ONE Platform
Providing a full range of legal, investment banking, financial advisory, insurance risk management, public affairs and government consulting services to the Greater Reading community and beyond.
Stevens & Lee
Griffin Financial Group
FSL Public Finance
Pinnacle Risk Services
GSL Public Strategies Group
SES ESOP Strategies
Stevens & Lee Public Affairs
Reliance Search and Settlement
Leah Fassnacht, Editor lfassnacht@greaterreading.org
606 Court Street, Reading, PA 19601 greaterreading.org • 610.376.6766
The opinions expressed in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.
As the business voice of Greater Reading, Greater Reading Chamber Alliance leads the business community, as the economic driver, to a vibrant community.
Quarterly COMMERCE ContentsSPRING 2026
Your Greater Reading Chamber Alliance…
» Partners with all other economic development organizations in creating an environment for growth.
» Enables all businesses to take deliberate and decided action on issues affecting their welfare.
» Helps small business thrive and entrepreneurs strive.
» Develops employees through training and educational programs/alliances.
» Prepares tomorrow’s workforce with our involvement in education partnerships.
» Operates as a model business and pursues best practices.
» Maintains a five-star rating as one of the best chambers in Pennsylvania.
» Reflects our multicultural community at large.
©2026 All rights reserved. No portion of this publication may be reproduced electronically or in print without the expressed written permission of the publisher.
Hoffmann Publishing Group is the official publisher of the Greater Reading Chamber Alliance’s Commerce Quarterly magazine. HoffmannPublishing.com • 610.685.0914
For Advertising Opportunities contact Ad Sales at Sales@HoffPubs.com or 610.685.0914 x715
Read Commerce Quarterly Magazine Online at GreaterReading.org
FEATURES:
6 Dream Uncorked: Folino Estate Brings Italy to Greater Reading
12 Breaking Barriers: Women Engineers Empower the Next Generation
16 40 Years of Storytelling: How Waterfall Media Group Grew From a Spare Room to a Creative Powerhouse
18 More Than Caregivers: Comfort Keepers Berks County Reaches 25 Years of Elevating the Human Spirit
Letter From the Editor
LETTER FROM THE
Every issue of Commerce Quarterly starts with the same goal in mind: shining a light on the members of the Greater Reading Chamber Alliance (GRCA). This is a member-driven magazine, which means the stories we publish come directly from you. Your accomplishments, milestones and expertise are what make each edition meaningful. My role is to help you shape those ideas into stories that inform, educate or entertain our local business community.
Members often reach out with a spark of an idea, and we work together to develop it into something that fits the magazine’s mission. Sometimes that means talking through angles, sometimes it means helping you narrow your focus. What matters most is that the story offers value to readers. A strong piece teaches something, explains something or gives readers a look inside your world. What it should not do is sell.
If your goal is to promote a product or service, the best path is to purchase an ad through our official publisher, Hoffmann Publishing. Advertising is the right place for sales messages. This ensures the content remains editorial, not promotional. If you’re interested in placing an ad, you can reach out to Hoffmann Publishing at Sales@hoffmannpublishing.com.
For members in B2C or service-based industries, there are many ways to share your expertise without selling. A dermatologist might write about the science behind winter skin care. A wellness provider could explore simple stress reduction techniques for busy professionals. A financial planner might break down common misconceptions about retirement readiness. A home services company could explain how to prepare a house for spring maintenance. These types of stories position you as a trusted expert while keeping the content useful and engaging.
When you’re ready to submit, stories should run between 500 and 650 words. Every submission must include high-resolution photography. High-resolution means 300 dpi or higher. Images pulled from Facebook, Instagram or your website will not work because they are too small for print. iPhone photos are usually large enough as long as they are sent at full size, but professional photography is always preferred when available.
The goal is to present your story in the strongest possible way. Clear writing paired with strong visuals helps us showcase your work and your business in a polished, compelling format. I’m always here to help you think through ideas or answer questions about what makes a story a good fit for the magazine. You can reach me at LFassnacht@greaterreading.org—I would be happy to discuss a Commerce Quarterly story with you!
Leah Fassnacht Senior Director of Communications
Greater Reading Chamber Alliance Visit our website
& Marketing
For the most up-to-date schedule of events, training and webinars, visit GreaterReading.org and click on the events calendar at the top of the page. CQ
BOARD OF DIRECTORS
GRCA BOARD OF DIRECTORS
Jeffrey R. Rush – Fulton Bank (Chairman)
Christina L. Weeber – East Penn Mfg. Co., Inc. (Vice Chairwoman)
Michael A. Duff, Esq. – Penske Truck Leasing (Secretary)
Dr. Radha Pyati – Penn State Berks (Treasurer)
DIRECTORS
Ernest J. Choquette – The Stevens & Lee Companies
Kristi Gage-Linderman – Gage Talent & Business Solutions
Laura Haffner – Wells Fargo
Ginger Kunkel – Tompkins Community Bank
Daniel R. Langdon – East Penn Mfg. Co., Inc./Retired
Dr. Susan Looney – Reading Area Community College
Jamey Maack – US Anodize
John Perate – Tompkins Community Bank
Benjamin Ross – Burkey Construction
James Sarro – MG Architects, Ltd.
Alan Shuman – Shuman Development Group
David W. Stonesifer – Cherry Baekert (formerly Herbein + Company, Inc.)
Michael Vind – FSL Public Finance
John Weidenhammer – Weidenhammer
GREATER READING CHAMBER OF COMMERCE & INDUSTRY BOARD OF DIRECTORS
Laura Haffner – Wells Fargo (Chairwoman)
Kristi Gage-Linderman – Gage Talent & Business
Solutions (Vice Chairwoman)
Alan Shuman – Shuman Development Group (Secretary)
John Perate – Tompkins Community Bank (Treasurer)
Timothy Dietrich – Barley Snyder (Solicitor)
DIRECTORS
Brian Dietrich – Ernst & Young (EY LLP)
David Farrar – Santander Arena
Alba Fernandez – Finanta
Shaun Hart – AmeriGas Propane, LP
Craig Hirneisen – EnerSys
Joey Jurgielewicz – Jurgielewicz & Son, Ltd.
Danielle Knudsen – Griffin Financial Group
Kristin Kohler – Brentwood Industries, Inc.
