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Push your fleet sales with our opportunities

MEDIA PACK 2017

brands of


A WORD FROM THE PUBLISHERS

Our goal: your added value and ROI is the first media platform for international corporate fleet leaders. We have been the trendsetting magazine that has accompanied the internationalization of fleet management in Europe since the late nineties. International fleet management, and therefore Fleet Europe, is at the heart of our company. is the first networking and cross-media platform for multinationals aiming to optimise their fleet management through globalisation. It provides our readership of Fleet Decision Makers and Influencers with in-depth knowledge and up-to-date information on global and regional fleet management as well as on the BRICs and other emerging economies.

> Our industry We are fleet. For almost 20 years, we are the leading editing company in Europe focusing on car fleet management and mobility solutions for employees. We offer information, analysis, research, best practices, news updates, advice, and education to our readers. We offer visibility and communication opportunities to our clients.

Thierry Degives CEO & Managing Partner

> Our target group We reach international and global fleet decision makers and influencers. Our target group are corporate fleets operating in multiple countries. We reach all levels of decision makers (global – regional – local) and all influencing job functions (Procurement – Category Management – HR – Finance…).

> Our ambition We are a content-driven company. Linking customers and suppliers, providing the most needed addedvalue information. Connect, link and explore new markets, inspire, share… We collaborate with industry experts and high-level partners. Our ambition is to offer added value to our clients, via a highly rewarding Return on Investment and well-balanced communication plan.

> Our medias We offer a complete mix of media products that deliver information, signal industry trends and offer insight to the fleet management market: magazines, guides, websites, newsletters, webinars, academies…

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Caroline Thonnon CEO & Business Development


Summary Media Pack 2017 CONTEXT

FLEET EUROPE

GLOBAL FLEET

EXTRA

- 04 -

- 08 -

- 19 -

- 26 -

Comparison between Fleet Europe and Global Fleet: explanation!

Magazine Information

Website Information

Webinar Information

- 05 -

- 09 -

- 20 -

Guides & Special Issues

Community

- 27 Virtual Fleet Launch

A selection of our references

- 06 -

- 10 -

- 22 -

Editorial Calendar 2017

The Channel Approach

- 28 Our Fleet Community

Global Fleet Directory.com

- 11 -

- 23 -

Circulation Analysis

Newsletter Information & Performance

- 29 -

- 13 -

- 25 -

Website Information

Events

- 14 The Channel Approach

- 15 Newsletter Information & Performance

- 17 Events

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Contacts


Fleet Europe & Global Fleet Global breakdown of our combined readership

Global reach through...

Website visitors

160,000+

58%

32%

Reader Audience

132,000

Europe North America

1% Africa Middle East

5% Lathin America

4%

Email Audicence

19,000

Asia Pacific

LinkedIn Followers

3891 Twitter Followers

3888 Event Attendees Combined total reach through print - digital - events

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1770


A selection of our references

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WEB

Global Fleet Directory.com

> Global supplier company profile introducing readers to the Global HQ

> Regional supplier company profile introducing readers to a Regional HQ

We are aware that Global Fleet managers are facing some challenges when searching for the right Fleet & Mobility supplier globally, on a regional level or in a specific country. After all, the first challenge is to find an exhaustive list. Second challenge is to find an updated list. Third challenge is to find that list in English. Fourth challenge is to identify the right contact person within the company who can help you out and a fifth challenge is to find recent company offerings, references and related articles to benchmark competition. With Global Fleet we have a dream, that one day all these data are available online at easy reach. Spring 2015 we launched therefore www.globalfleetdirectory.com, a genius centralised network, clear, uncluttered, monolingual English, inviting all Fleet & Mobility suppliers around the globe to reference their business online. Today more than 1500 fleet & mobility suppliers are referenced under 20 predefined sector activities and we are receiving new company submissions every day. We will continue the development of this online tool and will carry on inviting new fleet & mobility suppliers every day, so we’re convinced that www.globalfleetdirectory.com will also be your favourite network tool up-to-the-minute.

> Is your company already referenced? Basic details The publication of the basic company details is for free : these include the company logo, full address, telephone number and website url. After validation by our editorial team, the basic company details are published online. The details can be updated with a personal username and password at any time.

