday we went, there was a full spectrum of clientele, from a variety of ages and backgrounds. Next time, we plan to pop upstairs after our meal to take in some live music in the Nitro Bar, or travel over the bridge to the Goggle Works or IMAX theater, or wander up the Avenue in the other direction for coffee, cigars, ice cream, drinks, or shopping. The possibilities are many. All I know is that I will be back, and soon.

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Avenues Winter 2023/24

EBS Commerce Quarterly ad May 2023_Layout 1 4/27/23 10:57 AM Page 1

610-372-0019

Second Year in a Row!

Edwards Business Systems has been named one of the Top Work Places 2023!

More than just an office technology company, EBS is focused on developing innovative business solutions, providing the best for our clients and building a dynamic workforce.

For cost effective, efficient and secure office technology, call Edwards Business Systems.

Or better yet, come join our team!

Fast Forward Office Technology edwardsbusiness.com • 610-372-8414

visitwestreading.org

21

COMMUNITY

Cheers to

100 years

JIMMIE KRAMER’S PEANUT BAR

Jimmie Kramer’s Peanut Bar Restaurant Celebrates Its 100th Birthday in Downtown Reading!

Circa: The Good ‘Ole Days

Current Day

A Berks County landmark for generations, today The Peanut Bar Restaurant has been highlighted on the Travel Channel and voted one of USA Today’s best restaurants in the nation for their wings. Guests to the historic spot are greeted with a convenient location, a large parking lot, seating for 200, and a cozy atmosphere, but most of all, a staff that is delighted to make those guests happier when they leave than when they came in the door.

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Avenues Winter 2023/24

J

immie Kramer, the child of Russian immigrants who came to America in the early 1900s, father and grandfather of the present-day owners and operators of The Peanut Bar, began his business over 99 years ago in the resort community of South Mountain in Wernersville, PA. The year was 1924; the era was Prohibition; and the establishment, which still stands today, was known as The Green Terrace Hotel.

It is unclear just how long Jimmie operated at this or any other of the many locations which his business occupied from 1924 ‘til he opened at 332 Penn Street in 1933. It is certain, however, that this colorful and enterprising young man was continuously on the move during these years. The “drys” would raid, close his place down and quickly he would reopen at another location.

It is definitely known, for instance, that in the mid-twenties he owned and operated a white tablecloth “speakeasy” on the north side of Penn between 4th and 5th Streets. With its black onyx dance floor, hatcheck girls in brief costumes and dance bands such as “Charlie Keller and His Hot Shots,” The Central Cafe must have been quite the rage.

With the repeal of Prohibition in December of 1933, “Jimmie Kramer’s The Olde Central Cafe” was legally born. Records indicate that in March 1934, the first legal liquor license was issued at the 332 Penn Street address. And as for the peanuts...

Jimmie introduced them in 1935, insisting his customers toss the cracked shells on the floor; well, they became part of our trademark…

Since those early days, two generations have followed. The daughters, Edie and Beatie, married, bringing Beatie’s husband into the business. Under Harold’s (Beatie’s husband) able leadership, the now renamed Jimmie Kramer’s The Peanut Bar grew and prospered. He brought retail experience and proper accounting principles into play, thereby guiding the Peanut Bar into the mid-1950s and paving the way for the third generation to join the restaurant/bar.

Today under Michael’s Leifer’s management, the restaurant thrives with new marketing ideas and special events. The back of the house is led by our Renowned Chef William Salcedo and he and our talented kitchen staff prepare the best combination of Annie’s tried and true, as well as an ever-evolving, eclectic cuisine.

For more information, go to www.peanutbar.com.

