Copyright Š 2020 Angie Lozarus All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means physical or electronic, including photocopy or any storage and retrieval system, without prior written permission.
For Kung Kung (Dr. Lie Hartono) FOREVER PROUD AND INSPIRED BY YOU
TABLE OF CONTENTS
006 021
VIBRANT REFRESHMENT
022 037
ESSENTIAL NECESSITIES SATISFYING AN ODD PALATE
038 055
056 069
THE COLORS UNDERNEATH
070 125
HEALTH IS THE NEW WEALTH
126 143
SOARING TO NEW HEIGHTS
144 157
PLANTED FROM THE ROOT
158 171
CURIOSITY LED THE WAY
172 185
BEYOND THE OUTREACH
01 09
006
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
01 09
VIBRANT REFRESHMENT PACKAGING DESIGN 03 TOM MCNULTY SUMMER '19 IRRADIANT ADVENTURE YOUTHFUL PROJECT TITLE
COURSE NAME
SEMESTER TAKEN
KEY WORDS
WOOD S B EER C O.
PREMIUM CRAFT BEER
007
01 09
BACKGROUND
Woods Beer Co. is a local San Francisco brewery with a cult following of craft beer enthusiasts. Their microbrew-pub prides itself on close brewer-consumer experience. Woods Beer Co. produces and distributes small-batched beers that rotate seasonally across the Bay Area—an unexpectedly refreshing quality found in the beer market. It's more than just beer. The creative tastemakers behind Woods Beer Co. strive to capture the free-spirited nature of Bay Area's craft beer enthusiasts. In an industry that is already growing popular, it is important to stand out among a niche community that values creativity, quality, and highly designed products. The redesign aims to elevate Woods Beer Co. into the brand they envision—vibrant, distinctive, and unapologetically proud.
006
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
01 09
APPROACH
Time for fellow beer geeks and tastemakers to rejoice! Let’s highlight Woods Beer Co. as a one-of-a-kind brand that specializes in organic brewing and creating unique flavor profiles in craft beer. The incorporation of design elements ranging from botanical illustration and colorcoding reinforce a freshly rejuvenated aesthetic as well as brand image for Woods Beer Co.
DELIVERABLES
Logo Design Premium & Light Beer 6pk Beer Carrier
12 oz. Beer Bottle 16 oz. Tall Beer Can 32 oz. Beer Growler
WOOD S B EER C O.
PREMIUM CRAFT BEER
007
01 09
008
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
01 09
WOOD S B EER C O.
PREMIUM CRAFT BEER
009
01 09
Decorative Font Modesto Open Foundry Parkinson Type Design
Primary Font Kopius Foundry Kontour
Secondary Font Brandon Grotesque Foundry HVD Fonts
010
S ELECTED WOR KS BY ANGIE LOZ ARU S
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZ0123456789
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
01 09
010
S ELECTED WOR KS BY ANGIE LOZ ARU S
BR AND DESIGN FELLOWSHIP
Primary Color CMYK 83 | 53 | 81 | 74
Primary Color CMYK 46 | 0 | 100 | 0
Primary Color CMYK 53 | 9 | 100 | 20
Primary Color CMYK 40 | 80 | 93 | 60
Primary Color CMYK 0 | 66 | 95 | 0
Primary Color CMYK 0 | 66 | 95 | 30
Primary Color CMYK 85 | 0 | 18 | 90
Primary Color CMYK 89 | 11 | 25 | 20
Primary Color CMYK 85 | 0 | 18 | 0
01 09
012
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
01 09
WOOD S B EER C O.
PREMIUM CRAFT BEER
013
01 09
01 4
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
01 09
WOOD S B EER C O.
PREMIUM CRAFT BEER
015
01 09
016
01 09
WOOD S B EER C O.
PREMIUM CRAFT BEER
0 17
01 09
018
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
01 09
019
01 09
020
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
01 09
WOOD S B EER C O.