> Make sure to stand out from the crowd! Company profiles Besides the addresses and telephone numbers of an exhaustive list of Fleet & Mobility suppliers by sector, suppliers have the possibility to present their company through a synoptic company profile enlightening their global, regional and/or local structure with a detailed description of the company’s products and services and introducing the readers to the company’s management & sales team. No endless pages, just the information you need.

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> Local supplier company profile introducing readers to a local HQ

> Full supplier company profile all levels Global, Regional and Local are linked and consultable in the same structured way


PRINT EVENTS WEB


PRINT

Fleet Europe Magazine The leading European automotive fleet publication for International Corporate Fleet Leaders The Fleet Europe magazine proposes a solid structure based on five pillars: > DOSSIER In each issue, our editorial team analyses the latest trends, in partnership with experts on the subject. We provide an annual overview of what an international fleet manager needs to know. > MANAGEMENT The fleet manager’s corner presents case studies, management articles, and examples of best practices. > BUSINESS Background articles from the industry’s perspective featuring car manufacturers, leasing companies and third parties, with interviews and highlights of new products and services. > SCOPE A broader insight on the dynamics of the international fleet business, presenting the latest developments in taxation, legislation, trends, environment, and economics. > SMART MOBILITY A trend setting view on alternative mobility and connectivity solutions. > INNOVATION Special attention is given to innovation and start-ups. > REMARKETING  A view on the trends, issues and development in the remarketing industry sector. > FACE TO FACE A new cross-media initiative ‘Face to Face’, two fleet/mobility managers meet and talk about their fleet and mobility management, their challenges and their future goals and plans. > TOP LEASING Analysis of the car leasing industry per country. > ANALYSE Analysis about a fleet management topic that we don’t treat normally.

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20TH

BIRTHDAY in 2017

PRACTICAL DETAILS Format: A4 Circulation: 15,000 Published: 6 times per year Language: English Distribution: 35 European countries Digital version: on Calameo & ISSUU more than 2,500 reads/issue


PRINT

Fleet Europe Guides & Special Issues Every year, we publish Fleet Europe Guides and Special issues with high added-value for our readers. > FLEET EUROPE TAXATION GUIDE Our annual update on Company Car Taxation in Europe (29 countries covered).

> FLEET EUROPE ‘FLEET MANAGEMENT IN BENELUX AND FRANCE’ Every year a new geographical zone is chosen. This year’s edition of Fleet Europe magazine focuses on the fundamentals of fleet management in Benelux and France.

GUIDE TO FLEET MANAGEMENT BENELUX & FRANCE

FLEET MANAGEMENT

OUTLOOK

COUNTRY INSIGHTS

CAR TAXATION

BEST PRACTICES

JOIN THE ONLINE FLEET EUROPE COMMUNITY AT WWW.FLEETEUROPE.COM

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> FLEET EUROPE DIRECTORY Our annual overview with all international fleet suppliers’ details.


PRINT

Fleet Europe Editorial Calendar 2017 - Release dates N°

EDITORIAL TOPICS & FOCUS

RELEASE

DISTRIBUTION

Fleet Europe Directory 2017

Fleet Suppliers’ details

09/01/17

15,000 copies + digital

Fleet Europe 088

Special Green

01/03/17

15,000 copies + digital

Smart Innovations 2017

20/03/17

Fleet Europe 089

Car Manufacturers and their Fleet Strategy

05/04/17

15,000 copies + digital

Fleet Europe Taxation Guide 2017*

Company car Taxation in 29 countries

19/04/17

Separate - 4,000 copies

Fleet Europe 090

Smart Mobility Management

24/05/17

15,000 copies + digital

Flete Europe 091

Car Leasing and Rental in Europe

21/06/17

15,000 copies + digital

Fleet Europe 092

Light Commercial Vehicles (LCV)

23/08/17

15,000 copies + digital

Fleet Europe 093

Fleet Management Trends

20/09/17

15,000 copies + digital

Fleet Europe Special Benelux France

Fleet Management in Belgium, Netherlands, Luxembourg, France 02/11/17

15,000 copies + digital

Fleet Europe Directory 2018 (094)

