Selected Works by Angie Lozarus from 2016-2020

Page 1






Copyright Š 2020 Angie Lozarus All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means physical or electronic, including photocopy or any storage and retrieval system, without prior written permission.


For Kung Kung (Dr. Lie Hartono) FOREVER PROUD AND INSPIRED BY YOU


TABLE OF CONTENTS

006 021

VIBRANT REFRESHMENT

022 037

ESSENTIAL NECESSITIES SATISFYING AN ODD PALATE

038 055

056 069

THE COLORS UNDERNEATH


070 125

HEALTH IS THE NEW WEALTH

126 143

SOARING TO NEW HEIGHTS

144 157

PLANTED FROM THE ROOT

158 171

CURIOSITY LED THE WAY

172 185

BEYOND THE OUTREACH


01 09

006

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


01 09

VIBRANT REFRESHMENT PACKAGING DESIGN 03 TOM MCNULTY SUMMER '19 IRRADIANT ADVENTURE YOUTHFUL PROJECT TITLE

COURSE NAME

SEMESTER TAKEN

KEY WORDS

WOOD S B EER C O.

PREMIUM CRAFT BEER

007


01 09

BACKGROUND

Woods Beer Co. is a local San Francisco brewery with a cult following of craft beer enthusiasts. Their microbrew-pub prides itself on close brewer-consumer experience. Woods Beer Co. produces and distributes small-batched beers that rotate seasonally across the Bay Area—an unexpectedly refreshing quality found in the beer market. It's more than just beer. The creative tastemakers behind Woods Beer Co. strive to capture the free-spirited nature of Bay Area's craft beer enthusiasts. In an industry that is already growing popular, it is important to stand out among a niche community that values creativity, quality, and highly designed products. The redesign aims to elevate Woods Beer Co. into the brand they envision—vibrant, distinctive, and unapologetically proud.

006

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


01 09

APPROACH

Time for fellow beer geeks and tastemakers to rejoice! Let’s highlight Woods Beer Co. as a one-of-a-kind brand that specializes in organic brewing and creating unique flavor profiles in craft beer. The incorporation of design elements ranging from botanical illustration and colorcoding reinforce a freshly rejuvenated aesthetic as well as brand image for Woods Beer Co.

DELIVERABLES

Logo Design Premium & Light Beer 6pk Beer Carrier

12 oz. Beer Bottle 16 oz. Tall Beer Can 32 oz. Beer Growler

WOOD S B EER C O.

PREMIUM CRAFT BEER

007


01 09

008

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


01 09

WOOD S B EER C O.

PREMIUM CRAFT BEER

009


01 09

Decorative Font Modesto Open Foundry Parkinson Type Design

Primary Font Kopius Foundry Kontour

Secondary Font Brandon Grotesque Foundry HVD Fonts

010

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZ0123456789

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



01 09

010

S ELECTED WOR KS BY ANGIE LOZ ARU S

BR AND DESIGN FELLOWSHIP


Primary Color CMYK 83 | 53 | 81 | 74

Primary Color CMYK 46 | 0 | 100 | 0

Primary Color CMYK 53 | 9 | 100 | 20

Primary Color CMYK 40 | 80 | 93 | 60

Primary Color CMYK 0 | 66 | 95 | 0

Primary Color CMYK 0 | 66 | 95 | 30

Primary Color CMYK 85 | 0 | 18 | 90

Primary Color CMYK 89 | 11 | 25 | 20

Primary Color CMYK 85 | 0 | 18 | 0


01 09

012

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


01 09

WOOD S B EER C O.

PREMIUM CRAFT BEER

013


01 09

01 4

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


01 09

WOOD S B EER C O.

PREMIUM CRAFT BEER

015


01 09

016


01 09

WOOD S B EER C O.

PREMIUM CRAFT BEER

0 17


01 09

018

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


01 09

019


01 09

020

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


01 09

WOOD S B EER C O.

