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SRIRAM BIRUDAVOLU AND BISWAJIT NAG

Business Innovation and ICT Strategies

Sriram Birudavolu • Biswajit Nag

Business Innovation and ICT Strategies

Sriram Birudavolu

Sr. Vice President - Information

Sciences

T-Hub Foundation

Hyderabad, India

Biswajit Nag

Indian Institute of Foreign Trade New Delhi, India

ISBN 978-981-13-1674-6

ISBN 978-981-13-1675-3 (eBook)

https://doi.org/10.1007/978-981-13-1675-3

Library of Congress Control Number: 2018953332

© The Editor(s) (if applicable) and The Author(s) 2019

This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.

The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.

The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Cover credit © kynny/iStock / Getty Images Plus

This Palgrave Macmillan imprint is published by the registered company Springer Nature Singapore Pte Ltd.

The registered company address is: 152 Beach Road, #21-01/04 Gateway East, Singapore 189721, Singapore

Preface

Yat Bhavo Tat Bhavati (You Become What You Believe In)

Hence your reality is shaped by your beliefs and understanding.

—Sanskrit Saying

Consider a typical current day scenario.

A mid-sized information technology services company has dozens of small- and mid-sized enterprises as clients, spanning many sectors— finance, health, logistics, academia, government departments, non-profit organizations, media, and so on. The IT company finds itself in the eye of the proverbial storm of the Information Age.

Each client has unique and changing requirements, owing to new exciting business models launched every month which solve interesting problems in the industry. Being deep into the Information Age, everything from entertainment and fun to customer support, consulting, and business seem to lean 100% on information and communications technology. Data pours in 24/7 for every source, from websites, mobile applications, desktop applications, bank ATMs, and IoT (Internet of Things) devices. Putting it mildly, the IT company and its clients are finding it rather dicey to keep pace with the changes in technology and business.

The design and software changes are taxing them to the hilt. Data security is a constant nightmare. There are threats, round the clock, of hacking, malware and exploits, and a few actual incidents as well. The underlying technologies in the server software and hardware are getting more complex by the day. And the demands for high performance, 24/7 availability, and instant access to every kind of data seem to be rising incessantly.

Technical expertise seems to be in constant shortfall. Budgets are very tight. There just aren’t enough technical people to send to clients’ places to understand and resolve the network (firewalls, core and secondary switches, Wi-Fi networks), hardware, and software problems. Regulatory compliance demands that each client meet architectural standards, maintain records, and meet data and transactions security and privacy standards for its end-customers.

How can an IT company not only crack these problems but also ride the changes and profit from them?

The IT company strategically attacks the problems with the following solutions:

• Get the clients to move their data to the cloud, that is, the IT company’s data centers, thereby managing in one place, security, scalability, redundancy, and 24/7 availability.

• Remotely manage the clients’ websites, portals, and mobile apps from an NOC (network operations center) and the security through an SOC (security operations center).

• With remote access to the clients’ infrastructure (networks and servers), manage them remotely over a secure VPN connection, thus cutting 99% of the travel costs.

• The IT company’s data centers reside in several cities, and they’re all interconnected. So, the experts from any of the centers can connect to any of the clients all over the country and resolve problems. The problem of shortage of experts is solved, and their utilization improves.

With these in place, the next innovative steps through which the IT company can offer superior services are:

• Predicting IT problems intelligently from the trends and typical patterns, automating the model building, and taking preventive steps, and using data to validate and improve the models.

• Helping clients improve their services with their end-customers, with big data analytics, machine learning, and AI. For example, if the transaction traffic peaks in certain months, then add server capacity or catch fraud when the machine learning catches outliers.

• Mining the web-traffic data or mobile download patterns, AI tools can detect which type of visitors visit a client’s website, how often, and from where (as IP addresses can reveal geography). The company

can suggest to the clients to serve up different content based on these variables, thereby improving the accuracy of targeting and reach.

• Build a repository of patterns for each area, from cyber-security to every client sector, develop a center of expertise, and recommend best practices and policy to the industry and regulatory bodies. Develop a high-end consulting practice and move up the value chain.

• Deploy state-of-art IT infra products to manage the bulk of the operations autonomously, including monitoring, optimizing, troubleshooting, auto-correction, and self-healing but also fault detection and resolving issues instantaneously.

Note that each of these innovative steps doesn’t just solve problems, but they increase value and brand name, decrease costs and manpower, and lead to future growth for the IT company and its clients.

What is innovation? Let’s start with a simple notion that you often know innovation when you see one. You can perceive innovation in uniqueness, whether manifest or subtle, in an element or in the blend, in the display or in the force, in the arrangement or in the essence, in the action or in the effect, in the grandeur or in the simplicity, in brilliance or in repose, in puissance or in stillness, in isolation or in association.

The myriad examples of outstanding innovation at work show that it is indeed possible, and this book will share with you the secrets of using ICT to create innovations. Yet, they are uncommon, and failures are many. There are great obstacles. The general disquiet that pervades the milieu stems from the confusing mix of elements, vigorously at play. The effects of ICT are all-pervading, and while the boons are many and mostly evident, jeopardy lurks at every corner. The triumphant organizations have crossed many difficult passes and have undertaken incalculable risks to achieve remarkable levels of success. It need not be so galling.

Opportunities abound everywhere, and creativity knows no bounds. ICT can and is being applied in eliminating labor, in communication (“geography is history”), in entertainment and the arts, in imbuing systems with intelligence and diligence, in multiplying power and efficiency, and in fine-grained analysis and synthesis. Why does it seem so difficult to realize value, then? For each success story, there seem several that have failed.

ICT has become astoundingly powerful and staggeringly complex at the same time. Enterprise investments in ICT are a leap of faith, in terms of the known and unknown risks undertaken. Both enterprise providers

and enterprise consumers of ICT are caught in a tsunami of change that has swept away many businesses, both old and new. It is essential now to future-proof an organization’s vision, strategy, and implementation for using ICT as an enabler, catalyst, and differentiator. The symbiotic process between the development of IT systems and the requirement of a modernday organization has motivated us to think through to unfold this relationship and hence writing this book.

This book is devoted to the real process of unleashing the power of ICT and harnessing it for all future. It is intended to be a practical guide that is used on a daily basis. The book will cover all important aspects of ICT in a nutshell and show the path to the future through innovation.

What is the key to leveraging ICT for success in business for individuals, leaders, and organizations? Many answers come to mind, particularly ICT’s amplified ability to serve customers by providing outstanding products and services and creating high value and doing it in ways that are effective, efficient, profitable, competitive, and valued.

How does one establish a business focus with ICT in mind? This is a key precursor to establishing an ICT strategy and is covered well in this book.

This book presents a lean and coherent framework distilled from years of research and experience in the ICT industry and business strategy development which captures the essence of some of the best practices used in the business, founded on a contemporary theoretical basis. What unites the different elements of the framework is their proven power and potency. Not only are they insightful and useful, but they have worked, often brilliantly and despite great adversity. The framework is built around these ideas and is based on Sriram’s PhD thesis and key principles laid down in other industry-proven standards. The framework is enriched with Biswajit’s long experience in research in the areas of economics of firms and business strategy development, especially his expertise in analyzing firms’ behavioral change in a dynamic world. Open innovation, the quadruple helix model of innovation, enterprise architecture, ICT industry standards, regulatory environment, and the relevant firm theories are the cornerstones of the book. The process that runs the framework is driven by the themes of focus, integration, competition, regulation, change, and innovation.

The quadruple helix model involves collaboration with four different players—partner firms, research institutes, government agencies, and the users. Open innovation is about using external ideas that originated outside the boundaries of the firm as well as letting other organizations use some of

the firm’s ideas. External and internal economies of scale drive the firm in a competitive dynamic business environment. For the purposes of this book, the related concepts of open innovation, co-creation, network innovation, and collaboration have been clubbed into the term open innovation.

The first chapter, the Introduction: Unfolding ICT, lays the groundwork for the book. It also dispels any illusions that ICT is just another sector and the recent advances, a temporary development. ICT is the zeitgeist. The increasing bond between ICT and innovation has practically led to their fusion in many forms.