Fleet Suppliers’ details

13/12/17

15,000 copies + digital

Fleet Europe 095

Special Green

24/01/18

15,000 copies + digital

Smart Mobility 001

*Partnership possibilities on request

10 I FLEET EUROPE I MEDIA PACK 2017 I

10,000 copies + digital


PRINT > Geographical Breakdown

Fleet Europe Magazine Circulation Analysis > Job functions

Database: 27,576 Total circulation: 15,000

(buyer profile)

4%

3% 34%

5% 6% 9%

> Profile Breakdown

s Purchasing s Fleet Management

13%

26%

s s s s s s s s

Purchasing 34% Fleet Management 26% Finance 13% Human resources / Personnel 9% Senior management 6% Administration / Facilities 5% IT, Legal , Other 4% Operations& Planning 3% 100%

> Level of responsibility (buyer profile)

(buyer and supplier profile)

87%

more than 50% of job functions are within Purchasing and Fleet Management

0.85%

25%

14%

12.25%

15,000 (total) s Buyer profile s Supplier profile s Other

more than 80% are buyer profiles

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27%

s Regional s Local s Pan-European s Global

34%

70% of level of responsibility is Pan-European and regional

UK 16% Germany 14% France 13% Benelux 12% Spain & Portugal 8% Italy 8% Eastern Europe 7,8% (Albania, Bosina and Herzegovina, Belarus, Bulgaria, Croatia, Cyprus, Czech Republic, Greece, Hungary, Kazakhstan, Kosovo, Malta, Moldova, Republic of Macedonia, Romania, Serbia, Slovakia, Slovenia, Ukraine, Russia, Turkey) Nordic States 3% (Denmark, Finland, Iceland, Norway, Sweden) USA + Canada 6% Poland 4% Austria, Switzerland, 4% Liechtenstein Baltic States 1,2% (Estonia, Latvia, Lithuania) South America 1% (Argentina, Brasil, Chile, Ecuador, Mexico) Asia Pacific 1,6% (UAE, Hong-kong India, Korea, Bangladesh, Pakistan, Philippines, Taiwan, South Korea, Japan, Australia, China, IsraĂŤl) Africa 0,4% (Morocco, Tunisia, South Africa)


PRINT

Fleet Europe Magazine Circulation Analysis > Fleet Size

> Suppliers Breakdown

(buyer profile)

> Industries Top 15 sectors represented (buyer profile)

8% 12%

1 Pharmaceutical 2 Food

s -50 vehicles s 50 to 150 vehicles s 150 to 750: vehicles s +750 vehicles

s Car Leasing & fleet management s OEMs

46%

34%

3 Engineering & manufacturing

40%

39%

4 Non-food 5 IT & Technology 6 Business services 7 Chemical/petroleum/oil&gas 8 Health Services 9 Banking & Insurance 10 Consult & Audit 11 Postal Services

Total of vehicles: 7.317.268

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s Car Leasing & fleet management 40% s OEMs 39% s Dealer groups & importers 3% (local level) s Consulting & IT 4% s Rental 3,5% s Association/Federation 2% Media/Commission s Tyre 2% s Insurance & Banking 2% s Remarketing 1% s Fuel 0,5% s Mobility suppliers 3%

12 Security & commodity brokers 13 Tobacco 14 Communication 15 Wholesale trade


WEB

Fleet Europe Website Information The Fleet Europe website has been developed into a unique vehicle fleet digital platform. The content is a mix of free-to-read information and more in-depth content and expertise available for vehicle fleet decision makers that are registered members of the Fleet Europe website.

Content

130,772 ses

www.fleeteurope.com is your ultimate source to learn & be informed:

84,251 us

> News Daily news items related to vehicle fleet management, new product and services from fleet suppliers, and information about important trends in today’s and tomorrow’s fleet management. > Features & Analysis Editorial articles about hot and relevant topics, directly related to the vehicle Fleet management profession. In-depth views on fleet management topics, markets and fleet management activities. > Interviews Vehicle fleet suppliers explain their corporate fleet strategy, new products, services and assets in the optimization of the fleet management profession. > Blogs Editorial contributions with a personal twist from industry experts on specific auto-motive and fleet management topics stimulating discussion and interaction with the Fleet Europe community. > Case studies Presentation of the fleet management policy of corporate fleet customers. > Picture Gallery & Video presentations A visual portrait of the main events in automotive and fleet. > Webinar The digital platform of Fleet Europe offers educational webinars on different fleet management and remarketing related topics.