PREMIUM CRAFT BEER

021


02 09

022

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


02 09

ESSENTIAL NECESSITIES GRAPHIC DESIGN 02 DAVID HAKE FALL 2017 SERENITY THERAPEUTIC BALANCE PROJECT TITLE

COURSE NAME

COURSE INSTRUCTOR

SEMESTER TAKEN

KEY WORDS

AROMA LAB

BOUTIQUE BR ANDING

023


02 09

BACKGROUND

It is important to have a strong brand identity to establish a contemporary boutique in the marketplace. The visual design of brand collaterals ranging from advertising graphics to printed deliverables become an extension of the brand development and application system. Aroma Lab was developed to re-evaluate the application of aromatherapy in an urban city lifestyle. The use of pure essential oils can be personally formulated according to one’s physical, physiological, and psychological needs. Aroma Lab’s products and services strive to enhance the cognitive performance, mood, and overall well-being of those who need a moment’s respite from a busy world.

022

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


02 09

APPROACH

In an effort to introduce a fresh approach to aromatherapy, designing a logo is the first essential step to establish the brand image and voice of Aroma Lab. The wordmark combines the delicate silhouette of a vine with a droplet that represents pure essential oils. The resulting wordmark creates a sense of balance and sophistication that captures Aroma Lab's brand identity across the stationery system and collateral design.

DELIVERABLES

Logo Design Stationery System Postcard Set

AROMA LAB

BOUTIQUE BR ANDING

023


02 09

024

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


02 09

AROMA LAB

BOUTIQUE BR ANDING

025


02 09

Primary Font Big Caslon Foundry Carter & Cone

Secondary Font Serifa Foundry URW Type

026

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

ABCDEFGHIJKLMNOPQ RSTUVWXYZabcdefghijklm nopqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



02 09

026

S ELECTED WOR KS BY ANGIE LOZ ARU S

BR AND DESIGN FELLOWSHIP


Primary Color CMYK 100 | 40 | 70 | 50

Primary Color CMYK 82 | 23 | 65 | 5

Primary Color CMYK 0 | 49 | 65 | 0

Primary Color CMYK 0 | 84 | 100 | 0

Primary Color CMYK 0 | 0 | 0 | 80

Primary Color CMYK 0 | 11 | 11 | 0


02 09

028

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


02 09

AROMA LAB

BOUTIQUE BR ANDING

029


02 09

030

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


02 09

AROMA LAB

BOUTIQUE BR ANDING

031


02 09

032

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


02 09

AROMA LAB

BOUTIQUE BR ANDING

033


02 09

034

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


02 09

AROMA LAB

BOUTIQUE BR ANDING

035


02 09

036

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


02 09

AROMA LAB

BOUTIQUE BR ANDING

037


03 09

038

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


03 09

SATISFYING AN ODD PALATE TYPOGRAPHY DESIGN 03 ARIEL GREY SPRING '19 ANALYTICAL DECONSTRUCT ENERGETIC PROJECT TITLE

COURSE NAME

COURSE INSTRUCTOR

SEMESTER TAKEN

KEY WORDS

D I M E N S I O N A L F L AVO R S

COOKBOOK DESIGN

039


03 09

BACKGROUND

We all know bacon and eggs go amazingly well together. So do pickles and vanilla ice cream! You read that right. There is a wide range of unique food combinations beyond our typical palate. These odd yet succesful food combinations are considered breakthroughs in redefining the culinary arts for both professionals and food enthusiasts. It is time to dissect the multi-dimensional nature of flavors to get a better understanding on how to savor various food pairings. Modern flavor profiles are created with complexity and technicality. But one thing unites them: layering. A welllayered flavor profile can create dimensionality, structure, and refined variations on the palate. And these sensations won’t fade after first impact—it’s going to last, and change, over the course of the entire tasting experience.

038

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


03 09

APPROACH

With such a unique approach to food combinations, a non-traditional cookbook seems perfect for the job. The design direction aims to visualize the complex nature of flavor profiles and structures through graphic representations—such as imagery and type treatments. The multi-colored isometric design is an ode to video game aesthetics; which reflects the adventurous side of food enthusiasts who take it upon themselves to discover a world of various food combinations.