Daniel B. Laws, Jr. – DaBrian Marketing Group
Ben Leisawitz – Barley Snyder LLP
Jaime Perez – Berks Redevelopment Authority
Dr. Radha Pyati – Penn State Berks
Daniel Richards – Berks County Intermediate Unit
Dr. Rodney Ridley – Alvernia University
Mike Riley – EthoSource, LLC
Ben Ross – Burkey Construction
James Sarro – MG Architects, Ltd.
Chris Shellhammer – DoubleTree by Hilton Reading
Rebecca Shugar – M&T Bank
Brad Stephenson – New Castle Lawn & Landscape
David W. Stonesifer – Cherry Baekert (formerly Herbein + Company, Inc.)
John Weidenhammer – Weidenhammer
Greg Wells – Comcast
Heather Zimmerman – Experience Reading & Berks County
GREATER BERKS DEVELOPMENT FUND BOARD OF DIRECTORS
Debra L. Millman, Esq. – Greater Berks Development Fund (President)
Jamey Maack – US Anodize (Vice President)
Daniel R. Langdon – East Penn Mfg. Co., Inc./Retired (Chairman)
Ernest J. Choquette – Stevens & Lee/Griffin (Vice Chairman)
Michael A. Duff, Esq. – Penske Truck Leasing (Secretary)
Michael Vind – FSL Public Finance (Treasurer)
DIRECTORS
Charles F. Barbera, MD – Tower Health
Joseph Butto – Mid Penn Bank
Dr. Glynis Fitzgerald – Alvernia University
John Hanna – Fromm Electric
Ginger Kunkel – Tompkins Community Bank
Dr. Susan Looney – Reading Area Community College
Timothy D. Romig – Customers Bank
Jeffrey R. Rush – Fulton Bank
Joseph J. Sigle - Wells Fargo
Sally Stewart – Greater Reading Chamber Alliance
Nicholas D. Stoltzfus – DESCCO Design & Construction
Christina L. Weeber – East Penn Mfg. Co., Inc.
Dream Uncorked
Folino Estate Brings Italy to Greater Reading
By Bell Media Group & GRCA Marketing Team
by Lauren Adele Little
Editor’s note: The following story was written as a part of the GRCA member storytelling campaign. To view the interactive story behind Folino Estate, scan the included Flowcode. This series is sponsored by Bell Media Group.
In 2012, Marco and Andrea Folino were relaxing at home reading through a lifestyle magazine when they stumbled across a feature about a couple opening their own winery. A lightbulb suddenly went off. What if they transformed 54 acres of stalled housing development Marco’s father owned into something new? In that moment, Folino Estate was born: a destination where hospitality, family tradition and authentic Italian culture blend into something greater than the sum of its parts. Andrea and Marco’s journey from a first vineyard planting in 2014 to today’s thriving estate—complete with expansion plans and growing restaurant locations— proves that when you lead with genuine hospitality and refuse to compromise on quality, uncertainty becomes opportunity. This is their story.
The Story Behind Folino Estate
Folino Estate’s story begins with a real estate dream that never materialized. In 2000, Rodolfo Folino purchased 54 acres in rural Kutztown along Route 78, envisioning a housing development under his construction company, Folino & Sons Construction. After seven years of investing time and resources while battling township and environmental regulations, it became clear the project wouldn’t move forward.
One evening in 2007, Marco and Andrea were relaxing at home, reading a magazine story about a husband and wife who had opened their own winery. “We looked at each other and thought, what about the property?” Andrea recalls. The Folino family had decades of restaurant experience—Rodolfo had opened Valentino’s in Kutztown in the early 1980s after immigrating from Calabria, Italy, with his wife, Lidia. Andrea had a background in hospitality as well; that experience, combined with Marco’s construction expertise and their shared passion for Italian culture, made the pieces fall into place.
Continued on next page >
“It’s above all else about the feeling that people have when they come to us. They want to make a memory with their family, they want to have a great experience, they want to forget whatever worries they may have. Being able to offer something like that for people is really special.”
Marco Folino, Co-Founder
Photos
“A couple of weeks later, we had a vineyard consultant, and we started planning the vineyard,” Marco explains. What began as a modest retirement project quickly expanded. They wanted to get married at a vineyard and couldn’t find what they envisioned. They realized that if they were going to do weddings, they needed to include food. Before they knew it, the concept had grown from a 3,000-square-foot idea to a 17,000-square-foot main building, plus a 4,000-square-foot production facility.
The first vines went into the ground in 2014—today, over 23,544 vines span 14 acres of rolling Pennsylvania countryside. The estate includes a winery and tasting room, as well as a full restaurant, event spaces that host up to 220 guests and the foundation for future expansion—including a 40-room, Tuscany-inspired resort village currently in development.
What sets Folino Estate apart is the philosophy embedded in every decision: authentic Italian hospitality, quality without compromise and creating experiences that bring people together around food, wine and celebration.
Long on experience for a long-term perspective.
Rely on our team of qualified investment professionals to provide exceptional service and trustworthy management of your portfolio—guided by the steady hand of over 57 years of experience.
Integrity, Service, Performance. 610-376-7418 | connorsinvestor.com
Building a Lifestyle Brand Around Hospitality
Ask Marco and Andrea what business they’re in, and they won’t simply say “winery” or “restaurant.” They’ve created something more expansive—a lifestyle brand built on the foundation of Italian hospitality. From wine club memberships to events, from the restaurant to the retail boutique, Folino Estate offers layered experiences that keep guests coming back for different reasons.
This evolution happened organically, driven by the couple’s travels to Italy and their determination to bring authentic Italian culture home to Berks County. Every summer, they take their three sons to spend time in Italy, drawing inspiration from the old-world approach to food, wine and gathering.
The hospitality industry has shifted dramatically in recent years, with expectations changing faster than ever. Yet Marco and Andrea see opportunity in this uncertainty. “Hospitality has sort of been this same concept for so many years, where you go to a restaurant, you eat, you leave,” Andrea observes. “I’m excited about the lifestyle concept that we’re bringing. The creative experiences that we’re always looking to offer, the immersiveness of it.”
This philosophy extends to unexpected touches— Andrea’s boutique connected to the restaurant, creating a curated retail experience alongside dining. Wine
“I feel like what we’re bringing to all of our businesses is that root of Italian hospitality. As we get busier and busier and there’s less human connection, that soul value is still there.”