The second chapter, The ICT Tsunami and Your Future, while being cautionary, brings out the essence of the sweeping waves of changes precipitated by ICT and the innovations in its wake, some of them transforming ICT itself. The third chapter, Every Organization Is a Complex ICT System, is a continuation of the second and shows how every organization is ICT driven and why we need an “ICT lens” for looking at the modern and future landscapes of industry and society.

The fourth chapter, The Enterprise Technology Landscape, delves a little deeper into ICT itself, to get a clear understanding of the components and forces, and of how organizations and people are using it. Taming the wild forces of ICT needs strong governance, and this is also discussed.

It is easy to lose oneself in the immense complexity and the ever-shifting mess. The fifth chapter, Finding Business Focus with ICT, emphasizes the value of Focus for survival and growth, in this unbelievably turbulent ecosystem. It also shows a clear path to achieving and sustaining focus.

The sixth chapter, The Innovation Strategy, prescribes the essential ingredients required for formulating an effective ICT-based innovation strategy. This is based on vast research, industry experience, and evaluation of business trends.

Without the right people and culture in an organization, strategy is practically useless. The seventh chapter, Social Capital: The Innovation Culture, deals with the very important subject of developing the right culture in an organization to foster and turbocharge innovation.

Strategies and culture differ from region to region. The eighth chapter, Regional Factors Influencing Innovation, describes how an organization should factor in regional issues for developing a strategy for a region.

The ninth and tenth chapters focus on India. The ninth chapter talks about the current state of the ICT sector in India, a bit of regulatory environment, and some of the emerging issues India is facing internationally. The tenth one describes the evolving regulatory scene.

The eleventh chapter comprehensively sums up the ways in which to Win the Competition with Innovation.

The book drives home the concepts through apt mini-stories and anecdotes from the industry and attempts to develop an action plan on how to apply the relevant part of the framework. The framework and process emphasize Peter Drucker’s point that great ideas and decisions are a blend of intuition and rigorous analysis.

The genesis of the book goes back to the days when both the authors had animated discussions regarding the ultimate use of a doctoral thesis for the people at large who wanted to know the dynamics of ICT and how it was useful for strategizing the business. The intense discussion on the brewing idea finally moved us to take the plunge in writing this book. The head of ICRIER, Rajat Kathuria, prompted Sriram also to convert the content of the PhD thesis into a book. Finally, it has become a joint product bringing the wisdom of two authors: experience of the ICT industry and research on business dynamics and strategy. The discussions with various experts and colleagues in India and abroad were extremely useful. It is difficult to thank all of them for their valuable insights on the topic. Nonetheless, the rich contribution is acknowledged with profound thanks. We would like to especially thank the faculty at the Indian Institute of Foreign Trade. Their support and inspiration have pushed us towards the early completion of this book. Professor O. P. Wali has been of tremendous help in being both a source and a sounding board for several ideas. Sriram would like to thank the management and colleagues (too many to name here) at Oracle Corporation and its customers and partners, for their valuable expertise and help during the time he was working with Oracle (2008–2017) in the Global Communications Business Unit. He gained much experience and many insights into the ICT and innovation during this period. Sriram is grateful to the colleagues and the management team at T-Hub foundation and the Director General of RICH, Ajit Rangnekar, for the valuable knowledge that they shared about startups, accelerators, startup ecosystems, and research forums and for the permission to use materials from T-Hub and RICH in this book. The market research analysts at T-Hub, Sandhya Kanukollu and Abhineeta Raghunath, have contributed significantly to the chapter on T-Hub, and Dr. Maneesh Kunte provided material on RICH. Sriram is also indebted to his family, particularly his wife Sivani, for putting up with his research and book writing for hours and days on end. Biswajit is also appreciative of his executive students who

brought up lively discussions in the classroom on ICT and international business. Many of them are with startups or MNCs and trying to grapple with the speed of technology and its impact on business. The inputs helped us put the issues together, frame the chapters from the users’ point of view, and identify the “Key Take Away” from each chapter. Biswajit is also thankful to his wife Bansari for her intelligent comments on some chapters and her ideas on the overall theme. We are also especially thankful to reviewers and our publisher for encouraging us to take this book project forward. We are indebted to many scholarly works and referred them wherever possible. As we submit our manuscript, we remain solely responsible for errors and omissions.

Hyderabad, India

Sriram Birudavolu 1st July 2018

New Delhi, India Biswajit Nag

Praise for Business Innovation and ICT Strategies

“If you don’t have a good innovation process, you have an idea graveyard. Business Innovation and ICT Strategies is a practitioner’s handbook that reveals the secret behind the new idea economy.”

—Vish Nandlall, Head of Emerging Technology and Ecosystem Development at Dell EMC, Ottawa, Canada

“Excellent congruence of ideas and practical methodology to harness the power of ICT to compete in a hyperconnected world. Highly recommend this book by Dr. Sriram Birudavolu and Dr. Biswajit Nag for organizations that struggle with internal lack of grasp in how the ecosystem is shaping up.”

—Pavan Malladi, Head of Governance, Strategy and Execution Excellence, Philips, Netherlands

“Happy to announce that Dr. Sriram Birudavolu has just released his new book Business Innovation and ICT Strategies showing that the key to survival and growth for organizations is focus, innovation and creating value-webs at every level—from service delivery to building new business models.”

—Tony Poulos, Managing Editor, Disruptive Asia

“I am confident this book will be incredibly useful not only for the MNCs but also for organizations in the informal sector who seek to thoroughly modernize and revamp their business, such as managing supply chain, improving quality and revitalizing human resources.”

—Pawan Agrawal, CEO of Mumbai Dabbawalas

“Just finished a book titled Business Innovation and ICT Strategies by Sriram Birudavolu and Biswajit Nag. The authors used very simple, easy to understand stories and anecdotes to explain complex issues like Innovation, Enterprise Architecture from the prism of Business Value. A must read for professionals who wish to innovate in ICT while understanding the nuances of theories of economics. Happy reading!”

—Bharat Anand, Chief of Technology, Ministry of Home Affairs, Government of India

“The dramatic advances in technology have created huge and untapped opportunities to improve almost every facet of life and society. The barrier to capturing these opportunities is no longer the cost or availability of technology, but people and organizations. Business Innovation and ICT Strategies provides a practical set of ideas and frameworks for both enhancing innovation to identify value from technology and stimulating adoption by organizations. The book also recognizes the reality that adoption is increasing a multi-party ecosystem across companies, partners, and others.”

“Business Innovation and ICT Strategies is a very timely and relevant book which will help enterprise leaders as they embark upon the journey of Digital Transformation. The book provides very practical and easy to implement ideas and strategies to use Information and Communication Technologies (ICT) to digitize all aspects of the working and operations of an organization. The suggested frameworks are based on years of solid research by the author and backed by theoretical concepts. It demonstrates how to use Open Innovation and Quadruple Helix model to drive and implement ICT for deriving desired Business Outcomes.”

Sood, Managing Director, Hughes Systique Corporation

“A book which completely encapsulates the expertise and experience which the authors possess—an absolute amalgamation of industry and academia … a must read for all those who desire a comprehensive framework and a strategy for organizations and individuals related to ICT and Innovation.”

“Business Innovation and ICT Strategies by Sriram Birudavolu and Biswajit Nag is a rare piece of distilled practical ICT knowledge embedded in the open innovation framework that blends well with Agile principles. Agile breaks down organizational silos, Open Innovation (OI) takes this further by breaking down cross organization silos itself and promoting collaboration between organisation and customer and not the least also include the academia sector. The book however does not stop with the easier, less painful ‘inbound’ innovation stream, who would not like new ideas flowing into his organisation, but makes a real effort addressing the need to have a consistent outbound innovation stream in order to address the need to fertilize the ground for innovation. The authors exhibit a clear vision that could become one of the cornerstone pieces in the disruptive world especially in combination with distributed ledger (blockchain) incentive models that might be the missing piece to address the problem of IP/Knowledge ownership.”