DELIVERABLES

Cookbook Design Book Launch Poster Publisher Website

Digital Illustration Book Launch Tickets Bookmark Set

D I M E N S I O N A L F L AVO R S

COOKBOOK DESIGN

039


03 09

Primary Font Moby Foundry Floodfonts

Primary Font Museo Slab Foundry exljbris font foundry

040

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

Aa

ABCDEFGHIJKLMNOPQRSTUV WXYZabcdefghijklmno pqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



03 09

040

S ELECTED WOR KS BY ANGIE LOZ ARU S

BR AND DESIGN FELLOWSHIP


Primary Color CMYK 24 | 100 | 17 | 0

Primary Color CMYK 51 | 77 | 34 | 70

Primary Color CMYK 2 | 37 | 23 | 0

Primary Color CMYK 0 | 94 | 67 | 0

Primary Color CMYK 0 | 43 | 87 | 0

Primary Color CMYK 87 | 32 | 4 | 0


03 09

042

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


03 09

D I M E N S I O N A L F L AVO R S

COOKBOOK DESIGN

043


03 09

044

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


03 09

D I M E N S I O N A L F L AVO R S

COOKBOOK DESIGN

045


03 09

046

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


03 09

D I M E N S I O N A L F L AVO R S

COOKBOOK DESIGN

0 47


03 09

048

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


03 09

D I M E N S I O N A L F L AVO R S

COOKBOOK DESIGN

049


050

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


D I M E N S I O N A L F L AVO R S

COOKBOOK DESIGN

051


03 09

052

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


03 09

D I M E N S I O N A L F L AVO R S

COOKBOOK DESIGN

053


03 09

054

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


03 09

D I M E N S I O N A L F L AVO R S

COOKBOOK DESIGN

055


04 09

056

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


04 09

THE COLORS UNDERNEATH PACKAGING DESIGN 02 TOM MCNULTY SPRING '18 DISCOVERY EVERLASTING NATURAL PROJECT TITLE

COURSE NAME

SEMESTER TAKEN

KEY WORDS

UNE ARTHED PIGMENTS

S U S TA I N A B L E P O W D E R E D PA I N T

057


04 09

BACKGROUND

Husband-wife architects Florian Speier and Jessica Pfohl founded Unearthed Paints, a family-owned company manufacturing plant-based paints that are biodegradable, non-toxic, odorless, and zero-VOC. Frustrated with the lack of sustainable paints in the commercial market, Speier and Pfohl are on a mission to provide the most sustainable and healthiest paints available in the market. Unearthed Paints strive to introduce the benefits and capabilities of natural paints in the United States’ market of latex-dominated paints. To do so, it’s important for them to elevate the function and appeal of sustainable powdered paint through consumer education.

056

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


04 09

APPROACH

The rebranded name “Unearthed Pigments” reflect an elevated rejuvenation that is needed to introduce an unfamiliar product into the modern homes of today's families. The minimal and clean application system highlights the brand’s commitment and mission to sustainability. The clean, minimal packaging system feature hints of rich earthy colors to highlight Unearthed Pigments' focus on using raw and minimally processed ingredients.

DELIVERABLES

Logo Design Exterior Paint Interior Paint

Paintbrushes Paint Swatches

UNE ARTHED PIGMENTS

S U S TA I N A B L E P O W D E R E D PA I N T

057


04 09

058

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


04 09

UNE ARTHED PIGMENTS

S U S TA I N A B L E P O W D E R E D PA I N T

059


04 09

Primary Font Archer Foundry Hoefler & Co.

Secondary Font Adobe Garamond Foundry Adobe Originals

060

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



04 09

060


Primary Color CMYK 0 | 14 | 32 | 0

Primary Color CMYK 61 | 38 | 87 | 21

Primary Color CMYK 0 | 81 | 84 | 0

Primary Color CMYK 0 | 0 | 0 | 100

Primary Color CMYK 0 | 3 | 6 | 0


04 09

062

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


04 09

UNE ARTHED PIGMENTS

S U S TA I N A B L E P O W D E R E D PA I N T

063


04 09

064

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


04 09

UNE ARTHED PIGMENTS

S U S TA I N A B L E P O W D E R E D PA I N T

065


04 09

066

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


04 09

UNE ARTHED PIGMENTS

S U S TA I N A B L E P O W D E R E D PA I N T

067


04 09

068

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


04 09

UNE ARTHED PIGMENTS

S U S TA I N A B L E P O W D E R E D PA I N T

069


05 09

070

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


05 09

HEALTH IS THE NEW WEALTH PACKAGING DESIGN 04 TOM MCNULTY FALL 2019 ENRICHING HOLISTIC LIFESTYLE PROJECT TITLE

COURSE NAME

SEMESTER TAKEN

KEY WORDS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

071


05 09

BACKGROUND

As part of a collaborative endeavor, Team Whole Soul are tasked to develop a conceptual retail store that will thrive in today’s world. The team saw the rising demand for wellness in a fast-paced, urban lifestyle that is experienced by many generations. Whole Soul was then created. It’s time to redefine our understanding of wellness. It is no longer about the physical well-being, but rather an active pursuit of activities, choices, and lifestyle that leads to an optimal state of yourselves. Whole Soul believes in the impact of meaningful and personalized shopping experiences. Whole soul desires to enrich generations of families and individuals who are invested in creating a lasting lifestyle.