Andrea Folino, Co-Founder
tastings that educate while entertaining. Events that feel personal and comfortable rather than transactional. Even their approach to wine production emphasizes drinkability with food.
“We make great wine,” Marco notes. “Obviously, there’s that. But for me, what I feel is most important is that feeling that people have when they come to us.” Whether someone visits for a wedding, a wine tasting, a casual dinner or just to walk the vineyard, the goal remains the same: create a moment worth remembering.
Navigating Hospitality Through Crisis and Change
When COVID-19 shut down the world in March 2020, hospitality businesses faced an existential threat. For Folino Estate—barely four years old and still finding its footing—the pandemic could have been catastrophic.
“We were only a brand new business. It was at the end of 2015 that we opened, so really 2016,” Andrea reflects. “Four years in, we were hit with this insane pandemic that really affected hospitality badly. We were really only starting to get comfortable with the business at that point.”
The shutdown was complete. No events, no tastings, no restaurant service. Everything that made Folino Estate what it was—the gathering, the experience, the human connection—suddenly became impossible.
But the rebound revealed something powerful about what they had built. “Right after, we had a huge boom because everybody was craving restaurants again,” Andrea recalls. “People didn’t really realize the value of what restaurants and places like this held until they were gone.”
The pandemic forced strategic thinking about capacity, flow and how to maintain the intimate feel of their hospitality even as demand surged. They learned to navigate the oscillating challenges—intense rushes followed by leveling periods—by staying flexible and remembering their core mission.
Beyond the operational challenges, the pandemic clarified what guests truly valued. When restrictions were lifted, people were desperately seeking connection, celebration and experiences that reminded them what they’d been missing. Folino Estate was positioned perfectly to provide exactly that.
That hunger for authentic experiences has reshaped how people approach hospitality venues, and Folino Estate’s emphasis on creating memorable moments and warm hospitality has become more relevant than ever.
Expanding the Italian Experience
While Folino Estate continues thriving in Kutztown, Marco and Andrea’s vision extends far beyond a single location. They’re strategically building what they call MAF Hospitality Group—a portfolio of Italian hospitality ventures designed to bring their authentic approach to new communities.
Vintner’s Table represents their first expansion beyond the estate. The concept takes Folino wines and Italian food to more intimate settings, creating neighborhood destinations where the estate’s hospitality translates to different markets. They opened their first location in Phoenixville, followed by Wyomissing, with Ardmore currently under development.
“We’re looking to expand that nationally,” Marco explains about Vintner’s Table. The model works because it maintains the essence of what makes Folino special— quality wine, authentic Italian food, genuine hospitality— while adapting to different spaces and communities.
But their most ambitious project remains close to home: a 40-room Tuscany-inspired resort on the Folino Estate property. “When you walk in, you’re going to feel like you’re in a Tuscany village and you won’t even see the outside,” Marco describes. The vision includes a central piazza, pools, hot tubs, spa services and an immersive environment that transports guests completely.
The resort addresses a gap in the market. Guests already spend entire afternoons and evenings at Folino Estate. Wedding parties often wish they could stay overnight on the property. Creating accommodations transforms single visits into destination experiences, allowing people to fully immerse themselves in the Italian lifestyle Marco and Andrea have been cultivating.
This expansion requires careful navigation. Construction costs fluctuate, regulations evolve and hospitality trends shift constantly. Yet their approach remains consistent: stay true to the Italian hospitality roots, don’t compromise on quality and remember that creating genuine experiences for people matters more than rapid expansion
“We’re really looking for major expansion,” Andrea shares about their long-term vision. “We’re excited to continue this Italian immersive hospitality concept across the United States.”
The strategy balances ambition with patience—building carefully, learning from each new venture and ensuring every location maintains the authentic feel that defines the Folino approach to hospitality.
Innovation on the Horizon
Marco and Andrea have proven that Italian hospitality resonates just as powerfully in Pennsylvania as it does in Calabria. Their willingness to adapt, whether navigating pandemic shutdowns or expanding into new markets,
stems from clarity about what never changes—the importance of making people feel welcome, creating experiences worth remembering and bringing family and community together. As Folino Estate continues growing, they remain anchored to the philosophy that brought them success: treat every guest like family, never compromise on quality and remember that hospitality is about people, plain and simple. CQ
Breaking Barriers
Women Engineers Empower the Next Generation
The Powerhouses: Women in Engineering Breakfast4Success event, hosted by the Greater Reading Chamber Alliance in partnership with Berks Women2Women, brought attendees to the Reading Country Club for a panel featuring Erin Connelly, Industrial Systems Engineer, Brentwood Industries; Erin Gift, Director of Manufacturing, Reading Bakery Systems; Kara Humes, Market Leader and Senior Environmental Manager, Entech Engineering; Nikita Patel, Sales Engineer, Sherman Engineering; and Natalie Ruppert Process Engineering Manager, East Penn Manufacturing. Moderator Kirsten Deysher, Director of Strategic Relationships and Business Development at Entech Engineering, guided a discussion on the evolving engineering landscape, the growing importance of soft skills and advice for aspiring women in the field. The event was sponsored by Gallagher, Lamar Advertising and M&T Bank–Wilmington Trust.
Photos by Wayne Becker, Zerbe Photography
Never Ever, EVER GIVE UP
Lessons in Leadership and Resilience from Jay Sidhu
Wednesday, June 3 | 7:30 a.m.
McGlinn
Conference Center
VISIT GREATERREADING.ORG/SIDHU TO PURCHASE TICKETS.
40 Years of
Storytelling
How Waterfall Media Group Grew From a Spare Room to a Creative Powerhouse.
By Scott Verret, Founder, Waterfall Media Group
Anyone who has lived in Berks County over the last 40 years has most likely witnessed the creative work of Waterfall Media Group at one time or another. Situated in the suburbs of Reading, this media production company offers nearly every type of creative production, including film and video, commercial photography, 3D animation, visual effects work, podcasting, web design and various types of audio projects. The business started its humble journey in 1986 in a spare bedroom and grew into a thriving company now celebrating 40 years of service.
“From day one, we always focused our priorities on creativity, production value and long-term business relationships, as opposed to the bottom line. Treating every client as if they were our only client, with relentless dedication and professionalism, has been a key part of our success,” said Scott Verret, Founder of Waterfall Media Group.
