Push your fleet sales with our opportunities
MEDIA PACK 2017
brands of
A WORD FROM THE PUBLISHERS
Our goal: your added value and ROI is the first media platform for international corporate fleet leaders. We have been the trendsetting magazine that has accompanied the internationalization of fleet management in Europe since the late nineties. International fleet management, and therefore Fleet Europe, is at the heart of our company. is the first networking and cross-media platform for multinationals aiming to optimise their fleet management through globalisation. It provides our readership of Fleet Decision Makers and Influencers with in-depth knowledge and up-to-date information on global and regional fleet management as well as on the BRICs and other emerging economies.
> Our industry We are fleet. For almost 20 years, we are the leading editing company in Europe focusing on car fleet management and mobility solutions for employees. We offer information, analysis, research, best practices, news updates, advice, and education to our readers. We offer visibility and communication opportunities to our clients.
Thierry Degives CEO & Managing Partner
> Our target group We reach international and global fleet decision makers and influencers. Our target group are corporate fleets operating in multiple countries. We reach all levels of decision makers (global – regional – local) and all influencing job functions (Procurement – Category Management – HR – Finance…).
> Our ambition We are a content-driven company. Linking customers and suppliers, providing the most needed addedvalue information. Connect, link and explore new markets, inspire, share… We collaborate with industry experts and high-level partners. Our ambition is to offer added value to our clients, via a highly rewarding Return on Investment and well-balanced communication plan.
> Our medias We offer a complete mix of media products that deliver information, signal industry trends and offer insight to the fleet management market: magazines, guides, websites, newsletters, webinars, academies…
2 I FLEET EUROPE I GLOBAL FLEET I MEDIA PACK 2017 I
Caroline Thonnon CEO & Business Development
Summary Media Pack 2017 CONTEXT
FLEET EUROPE
GLOBAL FLEET
EXTRA
- 04 -
- 08 -
- 19 -
- 26 -
Comparison between Fleet Europe and Global Fleet: explanation!
Magazine Information
Website Information
Webinar Information
- 05 -
- 09 -
- 20 -
Guides & Special Issues
Community
- 27 Virtual Fleet Launch
A selection of our references
- 06 -
- 10 -
- 22 -
Editorial Calendar 2017
The Channel Approach
- 28 Our Fleet Community
Global Fleet Directory.com
- 11 -
- 23 -
Circulation Analysis
Newsletter Information & Performance
- 29 -
- 13 -
- 25 -
Website Information
Events
- 14 The Channel Approach
- 15 Newsletter Information & Performance
- 17 Events
3 I FLEET EUROPE I GLOBAL FLEET I MEDIA PACK 2017 I
Contacts
Fleet Europe & Global Fleet Global breakdown of our combined readership
Global reach through...
Website visitors
160,000+
58%
32%
Reader Audience
132,000
Europe North America
1% Africa Middle East
5% Lathin America
4%
Email Audicence
19,000
Asia Pacific
LinkedIn Followers
3891 Twitter Followers
3888 Event Attendees Combined total reach through print - digital - events
4 I FLEET EUROPE I GLOBAL FLEET I MEDIA PACK 2017 I
1770
A selection of our references
5 I FLEET EUROPE I GLOBAL FLEET I MEDIA PACK 2017 I
WEB
Global Fleet Directory.com
> Global supplier company profile introducing readers to the Global HQ
> Regional supplier company profile introducing readers to a Regional HQ
We are aware that Global Fleet managers are facing some challenges when searching for the right Fleet & Mobility supplier globally, on a regional level or in a specific country. After all, the first challenge is to find an exhaustive list. Second challenge is to find an updated list. Third challenge is to find that list in English. Fourth challenge is to identify the right contact person within the company who can help you out and a fifth challenge is to find recent company offerings, references and related articles to benchmark competition. With Global Fleet we have a dream, that one day all these data are available online at easy reach. Spring 2015 we launched therefore www.globalfleetdirectory.com, a genius centralised network, clear, uncluttered, monolingual English, inviting all Fleet & Mobility suppliers around the globe to reference their business online. Today more than 1500 fleet & mobility suppliers are referenced under 20 predefined sector activities and we are receiving new company submissions every day. We will continue the development of this online tool and will carry on inviting new fleet & mobility suppliers every day, so we’re convinced that www.globalfleetdirectory.com will also be your favourite network tool up-to-the-minute.