In the same year, another event took place, which was to change forever the face of the business. Annie “Mom” Kramer arrived and with her brought her pots and pans. Soon The Olde Central Cafe was serving soups and hot platters along with such delicacies as lobster tails at 35 cents, breaded haddock at 10 cents, and, of course, those much sought-after crab cake platters at 25 cents.

visitwestreading.org

23

EVENTS

West Reading Farmers Market by Growing Roots Partners

T

he West Reading Farmers Market features the very best in locally grown food and more. Winter may be coming, but the farmers market is open year-round – see the market schedule below! The producer-only market features locally grown fruits and vegetables, sustainably raised meats, poultry and farm fresh eggs, artisan baked goods and sourdough bread, local beer, wine & spirits, hand-made pasta, local honey, and value-added products made with locally sourced ingredients. We are committed to supporting and promoting the rich agricultural history of Berks County!

Check out the market website www.GrowingRootsPartners.com/ west-reading for more information including the updated weekly line-up of producers or to subscribe to the market newsletter.

Winter Market Schedule

Muddy Creek Soap Company OPEN HOUSE

Sunday, December 3rd from 11-3pm 20% Off Purchase Customized Gift Baskets, Teacher Gifts, Hostess Gifts, Stocking Stuffers, Gift Certificates

Hours: Sunday 11-2 • Monday Closed Tuesday-Saturday 10am-5pm Every 2nd Friday Open Late. Online Ordering Also Available.

Discounts throughout the Shop!

608 Penn Ave. West Reading, PA 610-816-7474 www.muddycreeksoapcompany.com 24

Avenues Winter 2023/24

500 Block of Penn Ave + 6th Ave between Penn & Cherry December 2023: weekly market, Sundays from 10am - 12 noon (no market on Sunday 12/31) January-April 2024: biweekly market, 1st/3rd Sundays from 10am - 12 noon Visit www.growingrootspartners.com/west-reading for up to date information.

Vendor List: B&H Organic Produce Bleiler’s Produce Patch Keim Orchards Amazing Acres Deep Root Valley Farm The Daily Loaf Good Girls Bakery Healthy Delights Cooking Oils JVB Brothers CO. Oley Ravioli Queen of Hearts Honey Revivalist Spirits Sheltered Valley Cider Betula’s Botanica Happy Dance Pet Bakery

Artist Zoungy Kligge

Looking for a reliable and trustworthy auto repair shop?

PA State Inspection Emissions Computer Diagnostics Electrical Repair Oil/Lube • Radiator Tire Sales • Steering Suspension Towing Referral • ARI Fleet Certified Licensed and Insured Call for appointment! 610-603-6220

Volunteer with the West Reading Borough Park and Recreation Department

230 Highland Street, West Reading www.witmoyersautomotive.com Mon-Fri 7:30 AM – 5:00PM

T

he Borough’s Park and Recreation Department provides fun and safe activities for Borough families. We have a Recreation Commission which meets regularly to discuss and plan upcoming events and projects. We are always looking for volunteers to join us in our efforts. Feel free to join us if you have the time to get involved.

Throughout the year, the Recreation Department hosts a variety of activities including the Dazzling Daughters Dance, Easter Egg Hunt, Christmas Tree Lighting, Haunted House & Hayride, Kid’s Fishing Rodeo, Karaoke Competitions, Vines ‘N Vibes Concert and Plantfest, Rides ‘N Vibes Bicycle Ride and so much more. Every summer, borough children are invited to take part in the borough’s playground program, which provides activities and field trips for children ages 5-12.

If you would like to join, or volunteer your time with the Recreation Commission, please contact the Director of Recreation at Borough Hall at 610-374-8273 ext. 243.

OVER 45 YEARS OF EXCEPTIONAL SERVICE, EXQUISITE FINE JEWELRY, ON-SITE REPAIRS & CUSTOM DESIGN. 1121 PENN AVE. WYOMISSING 610.374.9330 | VANSCOY.COM

visitwestreading.org

25

SHOPPING

t h g i r B d n a y rr e M Make the Season

On Penn!

by Karen L. Chandler

G

rab your mittens and puffer jacket and hit the sidewalks on and off Penn during this merriest of seasons! You’ll find the brightest ideas to bring a smile to your family and friends and maybe discover some treats for yourself.

While you’re here, warm up with a coffee at one of the cute cafés or choose a fantastic lunch at spots serving up any kind of cuisine you love! And don’t forget to meet up for a great dinner and a show to top off your day on the corridor. Check out our events calendar on page 30 for inspiring events to make your season shine.

