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SenseMaking is Rising DESIGN

1.0

Traditional Design

SENSE STRANGE Making Making

SMALL SENSEMAKING

DESIGN

2.0

Product / Service Design

SENSE Making

STRANGE Making

DESIGN

3.0

Organizational Transformation Design

SENSE Making

CHANGE Making

DESIGN

4.0

Social Transformation Design

SENSE Making

CHANGE Making

LARGE SENSEMAKING

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SenseMaking Is Rising