> Is your company already referenced? Basic details The publication of the basic company details is for free : these include the company logo, full address, telephone number and website url. After validation by our editorial team, the basic company details are published online. The details can be updated with a personal username and password at any time.
> Make sure to stand out from the crowd! Company profiles Besides the addresses and telephone numbers of an exhaustive list of Fleet & Mobility suppliers by sector, suppliers have the possibility to present their company through a synoptic company profile enlightening their global, regional and/or local structure with a detailed description of the company’s products and services and introducing the readers to the company’s management & sales team. No endless pages, just the information you need.
6 I FLEET EUROPE I GLOBAL FLEET I MEDIA PACK 2017 I
> Local supplier company profile introducing readers to a local HQ
> Full supplier company profile all levels Global, Regional and Local are linked and consultable in the same structured way
PRINT EVENTS WEB
Fleet Europe Magazine The leading European automotive fleet publication for International Corporate Fleet Leaders The Fleet Europe magazine proposes a solid structure based on five pillars: > DOSSIER In each issue, our editorial team analyses the latest trends, in partnership with experts on the subject. We provide an annual overview of what an international fleet manager needs to know. > MANAGEMENT The fleet manager’s corner presents case studies, management articles, and examples of best practices. > BUSINESS Background articles from the industry’s perspective featuring car manufacturers, leasing companies and third parties, with interviews and highlights of new products and services. > SCOPE A broader insight on the dynamics of the international fleet business, presenting the latest developments in taxation, legislation, trends, environment, and economics. > SMART MOBILITY A trend setting view on alternative mobility and connectivity solutions. > INNOVATION Special attention is given to innovation and start-ups. > REMARKETING A view on the trends, issues and development in the remarketing industry sector. > FACE TO FACE A new cross-media initiative ‘Face to Face’, two fleet/mobility managers meet and talk about their fleet and mobility management, their challenges and their future goals and plans. > TOP LEASING Analysis of the car leasing industry per country. > ANALYSE Analysis about a fleet management topic that we don’t treat normally.
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20TH
BIRTHDAY in 2017
PRACTICAL DETAILS Format: A4 Circulation: 15,000 Published: 6 times per year Language: English Distribution: 35 European countries Digital version: on Calameo & ISSUU more than 2,500 reads/issue
Fleet Europe Guides & Special Issues Every year, we publish Fleet Europe Guides and Special issues with high added-value for our readers. > FLEET EUROPE TAXATION GUIDE Our annual update on Company Car Taxation in Europe (29 countries covered).
> FLEET EUROPE ‘FLEET MANAGEMENT IN BENELUX AND FRANCE’ Every year a new geographical zone is chosen. This year’s edition of Fleet Europe magazine focuses on the fundamentals of fleet management in Benelux and France.
GUIDE TO FLEET MANAGEMENT BENELUX & FRANCE
FLEET MANAGEMENT
OUTLOOK
COUNTRY INSIGHTS
CAR TAXATION
BEST PRACTICES
JOIN THE ONLINE FLEET EUROPE COMMUNITY AT WWW.FLEETEUROPE.COM
9 I FLEET EUROPE I MEDIA PACK 2017 I
> FLEET EUROPE DIRECTORY Our annual overview with all international fleet suppliers’ details.
