There are more than billion entrepreneurs in the world who live in poverty and operate micro-enterprises as a way of meeting their basic needs. Despite the pervasiveness and vitality of this global phenomenon, we have come to associate the word entrepreneurship exclusively with wealth creation and affluence. This book addresses that misconception by drawing our attention to the most basic form of entrepreneurship there is - entrepreneurship for survival.
This book, shot on the streets of Chennai, India, immerses you into the breathtakingly diverse and vibrant world of survival-entrepreneurship.
I hope you will think afresh about the meaning of entrepreneurship.
Enjoy!
Prof. Srini Venugopal
University of Vermont
www.srini-venugopal.com