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sions

ers in 2016

1,79

average pag per visit e

± 235,0 page v 00 iews

00:02:4 1 ti

average

me visit


WEB

Fleet Europe Website The Channel Approach The Fleet Europe website uses a so-called Channel approach to respond to the geographical scope and management needs of the European vehicle fleet community. Each content type is linked to geographical regions/markets and fleet management activities. This allows the Fleet Europe website members to receive the information adapted to their member profile and fleet management preferences.

Topical channels > Car Manufacturers > LCV Management > Car Leasing & Rental > Fleet Management

HOME PAGE

FLEET MANAGEMENT

CAR LEASING & RENTAL

CAR MANUFACTURERS

GREEN & SAFETY

65,055

28,570

34,904

24,248

8,464

00:02:47

00:01:42

00:01:49

00:01:28

00:01:24

page views

page views

average time visit

page views

average time visit

page views

page views

average time visit

average time visit

average time visit

> Taxation & Legislation > Green & Safety > Smart Mobility > Remarketing

TAXATION & LEGISLATION

SMART MOBILITY

LCV MANAGEMENT

REMARKETING

7,382

42,938

7,217

12,891

00:01:11

00:02:40

00:01:52

00:01:54

page views

average time visit

page views

average time visit

page views

average time visit

page views

average time visit

Source: Google Ananlytics

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WEB

Newsletter Information & performance The Fleet Europe Newsletters are distributed to the registered visitors and members of the Fleet Europe Community. > Fleet Europe Digest

> Smart Mobility Digest

> Remarketing Digest

> Fleet Europe Exclusive

8,877

recipien

ts

41.58%

best op

ens

30.02% ave

rage op ens

25.04% be st click

s

14.35% ave rage cli

cks

0.13%

average unsubsc ribe

Each Digest presents the editor’s choice: carefully selected features and essential European Fleet Management Information. Furthermore, the Digests feature upcoming international fleet events and the most valuable contributions from our Fleet Europe Community.

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A dedicated digest towards the corporate community who’s seeking for alternative mobility solutions to integrate, the members receiving these digests have indicated ‘smart mobility’ as their field of interest. Share your message next to the latest evolutions, case studies, interviews and trends in the world of corporate mobility!

A dedicated digest towards a qualified remarketing community, the members receiving these digests have indicated ‘remarketing’ as field of interest. Share your message in the middle of an interesting, premium content about the world of remarketing, sharing peers’ opinions, presenting business cases and case studies, interviews with remarketing industry executives and an analysis of the latest trends within the remarketing sector.

The Fleet Europe Exclusives highlight 3 news items and offer a maximal visibility to the communication message of our advertisers.