Fleet Europe Editorial Calendar 2017 - Release dates N°
EDITORIAL TOPICS & FOCUS
RELEASE
DISTRIBUTION
Fleet Europe Directory 2017
Fleet Suppliers’ details
09/01/17
15,000 copies + digital
Fleet Europe 088
Special Green
01/03/17
15,000 copies + digital
Smart Innovations 2017
20/03/17
Fleet Europe 089
Car Manufacturers and their Fleet Strategy
05/04/17
15,000 copies + digital
Fleet Europe Taxation Guide 2017*
Company car Taxation in 29 countries
19/04/17
Separate - 4,000 copies
Fleet Europe 090
Smart Mobility Management
24/05/17
15,000 copies + digital
Flete Europe 091
Car Leasing and Rental in Europe
21/06/17
15,000 copies + digital
Fleet Europe 092
Light Commercial Vehicles (LCV)
23/08/17
15,000 copies + digital
Fleet Europe 093
Fleet Management Trends
20/09/17
15,000 copies + digital
Fleet Europe Special Benelux France
Fleet Management in Belgium, Netherlands, Luxembourg, France 02/11/17
15,000 copies + digital
Fleet Europe Directory 2018 (094)
Fleet Suppliers’ details
13/12/17
15,000 copies + digital
Fleet Europe 095
Special Green
24/01/18
15,000 copies + digital
Smart Mobility 001
*Partnership possibilities on request
10 I FLEET EUROPE I MEDIA PACK 2017 I
10,000 copies + digital
PRINT > Geographical Breakdown
Fleet Europe Magazine Circulation Analysis > Job functions
Database: 27,576 Total circulation: 15,000
(buyer profile)
4%
3% 34%
5% 6% 9%
> Profile Breakdown
s Purchasing s Fleet Management
13%
26%
s s s s s s s s
Purchasing 34% Fleet Management 26% Finance 13% Human resources / Personnel 9% Senior management 6% Administration / Facilities 5% IT, Legal , Other 4% Operations& Planning 3% 100%
> Level of responsibility (buyer profile)
(buyer and supplier profile)
87%
more than 50% of job functions are within Purchasing and Fleet Management
0.85%
25%
14%
12.25%
15,000 (total) s Buyer profile s Supplier profile s Other
more than 80% are buyer profiles
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27%
s Regional s Local s Pan-European s Global
34%
70% of level of responsibility is Pan-European and regional
UK 16% Germany 14% France 13% Benelux 12% Spain & Portugal 8% Italy 8% Eastern Europe 7,8% (Albania, Bosina and Herzegovina, Belarus, Bulgaria, Croatia, Cyprus, Czech Republic, Greece, Hungary, Kazakhstan, Kosovo, Malta, Moldova, Republic of Macedonia, Romania, Serbia, Slovakia, Slovenia, Ukraine, Russia, Turkey) Nordic States 3% (Denmark, Finland, Iceland, Norway, Sweden) USA + Canada 6% Poland 4% Austria, Switzerland, 4% Liechtenstein Baltic States 1,2% (Estonia, Latvia, Lithuania) South America 1% (Argentina, Brasil, Chile, Ecuador, Mexico) Asia Pacific 1,6% (UAE, Hong-kong India, Korea, Bangladesh, Pakistan, Philippines, Taiwan, South Korea, Japan, Australia, China, IsraĂŤl) Africa 0,4% (Morocco, Tunisia, South Africa)
Fleet Europe Magazine Circulation Analysis > Fleet Size
> Suppliers Breakdown
(buyer profile)
> Industries Top 15 sectors represented (buyer profile)
8% 12%
1 Pharmaceutical 2 Food
s -50 vehicles s 50 to 150 vehicles s 150 to 750: vehicles s +750 vehicles
s Car Leasing & fleet management s OEMs
46%
34%
3 Engineering & manufacturing
40%
39%
4 Non-food 5 IT & Technology 6 Business services 7 Chemical/petroleum/oil&gas 8 Health Services 9 Banking & Insurance 10 Consult & Audit 11 Postal Services
Total of vehicles: 7.317.268
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s Car Leasing & fleet management 40% s OEMs 39% s Dealer groups & importers 3% (local level) s Consulting & IT 4% s Rental 3,5% s Association/Federation 2% Media/Commission s Tyre 2% s Insurance & Banking 2% s Remarketing 1% s Fuel 0,5% s Mobility suppliers 3%
12 Security & commodity brokers 13 Tobacco 14 Communication 15 Wholesale trade
WEB
Fleet Europe Website Information The Fleet Europe website has been developed into a unique vehicle fleet digital platform. The content is a mix of free-to-read information and more in-depth content and expertise available for vehicle fleet decision makers that are registered members of the Fleet Europe website.
Content
130,772 ses
www.fleeteurope.com is your ultimate source to learn & be informed:
84,251 us
> News Daily news items related to vehicle fleet management, new product and services from fleet suppliers, and information about important trends in today’s and tomorrow’s fleet management. > Features & Analysis Editorial articles about hot and relevant topics, directly related to the vehicle Fleet management profession. In-depth views on fleet management topics, markets and fleet management activities. > Interviews Vehicle fleet suppliers explain their corporate fleet strategy, new products, services and assets in the optimization of the fleet management profession. > Blogs Editorial contributions with a personal twist from industry experts on specific auto-motive and fleet management topics stimulating discussion and interaction with the Fleet Europe community. > Case studies Presentation of the fleet management policy of corporate fleet customers. > Picture Gallery & Video presentations A visual portrait of the main events in automotive and fleet. > Webinar The digital platform of Fleet Europe offers educational webinars on different fleet management and remarketing related topics.