“With the digital transformation in full swing, Birudavolu and Nag’s book clearly describes why and how to harness ICT to increase competitiveness and innovativeness. His findings are seminal and practical, and a must read for leaders on their journey to create and capture value in innovation ecosystems.”

—Dr. Daniel Fasnacht, Founder/CEO, EcosystemPartners Ltd., author of the book Open Innovation Ecosystems, Former CEO/Managing Director of Swiss Banks and Financial Institutes—Julius Baer, Kaiser Partner, Tom Capital, VP in Credit Suisse

“ICT emphasizes the importance of the media in the use of information technology, that should be considered through a social, behavioral and environmental approaches. Being in the forefront of meeting technology disruption, on a daily basis, in many countries worldwide, I find Dr. Sriram Birudavolu’s book to be of value and importance to for doers, customers and decision makers, to get up close and personal with ICT impact and its effects through open innovation and other practical means. Enjoy.”

—Tal Catran, Accelerators Guru & International Keynote Speaker, Start-Up Ecosystem Builder, TEDx Speaker, Israel

“Business Innovation and ICT Strategies is an enlightening book written by Dr. Sriram Birudavolu & Biswajit Nag. The book focusses on the real process of unleashing the power of ICT and harnessing it for future and the best part is that it can be referred daily to further your strategic and tactical actions around business innovation using ICT’s disruptive power. The frameworks in the book are backed by rich research which is visible when you are able to create an action plan after every chapter using those frameworks. It is definitely a must read for business leaders and ICT professionals.”

—Puneesh Lamba, Group CIO, CK Birla Group, India

“Innovation and Digital Transformation propelled by new developments in ICT will determine the survivors and winners in the coming decade. Dr. Sriram Birudavolu’s experience driving innovation ground-up and his methodology for companies to adopt this is an essential read for the future industry leaders”

—Vijay Pullur, Co-Founder, Pramati Group, and Serial Entrepreneur

about the authors

Sriram Birudavolu is Senior Vice President and Head of Information Sciences at T-Hub Foundation, India’s largest hub for technology startups. He also runs the market research program at T-Hub. With over 24 years of experience in the ICT/telecom industry, he is a C-Level advisor and has worked on four continents in over a dozen countries, with reputed organizations, such as Oracle, Hewlett-Packard, Verisign, and Siemens. His areas of interest are business and technology innovation, ICT, IT, and telecom and enterprise architecture. He holds a PhD in international business from the Indian Institute of Foreign Trade (specializing in open innovation in ICT), a master’s in computer science, and a bachelor’s degree in electrical engineering. He is a TOGAF certified enterprise architect and a certified PMP (project management professional). He has also published and presented papers in international journals and conferences and has delivered guest lectures in academic institutes and companies. Currently, he is an academic advisor to Mahindra Ecole Centrale Engineering College, Hyderabad, Indian Institute of Foreign Trade, Delhi and University College of Engineering, Osmania University, Hyderabad.

Biswajit Nag is Professor of Economics at the Indian Institute of Foreign Trade (IIFT), New Delhi. Involved in empirical economic research for close to two decades, he also has teaching experience in India and abroad. Earlier, he served the Poverty and Development Division of UN-ESCAP, Bangkok. Dr. Nag has completed a number of projects for the Government of India and international agencies such as the UN, World Bank, Asian Development Bank, WTO, DFID, and the EU. His current research

interests are trade and technology, international production network, global value chain, trade in services (including IT-enabled services), and so on. Dr. Nag is one of the advisors on global value chains at the AsiaPacific Research and Training Network (ARTNet), UN-ESCAP. He is an active member of GERPISA, a Europe-based international automobile research network. Dr. Nag teaches international economics, global business environment, and econometrics at IIFT and provides his consultancy and advices to firms and government agencies on international market access and strategic issues.

List of figures

Fig. 1.1 ICT and innovation (Note: The above diagram is modified from the innovation structure described by Afuah 2003)

7

Fig. 1.2 Structure of the book 10

Fig. 2.1 ICT strategy: opportunities and challenges

Fig. 3.1 Technological change and sustainability with new products (Source: Authors’ own creation based on various sources and ideas discussed in Roberts Edward B (2002). Innovation: Driving Product, Process, and Market Change, MIT Sloan Management Review, published by Jossey-Bass, San Francisco, and Afuah Allan (2009), Strategic Innovation: New Game Strategies for Competitive Advantage, Routledge, New York)

Fig. 6.1 Familiarity of technology and market: driver for open innovation (Source: Modified from Fig. 2.8, in Innovation Management: Strategies, Implementation and Profits by Afuah 2003)

Fig. 6.2 Pattern of strategic shift (Source: Modified from Exploring Corporate Strategy: Text and Cases by Gerry Johnson and Kevan Scholes; Sixth Edition, Prentice Hall of India, 2002)

Fig. 6.3 Business fit and innovation strategy (Authors’ own creation based on the Exhibit 6.11 from Exploring Corporate Strategy: Text and Cases by Gerry Johnson and Kevan Scholes; Sixth Edition, Prentice Hall of India, 2002)

Fig. 6.4 Analytic value escalator (Source: Intelligencia Limited, Intelligencia (2018))

33

45

145

146

147

151

Fig. 6.5 Open innovation depiction (Source: Chesbrough 2003) 154

Fig. 6.6 Summary of the basic model (Source: Birudavolu 2015) 173

Fig. 6.7 Depiction of the extended model (From the author’s PhD research, Birudavolu (2015))

Fig. 8.1 The “flying geese” pattern in Asian economies (Adapted from Kojima, K. (2000): The “flying geese” model of Asian economic development: origin, theoretical extensions, and regional policy implications; published in Journal of Asian Economics, Volume 11, Issue 4, Autumn 2000, pp. 375–401)

178

214

Fig. 8.2 Innovation and global strategy: role of ICT (Source: Adapted from Afuah 2003) 216

Fig. 8.3 Downstream movement of innovation process, internationalization, and open innovation (Source: Modified and Adapted from Gerybadze 2006)

218

Fig. 11.1 The alliances framework (Source: adapted from Roberts 2002) 328

List of tabLes

Table 2.1 The major shifts summarized 18

Table 2.2 Global crisis list since the year 2000 (major ones only included) 20

Table 3.1 Promising fields for careers

Table 4.1 Applications and technology for IoT/M2M based on geographical spread vs. mobility

Table 5.1 The process of building the business focus

Table 6.1 Three pillars of strategic management

Table 6.2 Details of the kinds of analytics

Table 6.3 The dimensions of ICT innovation strategy

Table 6.4 The dimensions of ICT strategy: classified based on the size of collaborators

Table 6.5 Classified based on investors

Table 6.6 Classified on a geographical basis

Table 6.7 Classified based on commercial/non-commercial interests

Table 6.8 Classified based on Telco and non-Telco organizations

Table 6.9 Parameters to rate the open innovation ICT forums

Table 6.10 Innovation matrix

Table 8.1 Economic, technology, and livelihood indices to understand regional differences

Table 8.2 How regional factors power innovation

Table 10.1 List of agents, activities, and policies to promote innovation culture

Table 10.2 Demand and supply side of regulatory structure of innovation and technology products

Table 10.3 Product coverage under ITA-I in general terms

Table 11.1 Alliances checklist

Table 11.2 Telco’s transformation journeys mapped

CHAPTER 1

Introduction: Unfolding ICT

Sahase Srih Vasati (Luck dwells in the best of one’s endeavor).

—Sanskrit Saying

1.1 The ICT Phenomenon

Information and communications technology (ICT) is permeating and transforming every sphere of life, including commerce, education, healthcare, governance, agriculture, manufacturing, banking, defense, media and entertainment, logistics, travel, tourism, and so on. Organizations such as the World Bank and the Asian Development Bank have noted that telecommunications is now essential to a country’s economic development and competitiveness. As per a World Bank Report, a 10% increase in the speed of high-speed Internet connection has been found to increase economic growth by 1.3% (Minges 2016).