Source: Cupidon


WEB

Newsletter Information & performance 2017 Calendar January 4/01/17

February

March

April

1/02/17

Fleet Europe

Safety Management

1/03/17

Global Fleet

Focus Digest

5/04/17

Global Fleet

Exclusive

8/02/17

Global Fleet

Editor's choice

7/03/17

Fleet Europe

Special

7/04/17

Smart Mobility Smart Innovations

Editor's choice

9/02/17

Fleet Europe

Exclusive

8/03/17

Global Fleet

Editor's choice

12/04/17 Fleet Europe

Fleet Europe

New in 2017

10/01/17

Fleet Europe

11/01/17

Global Fleet

Editor's choice Editor's choice

13/01/17

Smart Mobility

New in 2017

10/02/17

Smart Mobility

Editor's choice

10/03/17

Smart Mobility Editor's choice

19/04/17 Global Fleet

APAC

18/01/17

Fleet Europe

Editor's choice

15/02/17

Fleet Europe

Editor's choice

15/03/17

Fleet Europe

Editor's choice

26/04/17 Fleet Europe

Taxation & Legislation

19/01/17

Fleet Europe

Exclusive

22/02/17 Fleet Europe

Green

21/03/17

Fleet Europe

Exclusive

25/01/17

Global Fleet

APAC

22/03/17 Global Fleet

Africa Middle East

27/01/17

Remarketing

Editor's choice

24/03/17 Remarketing

Mileage Fraud

29/03/17 Fleet Europe

OEM

May

June

July

August

3/05/17

Global Fleet

Editor's choice

7/06/17

Fleet Europe

Mobility

5/07/17

Fleet Europe

2/08/17

Fleet Europe

Fuel Management

5/05/17

Smart Mobility

Editor's choice

14/06/17

Global Fleet

Latin America

7/07/17

Smart Mobility Editor's choice

9/08/17

Global Fleet

Latin America

Leasing

10/05/17 Fleet Europe

Editor's choice

15/06/17

Fleet Europe

Exclusive

12/07/17

Global Fleet

Latin America

11/08/17

Smart Mobility

Self-driving

17/05/17

Global Fleet

North America

16/06/17

Smart Mobility

Car-sharing

14/07/17

Remarketing

Fair Wear and Tear

16/08/17

Fleet Europe

Editor's choice

19/05/17

Remarketing

Editor's choice

21/06/17

Fleet Europe

Editor's choice

19/07/17

Fleet Europe

Editor's choice

23/08/17 Global Fleet

Editor's choice

24/05/17 Fleet Europe

Turkey

28/06/17 Global Fleet

Editor's choice

26/07/17 Global Fleet

Editor's choice

30/08/17 Fleet Europe

LCV

31/05/17 Global Fleet

Editor's choice

September

October

November

December

6/09/17

Global Fleet

Latin America

4/10/17

Global Fleet

Focus Digest

1/11/17

Global Fleet

Latin America

6/12/17

8/09/17

Remarketing

Editor’s choice

6/10/17

Smart Mobility

Focus Digest

3/11/17

Remarketing

Focus Digest

13/09/17

Fleet Europe

News from Frankfurt

11/10/17

Fleet Europe

Editor's choice

8/11/17

Fleet Europe

Turkey

15/09/17

Smart Mobility

Editor’s choice

18/10/17

Global Fleet

Editor's choice

10/11/17

Smart Mobility

19/09/17

Fleet Europe

Focus Digest

17/10/17

Fleet Europe

Exclusive

15/11/17

Global Fleet

20/09/17 Global Fleet

Focus Digest

25/10/17

Fleet Europe

Short rental

22/11/17

Fleet Europe

FEUFA (pre-show)

27/09/17 Fleet Europe

Focus Digest

29/11/17

Global Fleet

Latin America

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Fleet Europe

FEUFA (post-show)

13/12/17

Global Fleet

Editor's choice

15/12/17

Smart Mobility

Mobility budget

Editor's choice

20/12/17

Fleet Europe

Editor's choice

Editor's choice

27/12/17

Global Fleet

APAC

Note: Fleet Europe Exclusives are sent on request and are subject to availability


EVENTS

Fleet Europe Events Informing is one thing, but also sharing and networking are increasingly important. The yearly Fleet Europe Forum & Awards event is THE answer. Fleet Europe gathers the international vehicle fleet community for a full day event around the most important fleet management issues, combining the views and experiences of industry experts with the expectations and requirements of international fleet managers. In the evening the Fleet Europe Awards ceremony is dedicated to celebrating the finest achievements of the international fleet community. And this year’s events will be special and not to be missed! Fleet Europe reached a ’score’. We’re celebrating the 20th anniversary of Fleet Europe. This festive edition will bring added value to your fleet management profession.

> Remarketing Forum

> Fleet Europe Forum, Village & Awards

• •

When? 5th of December 2017 (day prior to the Fleet Europe Forum) Where?

• •

When? 6th of December 2017 Where? Estoril Congress Center in Estoril (Portugal),

• • •

Palacio Estoril Hotel in Estoril (next to the Estoril Congress Center) - Portugal What? 1-day conference with in-depth presentations and panel discussions on the future of efficient remarketing and the impact on the fleet management business. The forum will be followed by a cocktail reception and a dinner. Why? To learn, to network and to be inspired. The ideal set providing all delegates with high level and engaging information, market insights and analysis that lead to value creation in remarketing matters. For Whom? 180 industry professionals from diverse sections of the remarketing industry.