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sions
ers in 2016
1,79
average pag per visit e
± 235,0 page v 00 iews
00:02:4 1 ti
average
me visit
WEB
Fleet Europe Website The Channel Approach The Fleet Europe website uses a so-called Channel approach to respond to the geographical scope and management needs of the European vehicle fleet community. Each content type is linked to geographical regions/markets and fleet management activities. This allows the Fleet Europe website members to receive the information adapted to their member profile and fleet management preferences.
Topical channels > Car Manufacturers > LCV Management > Car Leasing & Rental > Fleet Management
HOME PAGE
FLEET MANAGEMENT
CAR LEASING & RENTAL
CAR MANUFACTURERS
GREEN & SAFETY
65,055
28,570
34,904
24,248
8,464
00:02:47
00:01:42
00:01:49
00:01:28
00:01:24
page views
page views
average time visit
page views
average time visit
page views
page views
average time visit
average time visit
average time visit
> Taxation & Legislation > Green & Safety > Smart Mobility > Remarketing
TAXATION & LEGISLATION
SMART MOBILITY
LCV MANAGEMENT
REMARKETING
7,382
42,938
7,217
12,891
00:01:11
00:02:40
00:01:52
00:01:54
page views
average time visit
page views
average time visit
page views
average time visit
page views
average time visit
Source: Google Ananlytics
14 I FLEET EUROPE I MEDIA PACK 2017 I
WEB
Newsletter Information & performance The Fleet Europe Newsletters are distributed to the registered visitors and members of the Fleet Europe Community. > Fleet Europe Digest
> Smart Mobility Digest
> Remarketing Digest
> Fleet Europe Exclusive
8,877
recipien
ts
41.58%
best op
ens
30.02% ave
rage op ens
25.04% be st click
s
14.35% ave rage cli
cks
0.13%
average unsubsc ribe
Each Digest presents the editor’s choice: carefully selected features and essential European Fleet Management Information. Furthermore, the Digests feature upcoming international fleet events and the most valuable contributions from our Fleet Europe Community.
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A dedicated digest towards the corporate community who’s seeking for alternative mobility solutions to integrate, the members receiving these digests have indicated ‘smart mobility’ as their field of interest. Share your message next to the latest evolutions, case studies, interviews and trends in the world of corporate mobility!
A dedicated digest towards a qualified remarketing community, the members receiving these digests have indicated ‘remarketing’ as field of interest. Share your message in the middle of an interesting, premium content about the world of remarketing, sharing peers’ opinions, presenting business cases and case studies, interviews with remarketing industry executives and an analysis of the latest trends within the remarketing sector.
The Fleet Europe Exclusives highlight 3 news items and offer a maximal visibility to the communication message of our advertisers.
Source: Cupidon
WEB
Newsletter Information & performance 2017 Calendar January 4/01/17
February
March
April
1/02/17
Fleet Europe
Safety Management
1/03/17
Global Fleet
Focus Digest
5/04/17
Global Fleet
Exclusive
8/02/17
Global Fleet
Editor's choice
7/03/17
Fleet Europe
Special
7/04/17
Smart Mobility Smart Innovations
Editor's choice
9/02/17
Fleet Europe
Exclusive
8/03/17
Global Fleet
Editor's choice
12/04/17 Fleet Europe
Fleet Europe
New in 2017
10/01/17
Fleet Europe
11/01/17
Global Fleet
Editor's choice Editor's choice
13/01/17
Smart Mobility
New in 2017
10/02/17
Smart Mobility
Editor's choice
10/03/17
Smart Mobility Editor's choice
19/04/17 Global Fleet
APAC
18/01/17
Fleet Europe
Editor's choice
15/02/17
Fleet Europe
Editor's choice
15/03/17
Fleet Europe
Editor's choice
26/04/17 Fleet Europe
Taxation & Legislation
19/01/17
Fleet Europe
Exclusive
