NextD REALITY CHECK 2003-2011
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Copyright 2002-20011, NextDesign Leadership Institute, New York.
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Research by NextD Journal Visual SenseMaking by Humantific, UnderstandingLab All Contents Copyright 2002-2011 NextD. All Rights Reserved. Inquiries: research@nextd.org
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Copyright 2002-20011, NextDesign Leadership Institute, New York.
NextD Reality Check was first presented in 2003 to senior leaders at Art Center College of Design in California.
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Since 2003 NextD Reality Check has been shared at many conferences around the world. Diagrams within have been widely reproduced to help explain the change underway.
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Design (in the real world)
is changing!!! NextD
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How big is the change? NextD
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BIG! NextD
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HUGE NextD
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Challenges Grow More Complex What skills & tools are needed to do this work?
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Timeframes are Compressed
What skills & tools are needed to do this work?
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How Designer’s Work is Changing! Today Yesterday
What skills & tools are needed to do this work?
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What does this mean? NextD
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BIG Question!
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Who will lead design in the 21st Century? NextD
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[ Hint: ]
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What’s the problem? What’s the opportunity?
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Other disciplines are learning new leadership skills ‌designers are not!!!!! NextD
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Design leadership?
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How might we equip designers with the skills to lead design in the 21st Century? NextD
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NextDesign Leadership Institute
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The Architecture of HOW
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Increasing Design’s Relevance
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NextD Mindscape A comparison [10 attributes]
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Purpose
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Focus
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Culture Orientation
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Skills Focus
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Process
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Thinking Focus
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Communication
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Skill Focus
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Process Focus
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Outcomes Next D Focus
Traditional Design Focus
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The synchronization of methods and tools to the scale and complexity that we now face as humans is a process that is underway around the world.
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Who will lead design in the 21st Century? NextD
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Get Ready! NextD
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Get Ready! Ready! Get NextD
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Get Ready! Ready! Get NextD
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Get Ready! NextD
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Get Ready! NextD
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NextD DEFUZZ THE FUTURE!
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