• • •

25 km away from Lisbon airport. What? 1-day conference presenting different FM visions and sharing insights on tomorrow’s car fleet management. The ever popular Fleet Europe Village offers delegates a relaxed and informal setting where they can meet and interact with suppliers and fellow fleet professionals. The Fleet Europe Awards recognize the finest corporate fleet management practices with an international scope. Why? To learn, to network and to be inspired. The ideal set providing all delegates with high level and engaging information, market insights and analysis that lead to value creation in corporate fleet management. For Whom? 850 international profiles @The Fleet Village & day programme + 800 international profiles @The Fleet Europe Awards & evening programme.

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PRINT EVENTS WEB


WEB

Global Fleet Website Information The Global Fleet website has been developed into a unique vehicle fleet digital platform. The content is a mix of free-to-read information and more in-depth content and expertise available for vehicle fleet decision makers who are registered members of the Global Fleet website.

Content

www.globalfleet.com is your ultimate source to learn & be informed: > News Daily news items related to vehicle fleet management, new product and services from fleet suppliers, and information about important trends in today’s and tomorrow’s fleet management. > Features & Analysis Editorial articles about hot and relevant topics, directly related to the vehicle Fleet management profession. In-depth views on fleet management topics, markets and fleet management activities.

66,405 in 20 22,60315

visitors unique

visitors in 2015

4.37

average

page vie ws per visit

> Interviews Vehicle fleet suppliers explain their corporate fleet strategy, new products, services and assets in the optimization of the fleet management profession. > Blogs Editorial contributions with a personal twist from industry experts on specific automotive and fleet management topics stimulating discussion and interaction with the Fleet Europe community. > Case studies Presentation of the fleet management policy of corporate fleet customers. > Picture Galleries and video presentations A visual portrait of the main events in automotive and fleet. > Webinar The digital platform of Global Fleet offers educational webinars on different fleet management and remarketing related topics.

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± 240,0 00 page vie ws

00:07:3 6 ti

average

me visit

Source: Google Ananlytics


COMMUNITY

Global Fleet Community Total qualified members (since 01/06/2013) > Profile Breakdown (buyer and supplier profile) 1.5%

30%

68.5% s Buyer profiles s Supplier profiles s Other

> Level of responsibility

23% 41% 36%

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Fleet Executives s Local s Regional s Global


COMMUNITY

Global Fleet Community > Fleet size (buyer profile)

Total fleet size of GF Community 1,608,865

# vehicles s Total fleet Size of GF Community in Europe 879,960 s Total fleet Size of GF Community in North America 581,230 s Total fleet size of GF Community in Latin America 56,085 s Total fleet size of GF Community in Asia Pacific 69,129 s Total fleet size of GF Community in Africa Middle East 22,461 Total Fleet Size of GF Community 1,608,865

> Job functions & departments (buyer profile) % s Fleet Management/Category Management 45.9 s Purchasing/Procurement/Sourcing 32 s CEO/Senior Management 7 s Administration & Facilities / logistics 5.4 s Operations/Planning/COO 3.9 s Meeting & Travel 2.3 s Finance/CFO 1.6 s Human Resource / Personnel 1.2 s Mobility Manager 0.7 Total 100

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WEB

Global Fleet Website The Channel Approach The Global Fleet website uses a so-called Channel approach to respond to the geographical responsibilities and management needs of the global vehicle fleet community. Each content type is linked to geographical regions/markets and fleet management activities. This allows Global Fleet website members to receive information adapted to their member profile and fleet management preferences.

HOME PAGE

GLOBAL

EUROPE

NORTH-AMERICA

LATIN-AMERICA

ASIA-PACIFIC

48,132

5,580

45,648

14,316

16,200

16,788

00:02:16

00:02:17

00:02:28

00:01:56

00:02:17

00:02:29

AFRICA-MIDDLE EAST

TURKEY

RUSSIA

BRAZIL

CHINA

8,676

58,560

37,036

52,819

29,388

00:01:57

00:02:26

00:02:37

00:02:40

00:02:05

page views

page views

average time visit

page views

average time visit

page views

average time visit

page views

average time visit

page views

average time visit

page views

average time visit

page views

average time visit

page views

average time visit

page views

average time visit

page views

average time visit

Top 10 countries • • • • • • • • • •

United States United Kingdom France Belgium Germany India Turkey Netherlands Brazil Canada

16.54% 9.54% 9.12% 8.63% 6.39% 4.9% 3.70% 3.37% 3.04% 2.34%

Source: Google Ananlytics

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WEB

Newsletter Information & performance The Global Fleet Newsletters are distributed to registered visitors and members of the Global Fleet Community.