22/02/17 Fleet Europe
Green
21/03/17
Fleet Europe
Exclusive
25/01/17
Global Fleet
APAC
22/03/17 Global Fleet
Africa Middle East
27/01/17
Remarketing
Editor's choice
24/03/17 Remarketing
Mileage Fraud
29/03/17 Fleet Europe
OEM
May
June
July
August
3/05/17
Global Fleet
Editor's choice
7/06/17
Fleet Europe
Mobility
5/07/17
Fleet Europe
2/08/17
Fleet Europe
Fuel Management
5/05/17
Smart Mobility
Editor's choice
14/06/17
Global Fleet
Latin America
7/07/17
Smart Mobility Editor's choice
9/08/17
Global Fleet
Latin America
Leasing
10/05/17 Fleet Europe
Editor's choice
15/06/17
Fleet Europe
Exclusive
12/07/17
Global Fleet
Latin America
11/08/17
Smart Mobility
Self-driving
17/05/17
Global Fleet
North America
16/06/17
Smart Mobility
Car-sharing
14/07/17
Remarketing
Fair Wear and Tear
16/08/17
Fleet Europe
Editor's choice
19/05/17
Remarketing
Editor's choice
21/06/17
Fleet Europe
Editor's choice
19/07/17
Fleet Europe
Editor's choice
23/08/17 Global Fleet
Editor's choice
24/05/17 Fleet Europe
Turkey
28/06/17 Global Fleet
Editor's choice
26/07/17 Global Fleet
Editor's choice
30/08/17 Fleet Europe
LCV
31/05/17 Global Fleet
Editor's choice
September
October
November
December
6/09/17
Global Fleet
Latin America
4/10/17
Global Fleet
Focus Digest
1/11/17
Global Fleet
Latin America
6/12/17
8/09/17
Remarketing
Editor’s choice
6/10/17
Smart Mobility
Focus Digest
3/11/17
Remarketing
Focus Digest
13/09/17
Fleet Europe
News from Frankfurt
11/10/17
Fleet Europe
Editor's choice
8/11/17
Fleet Europe
Turkey
15/09/17
Smart Mobility
Editor’s choice
18/10/17
Global Fleet
Editor's choice
10/11/17
Smart Mobility
19/09/17
Fleet Europe
Focus Digest
17/10/17
Fleet Europe
Exclusive
15/11/17
Global Fleet
20/09/17 Global Fleet
Focus Digest
25/10/17
Fleet Europe
Short rental
22/11/17
Fleet Europe
FEUFA (pre-show)
27/09/17 Fleet Europe
Focus Digest
29/11/17
Global Fleet
Latin America
16 I FLEET EUROPE I MEDIA PACK 2017 I
Fleet Europe
FEUFA (post-show)
13/12/17
Global Fleet
Editor's choice
15/12/17
Smart Mobility
Mobility budget
Editor's choice
20/12/17
Fleet Europe
Editor's choice
Editor's choice
27/12/17
Global Fleet
APAC
Note: Fleet Europe Exclusives are sent on request and are subject to availability
EVENTS
Fleet Europe Events Informing is one thing, but also sharing and networking are increasingly important. The yearly Fleet Europe Forum & Awards event is THE answer. Fleet Europe gathers the international vehicle fleet community for a full day event around the most important fleet management issues, combining the views and experiences of industry experts with the expectations and requirements of international fleet managers. In the evening the Fleet Europe Awards ceremony is dedicated to celebrating the finest achievements of the international fleet community. And this year’s events will be special and not to be missed! Fleet Europe reached a ’score’. We’re celebrating the 20th anniversary of Fleet Europe. This festive edition will bring added value to your fleet management profession.
> Remarketing Forum
> Fleet Europe Forum, Village & Awards
• •
When? 5th of December 2017 (day prior to the Fleet Europe Forum) Where?
• •
When? 6th of December 2017 Where? Estoril Congress Center in Estoril (Portugal),
• • •
Palacio Estoril Hotel in Estoril (next to the Estoril Congress Center) - Portugal What? 1-day conference with in-depth presentations and panel discussions on the future of efficient remarketing and the impact on the fleet management business. The forum will be followed by a cocktail reception and a dinner. Why? To learn, to network and to be inspired. The ideal set providing all delegates with high level and engaging information, market insights and analysis that lead to value creation in remarketing matters. For Whom? 180 industry professionals from diverse sections of the remarketing industry.