PREMIUM CRAFT BEER
021
02 09
022
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
02 09
ESSENTIAL NECESSITIES GRAPHIC DESIGN 02 DAVID HAKE FALL 2017 SERENITY THERAPEUTIC BALANCE PROJECT TITLE
COURSE NAME
COURSE INSTRUCTOR
SEMESTER TAKEN
KEY WORDS
AROMA LAB
BOUTIQUE BR ANDING
023
02 09
BACKGROUND
It is important to have a strong brand identity to establish a contemporary boutique in the marketplace. The visual design of brand collaterals ranging from advertising graphics to printed deliverables become an extension of the brand development and application system. Aroma Lab was developed to re-evaluate the application of aromatherapy in an urban city lifestyle. The use of pure essential oils can be personally formulated according to one’s physical, physiological, and psychological needs. Aroma Lab’s products and services strive to enhance the cognitive performance, mood, and overall well-being of those who need a moment’s respite from a busy world.
022
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
02 09
APPROACH
In an effort to introduce a fresh approach to aromatherapy, designing a logo is the first essential step to establish the brand image and voice of Aroma Lab. The wordmark combines the delicate silhouette of a vine with a droplet that represents pure essential oils. The resulting wordmark creates a sense of balance and sophistication that captures Aroma Lab's brand identity across the stationery system and collateral design.
DELIVERABLES
Logo Design Stationery System Postcard Set
AROMA LAB
BOUTIQUE BR ANDING
023
02 09
024
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
02 09
AROMA LAB
BOUTIQUE BR ANDING
025
02 09
Primary Font Big Caslon Foundry Carter & Cone
Secondary Font Serifa Foundry URW Type
026
S ELECTED WOR KS BY ANGIE LOZ ARU S
Aa
ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijklm nopqrstuvwxyz0123456789
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
02 09
026
S ELECTED WOR KS BY ANGIE LOZ ARU S
BR AND DESIGN FELLOWSHIP
Primary Color CMYK 100 | 40 | 70 | 50
Primary Color CMYK 82 | 23 | 65 | 5
Primary Color CMYK 0 | 49 | 65 | 0
Primary Color CMYK 0 | 84 | 100 | 0
Primary Color CMYK 0 | 0 | 0 | 80
Primary Color CMYK 0 | 11 | 11 | 0
02 09
028
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
02 09
AROMA LAB
BOUTIQUE BR ANDING
029
02 09
030
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
02 09
AROMA LAB
BOUTIQUE BR ANDING
031
02 09
032
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
02 09
AROMA LAB
BOUTIQUE BR ANDING
033
02 09
034
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
02 09
AROMA LAB
BOUTIQUE BR ANDING
035
02 09
036
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
02 09
AROMA LAB
BOUTIQUE BR ANDING
037
03 09
038
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
03 09
SATISFYING AN ODD PALATE TYPOGRAPHY DESIGN 03 ARIEL GREY SPRING '19 ANALYTICAL DECONSTRUCT ENERGETIC PROJECT TITLE
COURSE NAME
COURSE INSTRUCTOR
SEMESTER TAKEN
KEY WORDS
D I M E N S I O N A L F L AVO R S
COOKBOOK DESIGN
039
03 09
BACKGROUND
We all know bacon and eggs go amazingly well together. So do pickles and vanilla ice cream! You read that right. There is a wide range of unique food combinations beyond our typical palate. These odd yet succesful food combinations are considered breakthroughs in redefining the culinary arts for both professionals and food enthusiasts. It is time to dissect the multi-dimensional nature of flavors to get a better understanding on how to savor various food pairings. Modern flavor profiles are created with complexity and technicality. But one thing unites them: layering. A welllayered flavor profile can create dimensionality, structure, and refined variations on the palate. And these sensations won’t fade after first impact—it’s going to last, and change, over the course of the entire tasting experience.
038
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
03 09
APPROACH
With such a unique approach to food combinations, a non-traditional cookbook seems perfect for the job. The design direction aims to visualize the complex nature of flavor profiles and structures through graphic representations—such as imagery and type treatments. The multi-colored isometric design is an ode to video game aesthetics; which reflects the adventurous side of food enthusiasts who take it upon themselves to discover a world of various food combinations.