Waterfall Media Group has produced thousands of projects while serving hundreds of clients ranging from small family-owned businesses to global corporations. Prior to starting the company, Verret worked mainly as a keyboardist, performing in cover bands and doing studio session work. As a sound designer, he has done work for many familiar recording artists, including Michael Jackson, Whitney Houston, Madonna, Howard Jones, Peter Gabriel and many others. While Verret had plenty of musicality, he always had a passion for photography and visual creativity.
“I feel my musical background enables me to create video and film projects using a different perspective, which results in a compelling style. Also, being able to compose original music for visual projects or customize stock music tracks to better align with our clients’ vision
has been an asset. To date, finding the perfect music for any visual production is always a top priority,” he said.
In the first couple of years, the company focused mainly on audio production. Radio commercials, jingles, original music, corporate narration and on-hold messages were core projects, while photography and video work were getting a foothold. The technology landscape was quite different back then. The internet, email and cellphones didn’t exist. Personal computers were very basic, nowhere close to being able to handle any audio or video production. All recording and editing systems were tapebased, and still photography, of course, used film.
“Face-to-face interactions in the early years have resulted in strong business relationships. Sitting in the studio with clients after a session and talking about business, family
or current events helped to strengthen bonds. This was quite different from today’s remote-oriented world,” Verret said.
Waterfall began picking up more momentum each year, the size and complexity of projects began to increase, and soon the company was producing media for just about every ad agency in Reading. Direct client projects were also on the rise, with companies like UGI Utilities, Boscov’s Department Stores, The Reading Hospital, Carpenter Technology, Tom Masano Auto Group, East Penn Manufacturing and The United Way being added to the list. It became obvious that Waterfall was outgrowing its small workspace.
“It was very challenging packing five people into an 8 x 10 room to record radio spots, jingles and corporate narrations. Although voice actors, clients, ad agency executives and I somehow managed to get it done, creating many memorable campaigns in the process,” he said.
By the early 2000s, Waterfall had expanded into 3D animation and web design. All aspects of audio, video and photography were now 100% digital. Core projects became TV commercials, corporate video work, commercial photography, animated explainer videos, digital ads and web-oriented animation and video. With most of the large Reading advertising agencies slowly vanishing, new ad agency clients were gained in Connecticut, New Jersey, North Carolina, Colorado, Texas and California, which resulted in high-end video projects for global companies such as Glaxo-Smith-Kline, SKF Bearings, EnerSys, Shriners International, Subaru and more.
“One of our strongest attributes is being able to produce content for a diverse range of businesses and industries,” Verret said. “We’re very talented when it comes to capturing the most appealing and effective production style for any respective industry.”
In 1994, a soundproof building was constructed and attached to the main residence that served as the company’s audio recording studio, video editing suite, main office and green-screen room. By this time, film and video production work was steadily surpassing audio production, and the digital age was soon to arrive.
“It’s extremely important to be able to adjust the direction of your company based on changes in your market, whether it be from competition or technology, to better serve the needs of your clients,” Verret said.
Today, Waterfall Media Group continues to grow at a steady pace, consistently adding new clients while strategically expanding its services to keep pace with clients’ ever-changing needs and the digital technology that makes everything possible. With a journey spanning 40 years, the company has made its mark in the regional area, helping clients grow their businesses and thrive.
“There is no secret to success. It’s just a matter of delivering the highest quality product and service while offering the best value, and that doesn’t always mean the lowest cost, but rather the best combination of everything a project entails,” he said. CQ
25 Years of Elevating the Human Spirit More Than
Caregiving
Comfort Keepers Berks County Reaches
By Jennifer L. Teller, CDP Owner & CEO, Comfort Keepers
Since opening its doors in 2001, Comfort Keepers Berks County has been dedicated to providing compassionate, personalized in-home care for seniors and older adults in need of support. Locally owned and operated by Jennifer Teller and Michael Mish, the company has grown steadily over the past 25 years, earning a reputation for trustworthiness, responsiveness and a genuine commitment to the well-being of every client.
When founded, the goal was simple but powerful: to create a service that not only met the practical needs of clients, but also honored their dignity, independence and unique life stories. Alongside Mish, who joined as a second-generation owner, Teller has built a team that truly lives these values. Together, they’ve cultivated a culture where caregivers are more than staff—they are companions, advocates and sources of reassurance for both clients and families.
training, support and recognition for staff, which has helped create a team that is motivated, skilled and aligned with the company’s mission. This investment in both clients and caregivers has fostered loyalty and trust, contributing significantly to the company’s impressive track record of success.
The community itself has also been integral to Comfort Keepers Berks County’s journey. Over the years, partnerships with local organizations, healthcare providers and senior networks have allowed the company to expand its reach and impact. By staying connected to the needs of the Berks County community, Comfort Keepers has been able to respond quickly and effectively, ensuring families receive the support they need when they need it most.
One of the keys to Comfort Keepers Berks County’s longevity has been this focus on relationships. The company understands that each client is unique, and every care plan is customized to meet individual needs. From personal care to specialized support for those living with dementia, Parkinson’s disease or chronic illnesses, Comfort Keepers Berks County prioritizes quality, consistency and compassion. Families can feel confident knowing their loved ones are cared for by trained Comfort Keepers who genuinely care.
Equally important is the dedication to its caregivers. Comfort Keepers Berks County emphasizes ongoing
Looking ahead, Mish and Teller are excited to continue growing and evolving. Plans include expanding services, implementing innovative care technologies and further enhancing caregiver training programs to meet the changing needs of the community. Their vision is clear: to remain a trusted partner for families while setting a high standard for in-home care in Berks County.
As Comfort Keepers Berks County celebrates its 25 years of service, the company’s story is one of dedication, heart and forward-thinking care. Mish and Teller attribute their success to their incredible team, the trust of the families they serve and a steadfast commitment to making a positive difference in people’s lives. For them, the journey is far from over—the best is yet to come. CQ
Building Belonging SpotlightsBusiness
How the Jewish Federation Strengthens Community Across Berks County
By Cindy Gerber-Tomlinson, CEO, Jewish Federation & Cultural Center of Reading
The Jewish Federation & Cultural Center of Reading is a nonprofit organization that provides social services and educational and cultural programming for community members of all ages. Through strong partnerships, we strengthen connections with other organizations in Berks County, such as the United Way, Greater Reading Unity Coalition, World Affairs Council, Albright College and Alvernia University. Our outreach efforts include providing monthly food pantries to those in need and coordinating care for shut ins.