• • •
25 km away from Lisbon airport. What? 1-day conference presenting different FM visions and sharing insights on tomorrow’s car fleet management. The ever popular Fleet Europe Village offers delegates a relaxed and informal setting where they can meet and interact with suppliers and fellow fleet professionals. The Fleet Europe Awards recognize the finest corporate fleet management practices with an international scope. Why? To learn, to network and to be inspired. The ideal set providing all delegates with high level and engaging information, market insights and analysis that lead to value creation in corporate fleet management. For Whom? 850 international profiles @The Fleet Village & day programme + 800 international profiles @The Fleet Europe Awards & evening programme.
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PRINT EVENTS WEB
WEB
Global Fleet Website Information The Global Fleet website has been developed into a unique vehicle fleet digital platform. The content is a mix of free-to-read information and more in-depth content and expertise available for vehicle fleet decision makers who are registered members of the Global Fleet website.
Content
www.globalfleet.com is your ultimate source to learn & be informed: > News Daily news items related to vehicle fleet management, new product and services from fleet suppliers, and information about important trends in today’s and tomorrow’s fleet management. > Features & Analysis Editorial articles about hot and relevant topics, directly related to the vehicle Fleet management profession. In-depth views on fleet management topics, markets and fleet management activities.
66,405 in 20 22,60315
visitors unique
visitors in 2015
4.37
average
page vie ws per visit
> Interviews Vehicle fleet suppliers explain their corporate fleet strategy, new products, services and assets in the optimization of the fleet management profession. > Blogs Editorial contributions with a personal twist from industry experts on specific automotive and fleet management topics stimulating discussion and interaction with the Fleet Europe community. > Case studies Presentation of the fleet management policy of corporate fleet customers. > Picture Galleries and video presentations A visual portrait of the main events in automotive and fleet. > Webinar The digital platform of Global Fleet offers educational webinars on different fleet management and remarketing related topics.
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± 240,0 00 page vie ws
00:07:3 6 ti
average
me visit
Source: Google Ananlytics
COMMUNITY
Global Fleet Community Total qualified members (since 01/06/2013) > Profile Breakdown (buyer and supplier profile) 1.5%
30%
68.5% s Buyer profiles s Supplier profiles s Other
> Level of responsibility
23% 41% 36%
20 I FLEET EUROPE I GLOBAL FLEET I MEDIA PACK 2017 I
Fleet Executives s Local s Regional s Global
COMMUNITY
Global Fleet Community > Fleet size (buyer profile)
Total fleet size of GF Community 1,608,865
# vehicles s Total fleet Size of GF Community in Europe 879,960 s Total fleet Size of GF Community in North America 581,230 s Total fleet size of GF Community in Latin America 56,085 s Total fleet size of GF Community in Asia Pacific 69,129 s Total fleet size of GF Community in Africa Middle East 22,461 Total Fleet Size of GF Community 1,608,865
> Job functions & departments (buyer profile) % s Fleet Management/Category Management 45.9 s Purchasing/Procurement/Sourcing 32 s CEO/Senior Management 7 s Administration & Facilities / logistics 5.4 s Operations/Planning/COO 3.9 s Meeting & Travel 2.3 s Finance/CFO 1.6 s Human Resource / Personnel 1.2 s Mobility Manager 0.7 Total 100
21 I FLEET EUROPE I GLOBAL FLEET I MEDIA PACK 2017 I
WEB
Global Fleet Website The Channel Approach The Global Fleet website uses a so-called Channel approach to respond to the geographical responsibilities and management needs of the global vehicle fleet community. Each content type is linked to geographical regions/markets and fleet management activities. This allows Global Fleet website members to receive information adapted to their member profile and fleet management preferences.
HOME PAGE
GLOBAL
EUROPE
NORTH-AMERICA
LATIN-AMERICA
ASIA-PACIFIC
48,132
5,580
45,648
14,316
16,200
16,788
00:02:16
00:02:17
00:02:28
00:01:56
00:02:17
00:02:29
AFRICA-MIDDLE EAST
TURKEY
RUSSIA
BRAZIL
CHINA
8,676
58,560
37,036
52,819
29,388
00:01:57
00:02:26
00:02:37
00:02:40
00:02:05
page views
page views
average time visit
page views
average time visit
page views
average time visit
page views
average time visit
page views
average time visit
page views
average time visit
page views
average time visit
page views
average time visit
page views
average time visit
page views
average time visit
Top 10 countries • • • • • • • • • •
United States United Kingdom France Belgium Germany India Turkey Netherlands Brazil Canada
16.54% 9.54% 9.12% 8.63% 6.39% 4.9% 3.70% 3.37% 3.04% 2.34%
Source: Google Ananlytics
22 I GLOBAL FLEET I MEDIA PACK 2017 I
WEB
Newsletter Information & performance The Global Fleet Newsletters are distributed to registered visitors and members of the Global Fleet Community.