DELIVERABLES
Cookbook Design Book Launch Poster Publisher Website
Digital Illustration Book Launch Tickets Bookmark Set
D I M E N S I O N A L F L AVO R S
COOKBOOK DESIGN
039
03 09
Primary Font Moby Foundry Floodfonts
Primary Font Museo Slab Foundry exljbris font foundry
040
S ELECTED WOR KS BY ANGIE LOZ ARU S
Aa
Aa
ABCDEFGHIJKLMNOPQRSTUV WXYZabcdefghijklmno pqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
03 09
040
S ELECTED WOR KS BY ANGIE LOZ ARU S
BR AND DESIGN FELLOWSHIP
Primary Color CMYK 24 | 100 | 17 | 0
Primary Color CMYK 51 | 77 | 34 | 70
Primary Color CMYK 2 | 37 | 23 | 0
Primary Color CMYK 0 | 94 | 67 | 0
Primary Color CMYK 0 | 43 | 87 | 0
Primary Color CMYK 87 | 32 | 4 | 0
03 09
042
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
03 09
D I M E N S I O N A L F L AVO R S
COOKBOOK DESIGN
043
03 09
044
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
03 09
D I M E N S I O N A L F L AVO R S
COOKBOOK DESIGN
045
03 09
046
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
03 09
D I M E N S I O N A L F L AVO R S
COOKBOOK DESIGN
0 47
03 09
048
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
03 09
D I M E N S I O N A L F L AVO R S
COOKBOOK DESIGN
049
050
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
D I M E N S I O N A L F L AVO R S
COOKBOOK DESIGN
051
03 09
052
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
03 09
D I M E N S I O N A L F L AVO R S
COOKBOOK DESIGN
053
03 09
054
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
03 09
D I M E N S I O N A L F L AVO R S
COOKBOOK DESIGN
055
04 09
056
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
04 09
THE COLORS UNDERNEATH PACKAGING DESIGN 02 TOM MCNULTY SPRING '18 DISCOVERY EVERLASTING NATURAL PROJECT TITLE
COURSE NAME
SEMESTER TAKEN
KEY WORDS
UNE ARTHED PIGMENTS
S U S TA I N A B L E P O W D E R E D PA I N T
057
04 09
BACKGROUND
Husband-wife architects Florian Speier and Jessica Pfohl founded Unearthed Paints, a family-owned company manufacturing plant-based paints that are biodegradable, non-toxic, odorless, and zero-VOC. Frustrated with the lack of sustainable paints in the commercial market, Speier and Pfohl are on a mission to provide the most sustainable and healthiest paints available in the market. Unearthed Paints strive to introduce the benefits and capabilities of natural paints in the United States’ market of latex-dominated paints. To do so, it’s important for them to elevate the function and appeal of sustainable powdered paint through consumer education.
056
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
04 09
APPROACH
The rebranded name “Unearthed Pigments” reflect an elevated rejuvenation that is needed to introduce an unfamiliar product into the modern homes of today's families. The minimal and clean application system highlights the brand’s commitment and mission to sustainability. The clean, minimal packaging system feature hints of rich earthy colors to highlight Unearthed Pigments' focus on using raw and minimally processed ingredients.
DELIVERABLES
Logo Design Exterior Paint Interior Paint
Paintbrushes Paint Swatches
UNE ARTHED PIGMENTS
S U S TA I N A B L E P O W D E R E D PA I N T
057
04 09
058
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
04 09
UNE ARTHED PIGMENTS
S U S TA I N A B L E P O W D E R E D PA I N T
059
04 09
Primary Font Archer Foundry Hoefler & Co.
Secondary Font Adobe Garamond Foundry Adobe Originals
060
S ELECTED WOR KS BY ANGIE LOZ ARU S
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
04 09
060
Primary Color CMYK 0 | 14 | 32 | 0
Primary Color CMYK 61 | 38 | 87 | 21
Primary Color CMYK 0 | 81 | 84 | 0
Primary Color CMYK 0 | 0 | 0 | 100
Primary Color CMYK 0 | 3 | 6 | 0
04 09
062
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
04 09
UNE ARTHED PIGMENTS
S U S TA I N A B L E P O W D E R E D PA I N T
063
04 09
064
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
04 09
UNE ARTHED PIGMENTS
S U S TA I N A B L E P O W D E R E D PA I N T
065
04 09
066
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
04 09
UNE ARTHED PIGMENTS
S U S TA I N A B L E P O W D E R E D PA I N T
067
04 09
068
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
04 09
UNE ARTHED PIGMENTS
S U S TA I N A B L E P O W D E R E D PA I N T
069
05 09
070
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
05 09
HEALTH IS THE NEW WEALTH PACKAGING DESIGN 04 TOM MCNULTY FALL 2019 ENRICHING HOLISTIC LIFESTYLE PROJECT TITLE
COURSE NAME
SEMESTER TAKEN
KEY WORDS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
071
05 09
BACKGROUND
As part of a collaborative endeavor, Team Whole Soul are tasked to develop a conceptual retail store that will thrive in today’s world. The team saw the rising demand for wellness in a fast-paced, urban lifestyle that is experienced by many generations. Whole Soul was then created. It’s time to redefine our understanding of wellness. It is no longer about the physical well-being, but rather an active pursuit of activities, choices, and lifestyle that leads to an optimal state of yourselves. Whole Soul believes in the impact of meaningful and personalized shopping experiences. Whole soul desires to enrich generations of families and individuals who are invested in creating a lasting lifestyle.
