2024 BUSINESS PORTFOLIO TOHOGENKAI CO., LTD

MESSAGE FROM CHAIRMAN

Originating from a love for seaweed and a mission to serve consumers, TOHOGENKAI has endeavored to become a leading company in seaweed production in Vietnam. We own modern production lines that meet international standards and a distribution network covering the territory of Vietnam.

In 2024, TOHOGENKAI will continue its mission to conquer international markets, especially China, Indonesia, and Singapore. TOHOGENKAI will continue to expand its product GENKAI portfolio, upgrade production processes at its factories in Ha Noi and Long An. At the same time, it will continue to develop the franchise model of GENKAI Kitchen restaurant chain, spreading the culture of seaweed use to every consumer in Vietnam and Asia.

Best sincerely,

Nguyen Cong Nam Hien Chairman & CEO, Tohogenkai Vietnam Co.,Ltd

gENERAL INFORMAt I o N

op E ration NE tw OR k

TOHOGENKAI proudly stands as the foremost and exclusive producer and supplier of professional seaweed from Vietnam. We deliver premium seaweed products, imbued with the savory essence of the open sea, to enhance every Vietnamese dining experience. TOHOGENKAI’s offerings have garnered extensive distribution throughout the entirety of Vietnam, earning the trust of numerous households.

M ISSION - Vision - c o R e vA lu ES

OUR MISSION

Providing convenient and nutritious seaweedrelated food for family meals, bringing the excellent nutritional source of seaweed to every family.

CORE VALUES

· Professional: Tohogenkai ensures seaweed quality along with production capabilities to meet customer demands, seriousness in operations and dedication in after-sales service.

· Expert: Tohogenkai is the first and only company in Vietnam to establish standards and conduct tests on seaweed.

OUR VISION

To become one of the leading producers and enterprises globally in the seaweed trade sector.

· Delicated: Tohogenkai solely focuses on seaweed to make sure all the products meet the quality requirements.

· Specialist: Tohogenkai has many years of research in the seaweed field and working with team of highly specialized international engineers.

DEVE lo PM ent PATH

Established TOHOGENKAI. Tohogenkai is the first and only trading company providing professional seaweed in Vietnam. TOHOGENKAI’s goal is to bring seaweed to the meals of Vietnamese and worldwide.

Established a production factory in Hanoi City. The factory marks a new development step for the company, directly producing quality products to bring to consumers. 06/2023 03/2022 03/2023 05/2021

Established a production factory in Long An Province. The factory has a modern production line system that meets international standards, providing quality products.

The first containers of seaweed are produced and distributed. After a short time, the distribution system has covered all provinces, supermarkets, agents, and local stores. 01/2023 09/2021

Establishment of GENKAI Kitchen, was founded with the mission of disseminating the tradition of seaweed consumption among the Vietnamese populace.

Established Ho Chi Minh City Office. Ho Chi Minh City office branch was established to expand the market, research and develop new product lines.

M A nufa CT u RING C apA c I ty

• HA NOI OFFICE

1197 Giai Phong, Thinh Liet Ward, Hoang Mai District, Ha Noi, Viet Nam

• HA NOI PLANT

1298 An Ha, An Thuong Ward, Hoai Duc District, Ha Noi, Viet Nam

• HEADQUARTER

778 Huynh Tan Phat, Tan Phu Ward, District 7, Ho Chi Minh City, Viet Nam

• HCMC OFFICE

21 - C27 Street, Ward 12, Tan Binh District, HCMC, Viet Nam

• KITCHEN

· 7B Nguyen Thi Minh Khai, Ben Nghe Ward, District 1, HCMC, Viet Nam

· 55 Vo Van Tan, Vo Thi Sau Ward, District 3, HCMC, Viet Nam

· 414 Phan Xich Long, Ward 2, Phu Nhuan District, HCMC, Viet Nam

• LONG AN PLANT

30 - 3B, Phuoc Loi Ward, Ben Luc District, Long An Province

Qu A lity As S ura N c E

We believe that by combining specialized knowledge with dedicated effort, we can deliver the highest quality values to consumers.

SOLE FOCUS ON SEAWEED

TOHOGENKAI is a manufacturing and trading company that specializes in providing professional seaweed products in Vietnam. We supply raw and processed seaweed.

QUALITY STANDARDS

TOHOGENKAI collaborates with leading international partners in seaweed production, ensuring both quality and cost-effectiveness.

EXPERTISE IN THE SEAWEED FIELD

With years of research in the field of seaweed, Tohogenkai has experience working with a highly skilled international team of engineers.

CERTIFICATIONS

Our factory produces quality products according to international standards. The factory has met certifications: HACCP, FDI...

· TOHOGENKAI is the first and only company in Vietnam to establish standards and conduct tests on seaweed, classifying them into different grades.

· We continuously engage in research and development to introduce new product lines that meet the market’s needs.

c o MMER ci A l C apA c I ty

TRADITIONAL TRADE DISTRIBUTOR

Start building the distributor network from the end of 2022. GENKAI has quickly developed the distributor network in the Northern provinces. By mid-2023, we had distributors nationwide.

SUPERMARKET

Since its early days of establishment, GENKAI has been included in major supermarket chains nationwide such as Winmart, Go!, Emart...

MOTHER & BABY RETAILER

Traditional stores will be exploited by GENKAI from the end of 2022. To date, there are thousands of stores nationwide distributing GENKAI products.

E-COMMERCE

We built a store on the Shopee E-Commerce platform in 2023. Up to now, our products are available on Shopee, Lazada and Tiktok Shop.