Now in our 53rd year, we work to realize our founders’ vision of a future where Jewish life can flourish freely in Berks County and throughout the world. We embrace and welcome the participation of individuals from all backgrounds and identities, including people across the religious or nonreligious spectrum of Judaism, interfaith
couples and families from any walk of life, and individuals of all abilities, genders, sexual orientations and cultural backgrounds. We highly value and seek to amplify the diversity of insights, perspectives and experiences brought by those from every denomination and tradition and from historically underrepresented groups.
We are proud of many projects and programs at the Jewish Federation. In 2025, our food banks reached over 6,000 people across 2,050 families in Reading and Berks County and distributed 302,000 pounds of food to our neighbors in distress. We connected with students and local, state and federal officials to educate them about the 300% rise in antisemitic rhetoric and violence since 2021, making them partners in the fight to combat antisemitism. This is currently our most important project.
The Anti-Defamation League (ADL) describes hate as beginning with biased attitudes which then become acts of bias, systemic discrimination and bias-motivated violence. The Jewish community has been experiencing this hate throughout the world at exponential rates in the past five years, and antisemitism is expected to continue to grow. We work closely with our partner organizations to bring awareness and educate the Berks County community about this increase in hatred toward Jews. Our Shine A Light Event, through a partnership with the City of Reading and Alvernia University, highlights the current state of antisemitism while celebrating the Festival of Lights at Chanukkah and Christmas time.
We enjoy mutual experiences and sharing of customs and traditions with our partners at the Greater Reading Unity Coalition, which is comprised of the NAACP, Centro Hispano, Islamic Center, Islamic Society, Bring the Change, LGBTQ+ Center and Alvernia University’s Holleran Center. We also provide programs at Albright College, which include international speakers on geopolitics and world issues, as well as Holocaust
education. We also run a Literatour program, bringing authors from all over the world to talk about their books and their lives. Our programs are open to the public, and we invite everyone to join us! See what is coming at readingjewishcommunity.org.
The Greater Reading community can get involved to help our organization by helping us in the fight against antisemitism and hatred of all kinds—be it racism, homophobia, political or religious intolerance. We need education and awareness in schools, businesses, other nonprofits and all institutions. Please come to our programs and learn that Jewish people are the same as all people—with shared ancestry, basic biological needs of food, shelter, safety and similar emotional responses like laughter and fear.
We all share the same fundamental anatomy, physiological processes and—in many cases—universal values like the need for belonging. Please join us in protecting our own Jewish community in Berks County, even in the face of the unprecedented rise in worldwide antisemitism. We are good people, just like you. CQ
Getting Technical
A Closer Look at Shearer Technical’s Expertise
By Mark Shearer, President, Shearer Technical
Located at 727 Penn Ave. in West Reading, Shearer Technical has been part of the community since 1998. Founded by Mark Shearer, the familyowned business provides computer training, sales, service and repair for both residential and business customers. Over the years, the team has become a trusted resource for individuals and organizations throughout Berks County seeking reliable technological support and guidance.
Sales
Shearer Technical offers custom-built computers designed to match each customer’s specific needs rather than relying on preconfigured, off the shelf systems. Systems are assembled using high-quality components and include a three-year warranty. Installation and the transfer of existing programs and files are also part of the service, whether the setup is in a home or office environment.
Repair
The company provides diagnostic and repair services for a wide range of computer issues. Customers can expect timely attention, with most repairs completed within one to two days. The focus is on clear communication and dependable service to help minimize downtime.
Training
For three decades, Shearer Technical has offered Microsoft Office and general computer training for learners of all ages and skill levels. Training sessions can be arranged for individuals or groups and are available either on-site at the customer’s location or in Shearer Technical’s dedicated training room. Programs are designed to support personal, professional and organizational learning goals.
More information about services and scheduling can be found at shearertech.com.
JOIN THE MOVEMENT! Invest in Economic Development NOW
The Greater Reading Chamber Alliance (GRCA) has a $1 million annual budget dedicated to driving crucial economic development initiatives across Greater Reading. While the Berks County Commissioners provide substantial financial support, contributions from the private sector are essential to sustaining and expanding our impact.
Why Invest in GRCA?
Force for Change: GRCA is a catalyst for economic growth and innovation. Your investment supports a powerful force for positive change.
What’s in it for Your Business?: Beyond the immediate benefits, investing in GRCA means aligning with a network of forward-thinking businesses and leaders. You’ll gain access to exclusive partnerships, cutting-edge projects and a thriving economic environment that fosters growth and success.
It’s Urgent: The time to act is NOW. With a convergence of strategic projects and partnerships, the momentum is building. Don’t miss out on this unique opportunity to be at the forefront of economic development in Greater Reading.
If you would like to support this ongoing work to build our Greater Reading economy, become an investor today. Your journey to becoming an economic development investor can begin with an initial investment as low as $1,000, with opportunities to grow your commitment in future years.
Act Now! Secure your place among the leaders shaping the future.
For more information on Economic Development Investment at the Greater Reading Chamber Alliance, please contact Denise Vaquero at DVaquero@greaterreading.org or 610.898.7789.
2026 ED Investors*
Albright College
Berks County Intermediate Unit
Brentwood Industries
Brian Dietrich
Comcast
Customers Bank
East Penn Manufacturing
Entech Engineering
Fromm Electric
M&T Bank
Penske
Redevelopment Authority of County of Berks
Shuman Development Group
St. Luke’s University Health Network
The Standard Group
Tompkins Community Bank
US Anodize
*Investors as of Feb. 28, 2026.
Ribbon Cuttings & Open Houses
Dec. 16, 2025 - Feb. 28, 2026
DISHED & DONE
Congratulations, Dished & Done, on its grand opening inside the Fairgrounds Farmers Market! It serves up fresh, ready-to-heat meals made with clean ingredients for busy Greater Reading families.
JPMORGAN CHASE
Congratulations to JPMorgan Chase on the opening of its brand-new Chase Bank Douglasville branch!
KANPAI SUSHI
Congratulations Kanpai Sushi Reading, located at 3407 N. 5th Street Hwy., Reading, on its grand opening!