> Global Fleet Digest
> Global Fleet Focus Digest
> Global Fleet Exclusive
8,600
recipien ts in Octobe r 2016
41.81% best o pens
37.75 average %
opens
26.07% best c licks
15%
average
clicks
0.68% un
average
Each Digest presents the editor’s choice: 8 carefully selected features, complemented with essential Global Fleet Management Information. Furthermore, the Digests feature upcoming international fleet events and the most valuable contributions from our Global Fleet Community. Periodically, we will issue special digests on our focus countries.
23 I GLOBAL FLEET I MEDIA PACK 2017 I
The Global Fleet Focus Digest provides the reader a consolidated overview on what you must know on a certain region or country. These newsletters provide information such as; fleet market size, do’s and don’ts, an overview on leading fleet services provides, the best practices, …
The Global Fleet Exclusives highlight three news items and offer a maximal visibility to the message of our advertisers.
subscri
be
WEB
Newsletter Information & performance Calendar 2017 11/01/17
Editor's choice
12/07/17
Focus Digest
25/01/17
Focus Digest
26/07/17
Editor's choice
8/02/17
Editor's choice
9/08/17
Focus Digest
22/02/17
Focus Digest
23/08/17
Editor's choice
8/03/17
Editor's choice
6/09/17
Focus Digest
22/03/17
Focus Digest
20/09/17
Editor's choice
5/04/17
Editor's choice
4/10/17
Focus Digest
19/04/17
Focus Digest
18/10/17
Editor's choice
3/05/17
Editor's choice
2/11/17
Focus Digest
17/05/17
Focus Digest
15/11/17
Editor's choice
31/05/17
Editor's choice
29/11/17
Focus Digest
14/06/17
Focus Digest
13/12/17
Editor's choice
28/06/17
Editor's choice
27/12/17
Focus Digest
24 I GLOBAL FLEET I MEDIA PACK 2017 I
EVENTS
Global Fleet Events Informing is just one step. Education, sharing and networking are increasingly important. The Global Fleet events are THE answer. With our strategic partner Automotive Fleet in the United States, we organise the only real global fleet event in the world. We’re alternating the event location, one year a city in the United States and the following year a city in Europe. In 2017 we’re inviting our executive network to Miami.
> GLOBAL FLEET CONFERENCE 2017 • When? 6-8 June • Where? Miami Marriott Biscayne Bay, Miami, FL • What? 2-day conference in partnership with Automotive Fleet (USA) focussing on topics like going global, defining a global fleet strategy, trends and global procurement best practices. • Why? The perfect occasion for multinational fleet managers and global fleet suppliers to learn and exchange ideas about the most pressing topics affecting their global fleets. • For Whom? 200 participants from 6 different continents.
> GLOBAL FLEET CONFERENCE 2018 June, Brussels
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WEB
Webinar Information
167
particip
ants
The digital platform of Fleet Europe and Global Fleet offers educational webinars on different fleet management and remarketing related topics. It allows the supporting partner to position himself as an expert on the chosen topic, this by or offering expertise through an expert speaker or by presenting a case where his products or services are being referenced or used. A combination of expert speaker and case is possible but needs to be confirmed by our editorial team. All topic related decisions are taken by our editorial team, the goals are to bring an interesting webinar for the community and to position the supporting partner as an expert on the topic. The promotion of the webinar, being the participants recruitment phase, will be a promotion supported by Fleet Europe or Global Fleet. The visibility (through logo presence) for the supporting partner will be activated as of the webinar itself. This will ensure an optimal (and neutral) recruitment. So as of the webinar all communication supports and the webinar will be co-branded Fleet Europe or Global Fleet plus the logo of the supporting partner.
86.5%
satisfact ion rate
91%
added
value
87.5%
stay full
length
The webinar will be recorded and will remain available on the Fleet Europe and Global Fleet platform for at least 12 months.
Topics A list of possible topics is available through the sales team. Sponsors can suggest other topics which will be verified by the editorial team for approval.