Follow our trip along Penn and check out just a few of the sweet stops for you to explore while you enjoy the fresh temps, welcoming shops, fun venues, and fantastic finds.

There is something merry for everyone along the Penn Corridor!

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Avenues Winter 2023/24

Art Plus Gallery

604 Penn Avenue Help your people deck their walls with a beautiful piece of artwork or snag some special artisan jewelry, accessories, or incredible handcrafted décor from the gift shop.

Be Mine Boutique

637 Penn Avenue Feel the love at Be Mine Boutique. Check out the inspiring collection of books and enjoy the clothing, jewelry, and other gift ideas in this charming boutique.

Bella Jules

Delune

700 Penn Avenue How about a puffer bag to carry a beverage, plus a cozy hat and scarf to keep warm at heart this season? So much to see, from the accessories to chic casual and formal wear, plus all those cute boots.

607 Penn Avenue Check the array of apparel and accessories and pick out a piece of permanent jewelry in 14k yellow gold, white gold, or goldfilled, each designed, then welded onto wrist, neck, or ankle. A clasp-free and unique gift or a treat for yourself.

Gift Cards and Certificates!

And what about that person who has everything? Pick a favorite restaurant, café, brewery, night spot, or event venue along the Penn Corridor, and give the gift that’s always the right size. continued on next page

CRACK OPEN Some Fun es

i t r a P y a d i l o H Your with

Friends, Family, Company, Club, Organization Parties & Holiday Get Togethers

Great Food & Drinks • Unmatched Atmosphere

Peanut Bar

Gift Cards...

Always a Perfect Fit!

Private Room for 6-90 People RESERVATIONS SUGGESTED

•••

PEANUTBAR.COM • • •

Call Today to Reserve Your Date and Customize Your Menu!

610-376-8500

visitwestreading.org

27

SHOPPING EVENTS Kimberton Whole Foods

810 Knitting Mills Way Who doesn’t love plants around the house or fresh flowers on the table? Kimberton is a one-stop shop for something green for someone special, plus an easy spot to grab that food you offered to bring for a special gathering.

Legacy Cigar Lounge

Fine Linez Barbershop

704 Penn Avenue Stop in to Fine Linez for a warm and friendly atmosphere and a great selection of men’s hair and beard care products.

And while you’re there, consider a fresh cut or clean up to celebrate the season!

559 Penn Avenue A newcomer to the Avenue, Legacy offers a great assortment of gift ideas for the cigar lovers in your life. Consider their apparel and accessories, including cutters, lighters, cigar holders, plus humidor items!

Because you and your home deserve THE BEST! When it comes to the biggest investment in your lifetime, you shouldn’t have to choose between an agent’s experience and your own.

”

“After working with the Erics, there isn’t any other realtor we’d rather work with. They are knowledgeable, dedicated, honest, and genuinely care.

We would recommend them to anyone who needed a dependable realtor — they are the best!”

Born and raised in Wyomissing, as students, coaches, and playground leaders, The Eric Miller Team knows the area and market better than anyone.

Over the last 40+ combined years in Berks real estate, they join less than 0.5% of RE/MAX agents worldwide having Circle of Legends status, along with international, awardwinning marketing strategies and over $650 million sold. And their passion for our community paired with uncompromising honesty, integrity, attention, and tenacity allows them to give customers the experience they deserve, every step of the way.

If there’s anything they love more than calling Berks County home, it’s helping others make the best decisions when it comes to theirs.

Office: 610-670-2770 • Cell: 484-269-2394 EMiller@GoBerksCounty.com BerksCountyUpscaleHomes.com 28

Avenues Winter 2023/24

243 Chestnut Street West Reading, PA 19611 Open 7 Days a Week 11:30pm-3am Follow us on Facebook or Instagram to see Featured Specials 2024 Memberships Available

Muddy Creek Soap Company

Saylor House

605 Penn Avenue

West Reading Drug Store 538 Penn Avenue

608 Penn Avenue

Definitely a great spot to find unusual and beautiful barware, guaranteed to be a hit this season! And while you’re at the Saylor House, don’t miss the other décor options and the lovely furniture, rugs, and lighting.