PAPI’S FRIED CHICKEN
Congratulations Papi’s Fried Chicken, on the grand opening of its second location at 733 Lancaster Ave., Reading. It specializes in perfectly seasoned fried chicken alongside delicious sides like maduros and yucca.
STOCK YAW CROP
Stock Yaw Crop, LLC celebrated its grand opening with a ribbon-cutting event at the Penn Square Plaza Executive Suites! It is a commercial brokerage enterprise in the energy industry.
Graduations Professional Development
Executive Leadership Academy: Mastering Transformational Change To Drive High Performance
Congratulations to these students from the following companies: Abilities in Motion, Berks Encore, Greater Reading Chamber Alliance, Hafer Petroleum Equipment, Ltd., Procare Medical, Promise to Perform Industries and Unique Pretzel Bakery, Inc.
Emotional Intelligence in the Workplace
Congratulations to these students from SFS Group USA, Inc.
Supervisor Training Module 1
Congratulations to these students from the following companies: Indicon Corp, M.J. Reider Associates, Misco Products Corporation, Piazza Honda, Stoney Creek Rentals and Sweet Street.
Supervisor Training Module 2
Congratulations to these students from County of Berks.
Supervisor Training Module 3
Congratulations to these students from the following companies: Berkshire Systems Group, Inc., Promise to Perform Industries, Inc., Sweet Street and Toppan Interamerica. CQ
Scan the code to view and register for future GRCA trainings.
Main Street Programs
Kutztown A New Act for Kutztown
Fall Fest and the Strand’s Restoration Add to Community’s Momentum
By Ellen Overcast, Board President, Kutztown Community Partnership
The work of the Kutztown Community Partnership and the revitalization of the Kutztown Strand Theater represent a powerful investment in the future of the Kutztown community. Together, these efforts demonstrate how thoughtful community leadership, collaboration and strategic revitalization can strengthen the local economy while creating a vibrant place where people want to live, work and visit.
Community development is about more than buildings—it is about creating energy, opportunity and connection. Through its programs and partnerships, the Kutztown Community Partnership works to support local businesses, attract visitors and enhance the overall quality of life in the borough. Initiatives such as business support, façade improvements and community events help drive foot traffic to downtown Kutztown, directly benefiting local shops, restaurants and service providers.
arts and entertainment. In addition, students from Kutztown University have embraced the theater as a venue to showcase their creative work, further strengthening the connection between the university and the local community.
When visitors attend a show, concert or film at the Strand, they also dine in local restaurants, browse nearby shops and spend time exploring the town. This ripple effect generates meaningful economic activity for surrounding businesses while creating a vibrant downtown experience.
Beyond direct spending, these efforts help strengthen Kutztown’s identity as a dynamic and welcoming community. A thriving downtown and active cultural venues make the borough more attractive to residents, entrepreneurs and investors. Communities that invest in walkable business districts, arts and culture and local entrepreneurship consistently see stronger economic resilience and long-term growth.
One example of this impact is the Partnership’s successful Fall Fest on Main, which attracted more than 5,000 visitors to downtown Kutztown. The event created a lively atmosphere along Main Street, bringing residents, visitors and businesses together for a day that highlighted the best of the community. Local businesses reported strong traffic and sales, and feedback from both the community and business owners was overwhelmingly positive. Building on that success, the Kutztown Community Partnership will once again host Fall Fest on Main on Sept. 19, 2026, continuing to create opportunities that draw people to town and support the local economy.
A key component of the community’s continued momentum is the restoration and reopening of the Kutztown Strand Theater. Historic theaters often serve as anchors for thriving downtown districts, drawing people into the heart of a community for entertainment, culture and shared experiences. The community has already begun embracing the Strand’s return. Residents came out to enjoy the magic of Denny Corby, and audiences gathered for live music from The Large Flowerheads, demonstrating the strong local appetite for
The reopening of the Kutztown Strand Theater and the continued work of the Kutztown Community Partnership represent more than individual projects, and they reflect a broader commitment to community revitalization. Together, they showcase how local leadership, historic preservation and economic development can work hand in hand to create lasting impact while building a vibrant, desirable community where people want to live and work. CQ
West Reading Spring Into Events in West Reading
There’s Something for Everyone on the Avenue
By Nick Price, Main Street Executive Director, West Reading Community Revitalization Foundation
As we slowly come out of a rough winter, the Avenue is getting ready for fun. With each day getting a little warmer and the daylight a little longer, the vibe begins to take shape. The flowers begin to bloom, and the tables and chairs start appearing outside of Penn Ave restaurants for outdoor dining. Things begin to heat up on Saturday, April 25, from 11 a.m. to 5 p.m. as we host our annual Beer and Pretzel Festival. Spanning three blocks, the event brings over 90 vendors showcasing food, pretzels and artisanal wares. Purchase VIP tasting tickets and enjoy a wide variety of beers to sample. With four live music acts and over 15,000 visitors throughout the day, there’s certainly something for everyone.
Then, join us in May as our Farmer’s Market moves back onto the Avenue, showcasing some of the best food artisans in the area. If live music is your thing, step out during our 2nd Friday’s concert series from 6 p.m. to 8 p.m. with live music at our N. 6th Ave. stage from May to September, along with other attractions such as petting zoos, bounce houses, acoustic musicians and even the occasional mechanical bull. Be ready to shop as many of our retail businesses stay open later during the festivities. If you can’t make a 2nd Friday and are looking for late-night shopping, join us every 3rd Thursday for Local Love, an event with over 20 retailers staying open till 8 p.m. to accommodate our evening shoppers.
Still looking for more fun? Join us on Saturday, June 20, from 11 a.m. to 7 p.m. for our annual Art on the Avenue Festival. For 2026, we are expanding the festival to include over 230 vendors providing everything from artwork, jewelry, pottery, all kinds of scrumptious food and beverages. Enjoy a cold beverage and listen to one of 18 live music acts performing on three stages up and down the Avenue. With more than 21,000 festival goers and so many vendors, we can assure you that you will leave happy and your belly will be full. Join us this spring and summer and enjoy everything West Reading’s Business District has to offer. CQ
Newsmakers Industry & Community
Congratulations!
