Involve Publications
[049] Diallage; Distinctio; [052] Ecphonesis; Emphasis; [054] ENALLAGE; [055] ENARGIA; [056] Epexegesis; [058] Epitheton; [060] Exergasia; [062] Fable; [063] Fictio; [066] HYPERBATON; [067] Hyperbole; [069] Image; [070] IRONY; [074] METAPHOR; [075] METONYMY; MIMESIS; Paeanismus; [079] PARADOX; [080] Parenthesis; PATHOPOEIA; Peristasis; [086] [091] Significatio; [096] [101] Topothesia.
Auxesis is a Greek word that means growth, increase, or ampli ication, as well as a rhetorical term for a gradual increase in the intensity of meaning, with words arranged in ascending order of impact or importance. Hyperbole
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Colors of Rhetoric. Places of Invention in the Visual Realm
Snapshots of the pages in the publication.
[067] is a subtype of this igure of speech in which a point or its signi icance is intentionally exaggerated. It may also refer to the use of a heightened word in place of an ordinary one (for example, calling a corporation president a “titan of industry”). Words or clauses placed in climactic order also fall into this category (as in this Jefferson’s quote, “Give up money, give up fame, give up science, give up the earth itself and all it contains, rather than do an immoral act”). Building a point around a series of comparisons also quali ies as auxesis, as does a general term for AMPLIFICATIO [011] or one of its subdivisions.
Collage & Graphic 2022 MARIA FULLAONDO
Theme Title: The Pleasure Palace “The Garden of Earthly Delights. A Social Condenser of Contemporary Pleasures,”
Alex THELAN, Chee Kit WAN and Chun KEONG NG, Superorganism, 2018, Melbourne, Australia. The Pleasure Palace
“The Garden of Earthly Delights. A Social Condenser of Contemporary Pleasures,” Second-Year Design Studio by María Fullaondo & Joseph Gauci-Seddon, First Semester 2018, Monash Art Design Architecture (MADA), Monash University. Courtesy of the Authors
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Techniques argument AMPLIFICATIO(N) Emotional appeals Operation: Relation: CONTIGUITY 039 Auxesis G. "increase, amplification" Words or clauses placed in climactic order. The school-room was the largest in the house could not help thinking, in the world. —Edgar Allan POE, WilliamWilson 1839. Auxesis is Greek word that means growth, increase, or ampli ication, as well as rhetorical term for gradual increase the intensity of meaning, with words arranged in ascending order impact or importance. Hyperbole [067] is subtype this igure speech in which point or its signi icance is intentionally exaggerated. It may also refer the use of heightened word place of an ordinary one (for example, calling corporation president “titan of industry” Words or clauses placed climactic order also fall into this category (as in this Jefferson’s quote, “Give up money, give up fame, give up science, give up the earth itself and all it contains, rather than do an immoral act”). Building point around series of comparisons also quali ies as auxesis, as does general term for AMPLIFICATIO [011] or one its subdivisions. Alex THELAN, Chee Kit WAN and Chun KEONG NG, Superorganism 2018, Melbourne, Australia. The Pleasure Palace “The Garden Earthly Delights. Social Condenser of Contemporary Pleasures,” Second-Year Design Studio by María Fullaondo Joseph Gauci-Seddon, First Semester 2018, Monash Art Design Architecture (MADA), Monash University. Courtesy the Authors [004] Adynaton; Aenos; [006] Allegory; [011] AMPLIFICATIO; [012] Anacoluthon; [014] Anamnesis; [017] Anastrophe; [035] Appositio; Augendi [040] Bomphiologia; Cacemphaton; [044] Catacosmesis; [049] Diallage; Distinctio; [052] Ecphonesis; [054] ENALLAGE; [055] ENARGIA; [058] Epitheton; [060] Exergasia; [062] Fable; [063] Fictio; [067] Hyperbole; [069] Image; [070] IRONY; [074] METAPHOR; MIMESIS; Paeanismus; [079] PARADOX; [086] Prosopopoeia; [091] Significatio; [101] Topothesia.