070

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


05 09

APPROACH

Whole Soul has four sub-brands that touches upon different aspects of wellness: medical, CBD, pets, and gardening. As group leader, it was my responsibility to oversee the development and execution of the sub-brands. The overarching element of holistic wellness is captured in different ways­. Team Whole Soul strives to define a lifestyle and feeling revolving around wellness—­f rom the intricate design direction that references art deco to bold and quirky dog photography.

DELIVERABLES

TEAM WHOLE SOUL

Logo Design Market Research Brand Development Packaging System

Morgan Class Fabian Posadas Jessica Stebbins Chenboyu Yuan Qingqing Yue

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

071


05 09

072

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


05 09

073


05 09

R E TA I L B R A N D WHOLE SOUL Key Adjectives Holistic, Enriching, and Personalized

Product Line Alternative wellness and lifestyle products

SUB-BRANDS MANTRA Key Adjectives Clean, Progressive, and Functional

Product Line Daily vitamins and supplemental needs

SEED & SUN Key Adjectives Organic, Versatile, Pure, and Honest

0 74

S ELECTED WOR KS BY ANGIE LOZ ARU S

Product Line Outdoor gardening essentials & appliances

2016 – 2020


05 09

CANNAROOT Key Adjectives Refined, Elevated, and Premium

Product Line Plant-based CBD Collection

FETCH Key Adjectives Playful, Colorful, and Quirky

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

Product Line Premium dog food & grooming products

075


05 09

076

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


05 09

07 7


05 09

Primary Font Hatch Foundry p.s.type

Secondary Font Avenir Foundry Linotype

078

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



05 09

078


Primary Color CMYK 74 | 26 | 70 | 8

Primary Color CMYK 100 | 89 | 20 | 6

Primary Color CMYK 0 | 0 | 0 | 16

Primary Color CMYK 70 | 77 | 3 | 0

Primary Color CMYK 0 | 0 | 0 | 0

Primary Color CMYK 0 | 0 | 0 | 95


05 09

080


MEDICAL GOODS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

081


05 09

082

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


MEDICAL GOODS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

083


05 09

084


MEDICAL GOODS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

085


06 5 09

086

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


MEDICAL GOODS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

087


05 09

088

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


05 09

089


05 09

Primary Font Henderson Slab Foundry Sudtipos

Secondary Font Henderson Sans Foundry Sudtipos

090

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



05 09

090


Primary Color CMYK 40 | 71 | 70 | 50

Primary Color CMYK 50 | 60 | 20 | 4

Primary Color CMYK 0 | 29 | 40 | 0

Primary Color CMYK 27 | 68 | 66 | 12

Primary Color CMYK 0 | 10 | 20 | 0

Primary Color CMYK 59 | 33 | 44 | 4


05 09

092

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


GARDENING

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

093


05 09

094

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


GARDENING

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

095


05 09

096

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


GARDENING

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

097


05 09

098

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


GARDENING

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

099


05 09

100

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


GARDENING

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

101


05 09

102

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


05 09

103


05 09

Primary Font Modesto Open Foundry Parkinson Type Design

Secondary Font Domus Titling Foundry Just Another Foundry

104

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZ0123456789

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



05 09

104


Primary Color CMYK 73 | 30 | 100 | 40

Primary Color CMYK 0 | 21 | 74 | 20

Secondary Color CMYK 42 | 90 | 70 | 56


05 09

106

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


CBD WELLNESS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

107


05 09

108

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


CBD WELLNESS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

109


05 09

110

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020



05 09

112

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


CBD WELLNESS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

113


05 09

114

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


05 09

115


05 09

Primary Font Grover Slab Foundry Sudtipos