CONVENIENCE STORE

We are gradually bringing GENKAI’s products into convenience store chains, typically: Family Mart, GS25, 7-Eleven... Many traditional markets nationwide are distributing GENKAI products, especially seaweed snacks.

TRADITIONAL MARKET

GENKAI Seaweed - A gift from the ocean for human health

The marine region where seaweed thrives is where the benevolence of nature converges most favorably, with vast tidal flats. The sea must be filled with water from numerous rivers, carrying nutrients from the mountains on the mainland. It must be a place of special ocean currents, creating tidal differentials, where freshwater from rivers merges with seawater, creating an optimal salt concentration for cultivation.

The miraculous benevolence of nature and the dedication of humanity have created the highest quality seaweed. Seaweed is not only a delicious food but also the nourishment of the ocean, a rich source of natural minerals, a precious gift from the sea bestowed upon human health.

pR odu CT INFORMAt I o N

s n A ck C aTE gory

GRILLED SEAWEED ROLLS

Snack eaters might be in love this crunchy flavoured grilled seaweed rolls. The combination of seaweed flavour and seasonings creates in an incredibly tasty snack with diversified flavours.

F RES h C aTE gory

GREEN CAVIAR SEAGRAPES

Sea grapes are grown and harvested in the oceans of Nha Trang - Khanh Hoa, which has the best cultivation of seaweed environment in Vietnam. It is a valuable food and has very high nutritional value.

CRISPY SEAWEED

Super crispy GENKAI seaweed has the oceans flavor, fresh and crunchy. Typical flavors from various countries, ranging from Korea to the land of cherry blossoms, Japan, will provide eaters with unique experiences.

SEAWEED SALAD

Awaken your taste buds with the toughness and crunch of seaweed salad. Using this tasty salad as a nutritious salad in your meal is an ideal choice. Seaweed salad is a nutritious food and very good for health.

FAMI ly c At E go R y

SEASONED SEAWEED

Seasoned seaweed includes 2 typical flavours: traditional seasoned seaweed and green seasoned seaweed. We provide various types of flavours such as: little oil and salt, little oil and unsalted green seaweed in order to adjust consumers’ preferences while also ensuring their health.

SEASONED SEAWEED FLAKES

Seasoned seaweed flakes is a good combination to use with everyday dishes. The product provides convenience and diversity by offering four flavors to enhance the flavor of the dish, including traditional, seafood, vegetables, and soybeans.

PREMIUM SEAWEED YAKINORI

GENKAI’s premium seaweed yakinori is harvested from clean water in the Southwest of Korea. Premium seaweed yakinori meets all the criteria of a high quality seaweed: dark green color, crunchiness, aroma, moderate saltiness and have a natural umami scent.

DRIED WAKAME SEAWEED

GENKAI dried wakame seaweed is farmed in Wando County, one of Korea’s cleanest water sources, aadding the perfect delicious taste to a nutritious meal. Furthermore, GENKAI dried wakame seaweed never loses its unique crispiness after cooking.

g EN k A i kit CHE n

Seaweed, recognized as a “extremely nutitious foods” is a rich source of essential minerals, vitamins, fiber, iodine, and more, vital for optimal health. Acknowledging this potential health benefit and driven by our passion for seaweed, we continually strive to enhance Vietnamese cuisine, spreading the inherent value of seaweed. Hence, the inception of the GENKAI Kitchen model.

Presently, GENKAI Kitchen stands as Vietnam’s premier culinary brand specializing in seaweed-infused dishes. Offering a diverse and expansive menu comprising over 30 delectable dishes, each expertly incorporating seaweed, it has established itself as a distinctive presence in Vietnam’s culinary landscape. Operating under the modern small kitchen model, GENKAI Kitchen operates daily, unwavering in its commitment to provide flavorsome, nutritious meals at reasonable prices. This steadfast dedication to quality and affordability has enabled GENKAI Kitchen to extend the remarkable health benefits and unique flavors of seaweed to millions of Vietnamese consumers.

DELICIOUS NUTRITIOUS DIVERSE MENU

GENKAI Kitchen builds delicious recipes combined with seaweed, bringing delicious, quality and nutritious meals to customers.

Diverse menu with more than 30+ delicious food options, meal sets and combos according to each customer’s needs.

SEAWEED CULTURE

Genkai Kitchen creates a space to enjoy quality seaweed, cooked in many ways, for all ages.

With a sense of appreciation and responsibility towards enhancing the quality of life, TOHOGENKAI aims to become a leading seaweed company in Vietnam and Asia. We continuously strive to improve seaweed production processes to international standards, focusing on food safety, committing to delivering the highest quality products to consumers, and generating profit value for investors.

2024 E x POR t N e T work

CHINA

PROPORTION OF EXPORT REVENUE TARGET:

AUSTRALIA

HONGKONG

2023 TOHOGENKAI REVENUE BY CHANNEL

2023 TOTAL REVENUE PROPORTION OF REVENUE

gR owt H potenti A l

SEAWEED MARKET SIZE

CONSUMPTION

· 2023

· 2021

· 2030 Seaweed market Pork market Rice market

* Report of Mordor Intelligence

COMPOUNDED ANNUAL GROWTH RATE

The Asian region ranks first in seaweed consumption, especially: China, Korea, Japan, Vietnam, and Indonesia.

* Report of Mordor Intelligence

SEAWEED FARMING AREA IN VIETNAM

GLOBAL FOOD DEMAND

The potential area for seaweed growing in Vietnam is about 900,000 hectares while the current seaweed growing area is only about 16,500 hectares.

Current area

Potential seaweed growing area

* Report of Mordor Intelligence