070
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
05 09
APPROACH
Whole Soul has four sub-brands that touches upon different aspects of wellness: medical, CBD, pets, and gardening. As group leader, it was my responsibility to oversee the development and execution of the sub-brands. The overarching element of holistic wellness is captured in different ways. Team Whole Soul strives to define a lifestyle and feeling revolving around wellness—f rom the intricate design direction that references art deco to bold and quirky dog photography.
DELIVERABLES
TEAM WHOLE SOUL
Logo Design Market Research Brand Development Packaging System
Morgan Class Fabian Posadas Jessica Stebbins Chenboyu Yuan Qingqing Yue
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
071
05 09
072
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
05 09
073
05 09
R E TA I L B R A N D WHOLE SOUL Key Adjectives Holistic, Enriching, and Personalized
Product Line Alternative wellness and lifestyle products
SUB-BRANDS MANTRA Key Adjectives Clean, Progressive, and Functional
Product Line Daily vitamins and supplemental needs
SEED & SUN Key Adjectives Organic, Versatile, Pure, and Honest
0 74
S ELECTED WOR KS BY ANGIE LOZ ARU S
Product Line Outdoor gardening essentials & appliances
2016 – 2020
05 09
CANNAROOT Key Adjectives Refined, Elevated, and Premium
Product Line Plant-based CBD Collection
FETCH Key Adjectives Playful, Colorful, and Quirky
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
Product Line Premium dog food & grooming products
075
05 09
076
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
05 09
07 7
05 09
Primary Font Hatch Foundry p.s.type
Secondary Font Avenir Foundry Linotype
078
S ELECTED WOR KS BY ANGIE LOZ ARU S
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
05 09
078
Primary Color CMYK 74 | 26 | 70 | 8
Primary Color CMYK 100 | 89 | 20 | 6
Primary Color CMYK 0 | 0 | 0 | 16
Primary Color CMYK 70 | 77 | 3 | 0
Primary Color CMYK 0 | 0 | 0 | 0
Primary Color CMYK 0 | 0 | 0 | 95
05 09
080
MEDICAL GOODS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
081
05 09
082
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
MEDICAL GOODS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
083
05 09
084
MEDICAL GOODS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
085
06 5 09
086
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
MEDICAL GOODS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
087
05 09
088
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
05 09
089
05 09
Primary Font Henderson Slab Foundry Sudtipos
Secondary Font Henderson Sans Foundry Sudtipos
090
S ELECTED WOR KS BY ANGIE LOZ ARU S
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
05 09
090
Primary Color CMYK 40 | 71 | 70 | 50
Primary Color CMYK 50 | 60 | 20 | 4
Primary Color CMYK 0 | 29 | 40 | 0
Primary Color CMYK 27 | 68 | 66 | 12
Primary Color CMYK 0 | 10 | 20 | 0
Primary Color CMYK 59 | 33 | 44 | 4
05 09
092
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
GARDENING
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
093
05 09
094
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
GARDENING
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
095
05 09
096
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
GARDENING
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
097
05 09
098
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
GARDENING
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
099
05 09
100
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
GARDENING
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
101
05 09
102
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
05 09
103
05 09
Primary Font Modesto Open Foundry Parkinson Type Design
Secondary Font Domus Titling Foundry Just Another Foundry
104
S ELECTED WOR KS BY ANGIE LOZ ARU S
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZ0123456789
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
05 09
104
Primary Color CMYK 73 | 30 | 100 | 40
Primary Color CMYK 0 | 21 | 74 | 20
Secondary Color CMYK 42 | 90 | 70 | 56
05 09
106
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
CBD WELLNESS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
107
05 09
108
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
CBD WELLNESS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
109
05 09
110
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
05 09
112
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
CBD WELLNESS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
113
05 09
114
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
05 09
115
05 09
Primary Font Grover Slab Foundry Sudtipos