Attractive as all this may seem, the forces unleashed by ICT are in fact so powerfully disruptive and rapid that organizations not only struggle to harness the potential of ICT but are also getting run over by the change, complexity, and competition. Complex regulatory structures in various countries and the trade dimension (such as service and manufacturing interdependence through equipment and software interface) have added their own obstacles in the path of harnessing ICT’s potential benefits. Where does one start? Not surprisingly, with the psyche.

© The Author(s) 2019

S. Birudavolu, B. Nag, Business Innovation and ICT Strategies, https://doi.org/10.1007/978-981-13-1675-3_1

A shift in mindset is crucial not only to deal with these disruptions but also to exploit them and thrive towards greater successes. The shift in mindset is all about moving away from security and stability towards resilience. In contrast to the former approach which is more risk-averse, the latter indicates an acceptance of the inevitable reality that there will be shocks and disruptions and prepares for them, and hence actively engages in experimentation and risk-taking. It is a far more opportunistic and entrepreneurial outlook.

The opportunities and disruptions are equally immense. It is imperative to take a closer look at both.

The global mobile devices and connections worldwide today exceed the world population (7.25 billion). The mobile phone penetration is more than 90% and several people own multiple subscriptions.1 In comparison, the PC penetration stands much lower at 20%. The total cost of computing processor power, bandwidth, and storage continues to drop (roughly halving each year), and newer, more efficient standards of network technology are continually being implemented.

All these have effected radical changes in the ICT landscape. Read carefully through the sweeping list. Each of these represents opportunity as well as disruption, depending on your point of view.

1. In Services and Business Models: immersive user experience including AR/VR/XR, digital services, digital marketing, analytics, big data, automation, enterprise architecture, microservices, open innovation, crowdsourcing, social media, e-commerce, and so on

2. In Mobile Networks: mobile broadband, 3G, 4G/LTE, 5G, end-user mobility (e.g. location-based services and mobile banking), enterprise mobility (e.g. field personnel enablement and logistics management), Telco mobility (e.g. smartphones and smart applications), and so on

3. In Infrastructure and Data Centers: cloud computing, virtualization, containers, and services, for example, SaaS, IaaS, PaaS, KaaS, which mean software/infrastructure/process/knowledge as a service, and so on

4. In Core Networks: IP networks, SIP Trunking, SDN (softwaredefined networking) and NFV (network function virtualization), convergence (VoIP, triple/quad play), and so on

1 Ericsson Mobility Report, 2016, www.ericsson.com

5. Regulations: de-regulation, Net Neutrality, spectrum auctions, laws related to competition and monopoly, security of data, and so on

6. Technology: platform, smart machines, 3D printing, IoT (Internet of Things), Artificial Intelligence, Machine Learning, AR/VR/XR/ MR, and so on

Upon adopting a new mindset of resilience, the next step then is to look at things through the lens of ICT. Every organization is a complex information engine and hence an ICT organization. Having established this, it is crucial to understand technology and enterprise architecture well. The key industry trends and the technologies of interest must be understood by everyone who plays any significant role in the organization. Technology is really an ecosystem enabler, and it will be beneficial for everyone to grasp this fact.

1.2 WhaT Is ICT?

An OECD (the Organisation for Economic Co-operation and Development) paper (Inaba and Squicciarini 2017) defines ICT as any product or service that stores, retrieves, manipulates, processes, transmits, or receives information electronically in a digital form. It is the convergence of unified communications, telecommunication, computing, and broadcasting industries. The older Information Technology (IT) is a narrower term which usually excludes telecommunications (voice) technology while including data networks (although almost all networks today are digital), as a reference to the systems that support information processing. The term Information Technology is used in a narrower sense, typically excluding telecommunications (voice) technology while including data networks (although almost all networks today are digital), as a reference to the systems that support information processing.

Processing (computing power), network, and storage capacities are rising exponentially, and knowledge is becoming accessible to more people than ever before in human history. Network effects trigger an everincreasing number of people (and hence devices) to use and create information.

We’re now into the Fourth Industrial Revolution (Schwab 2017) which will bring a thorough and exponential transformation in the industry. To clarify:

• The First Industrial Revolution was powered by steam-powered machines to drive production.

• The Second Industrial Revolution was powered by electrical machines in the industr y.

• The Third Industrial Revolution brought in digital transformation in the industry.

• The present one, Four th Industrial Revolution, is about integration and fusion of the physical, digital, and biological technologies.

Each of these industrial transformations was built on top of the previous one. Thus, the systems of the Fourth Industrial Revolution leverage the third, digital revolution, that is, global, digital communications, highspeed and low-cost processing, and high-density data storage, and a vast, digitally connected global population of people and devices.

Of the ten key emerging technologies that are among the most promising and potentially most disruptive and that carry significant risks outlined in the OECD science, technology, and innovation outlook (Inaba and Squicciarini 2017), four directly come under ICT (viz. Internet of Things, Artificial Intelligence, big data analytics, and blockchain), and the remaining rely heavily on ICT for their research/design/production/use (micro/ nano satellites, additive manufacturing, neurotechnologies, advanced energy storage technologies, nano materials and synthetic biology). Similarly, PricewaterhouseCoopers has identified eight essential technologies for the future (PwC 2016).

Artificial Intelligence, IoT (Internet of Things), VR (Virtual Reality), AR (Augmented Reality), blockchain, robots, 3D printing, and drones.

All of these are ICT technologies.

In short, the disruptions and innovations in and driven by ICT are set to drastically change the way firms, industries, and economies work.

The future holds tremendously high potential for the development of individuals and organizations, due to the synergies among these technologies and also other upcoming technologies such as quantum computing, LiFi (Light Wi-Fi), nanotechnology, bio-engineering, and so on.

The present day’s unified communications technologies such as SMAC (social media, mobility, analytics, and cloud computing) catalyzed by underlying technologies such as virtualization, container management, and microservices architecture are accelerating the velocity of business by the day, that is, speed as regards what firms can do, how they can do it, and how quickly they can deliver.

INTRODUCTION: UNFOLDING ICT

Fundamentally, ICT has magnifying power. ICT bestows on us the capability to gather and use intelligence at a rate and level unprecedented in history, as follows:

Collect big data from various sources, such as IoT-enabled devices, analyze this data as rapidly as needed by using analytics, mining, AI (Artificial Intelligence), and Machine Learning. The deep insights drawn by using these technologies to collect, analyze, and understand data give a huge opportunity to understand retail and enterprise customers, to fine-tune processes, cut inefficiencies, redundancies and wastage, enable e-governance, and conduct research and development. This entire process can happen in real-time too.

Gartner vice president Steve Prentice says that “At a minimum, the IT organization needs to be able to design the ‘big picture’ of all the new information and technology capabilities required to support digital business. … Fueled by data, analytics and AI, algorithmic business will continue to grow and disrupt your business” (Gartner 2016).

1.3 ICT and InnovaTIon

ICT spurs innovation at every stage of the lifecycle of a product or service. For research in the academia and industry, ICT tools facilitate both finegrained accuracy in analysis and massive modeling and crunching capability to design, build, and validate complex theoretical models, by using big data, small data, or even imperfect data. It also enables geographically disperse teams (even crowds) to collaborate (Birudavolu 2015).

ICT helps in market research, ideation, and creation of new products and services. During the sales process, the customer requirements can be mapped and matched exactly to help craft solutions and proposals. With the richness of data (even if disperse/distributed) and the network of people and devices available to organizations, entirely fresh business models can be conceived. Existing business models can be made sharper and competitive through re-engineering.

In development and production, ICT enables seamless and agile processes, DevOps, smooth delivery, and operations of products and services. Exceptional quality, cost, customer experience, and other competitive advantages are obtained.

Talent development and learning/training are made vastly easier through guided learning with online courseware and simulations. Even systems are imbued with artificial intelligence so that they can learn in a supervised or unsupervised manner. This multiplies the power of automation and execution, so that the systems can function in a variety of differ-

ent complex environments, not merely the kind of routine scenarios that conventional automation can handle.