Secondary Font Museo Slab Foundry exljbris font foundry

116

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



05 09

116


Primary Color CMYK 0 | 45 | 100 | 0

Primary Color CMYK 0 | 80 | 100 | 0

Primary Color CMYK 70 | 24 | 30 | 4

Primary Color CMYK 82 | 56 | 0 | 0

Primary Color CMYK 30 | 10 | 20 | 0

Primary Color CMYK 70 | 85 | 20 | 40


05 09

118

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


DOG PRODUCTS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

119


05 09

120

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


DOG PRODUCTS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

121


05 09

122

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


DOG PRODUCTS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

123


05 09

124

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


DOG PRODUCTS

WHOLE SOUL WELLNESS

C O L L A B O R AT I V E R E TA I L S T O R E

125


06 09

126

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


06 09

SOARING TO NEW HEIGHTS BRANDING PRINCIPLES 02 TOM MCNULTY SUMMER '19 RELIABLE TRUSTWORTHY CONFIDENCE PROJECT TITLE

COURSE NAME

SEMESTER TAKEN

KEY WORDS

LION A IR

C O R P O R AT E R E B R A N D I N G

127


06 09

BACKGROUND

PT Lion Mentari Airlines, also known as Lion Air, was the first low-cost airline operating in Indonesia. Lion Air prides itself as the largest private carrier with an extensive portfolio ranging from commercial airlines, cargo air transportation, and hospitality. Lion Air holds a reputable position among Indonesia’s competitive LCC (low-cost carrier) industry as a modern and affordable service with flight routes traveling domestically and internationally across the Asia Pacific region. With concerning issues revolving around Lion Air's aviation safety, it is time to reposition their company in light of their services and practices. A much-needed brand refresh will secure Lion Air as a trusted airline among the Indonesian airline industry and people.

126

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


06 09

APPROACH

The goal of this corporate rebranding aims to reposition Lion Air as an inexpensive airline with an approachable and trustworthy quality. The redesigned logo captures an elevated look to Lion Air's existing silhouette of a winged lion—ready to fly with confidence. The clean, corporate design direction extends cohesively throughout the array of collateral design; ranging from airport signages, advertising posters, and inflight brand applications.

DELIVERABLES

Logo Design Brand Identity Manual Brand Applications

Stationery System Website Design

LION A IR

C O R P O R AT E R E B R A N D I N G

127


06 09

128

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


06 09

LION A IR

C O R P O R AT E R E B R A N D I N G

129


06 09

Primary Font Avenir Next Foundry Linotype

Secondary Font Sabon Foundry Monotype

130

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



06 09

130


Primary Color CMYK 12 | 86 | 82 | 2

Primary Color CMYK 11 | 59 | 52 | 0

Primary Color CMYK 0 | 0 | 0 | 80

Primary Color CMYK 22 | 17 | 17 | 0


06 09

132

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


06 09

LION A IR

C O R P O R AT E R E B R A N D I N G

133


06 09

134


135


06 09

136

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


06 09

LION A IR

C O R P O R AT E R E B R A N D I N G

137


06 09

138

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


LION A IR

C O R P O R AT E R E B R A N D I N G

139


06 09

140

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


06 09

LION A IR

C O R P O R AT E R E B R A N D I N G

141


06 09

142

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


06 09

LION A IR

C O R P O R AT E R E B R A N D I N G

143


07 09

144

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


07 09

PLANTED FROM THE ROOT GRAPHIC DESIGN 03 PAUL DERBY SPRING '18 PRACTICAL PERSONALIZED TRANSPARENT PROJECT TITLE

COURSE NAME

COURSE INSTRUCTOR

SEMESTER TAKEN

KEY WORDS

PL ANTED APP

UI UX DESIGN

145


07 09

BACKGROUND

Do you find yourself going to different supermarkets to find specific needs? The struggle of finding and purchasing high quality and afforable goods is a rising problem experienced by tech-savvy and health-conscious individuals. The e-commerce scene is constantly evolving to meet different criterias brought up by their consumers. Millennials are re-establishing the standards of grocery shopping in their lifestyle. Food transparency becomes a prevalent issue among millennial consumers, as affordability and quality are important factors that determine their purchasing habits. There is a growing market of budgetconscious millennials who demand affordable and healthy options from grocery stores.