If you love all the great feels of natural/ organic beauty products, pop in to Muddy Creek and sniff all the happy scents available in body washes, bath and shower products, hand soaps, lotions, plus more.

You will find something special!

Say Cheese!

Wine and Cheese Shop 600 Penn Avenue

United Artists

299 Penn Avenue

This Penn Avenue mainstay is the surprising home to a delightful and fun selection of gift ideas for all the kids in your life! It will definitely be hard to choose as you walk the aisles, but don’t miss the greeting cards and other gifts around the store.

Zipf’s Candies

by Sweet Surprises 612 Penn Avenue

Beautiful hair always makes someone feel special, and United Artists has an amazing assortment of high-quality options. And for an even more unusual idea this season, consider gifting someone with a gorgeous wig!

Van Scoy Jewelers 1121 Penn Avenue

How about a good Berks County wine to share with family and friends? Save the trip to the winery and head into Say Cheese! Wine and Cheese for local wines, a wide array of other varietals, amazing cheeses, plus lots of delicious accompaniments.

No doubt one of the most appreciated gifts around, the candy assortment at Zipf ’s is guaranteed to be a sweet treat for everyone. Choose from delicious holiday candy and fine chocolates, and lots more. Wrapped candies and gifts are available through the shop and the smells are heaven.

Fine jewelry is always a treasured present, but did you know that Van Scoy has jewelry in a wide range of both prices and styles? There is something for everyone, including watches and gifts!

We know you’ll love your days along the Penn Corridor during the crisp days of these winter months! It’s all about visiting favorite places, sharing smiles, and creating memories. visitwestreading.org

29

events MUST-ATTEND

As always, Avenues is bringing you a sampling of the fantastic events, programs, and exhibits you’ll find in the Avenues’ communities.

DECEMBER December 1 Holiday Tree Lighting – 95th Annual Tree Lighting and Santa at Reading City Church 6:00 p.m.

Delaney Circle, West Reading Yuletide Around the World, decorations through January 7 Reading Public Museum 500 Museum Park Road, Reading Voyage to the Deep – display based on the novel, 20,000 Leagues Under the Sea through January 7 Reading Public Museum 500 Museum Park Road, Reading

Holiday Art Show through December 30 All-member exhibit in the main gallery, including a wall of gift-sized small works.

Art Plus Gallery 604 Penn Avenue, West Reading The Beauty of Lombardia through December 30 Bob McClennan’s September exhibit from Art Plus with extended run.

Say Cheese! Restaurant 600 Penn Avenue, West Reading

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Avenues Winter 2023/24

The Tuxedo Show through January 8 Timeless and innovative art by Audrey Bordonaro, Lori Calabrese, Linda Elliott, Charlene Jobe, Amy Shade, and Donna Unger YR Club 1029 Thrush Road, Wyomissing Colors of Fall through January 8 Autumn-theme exhibit by members of Art Plus Gallery.

West Reading Tavern 606 Penn Avenue, West Reading Berks Art Alliance Membership Show through January 21 The diverse talents of Berks County’s largest alliance of fine artists.

The Highlands 2000 Cambridge Avenue, Wyomissing

December 7 Justin Quiles: Niveles Tour with reggatoen artistry 8:00 p.m.

Santander Performing Arts Center 136 North 6th Street, Reading

December 8

“Sometimes It’s Magic” Reception, show runs December 1 - 30 5:00 p.m. to 8:00 p.m.

Featured exhibit spotlighting Karen Burnette Garner’s dazzling proficiency in ceramics, sculptures, jewelry, and paintings.

Art Plus Gallery 604 Penn Avenue, West Reading

December 2 Lighting of the Greens 3:00 p.m. to 5:00 p.m. (rain date, December 3rd) Wyomissing Stone House 1216 Parkside Drive North, Wyomissing

December 4 “In the Footsteps of the Old Masters” through January 31 Oil painter Marky Barto revives classic techniques and aesthetics in still lifes echoing rich realism of 17th Dutch masters.