Advanced Comfort Specialists, Inc. (ACS), an HVAC contractor based in Cumru Township, announced that Gavin Milligan has acquired a 49% ownership interest in the company and has been promoted to General Manager. President Chad Milligan, who founded ACS in 2004, will own the remaining 51% stake.
Barry Isett & Associates (Isett) announces a strategic expansion of its service offerings, unveiling a comprehensive suite of Construction Quality Assurance (CQA) services that support projects from design through completion. Formerly known as the Construction Materials Testing (CMT) Department, the newly named CQA Department now delivers an enhanced menu of services. The enhanced menu of services now offered includes:
• Soils and earthwork testing for strong, stable foundations
• Building structure inspections and laboratory testing for safety and durability
• Indoor air quality monitoring to support healthy environments
• HVAC system testing and commissioning for optimal performance
• Construction materials testing
Berks Nature is proud to announce the following promotions and new hire: Beckey Seel was named Director of Development & Engagement, where she is primarily responsible for donor relations, fundraising and managing grant opportunities for the organization. English Dawson was promoted to Volunteer Engagement Manager & Educator. Her duties include managing volunteer opportunities, including the popular Ambassador volunteer training program, four active watershed associations and the intern programs. Jack Peronteau was hired as an Educator and Community Engagement Specialist.
Betterview Counseling and Trauma Recovery, a leading mental health counseling provider in Berks County, proudly announces its acquisition of Tranquil Solutions of Chester County, a respected name in trauma-informed therapy and mental wellness services. This strategic move marks a significant milestone in Betterview Counseling’s mission to expand access to high-quality, compassionate mental health care throughout Pennsylvania.
Continued on next page >
D&S Elite Construction, Inc. is proud to announce the launch of its newly redesigned website www.dseliteconstruction.com. The new site marks a significant milestone for the company and serves as a digital extension of D&S Elite Construction, Inc.’s recent company-wide rebrand.
D&S Elite Construction, Inc. is pleased to announce the addition of Rich Welhaf to its team, reinforcing the company’s continued growth across both commercial and high-end residential construction projects. Welhaf joins the team as a Site Superintendent, overseeing high-end residential projects and ensuring each build delivers exceptional craftsmanship and attention to detail.
Fromm, a leading independent electrical distributor in the Mid-Atlantic Region, announced that John Hanna has been appointed Chief Executive Officer. As part of this planned transition, long-time CEO Michael Fromm will assume the role of Chairman of Fromm’s new Board of Directors. Fromm is not stepping away from the company; he will continue to be actively involved in guiding Fromm’s long-term strategy and direction.
Gage Talent & Business Solutions has been named to Business Insider’s America’s Top Recruiting Firms 2026, a national recognition based on direct recommendations from hiring managers and candidates who have worked closely with recruiting firms across the country. The annual ranking highlights firms whose recruiters consistently deliver strong communication, high-quality candidate matches, efficient hiring processes and trusted long-term relationships. The list is informed by feedback from more than 22,000 hiring managers and candidates nationwide, along with independent research and validation.
Desiree Reasoner has been named Vice President of Student Affairs at Kutztown University. Reasoner has served KU for 26 years, most recently as Assistant Vice President for Enrollment Management and Student Affairs for Residence Life, Housing and Dining Services since 2024, and as interim Vice President since August. Reasoner will oversee areas related to student affairs and the quality of student life and success on campus, including Residence Life, Housing and Dining; Public Safety and Police Services; Health and Wellness Services and the Dean of Students’ office.
MG Architects is pleased to announce that Alexandra “Ally” Murphy has joined its firm as part of the Architectural Staff. Murphy will assist the firm’s architects and project managers with all phases of design documentation and construction contract administration, develop detailed 3D/BIM models and create construction documents and schedules from those models. She also will assist project managers with construction phase contract administration.
Miller-Keystone Blood Center announced the following staff appointments: Danny Youseff has joined the organization as Vice President of Marketing. In this role, Youssef will lead the Marketing and Donor Relations teams for HCSC’s Miller-Keystone Blood Center division, as well as marketing initiatives for the organization’s Linen Services and Solutions divisions. Hope Dorn has been promoted to Vice President of Operational Services. In her new role, she will continue to oversee Hospital Services and Distribution, including inventory management, product distribution and customer service for MKBC’s hospital partners.
The Reading Science Center (RSC) has been awarded a $142,000 grant from the Neag Foundation to support expanded access to science learning opportunities for children and families across Berks County. The funding will support renovations for new exhibit and classroom spaces, the development of new after-school science programs and reduce costs for school visits. Together, these initiatives are expected to impact more than 6,000 children annually.
The Reading Science Center is continuing to strengthen its learning environment and educational programming thanks to support through Pennsylvania’s Neighborhood Assistance Program (NAP). Through NAP, businesses receive state tax credits for supporting approved community improvement projects. These partnerships help nonprofits like the Reading Science Center advance facility improvements and educational programming, while providing businesses with a meaningful, locally rooted way to invest in the communities they serve. The gifts for this Neighborhood Assistance Program project will be given by Customers Bank, Fulton Bank and Tompkins Bank.
Safe Berks is proud to announce two key updates that strengthen the organization’s commitment to serving survivors of domestic violence and sexual assault throughout Berks County. Eniyah Cooper has been named Donor and Board Relations Administrator. In this role, she will support donor engagement, maintain stewardship systems, coordinate board communications and help advance the strategic fundraising efforts. In addition, Erica Caceres has stepped into the role of Interim Director of Development. Since joining Safe Berks, Caceres has led strategic messaging initiatives, expanded community partnerships, increased digital engagement and supported major fundraising efforts, including the organization’s 50th Anniversary Celebration of Peace.
Santander Arena, managed by Oak View Group (OVG), proudly celebrates its 25th anniversary this year, marking a quarter-century as one of Pennsylvania’s premier destinations for live entertainment, sports and community events. Since opening its doors in 2001, the arena has welcomed millions of guests, hosted world-class performers and served as the leading entertainment destination in eastern Pennsylvania.
US Anodize is proud to announce the promotion of Eric Tverberg to the position of Vice President/ Chief Operating Officer. Tverberg has been a key leader within the organization, and his experience, dedication and commitment to operational excellence will continue to strengthen US Anodize’s ability to serve its customers at the highest level.