144

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


07 09

APPROACH

Drawing upon the rising demand for a more personalized shopping experience, an online grocery shopping app was developed to meet consumer's needs and support small local businesses to thrive. The word “Planted� describes a financially-savvy user who wishes to establish a sense of structure and satisfaction in their lifestyle. Planted integrates food transparency, budget-consciousness, and sustainability to elevate a user's grocery shopping experience.

DELIVERABLES

Logo Design Website Design UI UX Design

PL ANTED APP

UI UX DESIGN

145


146

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


07 09

PL ANTED APP

UI UX DESIGN

1 47


07 09

Primary Font Apercu Pro Foundry Colophon Foundry

Secondary Font Avenir Next Foundry Linotype

148

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



07 09

148


Primary Color CMYK 71 | 29 | 97 | 14

Primary Color CMYK 65 | 57 | 56 | 34

Primary Color CMYK 0 | 0 | 0 | 0

Primary Color CMYK 5 | 3 | 3 | 0


07 09

150

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


07 09

PL ANTED APP

UI UX DESIGN

151


07 09

152


07 09

PL ANTED APP

UI UX DESIGN

153


07 09

154

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


07 09

PL ANTED APP

UI UX DESIGN

155


07 09

D O W N L OA D INV ISION AND SCAN QR CODE FOR PROTOT YPE

156


07 09

PL ANTED APP

UI UX DESIGN

157


08 09

158

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


08 09

CURIOSITY LED THE WAY TYPOGRAPHY DESIGN 04 ARIEL GREY FALL 2019 ENIGMATIC MISCHIEVOUS DOWNFALL PROJECT TITLE

COURSE NAME

COURSE INSTRUCTOR

SEMESTER TAKEN

KEY WORDS

MAL IC E IN WONDER L AND

DISCOURSE & E XHIBITION DESIGN

159


08 09

BACKGROUND

It is time to have a dialogue revolving around curiosity in an increasingly intrusive digital age. Social media and search engines are digital platforms where anything and anyone we want to know is within a click away. Yet, we are left wanting more. As digital natives become more curious, there is a danger that comes from prying too much. Especially within the Deep Web. Those who are highly–driven go to lengths to venture into the Deep Web. But it is the same curiosity that will lure users into their own descent. There lies an inherent element of curiosity within everyone. One that we as humans are willing to explore beyond our known capability. Even if it means getting tangled up in an unwanted situation.

158

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


08 09

APPROACH

The discourse incorporates the narrative and characters from Lewis Carroll’s “Alice in Wonderland” to illustrate the journey into the Deep Web. The design, typography, and visual direction mimics the obscure and distorted digital realm of the Deep Web to tackle the dynamic relationship between curiosity and knowledge in an intrusive digital age. The typographic choices between condensed and extended widths highlight the extremes one takes to enter the depths of the Deep Web.