Webinar Format Part 1 Part 2 Part 3 Part 4
Introduction by Fleet Europe or Global Fleet (3min) Expert speakers presentation (15 min) Best practise of case study (10 min) Q&A session
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Supporting partnership: 8,000€
VIRTUAL FLEET LAUNCH
Virtual Fleet Launch Information The Virtual Fleet Launch (VFL), a feature on HYPERLINK “http://www.fleeteurope. com” www.fleeteurope.com, giving car manufacturers or fleet suppliers the opportunity to optimize the communication regarding the launch of a vehicle or product, to extend the impact of that launch to fleet customers. This new feature, offered through a webcasting platform, gives the opportunity to reach a large number of decision makers who could not attend motor show, VIP fleet events or other invitations from the fleet suppliers where the car or product is being launched or presented. This online event will be presented on the HYPERLINK: http://www.fleeteurope.com www.fleeteurope.com website during 12 months. The Virtual Fleet Launch (VFL) offers the suppliers a customized environment, dual branded Fleet Europe and your logo, where the buyers and other fleet delegates can experience a qualitative online event on the car/product. The webcasting technology offers several advantages to guarantee the online experience: > Limited fire wall constraints due to the fact that the webcasting platform is a dedicated web platform only created for your event. > Allowing access through any kind of device (computer, smartphone or tablet). > Guaranteeing good streaming of audio and video files.
Fleet Europe presents the Virtual Fleet Launch with several ROI components: > An extended promotion campaign which offers a return on investment through product visibility. The promotion campaign is active before the online is launched and when the recording is available on the HYPERLINK: http://www.fleeteurope.com www.fleeteurope.com platform. > An optimized online event experience through this dedicated webcasting platform > An availability of your event for at least 12 months, which will be promoted by Fleet Europe and which can be referred to by any parties. A perfect support for buyers and fleet delegates who want to find out more about the B2B specs and benefits of your new car or product.
The supplier can decide himself how the built up the online event (the Virtual Fleet Launch), depending on material/resource availabilities. The Virtual Fleet Launch can be built up based upon a PPT or a longer specific video recording, both being valued thanks to the webcasting tool/environment.
Rate: 12,500€
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COMMUNITY
Global Fleet, Fleet Europe & Smart Mobility Community
Fleet Europe Magazine Remarketing Forum by Fleet Europe Global Fleet - The Executive Network Smart Mobility Management IFMI - International Fleet Managers Institute
@Fleet_Europe @GlobalFleet @Smart_Mobility
Fleet Europe Global Fleet Smart Mobility
Fleet Europe
Join the Global Fleet, Fleet Europe & Smart Mobility LinkedIn group and connect with international fleet leaders and executives, suppliers and experts.
Follow all the latest tweets on https://twitter.com/GlobalFleet https://twitter.com/Fleet_Europe
Discover in the Global Fleet, Fleet Europe & Smart Mobility Facebook pages the latest magazine, pictures from events, announcements, comments from visitors and people who LIKE Global Fleet, Fleet Europe & Smart Mobility
Watch our news and videos on https://www.youtube.com/user/ NexusCommunication
http://www.linkedin.com/groups/GlobalFleet-Executive-Network-4755735 http://www.linkedin.com/groups/FleetEurope-Magazine-157239/about
Follow our team on #FleetEuropeForum #FleetEuropeAwards #IFMI #RemarketingForum
https://www.facebook.com/pages/ Global-Fleet/193283940815403 ?fref=ts www.facebook.com/Fleet-Europe
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CONTACT Discuss the best communication opportunities David Baudeweyns
Sigrid Nauwelaerts
Daniel Savigny
International Key Account Manager dbaudeweyns@nexuscommunication.be +32 474 750 403
International Key Account Manager snauwelaerts@nexuscommunication.be +32 473 665 175
International Key Account Manager dsavigny@nexuscommunication.be +32 486 13 40 84
You need assistance from the back office team Virginie Emonts Sales & Marketing Assistant vemonts@nexuscommunication.be +32 474 98 94 16
Aline Verpoorten Internal Assistant averpoorten@nexuscommunication.be +32 476 76 05 57
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Contact the Publishers Caroline Thonnon CEO & Head of Business Development cthonnon@nexuscommunication.be +32 496 54 91 37
Thierry Degives CEO & Managing Partner tdegives@nexuscommunication.be +32 496 27 06 27