Say Cheese! Restaurant 600 Penn Avenue, West Reading

2nd Friday on the Avenue Celebrate West Reading shops and restaurants 6:00 to 8:00 p.m.

Squirrel Nut Zippers: Holiday Caravan Tour, American Swing and Jazz 7:30 p.m.

Miller Center for the Arts 4 North 2nd Street, Reading 19th Annual GoggleWorks Studio Artist Exhibition, through January 22 GoggleWorks 201 Washington Street, Reading

visitwestreading.org

31

MUST-ATTEND EVENTS Funny Girl, the classic musical, through December 17 at various times Genesius Theatre 153 North 10th Street, Reading

December 9 Reading Symphony Orchestra – Holiday Pops, Home for the Holidays 7:30 p.m.

Santander Performing Arts Center 136 North 6th Street, Reading Quilted Christmas Ball Ornament Workshop 12:00 p.m. to 2:00 p.m.

Berks History Center 940 Centre Avenue, Reading

December 11

December 15

Lindsey Stirling – Snow Waltz Tour with electronic violin, dance, and aerial work 8:00 p.m.

Santander Arena 700 Penn Street, Reading

A Very Berks Holiday Sketch Comedy Review 7:00 p.m. (also December 16, same time) Boscov Theatre at GoggleWorks 201 Washington Street, Reading

Rides & Vibes All-age bike riders meet for a ride around the area 1:00 p.m.

820 Knitting Mills Way, Wyomissing, Sly Fox parking lot

The Hot Club of Reading, a swinging Gypy Jazz holiday performance 7:00 p.m.

Yocum Institute for Arts Education 3000 Penn Avenue, West Lawn

December 14 GoggleWorks In-House Exhibition, through January 28 GoggleWorks 201 Washington Street, Reading

Print

Event Programs

• Digital & Offset • Personalized / Variable • Brochures & Flyers • Newsletters / Manuals • Labels & Packaging • Finishing / Bindery / Fulfillment

Signs

• Posters / Banners / Flags • Window / Wall / Floor • Outdoor / Building Signage

Marketing Yard Signs

• Direct Mail & Mailing Services • List Acquisition & Hygiene • Every Door Direct Mail® (EDDM®) • Promotional Products

Creative

• Graphic Design • Specialty Projects & Consultation

610.670.2090

Labels 32

Avenues Winter 2023/24

2530 Penn Avenue West Lawn, PA 19609 sirspeedyprint@comcast.net sirspeedy.com/westlawn

December 16 West Reading Santa Bar Crawl, hosted by West Reading Tavern 3:00 p.m. to 10:00 p.m.

Penn Avenue, West Reading Hosted by the West Reading Tavern Berks Ballet Theatre, The Nutcracker with the Reading Pops Orchestra 1:00 p.m. and 6:00 p.m.

Schaeffer Auditorium, Kutztown University 15200 Kutztown Road, Kutztown

December 17 Berks Ballet Theatre, The Nutcracker with the Reading Pops Orchestra 1:00 p.m. and 5:00 p.m.

Schaeffer Auditorium, Kutztown University 15200 Kutztown Road, Kutztown

332 PENN ST., READING •••

peanutbar.com • • •

visitwestreading.org

33

MUST-ATTEND EVENTS Holiday Home Decorating Contest 7:00 p.m. – 9:00 p.m., judging

by West Reading Recreation Commission for creativity, originality, and presentation, Registration will take place online with our signup genius.

December 20 Holiday Lights Fun Run & Walk – admire festive light displays and donate a non-perishable item 6:00 p.m. to 9:00 p.m.

Wyomissing Stone House 1216 Parkside Drive North, Wyomissing

December 21 World Ballet Series – The Nutcracker 7:00 p.m.

Santander Performing Arts Center 136 North 6th Street, Reading

Pink Floyd: Dark Side of the Moon, suggested for ages 13 and up, Neag Planeterium, Reading Public Museum, 500 Museum Park Road, Reading

December 31 Reading Symphony Orchestra – NYE Pops, The Music of the Beetles 7:30 p.m.