> Global Fleet Digest

> Global Fleet Focus Digest

> Global Fleet Exclusive

8,600

recipien ts in Octobe r 2016

41.81% best o pens

37.75 average %

opens

26.07% best c licks

15%

average

clicks

0.68% un

average

Each Digest presents the editor’s choice: 8 carefully selected features, complemented with essential Global Fleet Management Information. Furthermore, the Digests feature upcoming international fleet events and the most valuable contributions from our Global Fleet Community. Periodically, we will issue special digests on our focus countries.

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The Global Fleet Focus Digest provides the reader a consolidated overview on what you must know on a certain region or country. These newsletters provide information such as; fleet market size, do’s and don’ts, an overview on leading fleet services provides, the best practices, …

The Global Fleet Exclusives highlight three news items and offer a maximal visibility to the message of our advertisers.

subscri

be


WEB

Newsletter Information & performance Calendar 2017 11/01/17

Editor's choice

12/07/17

Focus Digest

25/01/17

Focus Digest

26/07/17

Editor's choice

8/02/17

Editor's choice

9/08/17

Focus Digest

22/02/17

Focus Digest

23/08/17

Editor's choice

8/03/17

Editor's choice

6/09/17

Focus Digest

22/03/17

Focus Digest

20/09/17

Editor's choice

5/04/17

Editor's choice

4/10/17

Focus Digest

19/04/17

Focus Digest

18/10/17

Editor's choice

3/05/17

Editor's choice

2/11/17

Focus Digest

17/05/17

Focus Digest

15/11/17

Editor's choice

31/05/17

Editor's choice

29/11/17

Focus Digest

14/06/17

Focus Digest

13/12/17

Editor's choice

28/06/17

Editor's choice

27/12/17

Focus Digest

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EVENTS

Global Fleet Events Informing is just one step. Education, sharing and networking are increasingly important. The Global Fleet events are THE answer. With our strategic partner Automotive Fleet in the United States, we organise the only real global fleet event in the world. We’re alternating the event location, one year a city in the United States and the following year a city in Europe. In 2017 we’re inviting our executive network to Miami.

> GLOBAL FLEET CONFERENCE 2017 • When? 6-8 June • Where? Miami Marriott Biscayne Bay, Miami, FL • What? 2-day conference in partnership with Automotive Fleet (USA) focussing on topics like going global, defining a global fleet strategy, trends and global procurement best practices. • Why? The perfect occasion for multinational fleet managers and global fleet suppliers to learn and exchange ideas about the most pressing topics affecting their global fleets. • For Whom? 200 participants from 6 different continents.

> GLOBAL FLEET CONFERENCE 2018 June, Brussels

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WEB

Webinar Information

167

particip

ants

The digital platform of Fleet Europe and Global Fleet offers educational webinars on different fleet management and remarketing related topics. It allows the supporting partner to position himself as an expert on the chosen topic, this by or offering expertise through an expert speaker or by presenting a case where his products or services are being referenced or used. A combination of expert speaker and case is possible but needs to be confirmed by our editorial team. All topic related decisions are taken by our editorial team, the goals are to bring an interesting webinar for the community and to position the supporting partner as an expert on the topic. The promotion of the webinar, being the participants recruitment phase, will be a promotion supported by Fleet Europe or Global Fleet. The visibility (through logo presence) for the supporting partner will be activated as of the webinar itself. This will ensure an optimal (and neutral) recruitment. So as of the webinar all communication supports and the webinar will be co-branded Fleet Europe or Global Fleet plus the logo of the supporting partner.

86.5%

satisfact ion rate

91%

added

value

87.5%

stay full

length

The webinar will be recorded and will remain available on the Fleet Europe and Global Fleet platform for at least 12 months.

Topics A list of possible topics is available through the sales team. Sponsors can suggest other topics which will be verified by the editorial team for approval.

