Triora Home Decor is an e-commerce home decoration brand that specializes in providing customers with high-quality and stylish products (and also my graduation project).
Thissectionprovidesanoverviewofourproject,encompassingour vision,mission,corevalues,andtherangeofproductsweofferto ourvaluedcustomers.
Website development and implementation.
Track and optimize every aspect, drive continuous improvement.
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Market research & process optimization.
Brand launch, marketing & e-commerce platform development.
To become a brand that meets the needs of young people and establishes a strong market position.
- Customer-centricity
- Continuous improvement
- Providing suitable products.
To provide products at affordable prices while ensuring the quality of services reaches customers.
Suitable products for room decoration, souvenirs, and desk accessories... The brand consists of 6 categories with over 15 different products.
Our business model follows a dropshipping approach, allowing us to offer a wide range of products without the need for extensive inventory management.
By partnering with reliable suppliers, we are able to fulfill customer orders seamlessly, ensuring timely delivery and enabling us to focus on delivering exceptional customer service
Our team operates as a cross-functional unit, leveraging diverse perspectives, knowledge, and skills, and fostering greater collaboration.
Although our team has only 2 people, we embrace the Scrum framework, ensuring transparency, accountability, and progress tracking within the team.
Emphasize the importance of ongoing learning and professional growth. For example, when we work on SEO for our website, we often struggle with effectively writing content and optimizing the site structure. This highlights the importance of acquiring knowledge in not only SEO but also other aspects relevant to our project.
Streamline and optimize our inventory management processes to ensure accurate product availability, efficient order fulfillment, and minimizing stockouts or overstock situations.
Inthissection,weexplorethepivotalroleofmarketresearchin understandingourtargetaudience,theirpreferences,andbehaviors. Thissectionalsohighlightsthediverserangeofmarketingchannels wehaveemployedtoreachandengagewithouraudience,driving brandvisibilityandmaximizingbusinessgrowth.
SWIPE
Preferred Purchasing Channels Factors affecting online purchase intention
Customer spending willingness
Gender and Age Distribution
Influential Factors in Purchase DecisionMaking
Customers aged between 18 and 29, predominantly consisting of students and young adults.
In terms of products, the two most significant factors are quality and pricing. When making a purchase, the most important factor of consideration is reviews and ratings.
The price range that the majority of surveyed individuals are willing to pay for a product is between 200,000 and 500,000VND per item.
The most preferred shopping platform is Shopee; however, in order to diversify and expand our reach, it is necessary to consider implementing other shopping channels.
Visit
Our Facebook page features a diverse range of content designed to educate, entertain, and inspire our customers.
From informative FAQs to insightful product reviews, we strive to provide valuable and engaging posts that cater to the interests and needs of our audience.
Implement strategies to optimize our website and marketing channels with the goal of increasing conversion rates. This involves offering incentives or promotions and making datadriven improvements to enhance the overall user experience, drive more successful conversions.
Enhance our digital marketing efforts by implementing email marketing campaigns to improve customer engagement and retention in the future. This involves targeting specific audiences, incorporating personalized content, and delivering engaging messages to effectively reach and connect with our audience.
Thissectionprovidesanin-depthexplorationofthewebsitedesign anddevelopmentprocess,encompassingtheoverallobjectivesofthe website.Itdelvesintothefunctionalandnon-functionalaspectsof thewebsite,discussinghowitisdesignedtoprovideaseamlessuser experience,navigation,andvisuallyappealinginterface.
Increase Online Sales
Enhance Brand Visibility
Provide Information and Resources
Simplified checkout process
Other features
Functional requirements
www.triora.store
Technical Considerations
Built on WordPress platform
Security measures with SSL/TLS encryption, secure payment gateways,....
High uptime & scalable hosting
Non-functional requirements
SEO optimization
Responsive design
Performance monitoring
UML provides a set of standardized diagrams that help visualize the architecture and structure of the website. Diagrams such as class diagrams, use case diagrams, and sequence diagrams can be used to represent website's architecture, user interfaces, navigation flows, and data models.
The blog posts on the website are optimized, ensuring an SEO score of over 85 when measured using the Rankmath tool.
After using the optimization plugin, the performance of the website achieved a score of 99 on Pagespeed Insight.
Provide an optimal viewing experience across various devices and screen sizes
WordPress offers a user-friendly interface, quick deployment, and an extensive plugin library, making it convenient for nontechnical users. However, customization options may be limited, and performance overhead can be a concern. On the other hand, hand-coding the website grants full control and customization capabilities while also offering an excellent opportunity to learn and enhance coding skills.
Considering that we are currently paying for hosting, it may be worth exploring alternative free hosting providers to ensure cost-effectiveness and optimal performance.
Thissectiondelvesintothekeytakeawaysandgrowthopportunities identifiedthroughouttheprojectjourney.Itiscrucialtoacknowledge thegrowthandknowledgewehaveacquiredinvariousaspects. Additionally,wehumblyrecognizethattherearealwaysareaswhere wecanfurtherenhanceourskillsandprocesses.
Throughout my journey in this project, I have gained valuable business knowledge and cultivated a growth-oriented mindset. I have recognized the significance of conducting thorough market research to identify opportunities and understand customer needs. Moreover, understanding the e-commerce business workflow, including the implementation of the dropshipping model, has been instrumental in streamlining our operations and ensuring efficiency.
In this project, I have learned invaluable insights into digital marketing and e-commerce. By understanding the customer journey, I was able to tailor effective marketing strategies and optimize conversions. Crafting compelling content and implementing design elements played a key role in enhancing brand presence and driving user engagement. Moreover, effectively managing e-commerce platforms throughout this project has led to seamless transactions and increased customer satisfaction.
Through my website development journey, I gained expertise in efficiently utilizing WordPress, employing UML to enhance development processes and visualize website structures, and understanding the crucial aspects of e-commerce websites, including functional features and other non-functional considerations. Overall, this experience has provided me with a comprehensive understanding of website development and its essential components.
Looking ahead to future learning opportunities, delving into data analytics in e-commerce is essential for us due to the limited availability of valuable data in this project. Acquiring proficiency in handling and analyzing data will unlock deeper insights into customer behavior and business performance.
Additionally, exploring the full web development life cycle, including hand-coding with HTML/CSS and other programming languages, will provide a comprehensive understanding of the development process, empowering greater customization and creativity in building websites and applications.