In both direct and indirect ways, digital technology drives innovation by incentivizing all players to innovate. Without even having to invent new technologies, the markets become competitive on innovation. As per the World Bank’s Global Information Technology Report, 2016, technology can impact the market in the following ways (Ballar et al. 2016):

1. Increasing Market Size: Technology integrates markets through superior, frictionless, instant, and fine-grained communication. This makes the markets competitive. For example, online platforms on which firms can reach a global customer base at a minimal cost.

2. Reducing Entry Barriers: Online and cloud services enable startups and SMEs (small- and medium-sized enterprises) to launch their businesses online at a very low cost. This reduces entry barriers and allows scaling, thus creating a level playing field. It is essential therefore to retain Net Neutrality through regulations.

Mettler and Williams (2011) identify six such types of business platforms: crowd-financing, digital utilities, professional services marketplaces, micro-manufacturing, innovation marketplaces, and e-commerce platforms.

Gartner (2016) identifies five major platforms of digital business as information systems, customer experience, data and analytics, IoT (Internet of Things), and ecosystems.

3. Acquiring and Leveraging Knowledge of Consumer Preferences: ICT enables matching opportunities to the products/solutions, by using big data to unearth customer needs and preferences. With customer centricity comes a greater customer experience and higher value delivered at a lower cost.

The importance of understanding, leveraging, and managing these disruptions is hence becoming ever significant for the success of each economy, industry, and organization.

Following Afuah (2003) innovation can be explained through a new product or services which comprises of either new technological knowledge or new market knowledge or both. This depends on competencies and assets an organization possesses. A company’s ICT infrastructure, its skilled personnel, and tendency to develop strategies based on information available through ICT framework and so on build up its competencies and intangible assets which are essential for developing new product and services (Fig. 1.1).

New Technological Knowledge

New Market Knowledge

New Product or Services based on low cost, improved attributes and new attributes

Competencies and Assets possessed by an Org

ICT Infrastructure and tools help an organization to develop intangible assets which can be used for product and market exploration and design new products accordingly

Fig. 1.1 ICT and innovation (Note: The above diagram is modified from the innovation structure described by Afuah 2003)

Innovation can be described in various ways with different structural differences. The following are some examples:

Incremental vs. Radical: The experience of new firms and old incumbent firms adopting incremental or radical innovation is mixed. Companies like GE an incumbent in medical diagnostic equipment industry did fairly well in adopting radical change in technology and moved successfully from x-rays to CAT scan to MRI. On the other hand, Intel struggled to move from one generation to next in the chip industry. Hence, we require more information to understand when incumbent embraces radical or incremental technologies.

Market vs. Technical Capabilities: The literature in such cases argues that even when a firm is not able to cope with technological capabilities, it can still remain at the top if it has more market knowledge and capabilities to reach customer. It may be able to remain ahead of any technologically superior firm if it possesses better market information. This provides a direction to understand why some firms with regular pace of innovation are still ahead of others who have niche or radical technologies. ICT tools are powerful to get more market information and consumer insights. This model is popularly known as Abernathy and Clark model.

Architectural Innovation vs. Component Knowledge: A successful innovation requires the knowledge of the components and the architecture of

linking them efficiently. An innovation can impact either of the two or both. If the innovation brings newness in both component and architecture, it is radical in nature. If more focus is on the newness of components and bit of change in architecture, it is called modular innovation. It could with complete focus on architectural innovation where focus is on newness in architecture. Sometimes, companies take a up a gradual/incremental approach where both component and architectural knowledge is extended. Historically, it is observed that firms may have possessed good architectural knowledge but lack of component knowledge has inhibited them from success in innovation. ICT or digital technology provides a wonderful opportunity to firms to both working on architecture especially in developing design and components as per the need of the market. We can provide the example of Apple products in this context.

Innovation to Streamline Value Chain: Apart from product and process upgrading, ICT tools can be effectively used for functional and inter-chain upgrading which are an essential part of value chain streamlining. In case of functional upgrading, companies reduce the value chain, and there may be specialized suppliers who are ready to take charge of some parts of the value chain, and thereby do some agglomeration. For example, a product can be divided into different modules, and different companies manage those modules. In case of inter-chain upgrading, two or more different value chains are linked for new value chain. For example, value chain of basic electronic industries can be linked with toy industry to develop a new value chain for electronic toys. The role of ICTs in managing or streamlining value chain is immense. Walmart or Amazon’s supply chain management could be good examples of how ICT can help in supply chain innovation.

The Takeaway Box: ICT and Innovation Are Keys to Your Future!

• Take ICT very seriously, regardless of the business you are in.

• Innovation is a huge driver for all businesses. You cannot continue to rely on past, static models and successes.

• In the constantly changing world, the paradigm of customer centricity is a given.

Re-engineer and design all business processes around your customer needs.

• Turn to the different chapters in this book again and again to help clarify your thinking and address different parts of the puzzle, for your organization and your career.

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Ithese verses is contained the third example, which is divided after the same manner, as the second was. For here he speaks of the judgement of God upon the wicked, and his mercy towards the godly. The object of his judgement are the Cities of Sodome and Gomorrha; the manner is, by fire, which is intimated in these words, turned into ashes. The degree is, in their utter overthrow; the end and use is, to warne those that should after live ungodly. For such judgements are ensamples not of a wicked life, but of the condemnation that hangs over the heads of those that live ungodly; and so they are ensamples to move men, not to do the like; but to take heed lest if they do after the like manner, they suffer also after the like manner.

The Doctrines arising herehence.

Doctrine ♦ 1. No society of men or policy can hinder the judgement of God, which he will bring upon them for their sins.

♦ Number omitted in text.

For as in the first example there was the dignity of the Angels, in the second the multitude of men, so also in this place society and policy; and Cities that were so noble, Sodome and Gomorrha. For they were Cities that were brought into government, they had Kings, Genesis 14.2. This Doctrine is propounded, and proved, Proverbs 11.21. & in 16.5. it is repeated.

Reason. Because the guilt of sin is not lessened, but increased by means of societies, if they favour sinnes: for they pervert the end whereunto they were ordained. For whereas the end of all societies is to restraine sinne, and to advance righteousnesse, 1 Timothy 2.2. and they on the contrary cherish sin and impugne righteousnes, they do provoke the anger of God more, then if they were not such societies. The sin of these Cities is said to be grievous, and crying, Genesis 18.20.

This may serve for admonition, that Citizens or Magistrates should not trust too much to their wealth, so that thereby they should be made the more bold to sin.

Doctrine 2. The same judgements of God are executed by contrary causes.

This is gathered therehence, that whereas the old world was destroyed by water, those Cities were overthrowne by fire.

Vse. This may serve for admonition, that sinners should not therefore think themselves safe, because they have escaped one judgement; for when they are farthest off from one evil, another is ready to fal upon them, Amos 5.19.

Doctrine 3. Extreame judgements follow extreame sins.

This is gathered therehence, that this was an utter overthrow, because that these Cities had filled up the measure of their sins.

Reason. The reason is taken from the proportion, that is betwixt sin and the punishment of sin.

Vse. This may serve to admonish us, if we cannot altogether avoid sin, yet with feare and trembling to shun the progresse and continuance in sin.

Doctrine 4. They that are unto others examples of sin, shall be also unto them examples of punishment.

This is gathered from these words: Making them an ensample.

Vse 1. This may serve to admonish us, so much the more to take heed, that we give no scandal unto others, or to be an example in sin.

2. To exhort us to increase in godlinesse by the examples of Gods judgements upon sinners. For that is the use and end of them, Amos 4.12.

The other part of the Analysis.

The object of mercy is Lot, who is described, 1. By the adjunct, that he was righteous. 2. By the effect, that his soule was vexed with the wickednesse of the ungodly, which is more largely set forth, verse 8. 1. By the internall cause, which was his righteousnesse. 2. By the externall cause, which was their ungodlinesse. 3. By the means, wherby the external cause or the object did work that effect. And they were the senses of hearing and seeing. 4. By the occasion, which was his dwelling amongst them. 5. By the adjunct of time, which was continually 6. By the degree, which was the highest, as if he had beene put upon the rack; he vexed, in Greek it is

tormented.