WEEU 830AM is excited to announce that it won two Pennsylvania Association of Broadcasters Awards. Bob McCool, Rich Scarcella and Sean Tanski won the category for “Coverage of a Local Sporting Event” with their submission of “PIAA Boys 4A Basketball State Championship.” Bill Saunders won the category for “Public Affairs Program/ Series” with his submission of “Voices for Veterans: PTSD, Advocacy and Change on Feedback.” CQ
Member News: New Members & Anniversaries
DEC. 15, 2025 - FEB. 28, 2026
New Members
A Box of Berks and Beyond, LLC
A Sense of Peace Home Care
Aurelia Behavioral Health
Bime Beauty
Braeburn Pharmaceuticals
CatapalloVR, Inc.
Claire Malfaro Counseling & Consulting, LLC
Connection Couples Counseling
Good’s Disposal Service
Inspired Wellness, LLC
Kanpai Sushi Reading PA LLC
KinEco Site Services LLC
LA Spa & Nailbar
Life Plasma Blood Centers
Metronome Labs LLC
Northwestern Mutual
Not Pizza
Nunez Development Group
Over the Moon Event Rentals
Papi’s Fried Chicken
Performance Collision Center
Performance Toyota
Performance Volvo Cars
Premiere Building Products
Pretzel City Press
Rena-SER Business Solutions Corp.
Sanitation Solutions Plus, LLC
SendPush
S.H.E. Sisterhood
Stock Yaw Crop LLC
Stonersville Fire Company Flames Inc.
The Care Team Hospice Care
Tinsel & Twig
Trademark Real Estate Services
Uncorkd
Unique Style Design
Wayne Stock Printing Inc. dba Minuteman Press Wyomissing
Widoktadwen Center for Native Knowledge
Family Business Alliance Sponsors
Major Sponsors:
D&S Elite Construction, Inc.
FORCE pkg
Kozloff Stoudt Attorneys
RKL LLP
Program Sponsors:
JPMorgan Chase & Co.
ZERBE Studio of Photography
Family Champion Sponsors:
Gage Talent & Business Solutions
M&T Bank
Orrstown Bank
The High Center
1 Year
7 Brew Coffee
Adalyn Rose Foundation
APRIL 2026 - JUNE 2026
Advantage Auto Tags and Insurance Agent23.AI
Apella Wealth
Bailey’s Septic Service Inc.
Bell Tower Salon Spa
Berks County Public Libraries
Betterview Counseling and Trauma Recovery LLC
Blankets of Hope, Inc.
Blessing Electrical Services, LLC
Conrad Weiser Area School District
Daniel Boone Area School District
Encrypted Escape West Reading
EverTrue Lutheran Home at Topton
Fully Promoted
Gauker Farms
Green Building Alliance
Houtz Insurance LLC
Karl Environmental Group
Kevin Bickel, JD LLM
Keystone Commercial Line Painting, LLC
Marsh Creek Contracting LLC
Mendez Flooring Inc
Miele Amusements: Reading
Miguelito’s Cupcakes LLC
Natural Talent LLC
Quaker Maid Meats
Reading City Church
RobotLAB Delaware Valley
RockHound Apparel
Salsa Burrito
Senior Helpers
Siani Pest Control
Signarama
Smiles 4 Keeps
Tec Centro
The Camel Project
The Stew-Food Photography & Video
Trout CPA
VOiCEup Berks
5 Years
Landis Mechanical Group Inc.
Pennsylvania American Water
PSECU
The High Center
Univest Financial
10 Years
Essig Plumbing & Heating, LLC
Utilities Employees Credit Union
15 Years
Berks Counseling Center, Inc.
Destination Realty, LLC
Spine and Wellness Center
20 Years
Directlink Technologies Corp.
Ludgate Engineering Corporation
PNC Financial Services Group
Pure Water Technology of Central PA, LLC
Riverview Tree & Landscaping, Inc.
dba Riverview Gardens & Gifts
Weaver’s Hardware Company
25 Years
EnerSys
35 Years
Flying Hills Apartment Company
40 Years
Family Guidance Center
Financial Planning Advisors, Inc.
Gage Talent & Business Solutions
Hitchcock Clean and Restore
45 Years
Rhoads Energy Boyertown Office
Interested in becoming a part of the Greater Reading Chamber Alliance? Contact Dallan Yoh at dyoh@greaterreading.org or 610.898.7775.
Thank you to our Community Champion GRCA members!
Boscov’s Department Store, LLC
Brentwood Industries, Inc.
Carpenter Technology Corporation
Customers Bank
East Penn Manufacturing Company
FirstEnergy
J.P. Mascaro & Sons
Penn State Health St. Joseph Penske Truck Leasing
Quaker Maid Meats
R.M. Palmer Company
Reading Area Community College
Redevelopment Authority of the County of Berks
Santander Bank, N.A.
Signal of Eastern PA
Stevens & Lee
Tower Health
UGI Utilities, Inc.
Wells Fargo
Maggs & Associates
Congratulations to Maggs & Associates for being named to the “Best-in-State Wealth Management Teams” 2026 list. Published on January 7, 2026. Rankings based on data as of March 31, 2025.
Merrill Lynch Wealth Management 985 Berkshire Boulevard Suite 200 Wyomissing, PA 19610
610.320.5462
advisor.ml.com/sites/pa/reading-pa/maggs
2026 Forbes “Best-in-State Wealth Management Teams” list. Opinions provided by SHOOK® Research, LLC and is based on in-person, virtual and telephone due-diligence meetings and a ranking algorithm that measure best practices, client retention, industry experience, credentials, compliance records, firm nominations, assets under management and Firm-generated revenue (investment performance is not a criterion because client objectives and risk tolerance vary). SHOOK’s rankings are available for client evaluation only, are not indicative of future performance and do not represent any one client’s experience and available for investor help in evaluating the right financial advisor and not an endorsement of the advisor. Compensation was not received from anyone for the rankings study. Past performance does not guarantee future results. Details available at the SHOOK Research website. SHOOK is a registered trademark of SHOOK Research, LLC.
Merrill Lynch, Pierce, Fenner & Smith Incorporated (MLPF&S) is a registered broker-dealer, registered investment adviser, and Member SIPC. Bank of America, N.A., Member FDIC and MLPF&S are wholly owned subsidiaries of Bank of America Corporation. © 2025 Bank of America Corporation. All rights reserved. 8038366 | AD-02-26-0076 | 472538PM-0725 | 02/2026