Webinar Format Part 1 Part 2 Part 3 Part 4

Introduction by Fleet Europe or Global Fleet (3min) Expert speakers presentation (15 min) Best practise of case study (10 min) Q&A session

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Supporting partnership: 8,000€


VIRTUAL FLEET LAUNCH

Virtual Fleet Launch Information The Virtual Fleet Launch (VFL), a feature on HYPERLINK “http://www.fleeteurope. com” www.fleeteurope.com, giving car manufacturers or fleet suppliers the opportunity to optimize the communication regarding the launch of a vehicle or product, to extend the impact of that launch to fleet customers. This new feature, offered through a webcasting platform, gives the opportunity to reach a large number of decision makers who could not attend motor show, VIP fleet events or other invitations from the fleet suppliers where the car or product is being launched or presented. This online event will be presented on the HYPERLINK: http://www.fleeteurope.com www.fleeteurope.com website during 12 months. The Virtual Fleet Launch (VFL) offers the suppliers a customized environment, dual branded Fleet Europe and your logo, where the buyers and other fleet delegates can experience a qualitative online event on the car/product. The webcasting technology offers several advantages to guarantee the online experience: > Limited fire wall constraints due to the fact that the webcasting platform is a dedicated web platform only created for your event. > Allowing access through any kind of device (computer, smartphone or tablet). > Guaranteeing good streaming of audio and video files.

Fleet Europe presents the Virtual Fleet Launch with several ROI components: > An extended promotion campaign which offers a return on investment through product visibility. The promotion campaign is active before the online is launched and when the recording is available on the HYPERLINK: http://www.fleeteurope.com www.fleeteurope.com platform. > An optimized online event experience through this dedicated webcasting platform > An availability of your event for at least 12 months, which will be promoted by Fleet Europe and which can be referred to by any parties. A perfect support for buyers and fleet delegates who want to find out more about the B2B specs and benefits of your new car or product.

The supplier can decide himself how the built up the online event (the Virtual Fleet Launch), depending on material/resource availabilities. The Virtual Fleet Launch can be built up based upon a PPT or a longer specific video recording, both being valued thanks to the webcasting tool/environment.

Rate: 12,500€

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COMMUNITY

Global Fleet, Fleet Europe & Smart Mobility Community

Fleet Europe Magazine Remarketing Forum by Fleet Europe Global Fleet - The Executive Network Smart Mobility Management IFMI - International Fleet Managers Institute

@Fleet_Europe @GlobalFleet @Smart_Mobility

Fleet Europe Global Fleet Smart Mobility

Fleet Europe

Join the Global Fleet, Fleet Europe & Smart Mobility LinkedIn group and connect with international fleet leaders and executives, suppliers and experts.

Follow all the latest tweets on https://twitter.com/GlobalFleet https://twitter.com/Fleet_Europe

Discover in the Global Fleet, Fleet Europe & Smart Mobility Facebook pages the latest magazine, pictures from events, announcements, comments from visitors and people who LIKE Global Fleet, Fleet Europe & Smart Mobility

Watch our news and videos on https://www.youtube.com/user/ NexusCommunication

http://www.linkedin.com/groups/GlobalFleet-Executive-Network-4755735 http://www.linkedin.com/groups/FleetEurope-Magazine-157239/about

Follow our team on #FleetEuropeForum #FleetEuropeAwards #IFMI #RemarketingForum

https://www.facebook.com/pages/ Global-Fleet/193283940815403 ?fref=ts www.facebook.com/Fleet-Europe

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CONTACT Discuss the best communication opportunities David Baudeweyns

Sigrid Nauwelaerts

Daniel Savigny

International Key Account Manager dbaudeweyns@nexuscommunication.be +32 474 750 403

International Key Account Manager snauwelaerts@nexuscommunication.be +32 473 665 175

International Key Account Manager dsavigny@nexuscommunication.be +32 486 13 40 84

You need assistance from the back office team Virginie Emonts Sales & Marketing Assistant vemonts@nexuscommunication.be +32 474 98 94 16

Aline Verpoorten Internal Assistant averpoorten@nexuscommunication.be +32 476 76 05 57

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Contact the Publishers Caroline Thonnon CEO & Head of Business Development cthonnon@nexuscommunication.be +32 496 54 91 37

Thierry Degives CEO & Managing Partner tdegives@nexuscommunication.be +32 496 27 06 27

Media Pack 2017  

Media Pack Fleet Europe & Global Fleet 2017

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