Besides those that are common unto Lot with the example of Noah, there are these Doctrines to be observed.

Doctrine 1. Men are accounted righteous or unrighteous in the sight of God, not so much for some one deed, as for the whole course of their life.

This is gathered therehence, that Lot is here called righteous, who notwithstanding is spoken of in the Scripture to have committed a most hainous sin. For those that are said to be righteous in the Scriptures, are so called, either in respect of the imputation of Christs righteousnesse, or in respect of some particular cause wherein they shew themselves ♦ righteous, or in respect of that inherent righteousnesse, which, though it be imperfect, yet is it sincere and pleasing unto God.

♦ “righteteous” replaced with “righteous”

Vse 1. This may serve to refute the Papists and others, who as soone as they reade that any one is called righteous in the Scriptures, presently conclude that a man may fulfill the whole law, and stand upon his own merits before God.

2. To comfort the godly, who sometimes fall through infirmity For if they continually labour to please God, God in mercy accounts them righteous.

Doctrine 2. There are sometimes righteous men found in the midst of the ungodly.

This is gathered therehence, that righteous Lot dwelt amongst the Sodomites.

Vse 1. This may serve to refute those, that when they sinne put the fault upon others with whom they live, as if they could not be godly because others are wicked.

2. To exhort us, to strengthen our minds against the wickednesse of the age, and places, or men, amongst whom we live. For like as that servant deserves well of his Master, that sticks close unto him, when all others forsake him; so also are they most acceptable unto God, that adhere unto him, when all others not only forsake him, but also are against him; so did Noah, Genesis 6.8,9.

Doctrine 3. Those that are righteous, even whiles they live amongst the ungodly, are grieved for their impiety

This is gathered therehence, that Lot vexed, &c. So Psalms 119.158. Acts 17.16.

Reason. Because when godly men do most of all desire, and take care for to advance the glory of God and the salvation of others, they cannot but be grieved, when they see no reckoning made of either.

Vse 1. This may serve to condemne those, that take delight in no company so much as in the company of the ungodly ♦2. Those that are not sorry for their own sins, much lesse for others.

♦ I suspect this “2.” is a misprint. This is not a new point but an expansion of the first sentence

2. To instruct us, to judge of our selves hereby, in that conversation which we have with wicked men. For if we are thus wrought upon, when we see it, then it is a signe of a good conscience.

Verse 9. The Lord knoweth how to deliver the godly out of temptations, and to reserve the unjust unto the day of judgement to be punished, or suffering punishment.

The

Analysis.

This is the generall conclusion, the premisses whereof the former examples make up, and it is disposed in a copulate axiom, the former part whereof is of the mercy of God, and the latter of his justice. Where we may take notice of the reason of this order, which may be two-fold. 1. Because in the premisses he had spoken of mercy in the last place; therefore that the connexion might be evident, he puts it first in the Conclusion; and because he intends to speak more at large of the wicked afterwards, therefore he mentions Gods justice towards them in the last place. 2. The Apostle doth first of all conclude the mercy of God towards the godly, because it was his primary intent and purpose to comfort and strengthen the godly. The object of Gods mercy is the godly. The act and effect thereof is, to deliver them from temptation. The object of his justice is the wicked. The act and effect thereof is, to reserve them unto the day of judgement. Where he addes the manner how they shall be reserved, namely so, that they shall in the meane time suffer punishment. The cause and reason of these acts and effects, as well of his mercy as his justice, is the wisdome of God, or his knowledge joyned together with his will; as that first word intimates unto us, The Lord knoweth.

The Doctrines arising herehence.

Doctrine 1. We have need of divers arguments to confirme our faith touching the mercy and justice of God.

This is gathered therehence, that the Apostle was so carefull to conclude this, and by so many arguments.

Reason 1 Because faith is not, as knowledge and sense is, to have such a full and evident assurance, as excludes all manner of doubting, but it hath some obscurity in the object, and so admits of divers doubtings, which must be removed by such-like arguments.

2. The imperfection of our faith, which must be helped by these means.

3. The multitude of objections and temptations, which fight against this faith.

Vse 1. This may serve to reprove the security and presumption of those, that feele no want in this kinde.

2. To admonish us, to use all diligence, and to search out all the arguments that may be, to edifie our selves in this faith.

Doctrine 2. They that are truly righteous, so that they are vessels of the mercy of God, are also godly.

This is gathered therehence, that here they are called godly, who before in the example of Noah and Lot, were called righteous.

Reason. Because no righteousnesse can be pleasing unto God, which is not referred unto him and his honour; now this is done no other way, but by piety.

Vse. This may serve to admonish us, not to rest or please our selves in any righteousnesse, that is separated from true piety towards God.

Doctrine 3. The sting of every evill of punishment, whereunto men are obnoxious in this life, is temptation.

This is gathered therehence, that deliverance from temptation is here put for deliverance from all evill.

Reason. Because the afflictions or miseries of this life become hurtfull unto us only by that means, and as they are in us occasions or motives unto sin. For that is the nature of temptation, whereof mention is here made, to induce men unto sinne.

Vse 1. This may serve to admonish us, to beware of the temptation that is in the evill, more then of the evils themselves.

2. To instruct us, to judge aright of the mercy of God towards the godly; for although they are not presently delivered from the afflictions themselves, yet if they be delivered from the temptation of them, they have great experience of Gods mercy towards them.

Doctrine 4. God doth very well know how to performe all those things that he hath either promised to the godly, or threatned to the wicked.

Vse. This may serve to admonish us, not to judge of the event of these things, or of the successe of the godly or the wicked, according to those things that we see, but to referre all these things unto the knowledge and wisdome of God, resting upon the beliefe of those things which he hath promised.

Verse 10. But chiefly them that walk after the flesh in the lust of uncleannesse, and despise government: presumptuous are they, selfe-willed: they are not afraid to speak evill of dignities.

The Analysis.

In this verse is contained the particular conclusion of the former arguing: because he doth particularly apply unto the false teachers of that age, that which he had affirmed in generall of the unjust, verse 9. Therefore this particular conclusion is joyned with the generall, not by a bare copula, but by a gradation from the lesse

to the greater, as it is intimated in that first word, But chiefly: as if he had said, that all the unjust should indeed suffer punishment, but those most certainly, and most heavily, that are such as the false teachers are here described to be. Now they are described both in generall, and in particular. In generall the effect of their wicked walking, in those words, them that walke. Of which effect, 1. he shewes the principall cause, which is, the flesh. 2. The administring, or next cause, which is the lust of the flesh, that is, the vicious motions and inclinations of corrupt nature: which is illustrated by the proper effect thereof, uncleannesse, because the motions of the flesh do spiritually defile the soules of men, so that it makes them polluted in the sight of God. The particular description is by a particular sin, which is, a contempt of lawfull authority: which sin is illustrated by its effect, that is, that they do contemptuously reproach dignities; where he shewes the manner of this effect which is adjoyned, that they do it boldly and selfe-willed.

The Doctrines arising here-hence.

Doctrine 1. Although all sinners may deservedly feare the judgement of God, yet there are some that may more certainly expect the severity of that judgement.

This is gathered from these words; But chiefly them.

Reason. By reason of that proportion which is kept betwixt the sins and their punishments. Now they that may most certainly expect this severity of judgement, are such especially, as are very much given unto those sins, whereby we read in the Scriptures that men have brought upon themselves swift destruction.

Use. This may serve to admonish us, most of all to beware of those sins that do most hasten our damnation.

Doctrine 2. There is no one sin so heinous, as to walk in the wayes of a sinner.

This is gathered from these words; But chiefly them that walke.

Reason 1. Because the act of sin doth not so much condemn as the habit of sin; like as on the contrary, the habit of any vertue doth much more commend a man, then any particular act, though it be of great note.

2. Because he that walks in the way of sin, addes impenitency unto his sins; now impenitency doth condemne men more then any sin, because there is no way to escape the anger of God, but by repentance.