Secondary Font Museo Slab Foundry exljbris font foundry
116
S ELECTED WOR KS BY ANGIE LOZ ARU S
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
05 09
116
Primary Color CMYK 0 | 45 | 100 | 0
Primary Color CMYK 0 | 80 | 100 | 0
Primary Color CMYK 70 | 24 | 30 | 4
Primary Color CMYK 82 | 56 | 0 | 0
Primary Color CMYK 30 | 10 | 20 | 0
Primary Color CMYK 70 | 85 | 20 | 40
05 09
118
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
DOG PRODUCTS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
119
05 09
120
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
DOG PRODUCTS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
121
05 09
122
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
DOG PRODUCTS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
123
05 09
124
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
DOG PRODUCTS
WHOLE SOUL WELLNESS
C O L L A B O R AT I V E R E TA I L S T O R E
125
06 09
126
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
06 09
SOARING TO NEW HEIGHTS BRANDING PRINCIPLES 02 TOM MCNULTY SUMMER '19 RELIABLE TRUSTWORTHY CONFIDENCE PROJECT TITLE
COURSE NAME
SEMESTER TAKEN
KEY WORDS
LION A IR
C O R P O R AT E R E B R A N D I N G
127
06 09
BACKGROUND
PT Lion Mentari Airlines, also known as Lion Air, was the first low-cost airline operating in Indonesia. Lion Air prides itself as the largest private carrier with an extensive portfolio ranging from commercial airlines, cargo air transportation, and hospitality. Lion Air holds a reputable position among Indonesia’s competitive LCC (low-cost carrier) industry as a modern and affordable service with flight routes traveling domestically and internationally across the Asia Pacific region. With concerning issues revolving around Lion Air's aviation safety, it is time to reposition their company in light of their services and practices. A much-needed brand refresh will secure Lion Air as a trusted airline among the Indonesian airline industry and people.
126
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
06 09
APPROACH
The goal of this corporate rebranding aims to reposition Lion Air as an inexpensive airline with an approachable and trustworthy quality. The redesigned logo captures an elevated look to Lion Air's existing silhouette of a winged lion—ready to fly with confidence. The clean, corporate design direction extends cohesively throughout the array of collateral design; ranging from airport signages, advertising posters, and inflight brand applications.
DELIVERABLES
Logo Design Brand Identity Manual Brand Applications
Stationery System Website Design
LION A IR
C O R P O R AT E R E B R A N D I N G
127
06 09
128
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
06 09
LION A IR
C O R P O R AT E R E B R A N D I N G
129
06 09
Primary Font Avenir Next Foundry Linotype
Secondary Font Sabon Foundry Monotype
130
S ELECTED WOR KS BY ANGIE LOZ ARU S
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
06 09
130
Primary Color CMYK 12 | 86 | 82 | 2
Primary Color CMYK 11 | 59 | 52 | 0
Primary Color CMYK 0 | 0 | 0 | 80
Primary Color CMYK 22 | 17 | 17 | 0
06 09
132
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
06 09
LION A IR
C O R P O R AT E R E B R A N D I N G
133
06 09
134
135
06 09
136
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
06 09
LION A IR
C O R P O R AT E R E B R A N D I N G
137
06 09
138
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
LION A IR
C O R P O R AT E R E B R A N D I N G
139
06 09
140
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
06 09
LION A IR
C O R P O R AT E R E B R A N D I N G
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2016 – 2020
06 09
LION A IR
C O R P O R AT E R E B R A N D I N G
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2016 – 2020
07 09
PLANTED FROM THE ROOT GRAPHIC DESIGN 03 PAUL DERBY SPRING '18 PRACTICAL PERSONALIZED TRANSPARENT PROJECT TITLE
COURSE NAME
COURSE INSTRUCTOR
SEMESTER TAKEN
KEY WORDS
PL ANTED APP
UI UX DESIGN
145
07 09
BACKGROUND
Do you find yourself going to different supermarkets to find specific needs? The struggle of finding and purchasing high quality and afforable goods is a rising problem experienced by tech-savvy and health-conscious individuals. The e-commerce scene is constantly evolving to meet different criterias brought up by their consumers. Millennials are re-establishing the standards of grocery shopping in their lifestyle. Food transparency becomes a prevalent issue among millennial consumers, as affordability and quality are important factors that determine their purchasing habits. There is a growing market of budgetconscious millennials who demand affordable and healthy options from grocery stores.