Santander Performing Arts Center 136 North 6th Street, Reading

JANUARY Cheers to

100 years

JIMMIE KRAMER’S PEANUT BAR

December 24 Christmas Eve Jazz Jam with the Groovemasters and a special menu all day Music from 11:30 a.m. to 3:30 p.m.

The Peanut Bar Restaurant 332 Penn Street, Reading

December 29 Let it Snow, show for all ages 7:00 p.m.

Pink Floyd: Dark Side of the Moon, suggested for ages 13 and up, 9:00 p.m.

Pink Floyd: The Wall, suggested for ages 13 and up, 10:15 p.m.

34

Avenues Winter 2023/24

Floyd Final Fridays

Journey Through the Decades – The Peanut Bar Restaurant’s 100th Anniversary Celebration 2024 Go to www.peanutbar.com for event information.

January 14 West Reading Farmers Market 10:00 a.m. to 12:00 p.m.

6th Avenue, between Penn Avenue and Cherry Street

January 16

January 6

Daily Art Plus “30-in-30” Challenge, through January 31 Members and Friends of Art Plus Gallery endeavor to finish and post a new work of art every day of January.

Follow their progress at https://www.facebook.com/ DailyArtPlusChallenge

Winter Show, through February 29 A medley of winter themes and heart-warming escapes by the gallery members.

Shared reception on January 12 with the “Art Teachers of Berks” featured exhibit.

Art Plus Gallery 604 Penn Avenue, West Reading

World Championship Ice Racing 7:30 p.m.

Santander Arena 700 Penn Street, Reading

January 12 “Art Teachers of Berks” Reception 5:00-8:00pm The creativity of some of Berks’ most talented art teachers is showcased. Featured exhibit runs January 2-31.

Art Plus Gallery 604 Penn Avenue West Reading 2nd Friday on the Avenue Celebrate West Reading shops and restaurants 6:00 to 8:00 p.m.

JAZZ 2023

January 2

FEST

Winter Warmer, through February 29 All-member show by members of Art Plus Gallery.

West Reading Tavern 606 Penn Avenue, West Reading

“Let‘s Get Real” Reception, exhibit runs January 9- April 2 5:30 p.m. to 7:00 p.m.

Paintings by local artists recognized for Realism: Bruce Becker, Crystal Domino, Susan Grabert and Helen Reinhold.

Open to the public, dinner reservations recommended.

Call 610-376-1303.

YR Club 1029 Thrush Road, Wyomissing

January 19

Nate Bargatze: The Be Funny Tour 7:00 p.m.

Santander Arena 700 Penn Street, Reading

visitwestreading.org

35

MUST-ATTEND EVENTS

January 20

February 2

Nature All Around Us – Displaying rich ecosystems found in your own backyard, through May 12.

Reading Public Museum 500 Museum Park Road, Reading

KC and the Sunshine Band 7:30 p.m.

Santander Performing Arts Center 136 North 6th Street, Reading

Face 2 Face – A Tribute to Billy Joel and Elton John 8:00 p.m.

Santander Performing Arts Center 136 North 6th Street, Reading

West Reading Farmers Market 10:00 a.m. to 12:00 p.m.

6th Avenue, between Penn Avenue and Cherry Street

January 28

West Reading Farmers Market 10:00 a.m. to 12:00 p.m.

6th Avenue, between Penn Avenue and Cherry Street

FEBRUARY February 1

Annie 7:30 p.m.

Santander Performing Arts Center 136 North 6th Street, Reading

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Avenues Winter 2023/24

February 4

February 9 2nd Friday on the Avenue Celebrate West Reading shops and restaurants 6:00 to 8:00 p.m.

Art Plus “30-in-30” Challenge Reception 5:00 p.m. to 8:00 p.m.

Artist favorites from the January Daily Art Plus “30-in-30” Challenge creative marathon - February’s Featured Exhibit.