DELIVERABLES

Layout Design Exhibition Poster UI UX Design

Motion Design Program Booklet

MAL IC E IN WONDER L AND

DISCOURSE & E XHIBITION DESIGN

159


08 09

160

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


08 09

MAL IC E IN WONDER L AND

DISCOURSE & E XHIBITION DESIGN

161


08 09

Decorative Font FIT Condensed Foundry David Jonathan Ross

Primary Font Monument Extended Foundry Pangram Pangram

Secondary Font Houschka Rounded Foundry G-Type

162

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYz

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmno pqrstuvwxyz0123456789

2016 – 2020



08 09

162


Primary Color CMYK 53 | 73 | 0 | 0

Primary Color CMYK 0 | 97 | 63 | 0

Primary Color CMYK 60 | 64 | 54 | 36

Primary Color CMYK 76 | 62 | 47 | 80

Primary Color CMYK 0 | 0 | 0 | 70

Primary Color CMYK 87 | 52 | 52 | 29


08 09

164

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


08 09

MAL IC E IN WONDER L AND

DISCOURSE & E XHIBITION DESIGN

165


08 09

166

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


08 09

MAL IC E IN WONDER L AND

DISCOURSE & E XHIBITION DESIGN

167


08 09

168

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


08 09

MAL IC E IN WONDER L AND

DISCOURSE & E XHIBITION DESIGN

169


08 09

17 0

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


08 09

MAL IC E IN WONDER L AND

DISCOURSE & E XHIBITION DESIGN

17 1


09 09

17 2

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


09 09

BEYOND THE OUTREACH BRANDING PRINCIPLES DEAN WILCOX FALL 2017 LEADERSHIP COMPASSION ALTRUISTIC PROJECT TITLE

COURSE NAME

SEMESTER TAKEN

KEY WORDS

W O R L D V I S I O N I N T E R N AT I O N A L

C O R P O R AT E R E D E S I G N

17 3


09 09

BACKGROUND

World Vision International is a non-profit organization with an active history and advocacy to provide emergency relief, education, and health care to third world countries. World Vision believes in maximizing the impact of their humanitarian mission by providing responsive emergency relief to struggling communities. As World Vision continues to expand across 97 countries, it is important for a well-known establishment to have an instantaneous wordmark that embody the transformative power and impact of compassion in every outreach. For World Vision, their commitment is a radiating testament of hope for those who need it the most.

17 2

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


09 09

APPROACH

The redesigned logo reflects the key aspects of World Vision as a brand. Leadership and self-initiation are attributes that define humanitarian relief, which delivers impact and hope across the globe. In order to visually translate World Vision's mission, the newly redesigned logo gets an elevated rejuvenation that maintains its existing brand image. The bold and recognizable logo is supported by an honest and warm design system that is implemented throughout the collateral work of World Vision.

DELIVERABLES

Logo Design Brand Applications Website Design

W O R L D V I S I O N I N T E R N AT I O N A L

C O R P O R AT E R E D E S I G N

17 3


09 09

174

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


09 09

W O R L D V I S I O N I N T E R N AT I O N A L

C O R P O R AT E R E D E S I G N

17 5


09 09

Primary Font FF DIN Bold Foundry FontFont

Secondary Font FF DIN Regular Foundry FontFont

17 6

S ELECTED WOR KS BY ANGIE LOZ ARU S

Aa

Aa

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

ABCDEFGHIJKLMNOPQR STUVWXYZabcdefghijklmn opqrstuvwxyz0123456789

2016 – 2020



09 09

17 6


Primary Color CMYK 53 | 73 | 0 | 0

Primary Color CMYK 0 | 75 | 100 | 0

Primary Color CMYK 0 | 0 | 0 | 80

Primary Color CMYK 0 | 40 | 100 | 0


09 09

17 8

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


09 09

W O R L D V I S I O N I N T E R N AT I O N A L

C O R P O R AT E R E D E S I G N

17 9


09 09

180

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


09 09

W O R L D V I S I O N I N T E R N AT I O N A L

C O R P O R AT E R E D E S I G N

181


09 09

182

S ELECTED WOR KS BY ANGIE LOZ ARU S

2016 – 2020


09 09

W O R L D V I S I O N I N T E R N AT I O N A L

C O R P O R AT E R E D E S I G N

183


09 09

184


09 09

W O R L D V I S I O N I N T E R N AT I O N A L

C O R P O R AT E R E D E S I G N

185


ACKNOWLEDGEMENTS

This is for everyone who has shaped, inspired, and pushed me into the person I am today. Here's to the people I have encountered and those I have yet to cross paths with.


MY EVER-LOVING, SUPPORTIVE FAMILY

Mama & Papa Koko Gianni Kung Kung & Popoh Archie & Cherry

MY 2ND HOME, BCC FAMILY

Ps. Billy & Sonny Soso & Ko Arvin Uplift Friends and 20+ of you

MENTORS & INSTRUCTORS

Mary Scott Phil Hamlett Tom McNulty Ariel Grey David Hake Paul Derby Colin Sebesyten Tom Matano Claudia Dallendorfer

CITROEN AVE GANG GANG

David Y. Kim Claire Chang Yutzu Su Alfredo Silva-Iglesias


COLOPHON


SERVICES

PRINTING & BINDING

Blurb, Inc. 580 California St #300 San Francisco CA 94104-0728 PHOTOGRAPHY

Nicholaus Lie Angie Lozarus Seraphlia Studio

PRODUCTION

MATERIAL

Mohawk Superfine #100 Uncoated Paper 148 GSM

TYPOGRAPHY

Sharp Grotesk Sharp Type, 2016

ATTRIBUTIONS

PHOTO CREDITS

iStock Unsplash Natasa Mandic Team World Vision Ashley Cuoco


CONTACT INFO 206 519 9366 angielozarus@gmail.com angielozarus.com





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