144
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2016 – 2020
07 09
APPROACH
Drawing upon the rising demand for a more personalized shopping experience, an online grocery shopping app was developed to meet consumer's needs and support small local businesses to thrive. The word “Planted� describes a financially-savvy user who wishes to establish a sense of structure and satisfaction in their lifestyle. Planted integrates food transparency, budget-consciousness, and sustainability to elevate a user's grocery shopping experience.
DELIVERABLES
Logo Design Website Design UI UX Design
PL ANTED APP
UI UX DESIGN
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PL ANTED APP
UI UX DESIGN
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07 09
Primary Font Apercu Pro Foundry Colophon Foundry
Secondary Font Avenir Next Foundry Linotype
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Aa Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
07 09
148
Primary Color CMYK 71 | 29 | 97 | 14
Primary Color CMYK 65 | 57 | 56 | 34
Primary Color CMYK 0 | 0 | 0 | 0
Primary Color CMYK 5 | 3 | 3 | 0
07 09
150
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07 09
PL ANTED APP
UI UX DESIGN
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PL ANTED APP
UI UX DESIGN
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PL ANTED APP
UI UX DESIGN
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07 09
D O W N L OA D INV ISION AND SCAN QR CODE FOR PROTOT YPE
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07 09
PL ANTED APP
UI UX DESIGN
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08 09
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2016 – 2020
08 09
CURIOSITY LED THE WAY TYPOGRAPHY DESIGN 04 ARIEL GREY FALL 2019 ENIGMATIC MISCHIEVOUS DOWNFALL PROJECT TITLE
COURSE NAME
COURSE INSTRUCTOR
SEMESTER TAKEN
KEY WORDS
MAL IC E IN WONDER L AND
DISCOURSE & E XHIBITION DESIGN
159
08 09
BACKGROUND
It is time to have a dialogue revolving around curiosity in an increasingly intrusive digital age. Social media and search engines are digital platforms where anything and anyone we want to know is within a click away. Yet, we are left wanting more. As digital natives become more curious, there is a danger that comes from prying too much. Especially within the Deep Web. Those who are highly–driven go to lengths to venture into the Deep Web. But it is the same curiosity that will lure users into their own descent. There lies an inherent element of curiosity within everyone. One that we as humans are willing to explore beyond our known capability. Even if it means getting tangled up in an unwanted situation.
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S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
08 09
APPROACH
The discourse incorporates the narrative and characters from Lewis Carroll’s “Alice in Wonderland” to illustrate the journey into the Deep Web. The design, typography, and visual direction mimics the obscure and distorted digital realm of the Deep Web to tackle the dynamic relationship between curiosity and knowledge in an intrusive digital age. The typographic choices between condensed and extended widths highlight the extremes one takes to enter the depths of the Deep Web.
DELIVERABLES
Layout Design Exhibition Poster UI UX Design
Motion Design Program Booklet
MAL IC E IN WONDER L AND
DISCOURSE & E XHIBITION DESIGN
159
08 09
160
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
08 09
MAL IC E IN WONDER L AND
DISCOURSE & E XHIBITION DESIGN
161
08 09
Decorative Font FIT Condensed Foundry David Jonathan Ross
Primary Font Monument Extended Foundry Pangram Pangram
Secondary Font Houschka Rounded Foundry G-Type
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Aa
ABCDEFGHIJKLMNOPQRSTUVWXYz
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmno pqrstuvwxyz0123456789
2016 – 2020
08 09
162
Primary Color CMYK 53 | 73 | 0 | 0
Primary Color CMYK 0 | 97 | 63 | 0
Primary Color CMYK 60 | 64 | 54 | 36
Primary Color CMYK 76 | 62 | 47 | 80
Primary Color CMYK 0 | 0 | 0 | 70
Primary Color CMYK 87 | 52 | 52 | 29
08 09
164
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
08 09
MAL IC E IN WONDER L AND
DISCOURSE & E XHIBITION DESIGN
165
08 09
166
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
08 09
MAL IC E IN WONDER L AND
DISCOURSE & E XHIBITION DESIGN
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2016 – 2020
08 09
MAL IC E IN WONDER L AND
DISCOURSE & E XHIBITION DESIGN
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17 0
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
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MAL IC E IN WONDER L AND
DISCOURSE & E XHIBITION DESIGN
17 1
09 09
17 2
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
09 09
BEYOND THE OUTREACH BRANDING PRINCIPLES DEAN WILCOX FALL 2017 LEADERSHIP COMPASSION ALTRUISTIC PROJECT TITLE
COURSE NAME
SEMESTER TAKEN
KEY WORDS
W O R L D V I S I O N I N T E R N AT I O N A L
C O R P O R AT E R E D E S I G N
17 3
09 09
BACKGROUND
World Vision International is a non-profit organization with an active history and advocacy to provide emergency relief, education, and health care to third world countries. World Vision believes in maximizing the impact of their humanitarian mission by providing responsive emergency relief to struggling communities. As World Vision continues to expand across 97 countries, it is important for a well-known establishment to have an instantaneous wordmark that embody the transformative power and impact of compassion in every outreach. For World Vision, their commitment is a radiating testament of hope for those who need it the most.