Vse 1. This may serve to condemne those, that please themselves therein, that they are not murtherers, nor adulterers, nor robbers, &c. when in the meane time they walk in the way of other sins, who do either contemne the worship of God, or neglect faith, hope, and charity, and are altogether ignorant of the like vertues.

2. To admonish us, to take heed unto our selves, by a timely and daily repentance, that we walk not in sins, though we cannot abstain from all sin. Sinners are not so much hatefull unto God, as the workers of sin, and such as walk in it.

Doctrine 3. There is in all men while they are in this world, some cause pricking and stirring them up unto sin.

This is gathered therehence, that the flesh is here put as the beginning of all those sins, whereunto these wicked men were given. Now it is called the flesh, because it doth extend it selfe as largely as the flesh or body of man, being carnall: and so is in all and every particular man in common and without any exception. This is proved first Galatians 5.17. Iames 1.14. Matthew 15.19. Secondly, it is confirmed also by reason and experience, because when there is no outward object or perswasion that can induce us unto sin, yet we feele such little sparks arising in our selves, that will set the whole man on fire, if they be not quenched betimes.

Vse 1. This may serve for instruction, 1. To refute their dreame, which imagine a perfection in this present life. 2. To refute the Papists, who say that concupiscence after Baptisme is not formally a

sin. For that which of its own nature produceth sin, must needs have the nature of sin. For quale effectum, talis causa, such as the effect is, such is the cause.

2. To admonish us, diligently to beware not only of outward provocations, that might lead us into temptation, but also of our selves and our own hearts; for there lyes our greatest danger.

Doctrine 4. Sinne doth not consist only in outward words and deeds, but also in the inward lusts and affections, which are contrary unto the law of God.

Reason 1. The first reason is taken out of the places of Scripture, wherein God is called a Spirit, and is said to look most unto the Spirit and heart of man.

Matthew 15.19.

2. The second is taken out of those places, where sins are said to come from the heart. For sin can come ♦from the heart no other way, but by the means of such vicious lusts of the flesh.

♦ “fro” replaced with “from”

3. From the expresse words of God, Genesis 6.5. & 8.21.

4. The same is shewed unto us by the contraries, because the inward affections of men, that are good, are very pleasing unto God: Therefore after the like manner evill affections and desires must needs displease him. The amplification of this truth may be taken therehence, that there is no sin properly in the outward words, and deeds, but as they depend upon the inward affection of the heart. For if it were otherwise, then a man might be compelled unto sin, which is altogether untrue, and contrary to common sense.

Use. This may serve to refute and condemne those, that take little or no care at all, about their thoughts or inward affections, so that they can any way excuse their outward words and deeds. 2. To

admonish us, therefore to watch over our inward affections and thoughts. For this is the property of a true Christian. Those that are out-side Christians, look only unto outward things; they that do inwardly and in heart feare God, are no lesse carefull of their inward thoughts then they are of their outward words.

Doctrine 5. Sins of this kind, like as all others also, do defile a man.

Some sins are said in a speciall manner to defile a man, namely such, as pertain unto the unlawfull copulation of the flesh, and transgresse the tenth Commandement.

Reason. Because they do in their nature also defile the body and person of a man. But all sins do also defile the soul of man, because they leave a blemish behind them, which makes the soul of the sinner deformed, and lesse pleasing unto God, Matthew 15.20. This is it which was heretofore signified in the Ceremoniall Law by all those uncleannesses, separations, washings, and purgings, which are so frequently spoken of by Moses. This also is that, which is intimated unto us in Baptisme.

Use 1. This may serve to condemn those, that do not only take delight in their sins, but also seeme to boast of them, as if they should glory in their own dung.

2. To admonish us, to learne hence more and more to abhorre all sin, as a most filthy and detestable thing. Besides that generall defiling which is common to all sinne, the Apostle seems here to intimate that speciall defiling, which is in wantonnesse, as it appears by verses 14. & 18. But of this we shall have a fitter opportunity to speak afterwards.

Doctrine 6. It is a most heinous sin to despise government, or the superiour lawfull power.

This is confirmed, Romans 13.1,2.

Reason 1. Because they which despise lawfull power, despise the ordinance of God. It is the Apostles reason in the same place. For although God hath prescribed unto men no speciall forme of government, yet he hath appointed, that there should be some certaine kind of governing, and so approves of all power, which is not contrary unto nature, or unto his revealed will.

2. Because such a contempt is against the common good, and tends to the disturbance of humane society.

3. Because it gives occasion to the overflowing of all other sins. For this is the reason why the authority of superiours is established in the first Commandement of the second Table, because if that be despised or neglected, all the other Commandements, not only of the second, but also of the first table, are quite destitute of those things that should strengthen them, as touching those means which men can use.

Vse 1. This may serve to refute the Anabaptists and those that tread in the steps of such hereticks, whiles they maintaine that the civill Magistrate is clean contrary to Christian religion.

2. To reprove those, that although they confesse the power in words, yet in their deeds resist it, nor do they respect it farther then it makes for their lusts.

Doctrine 7. The effect of contempt is, to reproach a man, and speak evill of him.

Reason. Because reproaches and contumelies come properly from pride, whereby a man thinks himself better then another. For otherwise he could not reproach another man, but the same reproach would fall upon himselfe also. Contempt is the daughter of pride, and the mother of such nephewes.

Use 1. This may serve to admonish all Christians, to abstaine from reproachings and evill speakings. For there is none that dares affirme that it is lawfull for him to despise his brother

2. To admonish us, to beware of pride and the contempt of others, if we would not break forth into such sins, that are so unworthy of a Christian man.

Question. Here ariseth a question, Whether we may not sometimes reprove the sins of men somewhat sharply?

Answer. That this is lawfull is proved by the approved practise of the Prophets, Apostles, and of Christ himselfe also; but with these cautions. 1. That the sin which we reprove be manifest. 2. That the check be so directed, that it be done to the sin rather then to the man. 3. That there be together with it a manifestation of our charity. 4. That we be not moved unto this vehemency chiefly by our own private injuries, but by the zeale that we beare unto the glory of God and the salvation of others.

Doctrine 8. Amongst those circumstances of sinne, mentioned in the text, there is none whereby it is more aggravated, then stubborn boldnesse, and selfe-willednesse.

This is gathered from these words: Presumptuous, selfe-willed, &c.

Reason 1. Because they are tokens of a will sinning with full consent.

2. They are tokens of a seared conscience.

3. They are most contrary unto repentance.

Vse 1. This may serve to condemne those, that account it a great praise unto themselves, that they are bold to commit all kind of villanous acts: they neither feare men, nor God himselfe; as it is said of the unjust Judge in the Gospel.

2. To admonish us, although we cannot wholly abstaine from all sin, yet to take heed that we do not please our selves in any sin, nor to go on and persist stubbornly, and presumptuously in it.

Verse 11. Whereas Angels which are greater in power and might, bring not railing accusation against them before the Lord.

The Analysis.

That the Apostle may aggravate that sin, which he had laid to charge of the false teachers in the former words, he makes a comparison betwixt them and the Angels, such as is made, verse 9. and the 10. But in this comparison there is contained a two-fold dissimilitude, namely, of their condition, and their actions. Their condition, because the Angels are high and mighty, but these men were of a low mean condition. Their actions, because the Angels abstained from speaking evill of dignities, but these men gave their minds unto it. The former dis-similitude is set forth by a kind of inequality, of greater and lesser, because there is indeed a very great inequality, but this dis-similitude ariseth from the inequality. Both parts of the comparison are disposed in a discreet axiom as it were to this sense. Although the Angels do farre exceed these dignities in power, yet they do not speak evill of them; but these men, although they be far inferiour unto them in power, yet they fear not to speak evill of them.

Touching the former part of the comparison two questions may be made.

Question 1. In what sense the Angels are said to be greater in power and might?