Show runs Feb 1-29 Art Plus Gallery 604 Penn Avenue, West Reading

Tick, Tick, Boom! – autobiographical musical by the composer of Rent.

Through February 18 at various times PBR – Whisky Velocity Tour – Bull Riding Competition 8:00 p.m.

Santander Arena 700 Penn Street, Reading

February 10 Fleetwood Mask – Fleetwood Mac Tribute Santander Performing Arts Center 136 North 6th Street, Reading

February 16 Get the Led Out 8:00 p.m. (also February 17, same time) Santander Performing Arts Center 136 North 6th Street, Reading

February 18 West Reading Farmers Market 10:00 a.m. to 12:00 p.m.

6th Avenue, between Penn Avenue and Cherry Street

February 22 The Gatlin Brothers 7:30 p.m.

Miller Center for the Arts 4 North 2nd Street, Reading

February 23 Harlem Globetrotters 7:00 p.m.

Santander Arena 700 Penn Street, Reading

February 24 Lights Out: Tribute to Frankie Valli and the Four Seasons 7:30 p.m.

Miller Center for the Arts 4 North 2nd Street, Reading Reading Symphony Orchestra – Rodrigos Romantic Concerto 7:30 p.m.

Santander Performing Arts Center 136 North 6th Street, Reading Nathan Bellot & Seth Ebersole, a reunion of two accomplished saxophonists 7:00 p.m.

Yocum Institute for Arts Education 3000 Penn Avenue, West Lawn

Venues

Art Plus Gallery artplusgallerypa.com

GoggleWorks goggleworks.org

Santander Events Santander-arena.com

Genesius Theatre genesiusdifference.org

Miller Center for the Arts millercenter.racc.edu

Yocum Institute for Arts Education www.yocuminstitute.org

Reading Public Museum readingpublicmuseum.org Reading Community Players www.readingcommplayers.com

Berks History Center www.berkshistory.org

Reading, PA | 610.374.4600 | goggleworks.org

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11/14/2023 1:40:07 PM

visitwestreading.org

37

619 CHERRY ST

RKS

Y STREET

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WEST READING MURAL WALK

WEST READING MURAL WALK

About ten years ago, Dean Rohrbach approached me to help create a “Mural Corridor ” on Kline Street between 2nd and 3rd Avenues. This cluster of six artworks in a one-block space brought together neighborhood residents with local artists.

Cherry Street became a second location and grew into an extensive collection of over 30 artworks in three blocks. This notable public art collection is now named Dean’s Way in memory of the man who had the vision and tenacity to create it.

I hope you enjoy seeing our public art collection and learn more about it through this tour. visitwestreading.com/public-art for more information.

Public art is important to a community. We like our public art

to be serendipitously iscovered as residents and visitors wander around West Reading. Public art adds vitality and liveliness to our community, and best of all, public art is freely accessible.

-DEAN ROHRBACH

-MICHAEL L. MILLER, PUBLIC ART WORKSHOP COORDINATOR, WYOMISSING AREA HIGH SCHOOL

DISTINCTIVE 09

CYCLE OF ENLIGHTENMENT

KATIE TRAINER 2017

441 CHERRY ST

13

BARNES MURAL

VARIOUS ARTISTS 2017

507 CHERRY ST

A P P R E C I AT E 10

WR 1850

JESSICA AND THOMAS ALEXANDER

440 CHERRY STREET

14

KANDINSKY MOSAIC

15

TODAY IS A BRIGHT NIGHT

ROVENSKY ALCIN 2018

616 CHERRY STREET

COMMUNITY 11

HIDDEN FACES

WYOMISSING AREA SCHOOL 504 CHERRY STREET DISTRICT SUMMER STEAM ACADEMY

E

ANDREW POCHAN 2016

517 CHERRY STREET

SHARE 12

OVERCOMING ADVERSITY

LAURA SCOTT STEIGER

507 CHERRY STREET

16

THE KNOWLEDGE OF ATHENA

ALLISON SHANNON, PUBLIC ART WORKSHOP

524 CHERRY STREET