17 2
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
09 09
APPROACH
The redesigned logo reflects the key aspects of World Vision as a brand. Leadership and self-initiation are attributes that define humanitarian relief, which delivers impact and hope across the globe. In order to visually translate World Vision's mission, the newly redesigned logo gets an elevated rejuvenation that maintains its existing brand image. The bold and recognizable logo is supported by an honest and warm design system that is implemented throughout the collateral work of World Vision.
DELIVERABLES
Logo Design Brand Applications Website Design
W O R L D V I S I O N I N T E R N AT I O N A L
C O R P O R AT E R E D E S I G N
17 3
09 09
174
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
09 09
W O R L D V I S I O N I N T E R N AT I O N A L
C O R P O R AT E R E D E S I G N
17 5
09 09
Primary Font FF DIN Bold Foundry FontFont
Secondary Font FF DIN Regular Foundry FontFont
17 6
S ELECTED WOR KS BY ANGIE LOZ ARU S
Aa
Aa
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789
2016 – 2020
09 09
17 6
Primary Color CMYK 53 | 73 | 0 | 0
Primary Color CMYK 0 | 75 | 100 | 0
Primary Color CMYK 0 | 0 | 0 | 80
Primary Color CMYK 0 | 40 | 100 | 0
09 09
17 8
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
09 09
W O R L D V I S I O N I N T E R N AT I O N A L
C O R P O R AT E R E D E S I G N
17 9
09 09
180
S ELECTED WOR KS BY ANGIE LOZ ARU S
2016 – 2020
09 09
W O R L D V I S I O N I N T E R N AT I O N A L
C O R P O R AT E R E D E S I G N
181
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182
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2016 – 2020
09 09
W O R L D V I S I O N I N T E R N AT I O N A L
C O R P O R AT E R E D E S I G N
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W O R L D V I S I O N I N T E R N AT I O N A L
C O R P O R AT E R E D E S I G N
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ACKNOWLEDGEMENTS
This is for everyone who has shaped, inspired, and pushed me into the person I am today. Here's to the people I have encountered and those I have yet to cross paths with.
MY EVER-LOVING, SUPPORTIVE FAMILY
Mama & Papa Koko Gianni Kung Kung & Popoh Archie & Cherry
MY 2ND HOME, BCC FAMILY
Ps. Billy & Sonny Soso & Ko Arvin Uplift Friends and 20+ of you
MENTORS & INSTRUCTORS
Mary Scott Phil Hamlett Tom McNulty Ariel Grey David Hake Paul Derby Colin Sebesyten Tom Matano Claudia Dallendorfer
CITROEN AVE GANG GANG
David Y. Kim Claire Chang Yutzu Su Alfredo Silva-Iglesias
COLOPHON
SERVICES
PRINTING & BINDING
Blurb, Inc. 580 California St #300 San Francisco CA 94104-0728 PHOTOGRAPHY
Nicholaus Lie Angie Lozarus Seraphlia Studio
PRODUCTION
MATERIAL
Mohawk Superfine #100 Uncoated Paper 148 GSM
TYPOGRAPHY
Sharp Grotesk Sharp Type, 2016
ATTRIBUTIONS
PHOTO CREDITS
iStock Unsplash Natasa Mandic Team World Vision Ashley Cuoco
CONTACT INFO 206 519 9366 angielozarus@gmail.com angielozarus.com
ANGIELOZARUS.COM