Answer. The Angels are said to be greater in power and might, not so much in respect of the false teachers, as in respect of the dignities themselves, whereof the Apostle here speaks. And the reason is, not only because they are of a more excellent nature then men; but also because God hath set them over men, and commanded them to watch over Governments, Common-wealths, and consequently over dignities. Whence they are often called in Scripture Dominions, as Ephesians 1.21.

Question 2 How this is true, that they do not bring railing accusation against dignities, when God himselfe sometimes speaks evill of them, and makes the Angels to execute his malediction?

Answer. They are said to abstaine from speaking evill, 1. Because they do not speak evill, but when God commands them, and therefore it is not their malediction so much as Gods. 2. Though they do speak evill of the men that are set in authority, and do evill also unto them sometimes, as we see in the example of Herod, and in the Host of Senacherib, yet they do not speak evill of the dignities themselves, which was the sin of these imposters, of whom the Apostle speaks.

The Doctrines arising herehence.

Doctrine 1. Their sin is the greater, who are of a lower condition, if they wax proud and despise dignities, then if they were set in a higher degree.

This is the ground of the Apostles comparison. For otherwise it would make nothing to the aggravation of the sinne of these men.

Reason 1. Because his sin is the greater, that is drawn unto sin upon the lighter occasion or smaller temptation.

2. Because such men are not moved by those reasons, that might and should with-hold them from committing such a sin, which other men have not after the same manner

Vse. This may serve for condemnation, to condemne the fashion of some men of the lowest rank, who even in that condition of life are as proud, and more also sometimes, then they that are in the highest degree of dignity and honour.

Doctrine 2. The Angels are greater in power then all men.

Vse. This may serve for the comfort of the faithfull, because God hath given the Angels a speciall charge over them, so that they are

said to pitch their tents about them.

Doctrine 3. These powerfull Angels do most religiously abstaine from all sinne.

For what is here said in speciall, is to be understood also in generall.

Vse. This may serve to admonish us, therefore the more carefully to beware of sin; both because we are bound by the Law at least as well as they, and also because otherwise we cannot have those good and powerful ministring Spirits to take care of us.

Verse 12. But these as naturall bruit beasts, made to be taken and destroyed, speak evill of the things that they understand not, and shall utterly perish in their own corruption.

The Analysis.

The other part of the comparison is contained in this verse, wherein the sin of the false teachers despising and speaking evill of dignities, is aggravated by a new comparison of the like, so that in this verse there is both a shewing of the dissimilitute, and also a whole similitude explained by its parts. The proposition of this similitude containes a description of naturall bruit beasts: the Apodosis contains a description of false teachers, according to those qualities which they have proportionably with those bruit beasts. The description of the bruit beasts contains three things: 1. Their inward nature, which is expressed by a negation, that they are void of reason, bruits. 2. Their acts or operations, which are said to proceed, not from counsell, but from nature, naturall 3. Their end and destruction, that they are taken and destroyed. To these there are three also answerable in false teachers: 1. That they are void of judgement, they understand not. 2. That they are carryed with a naughty passion to speak evill, speak evill of the things that they understand not. 3. That they bring upon themselves destruction; they shall perish in their own corruption.

The Doctrines arising herehence.

Doctrine 1. Sin, where it reignes, turnes a man into a bruit beast as it were.

This is shewed in all those places of Scripture, where wicked men are compared unto bruit beasts, either in generall, or in speciall, to Horses, Mules, Dogs, Swine, Foxes, Wolves, Beares, Lions, &c. Yea, they that are in greatest honour and esteeme in this world, are accounted no otherwise of by God, then as bruit beasts. The Monarchs, in Daniel, are alwayes compared unto wild beasts; and the Roman Emperours that persecuted the Church, are pointed out in the Apocalyps by the name of the Dragon. And the Pope is not only called a beast, but is described as a very great monster among the beasts, with seven heads, and ten hornes.

Vse 1 This may serve to condemn those, that please themselves in their sins.

2. To admonish us, so much the more to beware of sinne, lest at length with Nebuchadnezzar we be cast downe from the greatest glory to the lowest condition of all.

Doctrine 2. The fountaine of all this sin and misery is the want of a right and spirituall judgement.

Vse. This may serve to admonish us, diligently therefore to betake our selves unto prayer, and other means, that are sanctified by God, for the enlightning of our mind, and keeping it sound.

Doctrine 3. A signe of such a condition, that is, of a man turning to a bruit beast, is, to follow the passions of corrupted nature, without reason.

Vse. This may serve to convict and condemne many, that seeme unto themselves to be excellent men.

Doctrine 4. Such men do corrupt also whatsoever naturall goodnesse they have in them.

This is gathered from this word, corruption, as it is explained, Iude verse 10.

Vse. This may serve to admonish us, therefore to hate and detest such courses.

Doctrine 5. Such sinners are entangled in their sins, and kept unto destruction, like as bruit beasts in their snares, wherewith they are taken.

So 2 Timothy 2.26. Lamentations 1.14.

Vse. This may serve to admonish us, to flye from all corruption, as we would from the snares of eternall death.

Verse 13. And shall receive the reward of unrighteousnesse, as they that count it pleasure to riot in the day time: spots they are and blemishes, sporting themselves with their own deceivings while they feast with you:

Verse 14. Having eyes full of adultery, and that cannot cease from sin, beguiling unstable soules; an heart they have exercised with covetous practises, cursed children.

The Analysis.

After that description of these men, which was set down in the three fore-going verses, here in the beginning of this 13 verse, is againe repeated that just punishment which they must expect: they shall receive the reward of unrighteousnesse. Then he makes a new description of the same men, that they might wax the more fierce if it were possible. And he describes them by three chiefe vices, 1. By the luxury, whereunto they gave their minds. 2. By their uncleannesse, 3. By their covetousnesse. Their luxury is set forth

and aggravated, 1. By the adjunct of pleasure. 2. By the adjunct of time, that it was in the day time. 3. By the effect, that they did by this means, as spots and blemishes, defile not only themselves, but also those with whom they were conversant. Of which effect also he shewes the cause in another effect, that deceiving was joyned with this luxury. Their uncleannesse is described, 1. By the helping causes or instruments, in these words: Having eyes full of adultery. 2. By the adjunct of constancy, because they cannot cease from sin. 3. By the effect, beguiling unstable soules. Their covetousnesse is explained, 1. By the primary subject of it, in these words, the heart, there it was seated. 2. By the adjunct of custome, in these words, A heart ♦exercised. Last of all, the end and summe of this description is expressed, that they are accursed children.

♦ “exexcised” replaced with “exercised”

The Doctrines arising herehence.

Doctrine 1. When we think of the sins of wicked men, we should likewise think of their punishments.

This is gathered therehence, that the Apostle doth ever now and then put in this, while he speaks of these mens sins.

Reason 1. Because these two are in Gods purpose and their own nature knit together.

2. Because the consideration of sin doth oftentimes more hurt then good, if the consideration of the punishment be not joyned unto it.

Vse. This may serve to condemne those, that take delight only in the commemoration either of their own, or other mens sins.

Doctrine 2. Profuse luxury is a signe of a man sinning securely.

This is gathered out of the text, and it is expresly set down, Iude verse 11.

Reason. Because such men do either not think at all of the judgements of God, or do labour at least to remove such thoughts out of their minds.

Vse 1. This may serve to instruct us, not to account such men happy, as the multitude useth to do.

2. To admonish us to beware of such excesse.

Doctrine 3. Luxury, the more it is shewed openly, the more it is to be condemned.

This is gathered from that Epithete, in the day time.

Reason. Because it is so much the farther off from shame, and consequently from repentance.

Vse. This may serve to condemne that impudence, which many men have gotten.

Doctrine 4. There is the greatest danger in those sins, from which the greatest pleasure and delight ariseth.

Reason. Because pleasure is a signe of a perfect habit.

2. Because pleasure is very hardly left.

Use. This may serve to admonish us, to beware of those delights which arise from sin.

Doctrine 5. They that please themselves most in their sins, do most defile and contaminate both themselves and others.

This is gathered from these words, spots and blemishes, as it is also Iude verse 12.

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